It’s important to continue the Shop Girl series, at least until a point is reached where the book can be closed and we feel ready to venture into other important topics (email me offline with your thoughts, please!). In the past, when it comes to owning a small business, we’ve discussed: How Do You Stay Alive? and What Can Shop Owners Do To Attract Loyal Customers?
Beverly Hills bridal + evening gown boutique, Monique Lhuillier Salon, incorporated Alena Hennessy’s Birds in Flight to create a beautiful window display at their 9609 Santa Monica Blvd, Beverly Hills, CA address. Would this window catch your eye?
So let’s chat a bit about store displays, signage, and how to create a sense of excitement on the street that will draw in foot traffic. Store Owners: Is it all about location, or do you snag and drag in your customers through email, word of mouth, signage posted around town? How much importance do you place on your window displays?
If you do not own a store, but love to shop indie… Shoppers: What counts when you’re out and pass a storefront? What lures you in? Any tips you can give that can help shop owners become more successful in attracting customers is always welcome.
Ideas: Host a workshop or a guest speaker, place plants in urn planters or flower boxes around the front door, lots of signs announcing a One Day Sale, signage showing that the store window was pulled together by a designer or art school that made local news, good music (I heard the Amelie soundtrack recently coming from a store and HAD to go inside)… Can anyone think of what attracts them?
(images from alena hennessy)
I love photography, but find some of what I see much more interesting, almost poetic, when translated into an illustration. There’s something about the combination of paper, graphite, and watercolor that is very emotional, stimulating, it’s this blending of life and elegance (like a beautiful woman or gorgeous shoes), then filtered through the eye, and now caught in time on paper. No movement, frozen, raw, serene.
When Kate Wilson wrote to me about her illustrative work, I knew I had to share it because it’s exactly what I love – not too fussy, almost dreamlike, soothing, and very mature. Kate, a final year illustration student at the London College of Fashion, just completed a project based around the mundane things in life that bring her joy. Inspired by the natural world around her, as well as antiques, fashion (of course), food, and her own quirky sense of humor, her illustrations show depth, a sense of self, and a definite style that is uniquely Kate. Here’s some of her illustrations framed on a wall… So haphazard, I can’t help but like it.
You can view her portfolio here on her website, where you can also inquire about purchasing.
(images from kate wilson)
Great finds from eBay seller Home Republic… These Union Jack pillow covers flip to show off the Tower Bridge in London ($15 each, buy it now), the queen pillows simply rule, and these lacey red and white plates are under $30 and another great buy it now find. Check out Home Republic for more goodies right here.
Camilla Engman + Port2Port Press joined forces to create the Spring Prints Set, two limited edition prints (only 150 created) merging Swedish & English, featuring Camilla’s illustrations and Meg’s antique wood type. Each set is numbered and packed in a glassine bag, available here for only $16. I just purchased mine, now it’s your turn!
(images from port2port press)