Skip to content

Meet YIPPIEYEAH {Germany}

I can’t wait to introduce you to the lovely Ingrid in Hannover, Germany, her products, and her home. I found the sweet things she makes sprinkled throughout stores in Hannover and knew I had to learn more, so I googled her which landed me on her website. From there, a few emails were exchanged, and we met at her spacious and sunny city flat/atelier where we chatted over homemade chocolate muffins and hot chai. (p.s. I love my “job”!)

Where our discussion took place, Ingrid’s flat that she shares with her husband.

Meeting with Ingrid gave me this genuine feeling of community – that there really is a global community and spirit that exists out there amidst those who write, or who craft, sew, anything that involves either making or promoting arts and crafts – and it reaches far beyond the internet – there are creative independent artists in even the smallest cities located all over the world – we’ve only been exposed to a glimpse of all the goodness out there.

I find it fascinating and motivating to know that we all share a special bond and a common vision – to promote unique and beautiful items (that aren’t mass-produced), where the artist has almost full creative control and no one higher up to go to for approvals, a small business that can be designed and executed on the living room floor or in a lofty studio – it doesn’t matter where because in the end, the designer decides and no one else. And these are just a few of the reasons why we celebrate the handmade lifestyle.

Entering Ingrid’s home, I was welcomed with her warmth and positive energy, the smell of chocolate, flickering candles, and beautiful ethnic music from Morocco. And look at me, I haven’t even mentioned all the beautiful products that she shared, from handbags to mouse pads and everything in between. It was heavenly. You have to meet her.

Ingrid in her living room with the tray of delicious
things that she made for my visit.

With that, allow me to introduce Ingrid Duvenhorst of YIPPIEYEAH made with love. Would you like to join us while we discuss her business, motivation, and how she deals with copycats amongst other topics? Come have a seat…

decor8: Hi Ingrid! I’m so pleased to introduce you to my readers and show them what you do. First, can you tell us where you and your business are based?
Ingrid: For two years I’ve been back here in Hannover, Germany where I was born. In between, I took several job-related “detours” such as W?rzburg, Paris, and Berlin.

decor8: How long have you been around design and when did you launch YIPPIEYEAH?
Ingrid: It’s been 8 years now since obtaining my degree in textile design. I’ve been working for both industries and agency clients as a trend consultant. Two years ago I started my own label. Looking back, I believe that I started this “business” when I was 11 years old, when I pleaded with my Belgian grandmother to buy very expensive interior design magazines for me. Which most of the time she did. :)

More views of her living room. I like the mostly white aesthetic in her
home with subtle shots of color and texture. Ingrid prefers a lot of white
space, so she adds no art to her walls. She adds purple and red tones as accents.
I fell in love with this cabinet in her kitchen, she acquired it in Berlin – it was almost thrown out by previous tenants and she knew she had to have it so she painted the brown cabinet white and viola! treasure rescued!

decor8: In regards to the availability of YIPPIEYEAH, do you sell in America or are you looking to? Are you on Etsy or Dawanda at all?
Ingrid: Not yet, but I would love to sell in America at stores. No, I don’t sell on Etsy or Dawanda, but Raumformplan carries some of my products in their web shop.

A YIPPIEYEAH paper lantern made to fit around a
glass candle holder for use with tea lights.

decor8: I’m assuming here that decor8 readers know what you do – how silly of me! Why don’t you tell everyone about your product line.
Ingrid: Sure. I design and make by hand home and fashion accessories like cushions, lampions, lightchains, lampshades, bags, talismans, sachets, screen-printed T-shirts, magnets, stickers, patches, table mats, mouse pads, brooches, necklaces, buttons, knitted scarves, tattoos, greeting cards and whatever pops up in my mind in this regard.

