I love a good story, especially when told expertly combining both words and imagery. I’m highly visual and seek to place images with words whenever possible because if I cannot see a story I cannot feel it in my heart and then there is nothing about it that I can relate to. If someone cannot write in a way that is very visual, they lose me. If a stylist cannot pull together a story or room in a way that elicits some emotion, I turn the page and their work is easily forgotten. I need to feel a story in that way, to make an emotional connection. I need a certain relatable reality to be introduced – either highly inspirational and uplifting or melancholy and dark (or something beautifully placed in between). Are you following me here?
Let me show you through a series of images that I came across just this past Monday that are from a wonderful Danish production company called VK Stock. I discovered them from my friend, Charlotte Gueniau, and I’ve been thinking about them ever since. I love that each image tells a story yet all of the stories are not the same… Each vignette, room, piece of fruit is styled from the heart and in some cases, left a bit messy which really appeals to me.
I’m so ‘over’ perfect interiors that look staged but then again, I don’t recall ever being into them, I just saw so many over the course of many years in magazines, books and catalogs that I became a bit bored by matchy matchy this and perfectly perfect that. I do not wish to live in a museum and I certainly do not have the time to polish, curate, dust and organize my home in the way that it would take to live the way that most high-end designers deem the ultimate lifestyle. Give me from the heart, eclectic, rooms built over time, loads of love, a little wonky, a little wrong, something ugly but really loved, a few things that were handed down and well, that’s enough for me.
VK Stock produces editorial lifestyle, interiors, food and DIY stories for magazines and other media worldwide, each story includes text, styling and photography that are produced together as a concept, or story, and sold in to mainly magazines. These images are but a tiny glimpse into their world and are meant to point you to their website and portfolio in case you would like to learn more. It looks as though most of these shoots where created by stylist Nicoline Olsen in Copenhagen, and are simply divine!
(images: vk stock)