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Pop Up Shop by The Design Files

I love this concept, it’s brilliant! This event took place several weeks ago but I’ve not heard a lot of buzz about it on the blogs that I read… I’m hoping to spread the word because I think this is just so inspirational and fresh! The concept and event came from the lady behind a lovely design blog that features mainly the homes and designs of Australians called The Design Files. Perhaps you’ve heard of it?

The design files pop up shop

The founder and editor of the blog, Lucy Feagins, is a Melbourne-based set designer and stylist who thought of a clever idea to open a brief pop-up shop in a beautiful home that she curated and then styled. In four days they had over 5,000 visitors which I think is just phenomenal. For more information about this super cool project, check out this video below and the images that follow. It made my heart happy.

The design files pop up shop

The design files pop up shop

The design files pop up shop

More images here.

I’m so happy for you Lucy and to see the successful launch of your idea and how well-received it was. Wonderful!

(images: sean fennessy and john deer.)

Posted by decor8 in blogs on February 26, 2012

Your comments...

  1. Peony and Thistle commented
    February 26th, 2012 at 11:28am

    What a fabulous idea! Looks wonderful!

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  2. Jutta commented
    February 26th, 2012 at 11:32am

    Love the look of the first picture!
    Jutta´s last blog post ..Schoko-Orangentorte mit Mascaponecreme

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  3. Brooke H commented
    February 26th, 2012 at 11:44am

    That wooden lego and gold wastebasket are just calling my name. . .Such a brilliant idea. I wish it was in NYC.
    Brooke H´s last blog post ..New Print: Zoey

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  4. Elodie Love commented
    February 26th, 2012 at 1:32pm

    Love that idea! Thank you for sharing Holly!

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  5. Naomi den Besten commented
    February 26th, 2012 at 1:38pm

    This is so lovely!! Such an inspiring idea to do this in a real home – the perfect way to display all these beautiful designs! And I also love the images & the video of the event – it must have been such an energizing place to be. So congratulations Lucy & thank you for sharing it here Holly!
    Naomi den Besten´s last blog post ..Handmade Type Thursday: I love typography

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  6. Natasha Fatah commented
    February 26th, 2012 at 2:49pm

    These are so beautiful! I’m pinning some of these images.

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  7. Karena commented
    February 26th, 2012 at 2:50pm

    How exciting and what a successful event!! I love Lucy’s style and her fun , colorful sense of style. I would have attended at a moments notice!

    xoxo
    Karena
    Art by Karena
    Karena´s last blog post ..Artist Series 2012 The Remarkable William Rose

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  8. Ivy commented
    February 26th, 2012 at 3:20pm

    Fabulous idea, innovative and beautiful.
    Thanks for sharing Holly…. you seem to always find the neatest inspiration.

    XO

    Cheers~Ivy
    Ivy´s last blog post ..Motherhood

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  9. Katia commented
    February 26th, 2012 at 3:39pm

    Fantastic! Il love that house-idea! Good Job!!

    Thank you very much for shearing it!!
    :D

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  10. Inés commented
    February 26th, 2012 at 4:05pm

    Beautiful, brillant idea!!!!

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  11. Mónica commented
    February 26th, 2012 at 7:21pm

    love it! what a great idea!

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  12. Artsy Forager commented
    February 26th, 2012 at 8:10pm

    Love seeing the work of Kirra Jamison featured in her shop! I recently featured Kirra on my blog, Artsy Forager– love her work!
    Artsy Forager´s last blog post ..Friday Faves: Bookworms

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  13. silke commented
    February 26th, 2012 at 8:13pm

    I used to see the video last week – amazing!!! Just one more time to wish Melbourne a little nearer – seems to be an inspiring city!
    The Design Files is one of the places I visit daily.

    Many greetings for sunday evening,

    Silke
    silke´s last blog post ..heute – schlacht gewonnen, fotos im kasten

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  14. Glenda Childers commented
    February 26th, 2012 at 9:49pm

    Nothing like a brilliant idea.

    Fondly,
    Glenda
    Glenda Childers´s last blog post ..Three Weeks Off-line (part three) ~ What I Did

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  15. Wendy commented
    February 26th, 2012 at 9:49pm

    Wow. You have such a phenomenal blog. So glad I found it. Yippee!!!