More corners of her home including the library/hallway,
bedroom, kitchen, and her workspace where the YIPPIEYEAH
collection comes to life. Notice the lighting? Paper lanterns,
cascading cut-out florals, illuminated branches, a charming
chandelier – Ingrid certainly has an eye for subtle beauty.

decor8: Oh my goodness – your line is more extensive than I thought! Do you make everything in your studio or do you outsource?
Ingrid: So far everything is made in my studio, sometimes I outsource to my husband who helps me out when I am sick. :) No, seriously, I’m considering outsourcing parts of my range due to the good response from the shops I am selling to.

decor8: Yes, you are quite popular here in Hannover! How did you get started, you mentioned that you launched your line two years ago – what lead up to that point?
Ingrid: I was thinking of forming my own label when I was designing silly prints for a huge fashion company. But the time was not right. I needed to go through some detours to finalize the idea and get the self-esteem and courage to go solo. In 2005 everything fell into place. I started with a small batch of risk-free little objects and items for selected shops I am befriended with. Over these two years I had good experiences developing the product range. My time working for the industry and trend agencies certainly helped to get me started.

decor8: What are the main characteristics of your work?
Ingrid: A fusion of inspiring materials, techniques, patterns and colors. Everything is (hand)-made with love, unique and produced in a limited amount.

More views from the YIPPIEYEAH home.

decor8: What are your personal skills?
Ingrid: I think rather than technical skills, or special material knowledge, my intuitive feeling for colour, texture and pattern. I tend to see coherences and trends all around me that I put into my designs. Overall, I’m inclined to decent aesthetics.

decor8: What inspires your work and motivates you to keep going?
Ingrid: Nature, Animals, foreign countries, curiosity what happens next. It’s a beneficial process to stay in touch with my creative resources. And it is great fun to combine colors, material, patterns.

Coasters and mouse pads in gorgeous colors.

decor8: What was your first success?
Ingrid: Depending on how you define success. The first product that went well were buttons specially designed in the YIPPIEYEAH fashion. My first success personally was to acquire new customers apart from my friends. Feeling like a hawker, I told myself to not to go home unless I had three customers, which I achieved in two hours time. My husband fell in love with me because of a romantic and smart memory card set I created for him. So that’s a success, too, I guess.

decor8: What difficulties arise as a small business owner and how do you overcome these?
Ingrid: Everything is handmade, including the packaging. This takes a lot of time and effort. The prototype building is very inspiring and exciting on the one hand, but it can become incredibly boring to produce items in higher volumes. I overcome this with extreme discipline and my iTunes library — lots of music. And producing these products have some meditative effect on me. On the cost side, it is hard to compete with low-cost products from abroad. Pricing and profitability need to be monitored.

Talisman for hanging and pretty iron-on patches
for jeans, t-shirts, pillows, anywhere you’d like them!

decor8: What about problems with copycats, have you encountered much of this?
Ingrid: Of course, it is scary and menacing that your very asset (creative idea) can be stolen and reproduced by some factory in the shortest time period. I personally consider myself a step further on my way than a copycat. If I spend my time guarding myself from copycats I can’t be open for any creative dialogue. And I guess, everybody gets inspired by somebody else’s inspiration and there is an abundance of beautiful things in the world.

decor8: What is the most important advice you can give to small business owners?
Ingrid: Have fun and be authentic, that means love what you do and be content with what you have. But to think big anyway. :)

decor8: What projects do you have in mind for the future?
Ingrid: Bring the label on a higher level in terms of productivity whilst keeping the “made with love” spirit.

decor8: What about personal goals?
Ingrid: Have children, dogs, cats, a fireplace, a sauna, live in a Mediterranean country most of the time. Travel to Tibet and the rest of the world with my husband. Practice more yoga and meditation to keep the inner light glowing.

decor8: What are you listening to these days?
Ingrid: Ch?ying Drolma, Gentleman, The Dears, Wilco, DJ Shantel, Decemberists, Nouvelle Vague, And you will know us by the trail of dead, Habib Koite, Arcade Fire, Flaming Lips, The Good, the Bad and the Queen, and Gravenhurst.

decor8: And finally…. What websites, blogs, magazines do you read?
Ingrid: I browse through quite a lot of trade publications such as Elle Decoration, Marie Claire Maison, Marie Claire Idees, Form, View…and many websites.

Thank you Ingrid for sharing YIPPIEYEAH with us. I’m so happy that we were able to meet up and look forward to seeing you again real soon. Spending time with you, your husband, and in your home viewing your products up close and personal made my stay in Hannover extra sweet. :)

(images taken by holly becker for decor8 with the exception of the top photo from Ingrid)

Posted in Home Tours, Interviews on December 03, 2007

Happy Thoughts!

