I love the Dutch brand Nooosugar! Have you heard of them? They wrote to me just yesterday to introduce themselves and the second I clicked over to their website it was insta-love because I find comfort in simplicity and balance these days and enjoy clean, modern design with a dash of bohemian ethnic style more and more. It’s very peaceful I think, it feels special — even a little luxurious and resort-like don’t you think? Nooosugar has all of that in one impressive shop. I was surprised to learn that they are decor8 readers, which came as a pleasant surprise because it’s really such a small world online, you know?
Anja Bas Backer told me about her company that she runs alongside partner Susanne Houx — they have had an online shop for only a year but they are growing and doing quite well. I learned that 90% of what you see on their site is their own designs and handmade by artisans in Morocco and all unique as there’s only a few of each product available in stock. These ladies are so talented with such a great eye for style. The cushions are handwoven striped cloth and one-of-a-kind for example. I love the striped curtains, I imagine them as a canopy over a bed or perhaps on the patio slung casually over a bamboo rod above a table for a laid-back lunch. So pretty!
If you are interested in ordering from them and you do not speak Dutch you can write to Anja via email in English and she’ll answer you – she is very nice and helpful (info AT nooosugar.nl).
(images: nooosugar, taken by photographer Brigitte Kroone)