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  16. dustjacket commented
    February 26th, 2012 at 10:09pm

    Yes, always love seeing what Lucy posts … this was a great idea.
    dj
    dustjacket´s last blog post ..Tranquil Interiors

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  17. Eva Ricci commented
    February 26th, 2012 at 10:41pm

    What a fabulous concept

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  18. Lucy commented
    February 26th, 2012 at 11:18pm

    OMIGOD Holly SO grateful for this beautiful write-up! Thankyou thankyou… super chuffed to have our little Melbourne project featured on one of my favourite US blogs!!

    Much love and MASSIVE thanks xxxxxxxxx

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  19. robin wiegand commented
    February 26th, 2012 at 11:23pm

    What an amazing marketing and artistic endeavor! I wish you the best of luck with the design house. You have done a fantastic job bringing together an eclectic mix of artists’ work that combines for a gorgeous design space. I think we need to try this in the USA.

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  20. Tracy A. commented
    February 26th, 2012 at 11:43pm

    I enjoyed the video very much and am passing it on to some of my friends who are craftspeople. A local art teacher and some of her art teacher companions host a shop – I guess it qualifies as a pop-up shop, right before the Christmas Holidays at a local coffee shop. It’s very successful, and also a lot of fun!
    Tracy A.´s last blog post .."I saw that everything within my view which ought to be white, had been white long ago, and had lost its luster, and was faded and yellow." ~ Pip, from "Great Expectations"

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  21. Frauelein SoulFood commented
    February 26th, 2012 at 11:45pm

    innovative idea! trust an Aussie to come up with it… nice to have a face to Lucy as well now!

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  22. Helen Jaman commented
    February 26th, 2012 at 11:48pm

    Lucy,
    You truly are amazing…
    I love the Design Files and loved this Movie.
    The whole concept is fantastic and you really showcase Australian Homes, Designers, Homewares magically – you are a very talented girl ! Keep up the fantastic work !! Love Love Love it !!

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  23. Heather commented
    February 27th, 2012 at 12:11am

    Hi Holly, I think this is brilliant! Love it. Thanks so much for sharing. I have been rolling around ideas in my head for alternative ways to approach retailing recently. As a former store owner, I am not ready to commit to going back to it full time because of the all consuming demands of time and energy, yet I still have the impulse to be a shopkeeper! I love having an online shop but it really is not the same for someone who loves visual merchandising and creating an inspirational physical space. This concept you have shared is certainly inspirational to me. Of course, it helps the success of an event like this if one has a large following already as a blogger! Thanks again for sharing this.

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  24. Magdalena commented
    February 27th, 2012 at 12:50am

    That’s very brave idea! It’s brilliant that Melbourne people are so open to that… in my country (Poland) maybe in bigger cities that idea could work maybe… i hope we’ll be more open and tolerant in the future for such fantastic ideas!
    Good luck girls!

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  25. SALLI @ TIIPII commented
    February 27th, 2012 at 1:22am

    I did hear of this, but was unable to make it. I too am an interior designer in Melbourne, and would have loved to have gone in for a look. Looks fabulous in the pictures. I’ll have to pop in for the next “pop-up”.

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  26. Lisa commented
    February 27th, 2012 at 2:13am

    please those wooden Lego blocks who what where and how???

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  27. Araya @ Wind and Willow Home commented
    February 27th, 2012 at 3:25am

    I have been following The Design Files for about 6 months now and it is just Wonderful one of my Fav. design blogs. YES that pop up shop-what a brilliant idea! Thanks for posting about it. I would love to do something like this someday.

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  28. sue commented
    February 27th, 2012 at 3:57am

    A*MAZ*ING… what a brilliant concept and i’m coveting at least half the contents of that house!!! melbourne is such a fabulous place to host an event like this as it’s full of creative people and beautiful homes… Holly, how do you think something like this would go down in europe? and who would your top 10 designers to include be? wouldn’t it be fabulous to put something like this together!?!
    sue´s last blog post ..artificially yours {bloomin’ lovely}…

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  29. shabby chic decor commented
    February 27th, 2012 at 5:02am

    What a brilliant idea! I love her blog as well. Thanks for sharing this!
    D
    shabby chic decor´s last blog post ..Shabby Chic inspiration

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  30. Carrie commented
    February 27th, 2012 at 6:03am

    I went to this and it was amazing. So fresh. It was a real success. I also blogged about it. You need to come to Melbourne to see how great he city is!!

