Hello everyone! I’ve finally sorted through a bunch of photographs and made some time to pull together a few images from our Meet The Blogger event in Amsterdam this past Saturday. I have a million photos in this post to share, but there are nearly 200 more in this flickr album… First of all, it was a huge success and exceeded my expectations as I think was the case for all who attended. The space was packed with stylish, inspiring lifestyle bloggers from various parts of Europe so together we had over 120 (mostly ladies) gathered to listen to lectures, eat cupcakes and have a glass a wine but the focus of course, was to mix and mingle and walk away feeling confident and ready to take on the world! How did Meet The Blogger come to be? I’d had meet ups in Europe before in places like Berlin, Stockholm, London and Amsterdam but hadn’t hosted a meet up in awhile and wanted to do one again now that I’m living in Germany. I just needed a little push… And wasn’t sure where to even begin as I’m in the midst of so much right now in my life.
But then, out of nowhere, that push came from the lovely and organized Lise, who has a job in corporate by day but who blogs by night over on the Urban Style Vibes blog in the Netherlands, and she too was dreaming of pulling together a meet up for bloggers. I’d not known Lise until she contacted me so I had no idea we shared a similar dream to host a blogger’s event. She was a bit farther ahead in her dream than I, she already had chosen a name (Meet The Blogger) and talked about the idea to hold the first event in Stockholm or maybe Amsterdam. I guess we can call this kismet because she had heard about the launch of my book, Decorate, and so she emailed me to see if I wanted to get involved in something she had only just started to plan called Meet The Blogger. I had no clue what it was about, but she told me some of her ideas and then I shared some of my own and Lise had a logo created and started to set the whole thing into motion because I wanted to do another book launch party and a blogger’s meet up combined, only this time in Amsterdam since my book is sold there in English at the American Book Center.
Since then, Lise and I have talked a lot since February to work out how this event would run – it didn’t come together overnight! She was so easy to work with though at times it was tricky as we had to do everything by phone and email. That’s why when Lise flew up to London to meet me in person at the Decorate Liberty launch party in April, the whole idea of working with her made me much more comfortable. I thought it was very kind of her to connect with me so personally. While Lise and I were busy behind-the-scenes planning Meet The Blogger, we decided to pull in some sponsors so our guests wouldn’t have to pay for the event and we thought a goody bag would be a nice incentive to get everyone there – who doesn’t want free stuff?
As our ideas grew, Lise connected a fellow blogger, Janneke Romijn, who got involved — she happens to be a writer and publicist. Janneke is another amazing woman. I got to know more about her recently and she really inspired me with her personal story, she is such a determined woman and very strong and I admire this so much. So between Lise, Janneke and I this dream to host a blogger’s event started to take shape.
I worked on finding a location for the event, at first Lise found something outside of the city but my eye was on doing it in the city to encourage people to come. The location sort of fell into my lap because The American Book Center wanted to get involved and since they are friendly with Hotel V thanks to Rick Lightstone (Rick you’re the best!), they were able to get us that space for the event at no charge to us. Great!
Once we had the location it all felt very real and exciting and Lise and Janneke met with the hotel to work on the details while I made it my mission to tell everyone about the event so that we’d have lots of people invited and involved — who wants to host an event and have no one show up? So I literally told the whole entire internet. And people responded and before we knew it, we had sold out and had to actually turn people away as the space couldn’t hold everyone comfortably otherwise.
As one domino fell, effortlessly pushing the next, we started to pull together our sponsors. In the end, British designer Kelly Hoppen sponsored all of our drinks (sadly, she wasn’t there but her lovely publicist came) and Lily’s Cupcakes kept us all saturated in sugary sweet goodness. Flavourites came to talk about their blog and business and we had Dutch designer Mariska Meijers give everyone a lovely bookmark for their very own copy of Decorate (placed in our goody bags) and Dutch interiors magazine 101 Woonideeën gave everyone a few copies of their magazine and talked about the event on their blog too (here). The name tags that everyone wore came from Wolfie and the Sneak. The American Book Center gave away a few copies of Decorate and co-author Joanna Copestick, also attended which made me so, so happy as she was such a huge part of making Decorate come to life and though she’s shy about attending signings, I’m just so happy she flew in from London to be a part of it all. I even got her to sign some books with me not only at Meet The Blogger but at The American Book Center later that day.
I was personally thrilled to have VTWonen as an official sponsor, their editor-in-chief, Monique de Ruiter, attended Meet The Blogger and that really impressed me and I enjoyed meeting her very much. VTWonen so generously gave us our own photographer, Jurriaan Hoefsmit, for the day to shoot the event and they gave everyone a copy of VTWonen as well. They also announced the event in their magazine before the event and gave us a wonderful shout out on their blog yesterday, which we are so grateful for. My husband, Thorsten Becker, also took photos which was great.
The event was so wonderful, I really enjoyed meeting so many bloggers in this part of the world and it really impressed upon me the need to get bloggers over here together again in the future because they certainly are interested in these events and many asked us when the next blogger’s networking event will take place! That’s exciting! I’ll announce something on decor8 in the near future as I’m looking at BERLIN, GERMANY for an event in October and that one will really rock as I love Berlin and already have a few great sponsors on board for that one. Yay for bloggers in Europe, what an inspirational bunch of people who came out on Saturday, it was so encouraging and lovely for me but also for all – the buzz in the air was contagious and the vibe was so positive.
If you missed this event I hope that you’ll come out to Berlin in October for another blogging event to network and learn — the date will be announced on decor8 sometime this summer so you can get it on your calendar. It will also be in conjunction with Callwey Verlag, a huge German publishing house who will be releasing Decorate in German around that time with the title, Lust auf Wohnen, so I’ll have copies of it available in German at the next event which will be really fun for me to share!
By the way… I wanted to add captions to all of the photos with everyone’s names but I just cannot remember all of the wonderful people I met so I decided to not list anyone because some I do know but I felt like it would be unfair to list them without listing everyone. I hope that you understand. If you are shown in any of the photos above, please comment and say hello so people know who you are!
And well finally I need to point out the real reason behind a mix + mingle for blogger’s like this. I want people online to make lasting connections. I’m a connector, and through my online Blogging Your Way class that I teach along with Leslie Shewring and Thorsten Becker, I’ve always taught my students to not be scared of taking risks and to try to meet up with fellow bloggers in their own cities from time-to-time just to solidify those online relationships. I believe that relationships can only deepen when people take their virtual friendships offline for a bit to share, connect, laugh and run around with their cameras snapping a zillion photographs as you simply cannot get two blogger friends in the same room without cameras click, click, clicking!
I love sharing my book with everyone, I’ve had so many ask me to share it and sign their copies and events like this allow me to connect with people, which I love. It means a lot to me to be part of your life, offline too, as a personal friend and even a bit of mentor because I want to encourage women to just go for it when it comes to realizing their dreams and I want to help them to see a way out if they are currently stuck. So I hope this blogger’s event, the book signings that I do, classes that I teach both on and offline, continue to encourage and motivate people to connect, mingle, share and to learn and grow together.
To conclude this super long post, I want to thank all of our sponsors and also to my partners-in-crime, Lise and Janneke. I’m happy that together we were able to put Meet The Blogger into motion! We love you Amsterdam!
Update: A VERY special thank you to our volunteers for helping us to set up the event and for registering our guests as they arrived: Kate Baxter, Carole King, Jantine Vaartjes and Caroline Sleijffers.