Is Pinterest Killing Blogs?

October 23, 2012

I heard someone predict recently that Pinterest will ultimately kill off our blogs. I felt a bit put off by that. Maybe they don’t realize that most of what is pinned is from blogs. If there are no more blogs, where are people going to find all of the fab DIY projects bloggers are posting, the great decorating tips, home tours and inspiring art and graphic design… Sure, people will pin from websites but when you look at what you are pinning, isn’t most of it from blogs? That is why I think that this prediction is a bit off. But…

Is Pinterest Killing Blogs?

BUT there is one thing that rings VERY true and that is this: Pinterest can kill SOME blogs, or shall I say, harm some bloggers. Here is why: Pinterest forces bloggers to STEP IT UP a notch simply because Pinterest is showing our readers EVERYTHING in one place. Pinterest is like a boat with a massive trawling net catching everything thanks to its massive member base. This sheer volume of stuff forces bloggers, magazines and even book publishers to step it up. I don’t think that is a bad thing, the better we each nudge one another to become a bit more polished, then there is nothing wrong with that. Iron sharpens iron.

The point is that none of us can repetitively toss up photos and leave it at that on our blogs. A little chit chat is needed. A little of, “I love this because…” and “This works because…” and “I think you can learn from this because…” goes a really long way for any blogger. If you want to add value through your blog content then put your heart into it. Be a bit more bold and lay your opinions openly out there, express yourself more freely than ever (as long as you don’t become a meanie, not what I encourage), be honest and funny (if you want to be funny), be yourself… Blog YOUR way. That will set you apart from the pack. Then Pinterest does not threaten your beautiful blog – you can use it to promote your blog and Pinterest will continue to tap in to all of us who are using it for their content. Currently, Pinterest drives more traffic to decor8 than – so I’m not complaining – that’s good stuff. Thanks, Pinterest.

I wonder what your honest opinion is when it comes to Pinterest. Do you think it is killing blogs? Do you think it is making bloggers step back and reexamine their blogging approach? Do you USE the content you are pinning on Pinterest to create anything – are you doing anything with all of that inspiration? As a blogger, are you finding more traffic coming in to your blog from Pinterest? I’d love to hear your take on it.

By the way, I’m on Pinterest. Follow me if you’d like, I’m @decor8.

xo, Holly


  • Reply lauren @ lapetitefashionista October 23, 2012 at 8:30 pm

    very interesting! I think i agree with you– pinterest is contstant motivation for me to step up my content- more original, more pictures, more creative! it’s also interesting to see what people find interesting enough to pin & re-pin. I think it has a ton of potential to make great blogs even better.

  • Reply Kati October 23, 2012 at 8:30 pm

    I don’t know that Pinterest can ever really kill blogs. Yes, we’re seeing a huge shift in a more visual and curative social media space in general, but there is the perspective and personality that a blogger brings to the table that Pinterest cannot convey.

    It does make it a challenge to be that primary source of fresh content, yes, but that has always been the challenge! If anything, it helps people out who are creating those visuals (DIY, tutorials, etc.) vs bloggers who have preferential treatment (and access) to brands that smaller writers do not.

    My two cents (or 49837534895734 cents, I guess)!

  • Reply Ginny October 23, 2012 at 8:35 pm

    I only started blogging earlier this year and then it was only because of all the wonderful projects I was finding on Pinterest. I was so inspired by all the creativity that I realized I wanted to join in on the fun. Once I got started, I began worrying about whether or not my project ideas were already out there and just completely unoriginal. That thinking often leads me to writer’s block – or sewist’s block.

    The majority of my traffic comes from Pinterest, so I can’t complain about that, but I will say that everything I write and post is done so with the question “How will this play on Pinterest?” I probably shouldn’t do that, but there it is.

    I find that Pinterest referrals tend to be more of the hit-and-run variety, though; my visitors aren’t leaving comments, which is a bummer. I’d love the feedback.

    Ultimately, I think Pinterest is becoming overrun with good pins and bad pins and faulty pins that it’s hard to even be seen anymore. It won’t stop my from blogging, but I’m on the lookout for new ways to spread the word about my blog and my sewing projects.