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  31. deb commented
    February 27th, 2012 at 8:05am

    Cant imagine no one has heard of it, its fabulous! Lucy is by far inspiring!
    deb´s last blog post ..CHIC CHILDREN DECOR – Guest post by Arcadian Lighting

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  32. Traveling Mama commented
    February 27th, 2012 at 10:56am

    wow! What a completely brilliant idea! I wish I could have gone!
    Traveling Mama´s last blog post ..getting started off {right}

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  33. Daniel - Let me be inspired commented
    February 27th, 2012 at 1:54pm

    Hi, love the idea! Looks amazing!! Hope you had a great weekend!!
    Daniel – Let me be inspired´s last blog post ..Villa Carlotta Hotel by Architrend Architecture

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  34. Justine {Stop Me if You've Heard This One} commented
    February 27th, 2012 at 2:42pm

    I have a goal this year to incorporate more color into my decor, and I’m so inspired by these photos! The collection of paintings is superb. Thanks for sharing!
    Justine {Stop Me if You’ve Heard This One}´s last blog post ..Giveaway: Gloria Joy Art + Design

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  35. Ada (hellooo home) commented
    February 27th, 2012 at 3:20pm

    Lovely video… inspirational! And regarding the colorful mesh vases on the shelf, I thought they were a print artwork, so what a lovely surprise when I noticed her adding the decor vases on the shelf :) in the video.

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  36. Michelle commented
    February 27th, 2012 at 5:40pm

    They are really very talented; no wonder they got many visitors in just a few days. I really like their concept and believe I can apply it as well. Thank you for sharing.
    Michelle´s last blog post ..DTS Home

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  37. Shelley Towns commented
    February 27th, 2012 at 8:47pm

    This is the epitome of a cool pop up shop!! I’ve seen a couple of other neat ones lately that have really unique displays (like those from http://www.nwcidisplays.com/ ) But this really tops them all!

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  38. Adrienne commented
    February 27th, 2012 at 8:56pm

    That is a cool idea. It reminds me a little bit of Supermarket Sarah that was up a couple of years ago. Anyway, I wish they’d do something like that here!
    Adrienne´s last blog post ..Big and Colorful

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  39. Cara commented
    February 27th, 2012 at 11:29pm

    Love! What a super fun concept! Thanks for sharing and keeping me inspired!

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  40. Bonnie McCarthy commented
    February 28th, 2012 at 12:21am

    Wow! She did an amazing job of curating her pieces! They are all fun & stylish -I’m sure I would not have left the shop empty handed!! Love the concept!
    Bonnie McCarthy´s last blog post ..Shop: Anthropologie

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  41. elisa commented
    February 28th, 2012 at 12:28am

    supersmart. i would love to have gone to that! x

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  42. Emma Peers commented
    February 28th, 2012 at 1:05am

    What a fantastic idea! Thanks for sharing, the video is very inspiring :-)

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  43. mahesh commented
    February 28th, 2012 at 10:13am

    I just love it!

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  44. Casa e Cose commented
    February 28th, 2012 at 12:41pm

    OH i love this!!!!!!!!!!!!! What a great idea – superb! Wonder if it would work over here….she has wonderfull taste – have to stop by her blog now :) Thanks you for sharing this – truly inspiring!

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  45. anna commented
    February 28th, 2012 at 1:03pm

    wonderful! lovely video too. any chance you would know where to find that fabulous WOODEN LEGO?!
    anna´s last blog post ..Die Oscars 2012 – Ein modisches Review

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  46. Diane Adame commented
    February 28th, 2012 at 4:58pm

    Wow! What a fabulous idea and awesome pictures! I am blown away with her style. Congrats to her!!

