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Villa Collection & Northern European Design Trends (Fall 2010)

Hello everyone! I’m packing today (not heat, boxes!) but I was able to escape the sea of brown boxes for a moment to write to you. This is truly my happy space — whenever I need a place to escape, writing here gives me such a boost! How are you today? Yesterday was a very special one for us because we received the shiny new keys to our place and then went out for dinner at one of our favorite restaurants to celebrate. The mood was so perfect too — the air was fresh and crisp, it was slightly foggy, light showers… the smell of wood burning in stoves… so cozy. And dinner by candlelight made it even more memorable and special. More than ever before, I can’t wait to move in a few days!

Villa Collection

My husband and I feel so relieved to have found a place after so many months of intense searching. You know how hard it was for me, especially if you follow me on haus maus. Today I will have an engraved name plate made for our doorbells – yes plural – we have two of them with a fancy intercom and wall phone in the front of the house and in the back – it feels kind of posh to have two but as you get older there is ONE truth you come to realize = time is precious! You have to have at least a few things that you want in life today because mere expectation (all work/no play) can really take its toll on you emotionally.  So yes, we have two doorbells – one for decor8 (ha ha, my blog has a bell!) and one for us – isn’t that cool? This will make it so much easier now for package delivery though because many times people forget to address things with my name on it, only decor8, and because we have several different couriers there is usually confusion. It’s funny how the little things, like a name plate, can mean so much. The comforts of home.

Villa Collection

Speaking of the comforts of home, I must show you some glimpses into the new catalog from Danish brand Villa Collection. These things are available in Germany at shops as well which is good. I own some products from Villa Collection and am very happy with them – I buy them from my friend Daniela at Sommerflugl in Hannover – she is great if you are local, and she can order things for you if they are not currently in stock in her store (like furniture, lighting, etc.).

Villa Collection

Villa Collection has four specific moods this season, all accurately reflect the trends that you see in stores in my part of the world, northern Europe. One of their moods is Hot House, which is Asian minimalism meets industrial elements of the west with dots of fresh, energizing citrus hues. Another mood is called Scandinavia Today and it is a young, fresh trend rooted in nature. It is care-free, modern, minimalistic… Lots of natural wood tones, white and gray with silver accents along with lots of texture so that it feels warm and comfortable. Their next mood is called Pale & Pure which is “soft living with a modern, classy touch”. The foundation colors are dusty, chalky tones… Lavender, coral… along with natural woods and materials like raw silk and wool. It can also be less girly by using tones of green and blue. Their final mood is called Tribal Tasting. This is a colorful, spirited and spicy collection. It’s very bohemian but also quite modern with a focus on fine craftsmanship with indigenous roots. Here are some glimpses below of these moods. The nice thing is that you can mix and match elements from each to create your own custom work – something I encourage to personalize your space.

Villa Collection

Villa Collection

Villa Collection

Villa Collection

Villa Collection

Villa Collection

Villa Collection

I hope that you enjoyed this glimpse into some northern European trends — which one do you connect with the most? Or perhaps you see yourself merging a few and if so, which moods would you mix? Hot House, Scandinavia Today, Pale & Pure or Tribal Tasting? Mine is a mix between Scandinavia Today and Pale & Pure for sure.

(images: villa collection)

Posted by decor8 in trends on September 28, 2010

Your comments...

  1. Ludmila {} commented
    September 28th, 2010 at 12:00pm

    wow what a gorgeous post! I guess I’m a mix of Scandinavia today and Tribal tasting, although the other ones are stunning as well! And how amazing that you have the keys to your home, must be a fabulous feeling to know that you’re almost there! Once again congratulations! xo
    Ludmila {}´s last blog post ..Vicente Wolf

  2. Andreia commented
    September 28th, 2010 at 12:11pm

    I like all these moods! Thanks for sharing! Have a nice day!

  3. Carrie @ CarrieCan commented
    September 28th, 2010 at 12:25pm

    After my visit to Copenhagen this summer, I’m feeling more and more like Scandinavia today :)

    But I agree with Ludmila, it all looks beautiful.
    Carrie @ CarrieCan´s last blog post ..Quick links

  4. laura commented
    September 28th, 2010 at 12:28pm

    What a beautiful atmosphere!!! Great feelings!