  • Reply Barina Craft October 23, 2012 at 8:46 pm

    “Repetitively tossing up photos and leaving it at that” as you say adds no value whatsoever and hopefully Pinterest will help weed out some of them.

  • Reply Sandra October 23, 2012 at 8:48 pm

    I DO agree that it does challenge us to step things up a notch. I did a moodboard and compared it to the first one that I did when I started blogging 10 months ago. One of my realisations was that MY taste in blogs has changed.

    Like you note, I like blogs with personality and opinions. The days of “here are five cute pink things” are done. Or at least they are done for me – I want to know WHY you like those five pink things. Or not. Give me something to bump up against, to agree or disagree with.

    As to me using pinterest? I have some boards and I pin on occasion but to be honest, I have not come close to using it as much as I should. Twitter is more my thing – the quick banter, the people I follow for the information that they curate for me.

    I know that I should be using pinterest MORE and I have it as a goal but it feels a bit overwhelming in terms of time. What I REALLY need to do is sit down and make a strategy about how to use it effectively for me and my blog.

    Is it killing blogs? Nope. But the sheer number of blogs out there is challenging all of us to up our games. And that’s a good thing – that’s one of the things that I love about blogging – always improving my writing and my photography.

  • Reply vrehnie October 23, 2012 at 8:48 pm

    I think pinterest makes the searching experience so much richer and eases my personal bookmark habit. and if it leads bloggers to reexamine their blogging approach – how could that be a bad thing as everything changes so fast on the internet anyway. I love Pinterest! :)

  • Reply Jason Thompson October 23, 2012 at 8:53 pm

    Great article Holly. You made a good point with, “most of what is pinned is from blogs. If there are no more blogs, where are people going to find all of the fab DIY projects bloggers are posting”.

    Content is king. Follow that back and you’ll see that blogs need content just as much as Pinterest does. RSS feeds didn’t kill the blog, FB & Twitter didn’t kill blogs. Individuals visit blogs as a destination for the original source of editorialized content. Thumbnail images won’t replace your well written articles. Peace.

  • Reply Fruitful Fusion October 23, 2012 at 9:11 pm

    I LOVE pinterest! I use it to pin lots and lots of interior design ideas, recipes, quotes, tutorials (from beauty to crochet to graphics). I love that all the things I want to refer to are in one visual space. I’ve discovered blogs through it too! I do think that as a blogger, I tend to shy away from voicing my opinion. Most of my posts are about creative goings on and my daily life. I do hope to be more open with opinion, so thanks for that bit of advice!

  • Reply Tracy A. October 23, 2012 at 9:14 pm

    My blog is strictly an on-line journal of sorts – things that I’m doing in retirement, so Pinterest, in terms of leading people to me is a non-issue. There is no selling or financial factor in it for me. However, I am a voracious Pinterest user – in fact I’ll be teaching a class at our local library in a few weeks about online resources for recipes and menu development, and Pinterest will play a definite roll in that.

    For me it’s counterintuitive to think that this will kill off people’s blogs. I have visited blogs that I never would have gotten to if not for Pinterest. That is perhaps however, because I tend to look beyond the pin – particularly when it comes to crafting things such as sewing, knitting, etc. When it comes to the food, I admit to being a visual pinner and will probably not go much further than the initial pin until I am really ready to consider making a recipe.

    As Holly suggests, I think that the personal element in a blog makes it more appealing – at least for me. I tend to return to those blogs where I feel as though I have developed a fondness for the blog and the way that it’s presented.

    So here you have a pinner’s view, for what it’s worth! And Holly – I am now following you!

  • Reply Anu October 23, 2012 at 9:17 pm

    For me, Pinterest and the blogs I read have completely different functions. Pinterest is for quick inspiration and for storing some ideas and favorites, but reading blogs is like some sort of communication that is definitely lacking on Pinterest. I know that there is also an opinion to comment other pins, but I rarely do that…
    But it’s true that Pinterest brings a great amount of traffic to the blog and of course I’m happy with it !

  • Reply JAN October 23, 2012 at 9:17 pm

    Most the pinning I do is from Blogs and I totally agree with all you’ve said. I love to pin as its another great way to have moodboards. What I LOVE most about the Blogs is the wonderful heart and personality input from the people I follow.