I came across this wonderful image in the flickr pages of Matirose and had to share this message with you. It’s a simple one that we can all to often forget as creative professionals trying to navigate the wild, wild west of freelance, the web, new careers, reinventing ourselves, launching a business, or anything else that was once “the greener grass” until you got on the other side and realized that you were on the grass alone with your big idea and now it’s 100% up to you to do something with it. And there you sit, sometimes frozen. And your idea may not be taking off as quickly as you’d like. Or you feel like you made a really big mistake. Or maybe you aren’t that talented. Let me remind you of this…

I’m not a shrink. But I am a human being sitting here writing these posts each day. And sometimes I think something is wrong with me. For every 10 supporting you, there’s a few that want you to disappear. Let’s face it, bad motives do exist. It’s part of life. So often we feel like Ugly Betty on some level. It’s our hips, if only they were more boyish. It’s our career, we’re not where we expected to be at this age. Maybe our family life sucks right now. When will he propose? Should we have kids, all our friends are having them? Or maybe it’s time, we need more hours in a day. Our hair is falling out in clumps, we can’t keep the plants alive, the dog likes our spouse more, the weather is depressing, oh the list can go on and on. We can be high on Friday and at the lowest point in our life on Saturday morning. But I assure you that you are not alone. We are all in this together. Nothing is wrong with you. Accept this simple truth with me today.

There is nothing wrong with you.

Keep putting one foot in front of the other because, what’s that quote, a journey of a thousand miles begins with a single step. Yes that’s it. So keep steppin’. You’re fierce. You can do anything you have passion for as long as you take steps and make progress on some level. Remember that.

So if you’re about to go into the month of December with any doubt in yourself or your dreams at all, remember There is Nothing Wrong With You. Back straight, chin up, eyes ahead, keep your dreams in front of you and don’t stop until you can hold them in your hands.

Now it’s Friday, go have some fun! See you on Monday. :)

(image from matirose)

Posted in Inspiration on November 30, 2007

Chez-Sucre-Chez

When Kimberly from Chez-Sucre-Chez wrote to me last night confessing her fear of self-promotion, I knew I had to rid her of these fears by posting about her work here on decor8.


The #1 mistake we can make as creative types is to kick our own butt by not talking about our work and passions with others. Always carry business cards, a small photo book showing off your wares (a little Kate Spade or Hable Construction brag book is both fashionable and durable while giving a professional appearance. Plus, you aren’t a walking url, you can’t show them your website while in line at Starbucks, but you can pull out a mini non-intimidating book showing recent photos of your collection inside). And most importantly, keep a positive feeling in your heart about who you are and what you are working so hard to do because that passion inside will beam through on your face. If you don’t love your work, no one else will. I walked around Renegade last year and though I really enjoyed it and plan to return next summer, I couldn’t believe some of the non-communicative, fear loaded vendors sitting around talking to their partners and ignoring their customers. I know they weren’t being mean, they were most likely scared to be approached. Don’t be. Then I noticed Emily from the Black Apple who took a very different approach – chatty, welcoming, warm. As a result, her booth was hopping, not 5 minutes passed where that booth sat still. So let’s put an end to I’m not good enough. You are good enough. You rock. Get it? Self promote with style (don’t annoy, just share) and you’ll go far.

Now back to Chez-Sucre-Chez. This is a confident business lady, she takes pride in her work which is exactly why she wrote to me despite her fears to self-promote. I’m so glad she did. Her little crochet letters are Domino or Blueprint magazine worthy for sure. Best part, she’ll create any letter you’d like, or if you’d like several to spell a word, just let her know. Wrap a few up and give to your friends. I appreciate how she showcases her work arranged here in a studio space. Fantastic!

(image from chez-sucre-chez)

Posted in Arts + Crafts, Etsy Faves on November 29, 2007

December Arts + Crafts Markets {Boston + Providence}

Shop Indie Boston! I really look forward to all the fun summer and winter craft events that spring up each year. Last season I selected the best of the best events happening in Boston + Providence and this year is no different, another round-up! And yes baby, I know it’s cold outside – but neither snow nor sleet prevents Boston locals from a few good sales. Here’s a quick view of events going on (starting tomorrow!) around town. Please feel free to print this handy guide so you’ll have it on you during the month. Have fun!

Not in New England? See the last paragraph of this post for a GREAT link just for you.


