Pop Up Shop by The Design Files Blog

February 26, 2012

I love this concept, it’s brilliant! This event took place several weeks ago but I’ve not heard a lot of buzz about it on the blogs that I read… I’m hoping to spread the word because I think this is just so inspirational and fresh! The concept and event came from the lady behind a lovely design blog that features mainly the homes and designs of Australians called The Design Files. Perhaps you’ve heard of it?

Pop Up Shop by The Design Files Blog

The founder and editor of the blog, Lucy Feagins, is a Melbourne-based set designer and stylist who thought of a clever idea to open a brief pop-up shop in a beautiful home that she curated and then styled. In four days they had over 5,000 visitors which I think is just phenomenal. For more information about this super cool project, check out this video below and the images that follow. It made my heart happy.

Pop Up Shop by The Design Files Blog

Pop Up Shop by The Design Files Blog

Pop Up Shop by The Design Files Blog

More images here.

I’m so happy for you Lucy and to see the successful launch of your idea and how well-received it was. Wonderful!

(images: sean fennessy and john deer.)


  • Reply Peony and Thistle February 26, 2012 at 11:28 am

    What a fabulous idea! Looks wonderful!

  • Reply Jutta February 26, 2012 at 11:32 am

    Love the look of the first picture!

  • Reply Brooke H February 26, 2012 at 11:44 am

    That wooden lego and gold wastebasket are just calling my name. . .Such a brilliant idea. I wish it was in NYC.

  • Reply Elodie Love February 26, 2012 at 1:32 pm

    Love that idea! Thank you for sharing Holly!

  • Reply Naomi den Besten February 26, 2012 at 1:38 pm

    This is so lovely!! Such an inspiring idea to do this in a real home – the perfect way to display all these beautiful designs! And I also love the images & the video of the event – it must have been such an energizing place to be. So congratulations Lucy & thank you for sharing it here Holly!

  • Reply Natasha Fatah February 26, 2012 at 2:49 pm

    These are so beautiful! I’m pinning some of these images.

  • Reply Karena February 26, 2012 at 2:50 pm

    How exciting and what a successful event!! I love Lucy’s style and her fun , colorful sense of style. I would have attended at a moments notice!

    Art by Karena

  • Reply Ivy February 26, 2012 at 3:20 pm

    Fabulous idea, innovative and beautiful.
    Thanks for sharing Holly…. you seem to always find the neatest inspiration.



  • Reply Katia February 26, 2012 at 3:39 pm

    Fantastic! Il love that house-idea! Good Job!!

    Thank you very much for shearing it!!

  • Reply Inés February 26, 2012 at 4:05 pm

    Beautiful, brillant idea!!!!

  • Reply Mónica February 26, 2012 at 7:21 pm

    love it! what a great idea!

  • Reply Artsy Forager February 26, 2012 at 8:10 pm

    Love seeing the work of Kirra Jamison featured in her shop! I recently featured Kirra on my blog, Artsy Forager– love her work!

  • Reply silke February 26, 2012 at 8:13 pm

    I used to see the video last week – amazing!!! Just one more time to wish Melbourne a little nearer – seems to be an inspiring city!
    The Design Files is one of the places I visit daily.

    Many greetings for sunday evening,


  • Reply Glenda Childers February 26, 2012 at 9:49 pm

    Nothing like a brilliant idea.


  • Reply Wendy February 26, 2012 at 9:49 pm

    Wow. You have such a phenomenal blog. So glad I found it. Yippee!!!

  • Reply dustjacket February 26, 2012 at 10:09 pm

    Yes, always love seeing what Lucy posts … this was a great idea.

  • Reply Eva Ricci February 26, 2012 at 10:41 pm

    What a fabulous concept

  • Reply Lucy February 26, 2012 at 11:18 pm

    OMIGOD Holly SO grateful for this beautiful write-up! Thankyou thankyou… super chuffed to have our little Melbourne project featured on one of my favourite US blogs!!

    Much love and MASSIVE thanks xxxxxxxxx

  • Reply robin wiegand February 26, 2012 at 11:23 pm

    What an amazing marketing and artistic endeavor! I wish you the best of luck with the design house. You have done a fantastic job bringing together an eclectic mix of artists’ work that combines for a gorgeous design space. I think we need to try this in the USA.

  • Reply Tracy A. February 26, 2012 at 11:43 pm

    I enjoyed the video very much and am passing it on to some of my friends who are craftspeople. A local art teacher and some of her art teacher companions host a shop – I guess it qualifies as a pop-up shop, right before the Christmas Holidays at a local coffee shop. It’s very successful, and also a lot of fun!

  • Reply Frauelein SoulFood February 26, 2012 at 11:45 pm

    innovative idea! trust an Aussie to come up with it… nice to have a face to Lucy as well now!