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  47. sharon | the teacup incident commented
    February 28th, 2012 at 5:10pm

    What a cool pop-up shop! I would love to see more of these in other cities, especially those that are indie-art rich.
    sharon | the teacup incident´s last blog post ..Colorize Your Neighborhood

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  48. MissRouge commented
    February 28th, 2012 at 6:20pm

    Mal wieder ein wunderbarer Artikel!
    Die wunderschönen Bilder.
    Mit welcher Kamera werden eig. die Bilder fotografiert?
    MissRouge :D
    MissRouge´s last blog post ..Shopping-Tag in Hannover

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  49. Shannon commented
    February 28th, 2012 at 9:46pm

    I volunteer for something very similar, except it’s for a pop-up gallery in my hometown! We take a vacant commercial space in the downtown area and invite local artists to display/sell their work. It’s been so much fun. We stay in a space for a good 3 weeks, then we pack up and move somewhere else with a new theme/style. I love new ideas on how artists and designers display work. This post made me realize that maybe we can add interior designers into the mix! Thanks for the fresh idea <3

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  50. Marit commented
    February 29th, 2012 at 12:32am

    What a wonderful idea! That looks like a bloggers dream come true. So many beautiful things and creative people in one room. Thanks for sharing it with us!

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  51. Elodie commented
    February 29th, 2012 at 9:10am

    I agree with Adrienne, it also reminds me of Supermarket Sarah. Very interesting selection, easy pieces to pick & live with.
    Elodie´s last blog post ..Susan Dwyer, Up In The Air Somewhere: architecture industrielle & design céramique

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  52. Hmud Ktn commented
    February 29th, 2012 at 10:59am

    The large Lego parts really seems unique, I think decorating an entire wall along with them can even be useful and unique.
    Hmud Ktn´s last blog post ..אימון אישי – המעבר לעצמאות

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  53. Ferren commented
    February 29th, 2012 at 11:50am

    The colours in this post are so vibrant and beautiful! I love it :)
    Ferren´s last blog post ..Warhol’s Campbell’s Soup Prints for the Kitchen

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  54. MissRouge commented
    February 29th, 2012 at 4:01pm

    This is a such nice report!

    Very good.
    The ideas are great!

    MissRouge :D
    MissRouge´s last blog post ..Shopping-Tag in Hannover

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  55. MissRouge commented
    March 1st, 2012 at 8:31am

    What an fabulous idea, Holly!

    Greetings!

    MissRouge :D
    MissRouge´s last blog post ..Frühjahrs-Look

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  56. Jaclyn commented
    March 1st, 2012 at 9:58am

    way to go…love seeing Melbourne’s own Lucy Feagins getting some well deserved international attention. clever lady and holly you certainly prove again and again you chose the best of the design world to showcase!
    Jaclyn´s last blog post ..Life Instyle – Part 2

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  57. finanziamenti commented
    March 1st, 2012 at 12:52pm

    I love this atmosphere, the decor is great and very inspiring.
    Thanks for these photos….donatella L. finanziamenti

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  58. kbd commented
    March 1st, 2012 at 2:43pm

    hi Holly, I remember in the past you’ve mentioned that you’ve enjoyed South African design – well, I’m giving away a few South African design magazines, so if you’re interested, pop by and see if you win one!

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  59. Catherine - GLC Arts and Crafts Mall commented
    March 1st, 2012 at 9:27pm

    Absolutely great ideas. I am going to pin some of them.

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  60. Kendyll @ Make it. Bake it. Craft it. commented
    March 1st, 2012 at 10:13pm

    What an amazing idea. Thanks for sharing this inspiring story. Like some others have mentioned, I am also curious about the over-sized wooden legos in the bookshelf display. Any Idea where those came from?
    Kendyll @ Make it. Bake it. Craft it.´s last blog post ..cluster necklace tutorial

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  61. Kathryn Claire Cumming commented
    March 2nd, 2012 at 2:27pm

    I went to this! Such a a fabulous and well executed idea. I was lucky enough to go when there was a cooking demonstration in the kitchen…totally added to the atmosphere.

    x

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  62. sofas | Julian commented
    March 3rd, 2012 at 10:06am

    What a fabulous idea! Looks wonderful!

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  63. Michelle Knight commented
    March 3rd, 2012 at 4:55pm

    Beautiful photos. Great decor ideas. I love your blog!

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  64. julie commented
    March 8th, 2012 at 9:54am

    What an inspirational concept. I love everything in this house! Bravo!

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  65. Carol Carneiro commented
    March 11th, 2012 at 11:03pm

    I love your site and I always come here to see these interesting posts. Congratulations for the editor and Lucy that had this great idea! Kiss: Carol Carneiro
    Carol Carneiro´s last blog post ..Dica Saudável!

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  66. Suzy commented
    March 13th, 2012 at 5:17pm

    Hi can you tell me where this sofa is from?

    Thanks!

      (Quote)  (Reply)

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