Books + Magazines

Blueprint: Sweet 5 Finds

February 22, 2007

Blueprint arrived over the weekend, but for those of you who do not yet have a copy, I promise this sneak peak won’t be a spoiler. I’m sure lots of you have your subscription copy anyway, so let’s discuss!

This is a surprisingly solid issue, given their first two issues created lots o’ chatter in the blogosphere about its lack of cohesion, over-priced finds, and ‘been there done that’ products and ideas. Some of you were split down the middle, not knowing what to think.

This time, you’ll see a sharp, refreshing contrast. Everything works. It’s vibrant. The styling, gorgeous typography, Marthaesque layout, well-written, informative content — it’s a full course meal. A beautiful collection of things, from entertaining tips to peep toe flats and gorgeous rooms that are well arranged and attainable. I was glad to see Editor-in-Chief Sarah Humphreys bare a bit of her soul with a home tour of her newly decorated 307 sq. ft. foot West Village pad (does everyone live in the village these days?!). It was designed by three Blueprint editors. That was quite cool, at least according to me.

Here are a few tear sheets from my issue, heading straight for my look book.

Find 01. Holly Waterfield’s office space and West Village (see what I mean!) boutique, Camp, are featured. I love how she layers her collections, everything with such care, creating warmth and charm. Here’s her desk…

Blueprint: Sweet 5 Finds
Find 02. Using job jackets as frames. Brilliant. When I worked in town, I used the black ones constantly to insert project plans in for one wall, and next to my computer, photos I’d taken to perk me up. I had no clue that they were available in a myriad of colors, and to use them in the home as art, well that’s just clever! Some Blueprint tips: Insert lightweight children’s books that you love, vintage magazine covers, kids art, food labels, origami papers, calendar pages (letterpressed or illustrated), greeting cards or postcards, digital photos, and seed packages. I’d like to add favorite textiles, wallpaper, stamps, and current magazines (or just their covers) that you find inspiring to their list. Blueprint lists Lineco as a resource, but their website doesn’t show these jackets, so you have to call them. I suggest googling “job jackets” or “job ticket holders” until you find what you need. You can also try Filmguard, they carry them in several primary colors, or try Media Street.

Blueprint: Sweet 5 Finds
Find 03. This was an exciting find. Polaroids neatly arranged on the wall with acid-free double-stick tape behind a plexiglas sheet. I want to run out and buy a polaroid camera right now. Everything old is new again, including polaroids. Another major find in this photo is that killer stainless-steel table. I love metal tables, but hadn’t known about this resource until now. Visit Restaurant Services online for affordable metal, this one starts at $281.

Blueprint: Sweet 5 FindsFind 04. Oh the Parsons table. Margaret Russell calls it the little black dress of interior design, the one piece everyone should own. I’m on board. But it’s not the Parsons that I’m interested in here. It’s that photo over it. It’s an oversized picture of an Italian beach scene that the homeowners love, and not in a small way, either. It’s large and in charge. Mounted on gatorfoam board (which Blueprint assures us is stronger than foam core), you can mount it with velcro tabs from the office store. Turn your favorite image into art for as little as $100 at Duggal. Love!

Blueprint: Sweet 5 FindsFind 05. Sarah’s apartment. Great spread, lots of ideas, loads of detail (even a floor plan), and beautiful photos. I love her new shelving systems, styled as perfectly as you’d expect from Martha staffers, and her superb sofa and fabric divider between the kitchen and living room space. Not shown, but worth a mention, is her iMac cozy. I actually started designing these about 8 years ago for friends and then, when the new sexy iMacs came out, saw no need to keep producing them because most people feel Apple is like Prada, it makes a statement. Seeing her iMac cozy made me rethink all this… It’s back to the machine for me!

Blueprint: Sweet 5 Finds
With talk of a new Blueprint Saturday afternoon Block Party on the Style Network, their own blog due to roll out soon, and the Blueprint radio hour, Tuesdays at noon EST on the Martha Stewart Living Radio channel 112 on Sirius, it looks like Blueprint is ready to dig in. They even plan to roll out 6 issues this year, so it doesn’t look like Blueprint is fading into the sunset, but building for a very strong, and confident, delivery for ’07.

