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Ruthi Auda

Ruthi Auda is a talented young lady that you’ll love to learn more about and here’s why… Born in East L.A., she’s currently pursuing her degree in graphic design out at Biola University in southern California while simultaneously working as a display coordinator at her local Anthropologie store in Newport Beach. On her blog she shows lots of the work that she assists on in-store, which I find fascinating and fun to watch – it’s neat to have an insider take on the magic that happens in the world of visual merchandising. I love their current installation – paper ostriches! Tell me you don’t want to craft one of these bad boys yourself?? :)


Look into those eyes… can you resist that come-hither, you know you want me, stare? Oh try… Just try. But you cannot. Because you know you want a big ostrich in your living room to keep you company on nights when your sig other is out. Or near the dining room table.Well in reality, this only works as a display in a retail store vs. in the home but it’s still quite magical and lovely to look at, don’t you think?

Now do you want to see something else that’s kinda cool? No, not more birds…


Ruthi made this Polaroid camera out of cork to give to her boyfriend with a card inside instead of a normal envelope. How genius is this? More crafty and creative Ruthi can be found weekly on her blog, so make sure you bookmark this girl!

(images: ruthi auda)

Posted in Arts + Crafts on October 22, 2009

Studiopatro: New!

Studiopatro is a newly opened pattern studio based in San Francsico by former art director Christina Weber.  She loves to collect her inspirations and turn them into patterns and so as a result her leaves, maps, love of typography and architecture are now prints and patterns on tea towels. Her studio grew from her vision and unique translation of her favorite things, a dream of what could be, into a collaboration of local friends, screeners and sewers who share a passion for beautiful, eduring, high quality textiles along with Christina.


I personally enjoyed the page on her site where she shows you 12 ways to use a tea towel outside of the intended purpose. I find these tips very helpful because as I’ve always said in regards to tea towels and sheets and anything else made from fabric – these items can absolutely function outside of what they were made to do — they’re just fabric and fabric is so versatile. To quickly summarize Christina’s great tips: You can use a tea towel: 1. as an apron, 2. to frame as art, 3. to line a tea tray, 4. as a potholder, 5. to dry salad greens, 6. to make a cushion, 7. as a housewarming present, 8. as gift wrap, 9. to line a bread basket, 10. as a large napkin, 11. as a placemat or runner and finally 12. to wrap a wine bottle. If you can’t imagine how some of these examples would work, you can see visuals of all of these examples here.

Lovely! And if you’d like to purchase a few tea towels, you may click here. I love the fern and fig patterns!

(photography: wendy nordeck)

Posted in Objects, Rooms on October 22, 2009


Aw…. this makes me want to decorate a kid’s room or nursery! These forest creatures and the little red riding hood made me smile today… Nicole from the Swiss brand, Océchou, lives and creates in Switzerland with her 3-year-old who inspires her work and goodness, I just adore her cute style. Launched last year, Océchou publishes stationary and fashion accessories like postcards, posters, gift tags, badges, magnets, stickers for children, with alphabet posters in French. And whether you speak French or not, I think you should watch this video about Nicole and her process and products, it’s very, very sweet. I really enjoyed it… And goodness, I’m using a lot of commas lately aren’t I? I’m suffering from comma-overdose.





In addition to being extremely conscious of the cuteness factor, Nicole considers where things are made so Océchou products are manufactured in Switzerland and France and she ensures that all materials are of the best quality and environmentally safe. For instance, her papers are all FSC certified and 100% vegan and so they’re biodegradable. All digital illustrations begin as hand drawings and after using her magical tablet and Photoshop, she transforms her sketches into digital works of art.

(images: océchou)

Posted in Rooms on October 21, 2009

Jennifer Davick Photography

Ready to slip into la la land together and drool at some truly remarkable photography shot in some fantastic spaces and places? I am… There is nothing I like more sometimes than to simply peer into the life of someone else and examine all the little details of a shot to see what went where, why, and also to consider how the colors relate, why they were chosen, etc. Jennifer Davick, who specializes in photographing food, is based in Birmingham, Alabama and she’s able to take you by the hand and lead you into some very special places (and moods) because she captures so much emotion through lighting, subject, depth… that it’s hard to not feel inspired by her work. See for yourself…

Jennifer Davick Photography

What I love about the images I’ve selected to share from her portfolio above: the colors! Soft yet vibrant, that peach and green looks so fresh and I love the orchids on the porch along with the sweet”heart” swing. They look like this typical laid back country look that I admire a lot and though living in a city, I still work to achieve a laid back feel in my home because it has an impact on my life — when I’m at ease everything naturally unfolds for me. I also like laid back living at home because it so closely matches my own personality.

Jennifer Davick Photography

So now I have a more personal question for you… do you think your home is laid back with a little pile here and there? Or would you define your home as being very organized and buttoned up – everything perfectly in place and looking like a magazine home? Or is your home a big chaotic mess that you feel ashamed about? Have you ever tried photographing your own home to see what it really looks like? I know, sounds strange. But I suggest doing it. Clean your rooms, make the bed and such, and then pretend you are a photographer and go through each room with your camera, shooting in natural daylight (no flash). Upload the photos and take a critical look at each nook, each room, and see what can be moved, improved, stored, fixed, etc. This is a fun exercise and worth taking the time to do.

You can even pull together a binder with your photos – store your notes and even your during and after photos there as you complete your rooms. When you photograph something you notice the details. That is why the photos you see of rooms in magazines look so perfect. The photographer takes the photo and they look at the picture on their computer (especially if they are shooting tethered) to see what’s what. They mostly are looking at the technical stuff, while the stylist and others involved in the project are looking at the actual shot from a creative perspective – what could be altered, moved, etc. to make the photo look even better.

Maybe those vases on that mantle instead, and that tea towel can be moved over to that table and off of the kitchen counter, etc. Once all of this combing and processing has been accomplished, the end result is the magazine photo that you drool over. And even then, sometimes color editing and other image editing is done to perfect the actual shot – perhaps the color correction is needed. That is called, “magazine perfect” and what we think is just another “normal” home that we don’t have. Well, it’s not. And then we swing open our door at night to our shaggy apartment thinking What The Heck Is My Problem, feeling insecure about our homes because they don’t look like a magazine image.

So remember… one way to help you to achieve a more pulled together home, or perhaps a neater “laid back” home, is to photograph your space as I’ve mentioned and go in with a critical eye to examine what needs help. Style a fireplace mantle and photograph it. Don’t like it? Style it again. And again, and again…. Then once you you really like it – well, it’s done and you can move on to another area of your home. Take inspiration from other rooms that you love — arrange things in a way that you liked from the home of another person — it’s not copying — your objects and colors will no doubt be very different. But it can be helpful to train your eye in the beginning as you start to take more interest in the details of styling and how it’s done. Gosh, I could go on and on about this, I’m passionate about the whole art of making something look beautiful. :) Wow! Looking at the work of Jennifer Davick gave me a lot to talk about, didn’t it? :)

(images: jennifer davick photography)

Posted in Inspiration on October 21, 2009


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