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Stylist Q & A With Pia Jane Bijkerk

Hello friends! I’ve been working on this interview since last Friday so I’m thrilled that today I can share it with all of you. I met stylist, photographer, blogger and now new author of Paris: Made By Hand, Pia Jane Bijkerk, last year in Amsterdam at a small gathering of bloggers. I didn’t know much about Pia before that evening, but upon meeting her I felt as though I’d met a kindred spirit since she’s also passionate about art and design, particularly handmade things, and she really loves to blog and talk about the experience of blogging.

Stylist Q & A With Pia Jane Bijkerk

From that point on, I started to read her blog regularly and fell in love… and now I follow her work more closely. I was particularly excited when she revealed her new book would soon be published. I know her work is being featured all over the web right now so the challenge for me was to put a different spin on things so as to not repeat content already posted elsewhere. This interview will focus on a more behind-the-scenes look at the life as a stylist and how it all works.

The job of a stylist is usually quite secret, not many really share what it is all about and because this frustrates me I thought I’d see if Pia was willing to share the ins and outs of this profession and to my surprise — yes, she was very willing! I’m sure you will love her interview below, I appreciate thorough comments so I didn’t edit out anything for the sake of space… Pia has mentioned to that if you have additional questions that she’ll be glad to answer them so please leave those in the comments section below. Let’s get started, ready?

Holly: How did you become a stylist?

Pia: Well once upon a time, I owned a homeware boutique in Sydney, Australia, selling handcrafted furniture, beautiful handmade homewares, and skin care products from Australia and around the world. I was 21 when I opened it, straight out of university with a BFA in film and photography – I knew nothing about running a store. So it was one big learning curve! I had a lot of fun with it, but decided to sell up shop after 4 years as I felt the financial strain with the slow down in small business retail. So I sold everything in the store, except the pieces that I simply couldn’t part with and took some time off to decide which direction I should go in – back into film and photography, or stick with home wares and interior decorating. During this time off a friend and I were sharing some fish and chips by the waterside for lunch and she turned to me and said, “You know what Pia, you should be a stylist!” And I said, “What is that?” I had no idea what a stylist was, but I was eager to learn all about it. So my friend gave me the number of her friend who was an art director in the industry – I called her and she told me how I could get started. It involved a lot of calling and emailing of photographic agencies, and offering myself for lots of free work as an assistant to stylists. And thats how I got started! That was about 5 years ago now.

Holly: Do you remember your first assignment and if so, what was it and how did it go? Were you scared? Was it a success? Did you make mistakes?

Pia: Oh yes I remember! My very first assignment as an assistant stylist was for a David Jones catalogue (David Jones is sorta like Bloomingdales or Macy’s in the US), assisting a stylist named Jenni Booth, working for advertising agency Saatchi & Saatchi. I was indeed nervous as I had absolutely no experience in the field plus I barely knew what a stylist did! but the photographic team was really nice and welcoming, and it didn’t take long for me to feel relaxed and be a part of the team. I feel utterly blessed that Jenni was the first stylist I ever assisted as she is without doubt one of the best, and she is also a wonderful, genuine, generous soul. She taught me everything I know as a stylist! and is now one of my best friends. We worked together on a number of catalogues since that first shoot, and when I became a full-fledged freelance stylist of my own, Jenni encouraged and supported me all the way. She became a mentor for how I wanted to be as a stylist.

Now, my first job as a fully independent freelance stylist is a rather different story. After assisting and propping (merchandising) for magazines for quite some time I was finally asked to do my first editorial spread for one of my favourite magazines! I was very excited, and I went to great lengths to ensure I had more than enough props to have photographed. I arrived to the studio half an hour early so that I could unpack all my props and lay them out neat and tidy. Boy was I excited! But the photographer was not in the best of moods as it turned out, and all day the photographer picked on the assistant photographer, creating a palatable tension that just grew and grew as the day went on. It was horrible! I was really distracted by it and was so annoyed because it was my first ever editorial story with 8 or so full page photographs, and I wanted it to be the best. But the tension affected my work alot, and even though I managed and it turned out beautiful with rave reviews from the magazine art team, I couldn’t help but feel I’d been cheated. Anyway it was a wonderful lesson! I learnt to be more focused and try not worry about what is going on around me when I’m working – after all, we are all artists working together on one project each time, so there is bound to be some ups and downs, and passionate outbursts here and there. Luckily I haven’t witnessed many since that first job!

Stylist Q & A With Pia Jane Bijkerk

Holly: What are the 3 best things about your profession and why?

