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I love the Dutch brand Nooosugar! Have you heard of them? They wrote to me just yesterday to introduce themselves and the second I clicked over to their website it was insta-love because I find comfort in simplicity and balance these days and enjoy clean, modern design with a dash of bohemian ethnic style more and more. It’s very peaceful I think, it feels special — even a little luxurious and resort-like don’t you think? Nooosugar has all of that in one impressive shop. I was surprised to learn that they are decor8 readers, which came as a pleasant surprise because it’s really such a small world online, you know?




Anja Bas Backer told me about her company that she runs alongside partner Susanne Houx — they have had an online shop for only a year but they are growing and doing quite well. I learned that 90% of what you see on their site is their own designs and handmade by artisans in Morocco and all unique as there’s only a few of each product available in stock. These ladies are so talented with such a great eye for style. The cushions are handwoven striped cloth and one-of-a-kind for example. I love the striped curtains, I imagine them as a canopy over a bed or perhaps on the patio slung casually over a bamboo rod above a table for a laid-back lunch. So pretty!

If you are interested in ordering from them and you do not speak Dutch you can write to Anja via email in English and she’ll answer you – she is very nice and helpful (info AT

(images: nooosugar, taken by photographer Brigitte Kroone)

Posted by decor8 in Decorating Tips, shopping on February 04, 2010

Your comments...

  1. SashaK commented
    February 4th, 2010 at 4:34pm

    Wow, those pillows and curtains are gorgeous!
    .-= SashaK´s last blog ..SALE — FLUTTER earrings =-.

  2. Laura Evans commented
    February 4th, 2010 at 4:52pm

    the blankets & curtains are gorgeous … i want some in my house! maybe i could drive to the netherlands & go shopping!!
    .-= Laura Evans´s last blog ..focusing on the blur – 8×8 original fine art photographic print =-.

  3. helena commented
    February 4th, 2010 at 5:16pm

    but…where do you buy their products? their website is blank, and i NEEEEEEED me some silver house slippers!
    .-= helena´s last blog ..Sock KAL =-.

  4. Julia commented
    February 4th, 2010 at 5:33pm

    I hadn’t heard of them before, but I’m glad I have now! Beautiful stripy pillows in the first picture, and well, I actually love all the pictures… Going to check out their website now!
    .-= Julia´s last blog ..Homework =-.

  5. Beth perry commented
    February 4th, 2010 at 5:40pm

    LOVE LOVE LOVE ALL THAT EYE CANDY! and I am with you…love that striped curtain!
    .-= Beth perry´s last blog ..OVERCOME =-.

  6. amber kane commented
    February 4th, 2010 at 5:51pm

    Those pillows are wonderful, I love the colors. Thank you so much for sharing!
    .-= amber kane´s last blog ..Felt Shell Crochet Scarf =-.

  7. Caroline commented
    February 4th, 2010 at 6:13pm

    LOVE those cushions! What a great addition to my home they would make!


  8. Kirsten commented
    February 4th, 2010 at 6:14pm

    I love their stuff! Do you know if their products are sold in stores too? I was in a little shop in Arnhem, the Netherlands yesterday and I’m pretty positive I saw that silver platter.

  9. Linz commented
    February 4th, 2010 at 6:18pm

    i’ve never heard of them but their pillows, i would stab a fluffy cloud for. they are bold, beautiful, and would make ANY room just stand out! thank you so much for intro’ing! my living room is in desperate need of re-vamping and brightening!

  10. Tricia McKellar commented
    February 4th, 2010 at 6:20pm

    Lovely! I especially like the black and white stripes. :)
    .-= Tricia McKellar´s last blog ..Notecard, Botanical Lily No. 7719, Fine Art Photo Card by Tricia McKellar =-.

  11. mina commented
    February 4th, 2010 at 7:08pm

    Oh, love, love love.
    Makes me think: Peru, countryside, happy, relax, summer, beach, casual…
    .-= mina´s last blog ..Coney Island Carnivale – Fine Art Photography 8 x 8 – Ready to ship =-.

  12. Sophia commented
    February 4th, 2010 at 7:56pm

    love, Love LOVE those pillows!!!!!!!!!!

  13. ClaraAnne commented
    February 4th, 2010 at 9:05pm

    The striped blankets are fabulous! So vibrant & practical, perfect for that pop of colour thrown over the back of a desk chair.

  14. Mel commented
    February 4th, 2010 at 9:10pm

    Oh, I love that bedspread. It’s so … simple and clean, but homey & comfy looking.
    .-= Mel´s last blog look… =-.

  15. AnnVan commented
    February 4th, 2010 at 9:19pm

    OMG–I just spent the last 20 minutes drooling over the cute flipflops, bags and textiles.*sigh* Of course it is in the Netherlands—of course I can’t get them shipped to me here in the states.:-( Loved this one.

