Stylized florals that jump from the fabric, mostly vintage inspired (think toned down 60′s), is what Sweet Home London is all about. Deborah DeLong, former designer for Laura Ashley London, is now the proud owner of newly formed home textile company Sweet Home London.

Bedspreads with traditional Indian ‘gudri’ stitching (Blossom), Bold daffodils with crisp white binding (Cornelia) and the girly floral pattern of Della Floral (reminds me of the linens I slept on during the summers on my grandparents farm, in a good way), are some of my favorites from this collection. It feels a little like Blackpool Sands mixed in with a bit of Cape Cod. And buried beneath layers of snow right now, the Spring like feel of this bedding is exactly what I need to see. :)

Sweet Home London is offering a special promotion to kick off the new year, purchase any size duvet cover and receive two pillowcases at no charge.

Psst: Deborah is a blogger too, that’s how I found out about fashion label Hoss Intropia added to my latest list of loves.

(images from sweet home london)