Pia: 1. Working and meeting so many different, creative people – I love it! There are so many creative people out there, and I love having the opportunity to meet and work with them regularly, its a real treat. 2. Being freelance and working obscure hours. I have never been a very good 9-5er, as generally my creative juices flow at varying hours of the day, so I love that I have the freedom to let that happen naturally. 3. Props! hmm, yes, i do love to collect pretty things, so being able to keep some of the props i use on shoots is a bit fabulous.

Holly: In your book you mention that you have items tucked away for props. As a freelance stylist, do you have your own studio where you keep props or how does this work? I know you live on a small houseboat so I’m trying to imagine where you keep everything.

Pia: Oh my, it is a real problem actually! It does get cramped here on my little houseboat as at the moment it is the only space I have here in Amsterdam, so it’s my studio as well as home. In Sydney I had a large garage where I had everything in labelled, color-coded tubs. To me, that just seems like a fabulous dream right now! Thankfully my partner isn’t allergic to clutter, otherwise we’d be in deep trouble. I would like to get a little studio or at least a storage space, but I’m not sure how to go about that just yet. In the meantime, I have a great friend who puts her hand up anytime I need to off load some of my props. She has a nice big house and much more room than I do!

Holly: Let’s play pretend. I call you from a magazine — we’re in need of a stylist for a special trends feature we’re working on. What does the magazine usually do next and then what happens from there? In other words, how does this really work from start to finish?

Pia: I have an agency that deals with most of my client requests, so they start the initial contact between me and the client. First they ask me if the job is something I’d like to do and if I’m available for the dates of the shoot. Then they organise a meeting between me and the client, and we talk about what the aim of the shoot is, and what style and look they would like. We would also discuss what else is going on for that particular issue so that I know the general theme, color ranges, and style trends being featured, that way I can help create a cohesive look for the issue, but be as interesting and creative in those parameters as possible.

Holly: And then what?

Pia: After that, the fun begins! There is usually no time to go wandering about the town to find inspiration as deadlines are tight and you have to create ‘magic’ before you can blink your eyes! So as a stylist you must have a really good idea of what is already around. If I have an assistant I will give them a specific list of shops to visit and items to pick up, and if I’m on my own I will run around like a madwoman, picking up props from favourite shops, and ‘theming’ the shoot in my head as I go, jotting down ideas in my notepad as I drive/ride my bike/hop on a tram. If I have to have things made, I call my contacts. I always have a list of woodworkers, seamstresses, and set builders in my phone. And if i have to make things myself, then I get all the supplies I need and usually stay up all night crafting away.

Holly: Tell us about the day of production…

Pia: Then comes the shoot day! I like to call the shoot day my ‘play day’ – its the day that I get to play with all the things I’ve found. Shoots can be super stressful but I try to make them the complete opposite as I believe that after all the research and hard work that has gone into prepping for the shoot, this is the one (or two or three!) days that everyone needs to enjoy themselves and let their best shine through. And last but not least, we can’t forget the pack up and return of the props. This is probably the least favourite thing to do for a shoot! But you know, every job has it’s undesirable moments. Returning props to shops is not too bad because then you get to visit your favourite shops again and chat with the owners and hear about what new items are coming in.

Holly: What moment did you finally realize that as a stylist, you had made it. You know, you were genuinely being taken serious and noticed. When did this start to happen?

Pia: To be honest, only recently! I know that’s crazy since I’ve worked with many popular brands and magazines around the world, but moving to Europe was a tough thing to do because I had to prove myself all over again – nobody in the industry knew me at all, where as in Sydney I had great, steady clients and regular work. So maybe just before I left for Europe (2006) I realised I was doing okay – making a living as a freelancer and getting call backs from happy clients – but then it was a bit of a step back again when I moved and now I’m back to ‘feeling it’, in 2009. But you know what? Its more about the regularity of the type of work I do that makes me feel like I’ve ‘made it’, rather than the amount of work. Nowadays I have a lot more choice about the type of work I accept, and – when I do a job that I just adore like when I was asked to write this book – that is when I realise that all the hard work has paid off.

Holly: Ah the famous question, what inspires you. Let’s skip it. Instead I’ll ask what you are seeing too much of when it comes to trends and what can sometimes NOT inspire you but make you a little annoyed. We talked a little about this in person last year…

Pia: Oh fabulous! I love your clever questions. Let me see… I’m not into sterile environments, so minimalism never really did it for me, but I do enjoy the odd minimalist space, don’t get me wrong – but just not on the front cover of every magazine. So I’m rather glad the ’90’s/nullities minimalist movement is over for the moment. And I really am not a fan of ‘fast interiors’ – you know, ones that are created from just heading down to a mall and copying a catalogue photo. Again don’t get me wrong, catalogues can be super inspiring! But I like individualism, I like seeing people’s personality in their home, like odd things they’ve picked up on their travels, and objects that tell stories. When I buy an interior magazine, I read it just as much for the visual stimulation as I do for the story behind the people who live in this space – I love reading about where people found things, what they do for a living, how they acquired certain items and what their dreams are. I like real stories and not ones that are made up for an audience (I’m a non-fiction gal, what can I say!). So with that said, I love homes that are real and not perfectly styled or perfectly stylish, but super inspiring and dreamy.

