Lovely Boston home…
I was just checking out the Anthropologie stuff for Autumn ’08 and came across these videos… I have to say, while they creep me out I do like them. I understand the need that a business has to continuously churn out new and innovative things to maintain a fresh look, but I wonder what your thoughts are in their new approach to product marketing on their site. Take a look here and tell me what you think. I like Spectra (it’s like Etsy!) and Look Closer is nice, but the Master Pieces videos… Hmmm… It is creative though!
I appreciate how Anthropologie works hard to stay fresh for us as we are always demanding something new and this gives companies a lot of work. One thing I would love though, that Anthropologie is not doing, is I’d like to see them roll out videos where customers can actually LEARN something… Like feature a series of DIY videos that show you how to make certain displays that you see in their stores for your home. They have so many cool installations that they churn out, window decals made from fabric, glass bottle light fixtures, etc. that I would find something like that not only inspiring but educational which may make me return to their site as often as they posted new videos. In turn, I may shop their site more.
Another idea I’d love to see: Interview the various designers behind their products and take you into their ateliers and show them at work. This would make the customer feel much more attracted to the products I think. I am under the impression that a lot of us see Anthro as a big box retailer more and more as they are becoming somewhat of a Starbucks (on every corner) in the states and this could be a potential negative for them. I adore Anthropologie, but not many are aware of where the boots and bags and clothing really come from, who designs them, etc. I’d love to learn more about where these products are coming from and the passion behind them…
I would also enjoy a series of videos that show you how to do something creative with products they carry in your own home. That would be helpful, like how some cool shopper in say Chicago used a pair of pillow shams on clearance and turned them into art or made some fun handbag or sewing machine cover out of it. Or how a girl in Kansas has a rad collection of teapots and used only the lids to create some funky art installation on the wall in her home. You know fun stuff like that… Show how customers are using Anthropologie products OR how customers could use them in fun and interesting ways. Teach us creative recycling. That way if you do get an item home and in 6 months you’re sick of it you may look at it in different way and use it as something else instead of boxing it up in the attic or eventually throwing it out. Creativity is inside of us all, some in larger doses or closer to the surface so to speak, but it can be taught, trained, sharpened. Have a series of videos that does that for Anthro customers so that shoppers develop their eye, taste, and start to think like a stylist. Isn’t that what we’d all love? To jump into the mind of a stylist for the day? Which leads me to think: Would you not LOVE to see them host lectures or DIY projects or indie art shows in their actual retail stores? A bit of an Anthro-university.
Of course, and I’ve been saying this for a few years, but I want them to roll out a book SO BADLY that it hurts. I’m dying to see them showcase the ‘best of the best’ displays in their stores with a How To guide teaching how we can do something similar in our home. How inspiring and useful would THAT be?
We are in real need of books that show creative artistic projects like that, and we’re also in need of books that show us how to style a room or create arrangements on tables, style bookcases, etc. I’ve had it with seeing books that show the same thing over and over again, we all know how to stack books, arrange them by color on a bookcase, top a stack of books with a pillar candle or OH MY GOD a shell. But what about giving us tasteful, yet useful and artistic ways to display the things we love in our home that isn’t Pottery Barn perfect but also isn’t tacky? Anthropologie Styling Tricks. Wouldn’t that be a dream book?
Care to comment with your thoughts on the Master Pieces video, what books you’d like to see that are missing, videos you’d be interested in watching or anything related? I enjoy hearing your thoughts, as the post I wrote about Wallpaper Borders yesterday inspired so many fantastic responses that I want to know more and more what you are all thinking out there… I want you to feel free to share your thoughts anytime you’d like because you may think that I am here each day to inspire you but oh no, it’s the other way around – YOU inspire ME tremendously. So thank you for always sharing and linking and being a special part of this blog.
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Luna Bazaar wants to extend a discount offer to decor8 readers starting today for the next week… Perhaps you are interested in party and wedding supplies that include items for the home, like rice paper lanterns in all colors imaginable? Sign me up! I love giant paper orbs suspended from the ceiling or even outside beneath big white tents at weddings… Lovely!
I personally appreciate that you can buy a box of 144 cocktail umbrellas because they add such a fun touch to cocktail parties with the girls at home and usually when I’m looking for them I can never find them in stores. Their vintage glass vases are another favorite as I imagine them hanging in the trees at night around the patio. And don’t forget the beautiful large parasol umbrellas that you can decorate with in the home or outside on the terrace for a special evening with friends. Remember this spread in Domino magazine awhile back? I never forgot the image.
(image from domino magazine.)
This photo makes me feel really happy when I see it. I imagine the faces of some of my friends around this pretty table surrounded by tapas, tons of candles and great music… I will someday throw a party just like this with all the melon colors and silk overhead. I first need a patio! I would replace the birdcage with a few parasols I think and of course twinkle (aka fairy) lights.
I was just thinking about things you can do with a parasol at home and an idea popped into my head. You could always open it, cut the handle down to 3-4″, and hang it over the sofa or bed showing off the color and/or pattern to add some interest to the room on a budget. I think it would totally work in the right setting. Something along the lines of the image shown below where the cameroon headdress currently is… replace with a parasol.
(image from Living Etc.)
You can even hang one in the corner of a bedroom like this. Of course they also look great as props to photograph…
(Photo: Liquid Sky Arts)
(A cocktail umbrella photographed by: MelissaMH)
Wouldn’t one be beautiful as a window display with tiny ornaments hanging down from it? View more parasol inspiration here.
I know we are entering Autumn/Winter but I still have Spring/Summer on the brain. I can’t seem to get into Fall this year. All I think about is driving to the beach, collecting shells, drinking fruity cocktails with way to many calories, and enjoying the sound of the crashing surf. Each store I enter I’m greeted with pumpkins, green, red, and gold. I’m not ready for pumpkins! I want seashells, lotus flowers, and fish tacos! Never in my life have I not been thoroughly excited and prepared for Autumn because it is my favorite season. While other blogs are talking about Halloween and Christmas I am posting photos of summer patios. What is up? I wonder if you feel the same way, not feeling ready for Fall, or am I completely alone in this?
So! If you are planning a party (big or small) why not hit Luna Bazaar to cash in on this fab discount. This offer will expire at midnight on October 15th and when you check out you will need to enter DECOR820.
(images from luna bazaar)