While some are out enjoying a beautiful summer day, I’m home working like a mad woman [insert poor whiney voice here], putting the finishing touches on a trend report for HGTV. While taking a mini break, I decided to check in on Virginia Johnson to see what she’s up to lately. Oh. My. Goodness. My day is made. You can now purchase all of her textiles online. I have to share! Isn’t this great? I’ve been trying to decide on the fabrics that I want to use for the Amy Butler gumdrop pillow that I plan to make in July, but now that I found all of Virginia’s textiles online (super easy to order), I’m going to jump in and just go for it. Aren’t these exuberant colors simply intoxicating?
House Beautiful just posted one of the most helpful features I’ve seen on a magazine website in a very long time. Although they only show two rooms, the myriads of paint swatches that accompany them are gorgeous. They give you the name of the paint manufacturer and color name and number. I’d love to see them expand this feature on their site, and to see more magazines do this on their websites, too. It’s so helpful when magazines tell us the exact paint color they’ve used in a room. Something I also love about Domino magazine. Hats off to House Beautiful for their Colors of Summer. I love it and had to share… Now *this* is helpful.
(images from house beautiful magazine)
psst… If you happen to be online reading this right now, peek in on Michelle’s great big blog sale, happening only through July 3rd. I love these guys below, they’d be so perfect in a cottage by the sea with walls the color of vintage green maps. Great work, Michelle!
(images from michelle caplan)
I’m having so much fun with my new etsy widget (see left column) because I really enjoy showing you all the artists on etsy that I’m following and hope that you like watching the “etsy ticker” too. I rarely talk about jewelry on this blog, but after finding these two sellers recently, I can’t hold back from telling you about them because they are beyond beautiful. Please visit them, they are exquisite finds.
(images from foundling and daughter of luxury.)
I’m been thinking about a new topic to continue our earlier discussions relating to small business, from shop owners to the independent artists trying to promote their work in stores and on the web. (If you’d like to read some of our past discussions on small business topics, click here.) I decided that today, I’d like to talk about Etsy.
Daniel Sroka recently caught my eye by a comment he’d left here on decor8, and I’ve been following his blog ever since. He wrote in with some excellent questions in regards to Etsy, and with so many of you being experienced shop owners there, I hope you’ll chime in to not only help Daniel, but also to assist all the others out there that may have similar questions. Here’s his letter below:
“I am an artist, a photographer, and have been evaluating the different markets for selling art, and how to approach them. On one end of the spectrum you have the traditional gallery-oriented market: art selling for high prices, in small editions, to small groups of people. Because of the price, this is art that needs to be *sold*,
usually in person. On the other end you have sites like Etsy, selling art at prices that are low enough to encourage people to take a chance at buying art online, but high enough that it still has the feel of quality. I don’t think it is a good idea to rely on only one market for your income, so it seems that the best place to be is somewhere in the middle: selling some exclusive work for higher prices, but complementing that with smaller, more inexpensive pieces on Etsy. But I’m curious if anyone has had success selling their work in both of these markets. Do you find that there is a relationship, either good or bad, between them? For example, do your sales on Etsy help market your more expensive work? Or conversely, have you found that being on Etsy makes potential galleries/collectors discount your more expensive work? If you are selling work on both, what percentage of your sales comes from each market?” – Daniel Sroka.
Since this isn’t an area that I have experience in (selling on Etsy), I’m handing this topic over to readers to assist you. Thanks Daniel for writing in!
(screenshot of etsy homepage from 6/29)