Stylist Q & A With Pia Jane Bijkerk

Holly: What did you want to be when you grew up?

Pia: A film director! It’s still a bit of a dream really, I might get to it in another ten years or so. I have a few scripts written that I’d love to explore further one day (my university degree is actually in film making!)

Holly: Do you feel your current occupation is one you will stay in forever or do you see other opportunities awaiting you still? If so, care to share what?

Pia: Hmm, I think the above answer says it all! I also always wanted to be a writer and a published author, and that is certainly what I am working at now , so for me having my first book published this year is a real dream come true.

Holly: What other jobs have you had in your life?

Pia: My first job was as a kitchen hand in a cafe which I did some days after school, then I was a hostess in an Italian restaurant (as opposed to a waitress which I was pretty hopeless at! I wasn’t fast enough with orders I think, but I was good at greeting incoming guests and escorting them to their fancy tables!), then after that I made some art and cards for a few local shops, and once I was a sock sales promotion girl in a department store! Yes, I would stand in the sock aisle and try to convince browsing customers that the socks in that aisle were far superior than any other they had ever worn. I was not the best saleswoman, I can tell you, the job didn’t last longer than a week. After I finished my degree I opened my boutique! And I also opened a cafe too, but thats a whole other story…

Holly: If someone reading wants to become a stylist, what training is required?

Pia: The best thing you can do is assist other stylists, its the only training really.

Holly: How does one go about getting work as a stylist?

Pia: I suggest finding some local photographic agencies who represent stylists (search the internet and blogs for these) and have a look at which stylists work you like. Then email or call the agency to let them know that you would love the opportunity to assist that stylist. If you can, offer to work for free because often a stylist will prefer to trial an assistant first and then they will offer paying jobs if they work well together.

Holly: How does someone learn about styling, what classes or books do you suggest they read?

Pia: Again I really think work experience as a stylist’s assistant is the best way to learn. But you can also try creating little vignettes at home, and take the time to get your own particular style going. Then you can see if there are any assistant photographers who might like to do a free test shoot with you and you can get some shots of your work. Then you can begin creating a styling portfolio!

Holly: Now let’s talk for a moment about your new book, Paris: Made By Hand. I finished reading the entire book this past weekend and noticed right away that you took all of the photographs, did all of the styling (of course) and designed the front cover in addition to writing this lovely book. That’s quite an undertaking. How long did it take you to work on this project?

Pia: Well from start to finish it was well over a year’s worth of work. But if I was to pick out key sections I’d say the research took roughly 3 months, the shooting and interviewing of all the stores and artists took about four weeks, the writing took a month, and the editing took another month or so. Yes, it was quite an undertaking indeed! But I can tell you, I enjoyed every step of it.

Holly: What lead you to authoring a book and will there be more along this theme, perhaps Pia takes Amsterdam? Or?

Pia: Authoring a book has been something I’ve always wanted to do and yes, I hope this is the start of many. Oh I would LOVE to write and photograph a handmade in Amsterdam book!! Fingers crossed :-)

Holly: Okay, how about we show readers how you styled your cover. Sound like fun?

Pia: Yes! So for the front cover, I had a good idea of what I wanted to create. I had seen this beautiful deep blue wall with old shelves in Astier de Villate, a gorgeous boutique which I featured in the book. I went back to Paris especially to shoot the cover in this shop. I made an appointment with the store manager to come just before opening hours, and the light coming through the front windows was perfect. I set up my camera and tripod, and got to playing with the boutique’s handmade treasures! I adore Parisian ceramicist Nathalie Lete’s pieces and I wanted to feature her work on the cover. So I gathered my favourite Natalie Lete bowls and plates from around the store (very carefully!) and started to arrange the shelves….


Stylist Q & A With Pia Jane Bijkerk

I had bought white paper wrapping with bold type letters and I cut rectangles of each letter out and placed them on the edge of the shelf to spell out the title of the book Paris: Made By Hand.


