Looking for a unique little something but on a budget? Christopher David Ryan is doing a pre-Spring cleaning and has marked down three of his illustrated books to only $5 on his website called My Little Underground. He only has a few left in stock, so if you’re a CDR fan, better scoop one up!
I love the illustrations in Her, I bet children would also love this one. I just ordered it because I can frame some of these illustrations for my kitchen, especially the apple.
(images from christopher david ryan)
I really like jewelry shop Spool Design, a pretty place that I stumbled upon yesterday owned by Alison, a graphic designer living and working in Delaware. I like this shop for more than the obvious, feminine jewelry, and I’d love to highlight a few reasons because some of you may benefit by reading this if you own a small online store selling jewelry (or anything else for that matter).
1. Thoughtful item descriptions. For one, the dainty finds are so sweet… if I had a daughter I’d scoop up these owl earrings for her in a second. I also like Spool Design because she gives each creation a beautiful name and going a bit further, writes a charming story as the item description. Not everyone can and should do this, but it’s nice that Allison found a way to make her products stand out in such an original way. You can talk about the inspiration behind the piece, where you found the materials (a trip to Morocco, a local flea market, etc.), why you love the piece. It can be one simple sentence but often it’s that personal bit that really attracts me to a piece. Here is an example of the story behind the owl earrings shown above as told by Spool Design.
“Every evening, just after dusk, Miss Olivia sits high on her branch, ready to gab with any passerby that is willing to listen. Since Ralph flew the coop, she has kept each of her thoughts to herself about what she thinks of Lorraine’s new boyfriend, some of the new customers at Farrina’s Feather Fluff Salon and how easy her new recipe for sugarberrie pie is. “Oh! How grand…looks like Betsy is grazing her way over here! Her new rouge looks absolutely splendid…Oh Betsy…” – Allison, Spool Design.
2. Another thing I love is that Spool Design has a cohesive collection, everything works together, there’s a theme and feeling to it. It’s important when you open a shop to have a vision and to carry that vision through from the shop name to the props in the photographs that you choose, colors, and so on. It really makes you stand out as a seller. I like how easy it is on the eyes, you open her shop and immediately feel like this girl has style and vision – it’s quite welcoming vs. something very chaotic.
3. The photography at Spool Design is thoughtful, she obviously spends time thinking of how she’ll style her pieces and then she makes sure to shoot them in daylight so that their natural color is apparent. If you are a jewelry artist using a flash camera rethink that because you will lose significant sales with photos that aren’t doing your beautiful work justice with amateur flash photography (note: if you’re a pro this sentence does not apply obviously). I have purchased jewelry photographed using a flash and the colors were all wrong for my outfit when they arrived in the mail. I was deeply disappointed.
4. Allison has some great props. What props can you use? If you are doing close up shots you can find beautiful large squares of scrapbook paper or even matte gift wrap to photograph against. You can tape it to the wall behind the item or you can place it below the item. You can also use natural linen, cork, wood, fabric (iron it first), old book pages with text or illustrations, road maps (flatten and iron out creases), wallpaper, the sky is the limit. Get creative! For props, Allison uses a really unique and lovely dress form for her jewelry, not the typical black velvet necks that you see in every shop but a lovely bust she found that appears to be vintage with wood and linen. An old dressmaker’s form works well. I blogged about them and where you can find them a few years ago but I think the post is still very helpful so you can find it right here.
5. Allison also blogs and it looks and feels like her shop so there is no disconnect. It’s light and bright just like her shop so you know you’ve just landed on the seller’s blog and were not redirected elsewhere.
I’m glad that I found Spool Design because simply viewing her shop and the beautiful job that she’s done to give a thoughtful presentation of her work inspired me to write this post and perhaps it will inspire you, if you have a shop, to consider a few of these points to make your shop stand out more, too. In this economy it’s REALLY IMPORTANT to stand out now more than ever, be an original!
Any tips of your own that you’d like to share for shop owners? Things you’ve encountered that you did not like? Things you’ve seen that you loved and would enjoy pointing to as a good example?
(images from spool design)
Giveaway time! I love hosting giveaways, especially during a recession because the thought of winning something is fun and can really brighten up the day! It’s also better sometimes to win things when you are on a tight budget vs. winning when you’re not. You have more appreciation, at least that is how it is for me. Print Pattern Paper is sponsoring this generous contest and will award TWO decor8 readers with a $75 gift certificate (per winner) to use towards anything in her beautiful online shop.
Print Pattern Paper carries market totes, table linens, pillows, art prints, cards, aprons, hand wrapped wall canvas art, organic cotton lunch bags and more. Designer Rebecca Peragine is so talented, she not only designs everything you see but makes it by hand and uses organic and environmentally friendly products whenever possible.
To enter, please leave ONE comment below answering the following question: You have an entire day off completely for yourself. The weather is absolutely perfect. With less than $20 in your pocket how do you spend the day? What feelings do these activities give you? What simple pleasures will you enjoy?
One entry per household. One comment per person. Previous contest winners on decor8 who have won something within the past year are not eligible. Must enter before midnight EST on Monday, March 9th to qualify.
(images from print pattern paper)
Today over at Real Simple I wrote on a topic that many of you may like as it reveals some tips for getting organized when it comes to sending cards on a regular basis. I reveal a no-fail system that I use and I highlight some products that have helped along the way.
Here’s a link to the article. I hope that you enjoy it! If you have any tips to add, please feel free to share with the Real Simple audience!
(images from the container store)