  5. Nataly Nir commented
    September 28th, 2010 at 12:30pm

    Holly, this is heaven. I’m moving in! It is all things I feel for: colour, texture. Industrial and minimalism made comfortable and soft.


  6. juliette commented
    September 28th, 2010 at 12:32pm

    I love that your blog has a bell – but I love even more that you’re moving and excited about it! Cheers!
    juliette´s last blog post ..Make and Read

  7. OrangeFarmhouse - Maike commented
    September 28th, 2010 at 12:40pm

    Today and Pure are it for me!
    OrangeFarmhouse – Maike´s last blog post ..Zuuz – Ellen Nij Bijvank

  8. Sarah commented
    September 28th, 2010 at 1:02pm

    Hi Holly: best of luck and congrats on the new flat, it sounds wonderful. This is what I love about design…there are so many beautiful choices out there and I really love all of the styles, though I think a mix of Scandinavia Today and the Pale and Pure would be my choices as well…so gorgeous, thanks for sharing and can’t wait for new pix of your “decor8ed” home!! :))
    Sarah´s last blog post ..Magazine storage made simpleand the Giveaway!!!

  9. Tabitha (From Single to Married) commented
    September 28th, 2010 at 1:20pm

    oh, packing… so much fun! Beautiful rooms, as always. Love the clean, white look!
    Tabitha (From Single to Married)´s last blog post ..Comment Lover

  10. tiina { sparkling ink } commented
    September 28th, 2010 at 1:24pm

    Oh my, a great post once again, Holly! I agree with you, I’d like to see something between Scandinavia Today and Pale & Pure in my home. Hope your fall has been wonderful – it for sure sounds like it! xx
    tiina { sparkling ink }´s last blog post .. marmalade pork with pears

  11. Afi commented
    September 28th, 2010 at 1:56pm

    Congratulations Holly! I hope this home brings you lots of happy moments! and it’s so cool to have two doorbells! What a smart idea!

    WOW!!! They have gorgeous stuff! You guys are lucky over there :D My favorite moods are Hot House and Scandinavia Today. And I’m in love with those pink and purple candle holders! And the cactus collection xo

    A question for you Holly: Do you have Calendar Round up this year? I am almost finished with making my 2011 Giclee calendar :)
    Afi´s last blog post ..October Yellow-billed Magpie

  12. dunja commented
    September 28th, 2010 at 2:12pm

    dear holly! i love your blog so much! every post is an eye-candy! today the pale and pure style is my favorite, it`s for me “autumn light”. good luck for your new home, that`s very exciting, isn`t it? greets from the taunus, dunja

  13. decor8 commented
    September 28th, 2010 at 2:44pm

    Afi – Yes I’ll do a calendar round up when I’m back from Africa – so the last week of October! :)

  14. decor8 commented
    September 28th, 2010 at 2:48pm

    @Juliette – Ha ha, me too. It’s a riot, right!?

  15. Afi commented
    September 28th, 2010 at 2:49pm

    Wonderful Holly! Wish you lots of fun in Africa!!! xoxo :)
    Afi´s last blog post ..October Yellow-billed Magpie

  16. Alicia commented
    September 28th, 2010 at 3:01pm

    love it! so happy for you in your new house. i’m with you on the pale + pure.

  17. Krystle@CraftyHabit commented
    September 28th, 2010 at 3:08pm

    Really great themes. I am a mix of Pale and Pure and tribal tasting :) Have a great day and best of luck with the move!
    Krystle@CraftyHabit´s last blog post .. E-magazine Love Loony

  18. Erika ~TiptoeButterfly~ commented
    September 28th, 2010 at 3:16pm

    i love the grays and use of wood! – always brings a smile!

