The premiere issue of Brocade Home arrived today, and if it had a flavor, it would be raspberry dark chocolate cake. It’s melt-in-your mouth velvety sweetness, with lots of sensual curves from chair legs to seductive sconces and carved headboards. The catalog is 63 pages of delicious furniture, lighting, rugs, accessories, and anything else you need for plumping your nest. Fusing the past with the present, Brocade Home delivers wonderfully feminine design using reproductions of the past. It’s luxury without the hefty price tag, in fact a hand-carved armchair with a coffee finish and jacquard upholstery is $349, swirly scroll ledge shelfing is $39-69, ornate crystal chandeliers are $199-599, and their plusher-than-thou chenille rugs (yes, chenille!) range from $169-699. You can’t help but think that maybe you can actually afford the lifestyle you crave. You can live like a queen in your own kingdom, whether it’s a studio apartment in the Boston or a home in the ‘burbs.
Overall, the catalog layout and typefaces are impressive, you can quickly locate prices, descriptions are thorough, and most items are shown in actual rooms so you can get a sense of scale (vs. basic product shots), and the photography is stunning. It’s Anthropologie, Elle Decor UK, and posh London flat rolled into one. The overall feel is dark, rich, warm, decadent, sexy.
If you want a slice of this posh feminine living, visit Brocade Home online and sign up for their catalog – it’s dessert of the non-caloric kind. :)
(photos from decor8)