Stylist Q & A With Pia Jane Bijkerk

I wanted the cover to feature a range of different handmade items so that when people see the cover they get an idea of the sorts of things inside the book. So I picked up the little kittycat and perched her on the edge of the top shelf! I was pleased with that but there was just something else missing…


Stylist Q & A With Pia Jane Bijkerk

I moved the lid on the top bowl… I stood back, I peeked through the camera lens and thought… that’s it! So I snapped it! And that was that, I was very happy with it.

HMMM…. Yes!

Stylist Q & A With Pia Jane Bijkerk

Stylist Q & A With Pia Jane Bijkerk

The design team at The Little Bookroom did all the final touches for the cover – they brushed up on the fonts on the paper rectangles so that the title really stood out, and then there was the decision of where to put my name. A few emails with different options went back and fourth and we all decided that we liked the extended ribbon on the kitty. And I really love the yellow accents of the ribbon and the scarf (bottom right corner) against the blue. I hope you to do!

Viola! Here’s the finished cover:

Stylist Q & A With Pia Jane Bijkerk

Thank you so much Holly. If anyone has any further questions I’d be happy to answer them in comments below! – Pia

I’m so proud of you, Pia and I hope you sell a million copies and become quite famous from it — I’d really like to see a Amsterdam: Made By Hand book! Best of success dear!

(images: pia jane bijerk)

Posted in interviews on May 06, 2009

Bohemian Charm By Tif Fussell

I found the charming home of Tif Fussell (aka Dottie Angel) today and my knees went weak. Tif is a British expat living in Seattle who expertly combines vintage finds with mid century modern and IKEA pieces. The Rearranged Design blog wrote a lovely interview and home tour with Tif that you simply must check out. I thought she lived in Europe as her aesthetic is very northern European, I love all of the handmade things she makes and her eclectic assortment of Orla Kiely wallpapers. Her style is so easy breezy, it looks very cozy and uncomplicated and quite crafty, which I’m forever a fan of.

Tif Fussell

Tif Fussell

Tif Fussell

Eclectic decor is so inspiring to me because there are no preset rules which makes getting it right quite a challenge if you want this look but may not naturally know how to attain it. It’s very organic and emotionally driven, it’s often hard for some to duplicate it in their own interiors because of this reason. Often we want the decor-in-box solution and for this style, it doesn’t really work that way as it takes time and emotion, along with a hefty dose of creativity, to successful pull it off as beautifully as Tif has. The inspiration has to come from a creative soul, from within, and this emotional way to decorate is one that I absolutely love because its quite touch-y feel-y.

Tif Fussell

Tif Fussell

My heart feels the most comfortable and at home in the organically designed space — the home that took awhile to pull together as all of the pieces were collected over time and brought together to make one harmonious composition of texture, pattern and color. It is so personal and welcoming, but also very revealing about those living in the space. Their inner world isn’t hidden, it’s clearly visiable in every part of the home. Lovely!

Tif Fussell

Tif Fussell

Looking at these photos makes me think about how popular that this style of decor has become in recent years here in America and how fun it would be to actually find a school (or create one) where all these passionate amazing people come together to teach about decorating from the soul… I certainly think there is a market for it, so many are trying to infuse their home with more personality and joie de vive. Not a traditional design course but one a bit off the cuff — a class that shows students how to style, create by hand, reuse things from the street, how to shop a good flea market. Ah, that would be fun — maybe someday I’ll start one and gather some lovely teachers alongside to help me. Wouldn’t that be a fun course? Perhaps everyone could meet us in a farmhouse in the countryside, waking to freshly prepared pancakes and tea, spending the weekend talking about decorating and design. A girl can dream…

If you’d like to learn more about the 3,000 square foot Seattle home of Tif Fussell then you’ll need to visit the Rearranged Design blog for a full home tour and a lovely interview. Ah, Tif you have inspired me soooo much today. Enjoy!

(images from tif fussel)

Posted in uncategorized on May 05, 2009

Etsy Take Five Tuesday

Pulling together my etsy finds for the week is always such a highlight for me. I’m both touched and humbled by the amount of talent out there. Crafting has always been such a huge part of my life but over the past few month it’s taken the back seat as other things jumped in and took the wheel. You know how that goes. My goal is to make time for balance over the months ahead because I made a promise to myself back on January 1st to schedule more time to MAKE and CREATE things — physical things that exist offline – ones that I will hand to my children someday as my mother handed to me. I’ll talk more about this below, but first let’s look at some of the lovely creators I’ve curated for you this week. I’m in love with this week’s etsy artists. I think you’ll be too.