    *kiss kiss*
    Erika ~TiptoeButterfly~´s last blog post ..GIVE-AWAY TIME WHOOOHOOOO

  19. Candice@Notes From ABroad commented
    September 28th, 2010 at 3:44pm

    Congratulations on your soon to be new home, your shiny new keys and your name plates ! :)
    I actually love to move. I enjoy all the aspects of new spaces, new neighborhoods and keeping life an adventure.
    And decorating, I always enjoy decorating!
    The photo with the agua and mocha colors is wonderful ! I have an all white bathroom and this has inspired me ..
    Best of luck with the move .. photos would be nice :)
    Candice@Notes From ABroad´s last blog post ..Monday – Look At This Blog !

  20. Stephanie Ryan commented
    September 28th, 2010 at 4:35pm

    I love the peaceful quality of the pale and pure. The Silver Buddha with light touches of pink and neutrals is so dreamy. Do you think we are seeing a return of pink and gray from the late 80’s?

    My sister still has her gray lacquer bedroom furniture. I will tell her to hold onto it that it may be coming back in style… of not!

    Great post Holly, beautiful.
    Stephanie Ryan´s last blog post ..I Can Do This!

  21. commented
    September 28th, 2010 at 4:58pm

    wonderful colours and images

  22. griottes commented
    September 28th, 2010 at 5:33pm

    Oh my god !!!!!!!!! Its just perfect !!!!!!!!!!!!!!
    griottes´s last blog post ..Parcelles de Paradis

  23. Becky D @ KingsDownRoad commented
    September 28th, 2010 at 6:08pm

    Gorgeous post!! LOVE that fun pink chair!!

  24. christine, just bella commented
    September 28th, 2010 at 6:23pm

    Oh I am loving the pale and pure style – so peaceful and serene. Huge congratulations to you and your new home!! I can feel the excitement through your post!! :)
    christine, just bella´s last blog post ..Pumpkin Chocolate Chip Cookies

  25. Beth commented
    September 28th, 2010 at 6:54pm

    I would say I’m Pale and Pure but I love them all ! Such a great and fun blog. Wishing I could go out to dinner with candle light also :)

  26. Lizet commented
    September 28th, 2010 at 7:05pm

    Love the ceramics! Nothing like pretty things like these to start a potters day.
    Lizet´s last blog post ..Long Tan Bottle

  27. Claudia commented
    September 28th, 2010 at 7:18pm

    Wow loVe it all, great selections, especially that dining room with the paper lantern–can’t wait to see what you do with your new space…so lucky to have a blank slate–what color palate will you use in the rugs to cover up the German beloved laminates? Good luck–so happy for you and T!
    Claudia´s last blog post ..let’s toast

  28. Amanda commented
    September 28th, 2010 at 7:29pm

    I love the soft muted color palette… very romantic

  29. Kelly commented
    September 28th, 2010 at 7:34pm

    It is so hot outside today, but I’m in here with the AC on looking at these peaceful/dreamy palettes. Thank you! I needed that. :-) I think I’ve got to get more pale & pure + scandinavia today in my life. Best wishes for a stress-free move!
    Kelly´s last blog post ..Inspired by- Color Me Pretty Navy- Moss- and Metallics

  30. Marilyn commented
    September 28th, 2010 at 7:43pm

    Looks like all the colors were frosted…nice touch.
    Looking forward to pictures of your new flat.
    Marilyn in Ohio

  31. decor8 commented
    September 28th, 2010 at 8:39pm

    Claudia – Lucky for us we only have laminate in the guest room, bedroom and in my husband’s office and it actually looks really nice. The rest of the house is original wood, and my office has the original wood, so I am very happy about that. I’m so picky! But of course, I’m “around” design all day – which sometimes makes me TOO concerned!

  32. Charlotte / l'Atelier commented
    September 28th, 2010 at 8:51pm

    Nice chairs on the first pic !

  33. amy commented
    September 28th, 2010 at 8:54pm

    you are so right – time is precious – i think i’m slowly learning this one but it’s tough! your candlelit dinner celebration sounds so nice. congrats again on the new place!
    amy´s last blog post ..Erin Reynolds Photography

  34. Ashley H commented
    September 28th, 2010 at 10:05pm

    Those little succulents are GREAT! Thanks for all the inspiration, Holly. Your blog is such a pleasure and is a little bright spot for me in every day!

