Frida from Husmusen told me last week that Swedish apparel giant H&M (Hennes & Mauritz) will soon launch a home line (window coverings, comforters, sheets, pillows, towels and accessories) due to an large demand for home textiles from their customers. The collection will include several items grouped by theme, here are a few that the lovely Frida has grouped together for a quick peek:
Nature (love those button cushions!)
Design (bold graphics, black and white)
Bright Colors (featuring work from Liselotte Watkins, blogged here before)
and Classic (Marine blue, “New England style”)
These collections will start to sell online in February 2009, but not in America, only in Germany, Austria, Netherlands and Nordic countries. They want to start selling online and through catalogs first to see how things go and then see what they want to do from there. Perhaps America could be next? Stay tuned!
Out of the collections shown above, do you have a favorite? Why? Anything that you’d like to see that is currently missing when it comes to affordable home items? I think the world could use more of a selection when it comes to shower curtains and affordable patterned curtains personally.
(images from frida and H&M)