  • Reply Helen Jaman February 26, 2012 at 11:48 pm

    You truly are amazing…
    I love the Design Files and loved this Movie.
    The whole concept is fantastic and you really showcase Australian Homes, Designers, Homewares magically – you are a very talented girl ! Keep up the fantastic work !! Love Love Love it !!

  • Reply Heather February 27, 2012 at 12:11 am

    Hi Holly, I think this is brilliant! Love it. Thanks so much for sharing. I have been rolling around ideas in my head for alternative ways to approach retailing recently. As a former store owner, I am not ready to commit to going back to it full time because of the all consuming demands of time and energy, yet I still have the impulse to be a shopkeeper! I love having an online shop but it really is not the same for someone who loves visual merchandising and creating an inspirational physical space. This concept you have shared is certainly inspirational to me. Of course, it helps the success of an event like this if one has a large following already as a blogger! Thanks again for sharing this.

  • Reply Magdalena February 27, 2012 at 12:50 am

    That’s very brave idea! It’s brilliant that Melbourne people are so open to that… in my country (Poland) maybe in bigger cities that idea could work maybe… i hope we’ll be more open and tolerant in the future for such fantastic ideas!
    Good luck girls!

  • Reply SALLI @ TIIPII February 27, 2012 at 1:22 am

    I did hear of this, but was unable to make it. I too am an interior designer in Melbourne, and would have loved to have gone in for a look. Looks fabulous in the pictures. I’ll have to pop in for the next “pop-up”.

  • Reply Lisa February 27, 2012 at 2:13 am

    please those wooden Lego blocks who what where and how???

  • Reply Araya @ Wind and Willow Home February 27, 2012 at 3:25 am

    I have been following The Design Files for about 6 months now and it is just Wonderful one of my Fav. design blogs. YES that pop up shop-what a brilliant idea! Thanks for posting about it. I would love to do something like this someday.

  • Reply sue February 27, 2012 at 3:57 am

    A*MAZ*ING… what a brilliant concept and i’m coveting at least half the contents of that house!!! melbourne is such a fabulous place to host an event like this as it’s full of creative people and beautiful homes… Holly, how do you think something like this would go down in europe? and who would your top 10 designers to include be? wouldn’t it be fabulous to put something like this together!?!

  • Reply shabby chic decor February 27, 2012 at 5:02 am

    What a brilliant idea! I love her blog as well. Thanks for sharing this!

  • Reply Carrie February 27, 2012 at 6:03 am

    I went to this and it was amazing. So fresh. It was a real success. I also blogged about it. You need to come to Melbourne to see how great he city is!!

  • Reply deb February 27, 2012 at 8:05 am

    Cant imagine no one has heard of it, its fabulous! Lucy is by far inspiring!

  • Reply Traveling Mama February 27, 2012 at 10:56 am

    wow! What a completely brilliant idea! I wish I could have gone!

  • Reply Daniel - Let me be inspired February 27, 2012 at 1:54 pm

    Hi, love the idea! Looks amazing!! Hope you had a great weekend!!

  • Reply Justine {Stop Me if You've Heard This One} February 27, 2012 at 2:42 pm

    I have a goal this year to incorporate more color into my decor, and I’m so inspired by these photos! The collection of paintings is superb. Thanks for sharing!

  • Reply Ada (hellooo home) February 27, 2012 at 3:20 pm

    Lovely video… inspirational! And regarding the colorful mesh vases on the shelf, I thought they were a print artwork, so what a lovely surprise when I noticed her adding the decor vases on the shelf :) in the video.

  • Reply Michelle February 27, 2012 at 5:40 pm

    They are really very talented; no wonder they got many visitors in just a few days. I really like their concept and believe I can apply it as well. Thank you for sharing.

  • Reply Shelley Towns February 27, 2012 at 8:47 pm

    This is the epitome of a cool pop up shop!! I’ve seen a couple of other neat ones lately that have really unique displays (like those from ) But this really tops them all!

  • Reply Adrienne February 27, 2012 at 8:56 pm

    That is a cool idea. It reminds me a little bit of Supermarket Sarah that was up a couple of years ago. Anyway, I wish they’d do something like that here!

  • Reply Cara February 27, 2012 at 11:29 pm

    Love! What a super fun concept! Thanks for sharing and keeping me inspired!

  • Reply Bonnie McCarthy February 28, 2012 at 12:21 am

    Wow! She did an amazing job of curating her pieces! They are all fun & stylish -I’m sure I would not have left the shop empty handed!! Love the concept!