    Ps. The BYW class has been wonderful too.
    Ashley H´s last blog post ..Decorating Tips

  35. cathy commented
    September 28th, 2010 at 11:07pm

    Gray, such a beautiful foundation for simple subtle color. Beautiful pics.
    cathy´s last blog post ..Looking for New Twist on the Old Fashioned Filing System Story

  36. Coco commented
    September 28th, 2010 at 11:52pm

    Congratulations with THE keys to your new home!
    I’m so happy for you two!

    Hard to pick one when i’m liking three: definitly the first one is Tribal Tasting then Scandinavian and last hot stove, but thats only for the element of industrial coming into it ;-)

  37. Lindsey@BetterAfter commented
    September 29th, 2010 at 12:16am

    Am I a wierdo because I want to see the nameplates? I am imagining them as very cute!
    Lindsey@BetterAfter´s last blog post ..Book end

  38. Tiffanys Small World commented
    September 29th, 2010 at 1:13am

    I love everything here!I can certainly use these photos as inspiration.

  39. Wrenaissance Art commented
    September 29th, 2010 at 2:04am

    Just love the cool, northern light in all the photos. The unsaturated colors mixed with gray and white are lovely, too.
    Wrenaissance Art´s last blog post ..Trailing spouse issues- Working abroad

  40. Melissa Buchanan commented
    September 29th, 2010 at 3:26am

    Well, I love everything Scandi so I’ll have the lot please. :)
    I also now have a new ambition in life ~ for my blog to have its own doorbell. :)
    Melissa Buchanan´s last blog post ..Etsy Outfit – Melinda day 3

  41. janis - pinecone camp commented
    September 29th, 2010 at 4:19am

    Enjoy your splashy new pad, with TWO doorbells!
    this post is soooo lovely. Gray has got to be the best colour to mix with anything. The charcoal gray brick wall, with the two happy purple light fixtures dangling in front….I want that room! The silvery dining room is pretty spectacular too. congrats again on the new home!
    janis – pinecone camp´s last blog post ..Baked on Monday – Jam Buns

  42. Pam Holderman commented
    September 29th, 2010 at 5:36am

    glad you are finally moving in – can’t wait to see how you make it your own. your blog always gives a lift to my day and helps me just realize how amazing and creative beings there are around the world. thanks for that!

  43. Maria commented
    September 29th, 2010 at 6:41am

    Those photos are sublime! You always have such lovely photos on your blog. I’d say I’m a mix between Scandinavia Today and Tribal Tasting. That first photo with the gorgeous light tan chairs and white setting with hits of pink and lilac caught my eye – is this Scandinavia Today mood?

  44. Julie the Alkaline Sister commented
    September 29th, 2010 at 8:28am

    Wow it’s really happening for you. Good luck with the move! Sounds like you and me both have a huge marathon to complete before hitting Marakesh in October- I’ll be so glad to be sitting on the plane after my next couple of heavy weeks closing out my retail store! I’ll be comforted thinking of you, knowing you are working just as hard!
    Julie the Alkaline Sister´s last blog post ..Crunchy Salad of Pink and Purple Veggies dressed with Thyme-beets- radish- cabbage &amp beans-Tomorrow marks the first day of my retail store’s Close Out Sale!!

  45. flowing moments commented
    September 29th, 2010 at 8:41am

    I share your choices Holly, “Scandinavia today” allows a background for many possibilities and the feeling of being so relaxing and grounding (a mixture of earthy, watery and ethereal) and “Pale and pure”, such beautiful, poetic names and tones ! it echoes Leslie’s selection of her last post :) j’adore !!
    flowing moments´s last blog post ..les vendanges

  46. decor8 commented
    September 29th, 2010 at 8:52am

    @Melissa Buchanan – ha ha ha I loved your comment, you made me laugh. Yes, a blog with a doorbell, it’s the funniest thing isn’t it!? :) :)

  47. decor8 commented
    September 29th, 2010 at 8:53am

    @Lindsay – When I install them I’ll take a photo though I think it’s a bit geeky of me to do that but hey, you asked for it!!!! :)

  48. Sanda commented
    September 29th, 2010 at 9:43am

    I know the feeling of moving it, did it 2 time since I live in Lisbon. You must be full of expectations, plans, ideas…Smell of new house ,coloured walls..I love it. I hope everything goes ok on Friday and I wish you all the best!!!


