Up With Grups*

April 3, 2006

My friend Paris sent me a great article about Grups, which couldn’t have come at a better time since both Paris and I just increased our age by another year and I know I was feeling pretty sorry for myself. Up With Grups published today in NY Metro and I tell ya, it made me feel a lot better about being young 30s and still following around my favorite bands and wearing Hello Kitty t-shirts. Cleverly written by Adam Sternbergh, it explores the whole eternal youth movement that we’re experiencing (finally) in the states with thirty and forty-somethings (even into their 50s) enjoying their childhood along with the benefits of having a good paying job and years of experience behind them. I think it’s great that Sternbergh explored Grups in such depth, because I know that over in Europe, being trendy at any age has been the norm for many years – I remember 10 years ago being in London around my Grup friends, feeling completely at ease with them because they felt like peers despite that they were 10-15 years older than me. Up With Grups helped me to see that by the time I’m 35, 40, 45…I can still enjoy my Hello Kitty i-pod in public while wearing my Seven jeans toting a Gina George and Lucy industrial style messenger bag without getting the evil eye from the under 25 crowd. As Paris says, “It makes me feel justified in my immaturity”. I couldn’t agree with ya more, Paris. :)

I’ll be back with some CraftBoston stuff…and more fresh finds, I’m just on a job today so I’m in and out of my house. Currently blogging at Panera Bread in route to my next appointment.


  • Reply mcaplan April 3, 2006 at 8:46 pm

    Blogging on the go!? You ARE my hero!!!

  • Reply the shrewness April 3, 2006 at 9:07 pm

    i just read that article. and although im really not part of that generation yet… i feel like the timeline they had fit me really well!

  • Reply Jon April 3, 2006 at 9:59 pm

    this is so funny- i had never heard about that term before- i think i fall into this catagory. should i be scared?! thanks for the post!

  • Reply decor8 April 4, 2006 at 12:07 am

    Yeah, and I liked how the article said that in the UK these types are called Yindie which is a yuppy indie person. That cracked me up. I’m heard of hipster of course, but Grup is new to me.

    Um Jon, you are a total Grup. Dude, you blog about design on TWO blogs. (K)notwood and Happy Mundane. A true grup design junkie. Now would that be a grupsignkie?



  • Reply Elaine April 6, 2006 at 9:24 pm

    That is a funny new classification.I am not sure that it is exactly complimentary tho… And anyway when you live in NYC, you have to wear sneakers. It just makes sense, function-wise, not fashion-wise.

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