Natasha Morton

The mixed media art of Natasha Morton in Scotland, who happened to be up on the etsy main page today as I mumbled “darn it” under my breath since I wanted to show her work here for a few weeks now. That’s what I get for snoozing on this. Well, if you didn’t already see Natasha’s work on Etsy today, you can bookmark her store now. It’s so, so pretty — the art she makes — it’s truly from the heart.

Carving My Initials

Second on my list of sweet little etsy must-shops are these mixed media paintings turned into prints by Carving My Initials (don’t you love the name?). This is where serene colors mix with nature and urban landscapes for a somewhat floating feeling…

Janet Hill Studio

Janet Hill Studio has such beautiful prints of her paintings and best part, they are only $10! There’s nothing quite like owning an original, but when money is tight a print will do just fine. Janet’s work is feminine and holds ones attention as there are so many details to examine in each of her works. I appreciate her focus on fashion and the home and love how she seems to incorporate flowers as often as she can. Charming!

Fabric Farrago

Fabric Farrago is another fave of mine this week because Jamieson has the best fabric covered thumbtacks around! I also like her fun new embroidered hoops that she’ll customize just for you. I quite like this idea for hoops, especially for a craft room or kid’s space! How cute would these be in a stationery shop — I imagine them above a card display spelling out “u send me” or something. I think the fact that Jamieson is a teacher by day shines through in her work, don’t you?


Beaky in England is nesting doll heaven for fans of the kitschy cute matroska doll. Totes, lavender sachets, pillows… this mother of two is one busy and talented lady!

Now to continue my little story from above… did you know that both my mother and aunt were painters? My mother was trained as a floral designer but did many oil paintings (as a hobby) when I was a little girl, mostly still life with her focus on flowers. She also sewed constantly, from making clothes to everything else in the home that included drapes, shower curtains, you name it. She also taught these skills to me along with wallpaper, faux finishing, stencils, wreath making, all sorts of arts and crafts. My aunt, her sister, was an award-winning fine artist and art teacher, who lived in South America for some time, then Russia, Austria, Spain and she attended and later taught at the Holbæk Slots Ladegård in Denmark until settling in Newcastle, Maine where she taught art at a nearby waldorf school (I’m hoping to send my future child to a waldorf school, we’ll see — they’re quite expensive, but I’d really love to). She spoke fluent Russian, Spanish and of course English and loved ceramics, fashion photography, eastern religion and children which she unfortunately was not able to have. Her children were her students and though she passed away suddenly, my fondest memories as a child are of the things my mom and her sister made for me, from paintings to embroidered wall art, handmade board games, wooden doll houses, there was a lot of love in everything which instilled in my heart a deep appreciation of arts & crafts at a very early age. My mother is alive and well and when I call her we talk about crafting and decorating for a good part of our conversation.

As I am all grown up and writing this blog, seeing all the beautiful handmade works each day inspires me just the same — I love it. And I want to do more with my hands again too! I was once the home project/decorator crafty queen, known for this amongst my friends and family. Now I’m known as the writer and blogger — crafts are not the focus in my life currently. My resolve as the year continues is to make more and to continue to buy as much handmade as I can to show my support of others. I’m staying away from large department stores as much as I can, trying to reuse what I have, get creative with things, sell what I don’t use, etc. I want to contribute actively to the changes that we all as a global family need to make in order to contribute to the greater good. I always have, but this economy has encouraged us all to really think about how and where we are spending our money. I know a lot of you are feeling this way, the economy sucks, lots of you are drained, financially tapped, so let’s try to allow some of this inspiration that we’re finding online to influence our day-to-day life a little more… to make by hand something at least once a month or even to set aside an hour a week to do something creative. To look at everything in our homes and think, “How can I use this in a different way?” before storing it somewhere only to collect dust. More walk, less talk — make time, less whine.

Your thoughts? Are you making more lately? What changes have you made during this economic crunch?

(images linked to their sources above)

Posted in Arts + Crafts, etsy, Etsy Take 5 Tuesday on May 05, 2009

Green With Glamour {eco-friendly}

I recently discovered Green With Glamour, a lovely shop that showcases products both stylish and eco-friendly, in the April issue of Lucky magazine and instantly marked the page for future blogging! Owned by Kathleen Rowan and Deana Bracken, two Chicago-based friends and business partners, they founded GWG a few years ago and bring the eco-conscious shopper glamorous accessories, clothing and my favorite, items for the home.

Green With Glamour

Oh and my, my, my… look at these gorgeous ikat cotton throws… tell me you don’t love a little ikat now and then in your life? I sure do, in fact I’m determined to find the perfect ikat throw or pillow for my home. Perhaps one of these will do? Hmmmm.

(images: green with glamour)

Posted in Decorating Tips on May 05, 2009


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