(images from blueprint)


  • Reply Anonymous February 22, 2007 at 7:09 am

    OMG, LOVE the preview! Thanks Holly! *Waiting impatiently for my MSL and Blueprint mags*

  • Reply connie February 22, 2007 at 11:08 am

    i was so excited when my issue came! the small space makeover was great, and since i’m moving soon [and undoubtably into a small space] i know i’ll be looking back to this article a lot

  • Reply Jen February 22, 2007 at 1:12 pm

    At last! I was beginning to worry that there would never be another issue. Thanks for the heads up!

  • Reply Carlene February 22, 2007 at 1:44 pm

    That first office/studio photo! I love Blueprint, I don’t care what anyone says, and I can’t wait for this issue to come out. The typography alone makes me happy. Thanks for the preview.

  • Reply My Marrakech February 22, 2007 at 2:21 pm

    I need, want, must have those job jackets! Fantastic.

  • Reply Anonymous February 22, 2007 at 3:00 pm

    great ideas, i am buying those job holders now, lovin it.

  • Reply Hope February 22, 2007 at 5:50 pm

    I loved the Polaroid idea…….I might suggest to spray them with protective UV spray before mounting, to protect them from light. They tend to fade quickly when exposed to light and air.Perhaps a better idea would be to scan each one and reproduce them on inkjet paper. Delightful!

  • Reply sarah February 22, 2007 at 9:16 pm

    Now I am BUYING THIS THING! I would have passed it by otherwise based on previous experience. Before it sucked. This looks on target. Thanks Hols.


  • Reply Anonymous February 23, 2007 at 12:28 am

    I’m so sad! I want to subscribe but I live in Vancouver, Canada and they don’t offer subscribtions to Canada (which i find very odd in this day and age).
    I originally came across Blueprint at the gym and I had to take it home (hee hee)! I will be scanning the bookstores here looking for it. Thanks for the preview-LOVE your blog.

  • Reply scrappy girl February 23, 2007 at 2:38 pm

    I love those job folder frames so much. Last issue they had this idea to make rings with buttons. I did it and I LOVE them!

  • Reply Anonymous February 23, 2007 at 6:15 pm

    I had lost faith in Blueprint until now. Faith restored. Thanks, Holly! xXXx Greta

  • Reply Lo February 23, 2007 at 6:33 pm

    that’s my friend in the pic with the job jackets!

    can’t wait to see what blueprint has in store for us.

  • Reply Jon February 23, 2007 at 10:23 pm

    great preview holly- can’t wait to get my hands on it!

  • Reply kelly February 25, 2007 at 1:45 am

    Got it yesterday- and when I saw the job jacket idea, I nearly died. So great an idea!!! Thanks for posting

  • Reply cindy@staged4more February 28, 2007 at 9:10 am

    i have to say that i have been resisting subscribing to blueprint for awhile now because i just haven’t had time to read all these piles of mags that i have accumulated since my recent move (which was like last august…) but your post really made me want to subscribe it now :) it’s just a great mag fulls of great ideas… martha is a genius!



  • Reply Carrie March 11, 2007 at 5:44 am

    Do they have an email you can contact them at? I couldn’t find one in the mag or online.

    They have a typo on page 141. It says 3am coffee break rather than 3pm.

    And I wanted to say thanks to them for recommending the IVY album. Its a good album I never would have found otherwise…and those alessi champaigne/martini glasses in the bar insert are the awesomeness.

  • Reply Melissa March 15, 2007 at 2:41 pm

    Great site! Stumbled across it looking for the job jackets in Blueprint. Thought I would suggest to you. They sell the job jackets (rigid sewn pockets) by the piece so you don’t have to buy in bulk.

  • Reply Lauren March 22, 2007 at 3:39 am

    Oh Melissa, you made my day! I’ve been combing the net looking for those job jackets and only found them in bulk. Thank you thank you thank you!!!

    This was my first issue of BP and I love it. Between this and Domino, who need Elle Decor or Met Home? Not me.

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