Frida from Husmusen told me last week that Swedish apparel giant H&M (Hennes & Mauritz) will soon launch a home line (window coverings, comforters, sheets, pillows, towels and accessories) due to an large demand for home textiles from their customers. The collection will include several items grouped by theme, here are a few that the lovely Frida has grouped together for a quick peek:

Nature (love those button cushions!)

Design (bold graphics, black and white)

Bright Colors (featuring work from Liselotte Watkins, blogged here before)

and Classic (Marine blue, “New England style”)

These collections will start to sell online in February 2009, but not in America, only in Germany, Austria, Netherlands and Nordic countries. They want to start selling online and through catalogs first to see how things go and then see what they want to do from there. Perhaps America could be next? Stay tuned!

Out of the collections shown above, do you have a favorite? Why? Anything that you’d like to see that is currently missing when it comes to affordable home items? I think the world could use more of a selection when it comes to shower curtains and affordable patterned curtains personally.

(images from frida and H&M)

21 Responses to “H&M Home Collection {New!}”

1 Nicole commented:
December 4th, 2008 at 8:47 am

H&M’s COS range is already available in some European cities and has been for over a year. (debut in March 07) For a full list of stores go to http://www.cosstores.com/ There’s even one in Hamburg if you are interested!!

The clothes are lovely and not too expensive, but obviously not as cheap as the H&M stores.
2 Diana commented:
December 4th, 2008 at 9:19 am

I love the nature and the bright colors best. Nature because I’m kind of a natural girl and have been longing to redo my bathroom in shades of cream with lots of texture. The bright colors because they look so cheerful and lively!

Dianas last blog post: A Moment to Relax
3 Monica commented:
December 4th, 2008 at 9:43 am

Hi Holly, I just discovered your blogs this past week and I love them. Haus Maus especially, since I moved to Germany three years ago after having lived in the States for the past 13 years. It really strikes a cord with me. As far as the new H&M collection goes, I really like the Nature and the Design themes and look forward to having a closer look once they hit the online store.
4 Laura commented:
December 4th, 2008 at 10:13 am

love those button cushions and the natural bags! And I agree with the shower curtain comment. I ended up making my own out of a table cloth I found, there are plenty cute ones out there but just so expensive!
5 Melissa M commented:
December 4th, 2008 at 10:48 am

I’m kind of drawn to the Design collection, even though it wouldn’t match any room in my house. You know what I’d like more of? Door mats! I had such trouble finding a door mat that I really loved.

Melissa Ms last blog post: NICE Testimonials: Links Galore!
6 madi commented:
December 4th, 2008 at 11:33 am

I looove the natural colours collection. the button cushions are great.

madis last blog post: 5 things
7 Nadine commented:
December 4th, 2008 at 11:34 am

Hi, Holly. I’m new to decor8 but already adore it — and have spent far too much time checking out the archives :)

I love the Nature collection, especially those button cushions. I have a patchwork quilt over my couch that would look great behind them.

Come to Canada, H&M home fashions….

Nadines last blog post: My Night Without Eric Hutchinson
8 Becki commented:
December 4th, 2008 at 11:45 am

I LOVE the nature set! So light and the colors are very peaceful!
9 Erik P commented:
December 4th, 2008 at 12:15 pm

Wow… I can’t wait to see this collection! I am sure it’s going to be chic without breaking my bank account!! Thanks
10 phoenixc commented:
December 4th, 2008 at 12:45 pm

LOVE the bright colours!

phoenixcs last blog post: Because I’m a geek…
11 Ann Flowers commented:
December 4th, 2008 at 1:53 pm

I love the first collection. why can’t cool stuff come to America?!

Ann Flowerss last blog post: Things to look at People to See
12 Kristan commented:
December 4th, 2008 at 2:30 pm

I think each of the collections have their merits, but I’m personally drawn to the Classic, maritime look.

Kristans last blog post: iPhone coffee table
13 John Trosko commented:
December 4th, 2008 at 4:08 pm

Holly,

Did you post this Classic Marine blue collection for me personally? This is amazing. You know how much I love nautical…. I wonder how much their stuff will differ from IKEA, which also has that European influence?

Might be time for a trip to the Uk!?

- John aka OrganizingLA

John Troskos last blog post: Colin Cowie Loves An Organized Kitchen
14 Melissa de la Fuente commented:
December 4th, 2008 at 6:23 pm

How on earth did I get so behind over here? sheesh….I am so sorry you had so much trouble with your blog Holly! That is awful! I sure am glad everything is being rectified! Yikes! This H & M news is exciting, yay!
Thank you for letting us know!
xo
Melis
15 Petra :-) commented:
December 4th, 2008 at 6:30 pm

I love the nature theme…and can?t wait to place an order…..:-) :-) and hope they will create really nice shower curtains…..:-) :-)

Petra :-)s last blog post: western sahara fabric :-)
16 Swedish Brawl: Ikea vs. H&M! ? The Visiondecor Blog commented:
December 4th, 2008 at 6:39 pm

[...] has now become a strong global retailer.? Announced last week and recently confirmed at the Decor8 blog, H&M will be going at it with Ikea in the home fashions arena. "H&M Brings Fashion [...]
17 alia commented:
December 5th, 2008 at 12:57 am

I remember when H&M first came to New York – it was heaven! I would have been naked in college without that store. I always thought of it as the Ikea of clothes, so this makes total sense.

alias last blog post: TEAK Handmade Bowls
18 ChrysRT commented:
December 8th, 2008 at 1:27 am

I love the bright colors! Gosh! I do miss H&M! No idea if they will soon open a store in Australia?
19 Elfya commented:
December 10th, 2008 at 5:10 am

Now THAT is such a brilliant idea and it’s about time!

Zara has their Home Division in Europe and they have the cutest stuff!

I can’t wait for them to open shop in the US!
20 design snob commented:
December 11th, 2008 at 12:56 am

I love the missing alphabet pillow! Every time I travel to New York, I make it a point to stop by H&M. Doing stuff for the home a perfect fit.

design snobs last blog post: Stars Wars USB Coming Soon to a Tree Near You!
21 bettina commented:
January 31st, 2009 at 12:48 pm

estilo dulzura ,inspiracion ,los caracteriza besos bettina

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