  16. Renee commented
    February 4th, 2010 at 9:21pm

    I just went to the Nooosugar website after reading your post. I have fallen madly in love with the silver slippers! They may have to join the collection of footwear that I don’t really need – but must own.
    .-= Renee´s last blog ..Green Wedding Shoes ~ Part 2 =-.

  17. Olivia commented
    February 4th, 2010 at 10:22pm

    What great stuff, especially the colorful pillows! I’ll have to check them out…thanks for sharing! :)

  18. ptoone commented
    February 4th, 2010 at 10:56pm

    I am glad I came across your blog, you have some great blog!!! I have you bookmarked your site to check out the latest stuff you post.

  19. Christina Diaz commented
    February 5th, 2010 at 1:31am

    oh my gosh, i am in love with those curtains! can’t wait to check out the site!
    .-= Christina Diaz´s last blog ..Faye Toogood =-.

  20. Manette commented
    February 5th, 2010 at 1:57am

    I love the drapes, the stools, the pillows and those little silver shoes. I want them. What a nice mix.

  21. Caro-lines-images commented
    February 5th, 2010 at 2:53am

    Northafrican style with class. Enjoyable pictures.

    (I could not help laught when reading the word “klantenservice” in Dutch, in Swedish it would be “clumsy service”! :) )

    Have a nice weekend!
    .-= Caro-lines-images´s last blog ..The Art of Life =-.

  22. decor8 commented
    February 5th, 2010 at 3:35am

    AnnVan – Write to them, I think they’re open to shipping to the states – tell them you found them on decor8. Let me know what they say. :)

  23. decor8 commented
    February 5th, 2010 at 3:41am

    Kirsten – I really am not sure but in my post there is an email address to one of the owners, you can freely contact her and ask any questions that she has, she communicates in both Dutch and English.

  24. decor8 commented
    February 5th, 2010 at 3:42am

    Helena – In my post you will find an email address to one of the owners — please contact her directly to place an order.

  25. Lamirose commented
    February 5th, 2010 at 4:31am

    Very nice things from my country …although prices are a bit expensive …
    Morocco is a very rich country with a lot of traditions and ideas for art of handmade.
    Thank you for sharing !

  26. pruh commented
    February 5th, 2010 at 5:14am

    I’ve never heard of them and I am Dutch! But it looks very nice, gonna check out their site soon.

  27. Iva commented
    February 5th, 2010 at 5:36am

    Ha, these bottles with rafia are named “baloons” in Serbia, country people store Schnaps in them. :)

  28. Rowaida Flayhan commented
    February 5th, 2010 at 5:42am

    Dear Holly , I want to thank you for this wonderful and amazing blog, along with Haus Maus and Real Simple. You are such an inspiration. I am following you on twitter I wish you could follow me.
    Rowaida Flayhan

  29. Decofabulous commented
    February 5th, 2010 at 6:23am

    I love the leather stools. The cut out detail is just perfect!
    .-= Decofabulous´s last blog ..Wall art display =-.

  30. mijk commented
    February 5th, 2010 at 6:27am

    Oh kirsten Do you wanna share the name of that store? Am shopping in Arnhem soon. I am so going to order myself some shoes.. Only problem I can’t choose..

    .-= mijk´s last blog ..People back up your hardrive! =-.

  31. sandra commented
    February 5th, 2010 at 7:10am

    Never heard of the,. but love the style – and I love the Moroccan tea dish – I have an original myself in brass, found on a fleamarket, Love it!
    .-= sandra´s last blog ..Remembering the summer =-.

  32. The Zhush commented
    February 5th, 2010 at 8:05am

    I love their name, not to mention those cute slippers…and those ottoman/seats! Great find. Thanks.
    .-= The Zhush´s last blog ..Catherine Zeta Jones Loves Scrunchies…. =-.

  33. decor8 commented
    February 5th, 2010 at 8:10am

    The Zhush – What does their name mean, by the way?

  34. Yasmine commented
    February 5th, 2010 at 9:15am

    Love those colorful stripes!
    .-= Yasmine´s last blog ..Mirror, Mirror On The Wall =-.

  35. Alyssa Ballisty commented
    February 5th, 2010 at 1:08pm

    oh my goodness, those pillows are calling my name!

  36. Morgan Bradshaw commented
    February 5th, 2010 at 6:59pm

    Wow those fabrics are amazing on the pillows and the drapes! I love them thanks for post them!
    .-= Morgan Bradshaw´s last blog ..Winner! Winner! Chicken Dinner! =-.

  37. handmadecharlotte commented
    February 7th, 2010 at 11:29pm

    hi! thanks for spreading the news!!!
    .-= handmadecharlotte´s last blog ..New Concepts in Children’s Furniture =-.

  38. Juliet commented
    February 10th, 2010 at 9:14pm

    Still thinking about those shoes. Emailed her just now. Combed my usual suspect shoe sites, found nada. Thanks for more gorgeous design inspiration.
    .-= Juliet´s last blog ..Valentine Cookie Prep =-.

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