Crafts at the Castle
11/30, 10-8
12/1, 10-6
12/2, 10-5
Hynes Convention Center, Exhibit Hall B, 900 Boylston St. (1st floor), Boston.
Rain or shine. $18.00 for adults. $15.00 for seniors. Children under 12 are free.

Holiday Artisian Fair at The Eliot School
12/1, 11-5
The Eliot School, 24 Eliot Street, Jamaica Plain.
Free Admission.

NEW! Paper & Chocolate Event with Albertine Press & Taza Chocolate
12/2, 1-6
561 Windsor Street, Somerville.
Tastings, factory tours, letterpress demonstrations, artisan chocolates,
handmade books, holiday cards and more.

Celebrate Newton! Arts + Crafts Festival
12/2, 10-4
Newton South H.S., 140 Brandeis Rd, Newton Center.
Free Admission.

MassArt Annual Sale
12/3-8, 10-7
MassArt, Tower Building (lobby), 621 Huntington Ave. (corner of Huntington Ave. and Evans Way), Boston.
Rain or shine. Free admission.

The Arsenal on the Charles Vendor Fair
12/4, 10-2
3 Kingsbury Avenue, Watertown.
Free Admission.

School of the Museum of Fine Arts December Sale
12/5-6, 12?8
12/7-9, 12?6
SMFA, 230 The Fenway, Boston.
Free Admission.

NEW! Design Nearby at the pinkcomma Gallery
12/7, 5-10
Pinkcomma, 81b Wareham Street (South End), Boston.

MIT Sloan Craft Fair (sorry no link)
12/7, 9-6
Lobby of the Tang Center, 50 Memorial Drive, Cambridge, MA (entrance on Wadsworth Street).

Fort Point Holiday Sale

12/7, 4-7
12/8-9, 11-5
Midway Studios, 15 Channel Center Street, Boston with additional studios open throughout the neighborhood.
Rain or shine. Free admission. Free Parking.
{NEW! They also have a brick and mortar holiday store open for the season on weekdays until 1/4/08.}

RISD Alumni Art Sale
12/8, 10-5
RI Convention Center, One Sabin Street, Providence.
Rain or shine. Admission is $7; children under 14 or current RISD students (with ID) get in free.

Sowa Holiday Market
12/8, 10-8
12/9, 10-6
Cathedral High School Gym, 74 Union Park Street (South End), Boston.
Rain or shine. $5 admission. Free Parking at 500 & 540 Harrison Ave.

Bazaar Bizarre
12/9, 12-5
Cyclorama (Boston Center for the Arts) at 539 Tremont Street (South End), Boston.
Rain or shine. $1.00 Admission.
{Tip: Arrive early for the best selection. The line wraps around the block and booths are known to sell out fast.}

UPDATE: This event will not take place this year. Sorry for any confusion! Wears + Wares Final Market of the Year
12/16, 11-5
Downtown Crossing on Summer Street in the lobby of 101 Arch, Boston.
Rain or shine. Free admission.

Month Long Markets

Craftland Show
12/1-12/22 – daily
Wednesday 11-6, Thursday 11-8, Friday 11-6, Saturday 11-8, and Sunday 11-6.
235 Westminster Street, Providence.
Psst: There’s a meet the artists free event on December 13, 6-8 PM.
Rain or shine. Free admission.

The Harvard Square Holiday Craft Fair

12/9-11, M-F 10-7, S 12-6, Su 11-7
12/16-18
12/20-24
First Parish Unitarian Church, on the corner of Mass Ave and Church in Harvard Square.
Free Admission.

Psst: Not in Boston or Providence and feeling a bit left out? No worries! For a complete list of indie markets taking place all over the world visit the Indie Craft Fair Guide. If you are a market owner, don’t forget to list your event on their website because I see this site as only growing and becoming THE source for indie markets in the future. I’m spreading the word the best that I can – it’s a great site – so tell all of your friends!

If I’ve missed a venue for Boston or Providence, please comment below with the scoop. Please share this with a friend by clicking the envelope icon below this post – spread the word – shop Indie. :)

(image from the SOWA website)

Posted in Events + Markets, Shopping + Products, Travel on November 29, 2007

Books:

Some of my books

Co-editions are also available in many languages, learn more

eCourses:

Next dates

Blogging Your Way
e-courses, 2015
Visit our e-course website to learn more about our inspirational e-courses by bloggers, for bloggers.