  49. Diana commented
    September 29th, 2010 at 5:44pm

    For me, it’d definitely Scandanavia Today and Hot House. Love those looks!

    Good luck with the rest of your packing, I’m so excited for you to be moving into such a great space!
    Diana´s last blog post ..A Slowing Down- A Noticing

  50. Pat G commented
    September 29th, 2010 at 8:25pm

    Holly – I have enjoyed your blog over the years. I remember a couple of years ago you did a few blogs about Stockholm. I was wondering if you could tell me anything about the Interior Design Show held there next month – HEM. I will be there next week during the show and would love to go – I can’t believe my timing is so good!

  51. Laura Gaskill commented
    September 29th, 2010 at 9:56pm

    Good luck with all of the packing and moving, Holly! How exciting the day is finally here – yippee, I am so happy for you!! The photos of your new place via haus maus look beautiful, and I know it will be even more amazing filled with your personal style, that Holly stamp, lol!

    …and these products have me drooling, big time! I think it is probably best they are not in the States, because my wallet does not need the abuse! xo Laura
    Laura Gaskill´s last blog post ..Warm Colors Cozy Decorating

  52. hena tayeb commented
    September 29th, 2010 at 10:18pm

    a gorgeous soft color palette
    hena tayeb´s last blog post ..Ds Nursery

  53. Tamara commented
    September 29th, 2010 at 10:22pm

    Same as you, Scandinavia Today and Pale & Pure. Oooh so lovely! I feel almost like I am already doing this in my current home, but I have seemed to bring in a lot of red as an accent color. Pale, notsomuch!

  54. decor8 commented
    September 29th, 2010 at 11:10pm

    Pat – Yes, go to it! It’s worth it- you just take the train straight to the fairgrounds from central Stockholm and it’s about a 20 minute ride! Have fun!

  55. Piper commented
    September 29th, 2010 at 11:56pm

    I think I’m a complete Scandinavian gal with a touch of the Pale & Pure – so pretty!!
    Piper´s last blog post white and cool all over

  56. Kaho commented
    September 30th, 2010 at 3:27am

    I like scandinavia today and pale&pure. I love the soft colors and the scandinavian style in general. How interesting you have two doorbells! It’s good that you’ll no longer have problems with postman not delivering your parcels. Good luck with the move. I hear that moving is one of the biggest stresses in our lives. I look forward to seeing photos of your new home at house mouse!
    Kaho´s last blog post ..Bajaj II

  57. Jess (Where My Heart Is) commented
    September 30th, 2010 at 4:20am

    Holly – I’m in love with the very first image of the post. This tablescape and room is just so lovely. I love the mirror leaning against the wall and the wall candle. It all just works!
    Jess (Where My Heart Is)´s last blog post ..Final 2 days to enter Giveaway!

  58. Jan commented
    September 30th, 2010 at 5:45am

    Gorgeous. I just love the delicate greys and little floral touches that make this look both earth simple and not overly feminine.

  59. Rambles with Reese commented
    September 30th, 2010 at 10:15am

    Congratulations on your new place sweetie!

    I, honestly, can’t choose between any of the trends. I love them all! Perhaps that’s why my flat looks like a mish-mash of everything. I can’t make up my mind.

    Rambles with Reese´s last blog post ..Hello Splendors Blog Crawl – My Life is an Open Book

  60. jjones444 commented
    October 4th, 2010 at 5:33pm

    Congratulations on the move! I love your details of the celebration dinner. Crisp, slightly foggy air and the smell of wood burning stoves sounds like bliss! You really have two doorbells at your new place? Keep celebrating your great find with this house!

  61. christelle is flabbergasting commented
    March 28th, 2011 at 4:47am

    I am so in love with these colors!
    christelle is flabbergasting´s last blog post ..Gâteaux à motifs

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