  • Reply elisa February 28, 2012 at 12:28 am

    supersmart. i would love to have gone to that! x

  • Reply Emma Peers February 28, 2012 at 1:05 am

    What a fantastic idea! Thanks for sharing, the video is very inspiring :-)

  • Reply mahesh February 28, 2012 at 10:13 am

    I just love it!

  • Reply Casa e Cose February 28, 2012 at 12:41 pm

    OH i love this!!!!!!!!!!!!! What a great idea – superb! Wonder if it would work over here….she has wonderfull taste – have to stop by her blog now :) Thanks you for sharing this – truly inspiring!

  • Reply anna February 28, 2012 at 1:03 pm

    wonderful! lovely video too. any chance you would know where to find that fabulous WOODEN LEGO?!

  • Reply Diane Adame February 28, 2012 at 4:58 pm

    Wow! What a fabulous idea and awesome pictures! I am blown away with her style. Congrats to her!!

  • Reply sharon | the teacup incident February 28, 2012 at 5:10 pm

    What a cool pop-up shop! I would love to see more of these in other cities, especially those that are indie-art rich.

  • Reply MissRouge February 28, 2012 at 6:20 pm

    Mal wieder ein wunderbarer Artikel!
    Die wunderschönen Bilder.
    Mit welcher Kamera werden eig. die Bilder fotografiert?
    MissRouge :D

  • Reply Shannon February 28, 2012 at 9:46 pm

    I volunteer for something very similar, except it’s for a pop-up gallery in my hometown! We take a vacant commercial space in the downtown area and invite local artists to display/sell their work. It’s been so much fun. We stay in a space for a good 3 weeks, then we pack up and move somewhere else with a new theme/style. I love new ideas on how artists and designers display work. This post made me realize that maybe we can add interior designers into the mix! Thanks for the fresh idea <3

  • Reply Marit February 29, 2012 at 12:32 am

    What a wonderful idea! That looks like a bloggers dream come true. So many beautiful things and creative people in one room. Thanks for sharing it with us!

  • Reply Elodie February 29, 2012 at 9:10 am

    I agree with Adrienne, it also reminds me of Supermarket Sarah. Very interesting selection, easy pieces to pick & live with.

  • Reply Hmud Ktn February 29, 2012 at 10:59 am

    The large Lego parts really seems unique, I think decorating an entire wall along with them can even be useful and unique.

  • Reply Ferren February 29, 2012 at 11:50 am

    The colours in this post are so vibrant and beautiful! I love it :)

  • Reply MissRouge February 29, 2012 at 4:01 pm

    This is a such nice report!

    Very good.
    The ideas are great!

    MissRouge :D

  • Reply MissRouge March 1, 2012 at 8:31 am

    What an fabulous idea, Holly!


    MissRouge :D

  • Reply Jaclyn March 1, 2012 at 9:58 am

    way to go…love seeing Melbourne’s own Lucy Feagins getting some well deserved international attention. clever lady and holly you certainly prove again and again you chose the best of the design world to showcase!

  • Reply finanziamenti March 1, 2012 at 12:52 pm

    I love this atmosphere, the decor is great and very inspiring.
    Thanks for these photos….donatella L. finanziamenti

  • Reply kbd March 1, 2012 at 2:43 pm

    hi Holly, I remember in the past you’ve mentioned that you’ve enjoyed South African design – well, I’m giving away a few South African design magazines, so if you’re interested, pop by and see if you win one!

  • Reply Catherine - GLC Arts and Crafts Mall March 1, 2012 at 9:27 pm

    Absolutely great ideas. I am going to pin some of them.

  • Reply Kendyll @ Make it. Bake it. Craft it. March 1, 2012 at 10:13 pm

    What an amazing idea. Thanks for sharing this inspiring story. Like some others have mentioned, I am also curious about the over-sized wooden legos in the bookshelf display. Any Idea where those came from?

  • Reply Kathryn Claire Cumming March 2, 2012 at 2:27 pm

    I went to this! Such a a fabulous and well executed idea. I was lucky enough to go when there was a cooking demonstration in the kitchen…totally added to the atmosphere.


  • Reply sofas | Julian March 3, 2012 at 10:06 am

    What a fabulous idea! Looks wonderful!

  • Reply Michelle Knight March 3, 2012 at 4:55 pm

    Beautiful photos. Great decor ideas. I love your blog!

  • Reply julie March 8, 2012 at 9:54 am

    What an inspirational concept. I love everything in this house! Bravo!

  • Reply Carol Carneiro March 11, 2012 at 11:03 pm

    I love your site and I always come here to see these interesting posts. Congratulations for the editor and Lucy that had this great idea! Kiss: Carol Carneiro

  • Reply Suzy March 13, 2012 at 5:17 pm

    Hi can you tell me where this sofa is from?


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