  • Reply Sian October 23, 2012 at 9:18 pm

    Personally I don’t see Pinterest killing off blogs as I think the most successful blogs out there add value to the pictures that they share with their narrative and that personal touch is what keeps people coming back.

    That said, Pinterest is a huge source of inspiration for me and is definitely something I use when writing my blog posts, and where I ‘store’ images for future use.

    One wish would be for people using Pinterest to label the pictures that they pin a little better as it’s going to make it a much better tool in the long run.

  • Reply Rekha October 23, 2012 at 9:24 pm

    I don’t think Pinterest is killing blogs – I think it can help drive traffic to your blog and possibly increase your readership. I do agree you have to have a good pictures on your blog and step it up if you want to attract new readership. But when you pin pictures from your blog onto Pinterest those pictures can get repinned several times and as long as the picture is linked back to your blog – you have potential new readers or at least awareness about your blog!

  • Reply Amanda October 23, 2012 at 9:28 pm

    I admire you for continuing your blog posts. I receive and review them daily. Since Pinterest, I’ve maybe posted one or two blog posts in the past year. And I agree about the good and bad posts on pinterest. You have to sift through some doozies to find the good stuff. We need to use it more as an inspiration board.

  • Reply erin October 23, 2012 at 9:29 pm

    i am lovin pinterest! it has driven more traffic towards my blog, in the last 7 months, than the 3 years prior without it! also, as an artist who sometimes is all over the place, my pinterest boards remind me of who i am and that helps me focus and remain genuine….i have been spending more time on pinterest than cruising blogs lately, so i can see your point about it it “killing” some blogs….for the most part, i love everything about pinterest except when i find one of my very own images on someones board with no credit towards me….so now i am forced to watermark every image….which in a way forces me to show better images.

  • Reply Ege Denne October 23, 2012 at 9:30 pm

    First, I don’t have pinterest, and I don’t find it interesting. But, I understand others do.

    I already do a bit of everything in my blog. From my life. What I see, where I travel, a bit of my home and so on. I have from the first moment blogged my own way. And I love it!

    Pinterest maybe will kill a lot of blogs, but not only pinterest will do so. I believe many blogs will die out, when people get more and more focus on what they want to read on blogs. Personally I prefer blogs blogging like I do, a lot of stuff. Blogs about just one or two things loose me fast. They don’t make me come back and stay.

    Then, I believe only blogs by people loving to blog and those who can deliver personal packet will survive. There is a big problem many blogs use a lot of pictures they don’t have any copyrights to use. I prefer blogs showing off their own stuff all the way.

    Stealing pictures from other people and use it on the blog is not a good idea, and is also one of the thing killing blogs. I have a few pictures left now, cleanded up everything a while ago, wanting to make my blog more pure and totally ME.

    I have my heart in my blog, and it gives me a lot of joy!

    Thanks for a inspiring blog. Decor8 is one of my favour blogs!

  • Reply Liz October 23, 2012 at 9:40 pm

    I think it may kill off blogs with dull writing.

  • Reply nannette October 23, 2012 at 9:53 pm

    I cannot imagine Pinterest being the end of blogging, seeing as we have lot’s to tell each other and blogging makes that happen.
    Pinterest is another way of sharing inspiration, views, finds and ‘likes’ but only by visuals.
    It is however another platform for networking, how great is that?
    So far so good, I’m not worried – I’m thrilled!

  • Reply Lynelle October 23, 2012 at 9:59 pm

    Hi! I’m not much of a blogger, but I do Pin like crazy. And while I do repin from other Pinners, I also try to Pin new materials that I discover myself, which has forced me to go far and wide to find new blogs and content. I’ve stumbled upon so many blogs I probably would never have found otherwise, both by searching for original Pins and discovering other people’s Pins. In short, Pinning has enriched my own Blog Universe as a reader.

    Also, I do try to use the Boards I make as real inspiration for my own life. My husband and I have tried recipes, made crafts, and decorated our home, based on Pins we’ve discovered. We created a board for our baby shower, my best friends bridal shower, and my mom’s Halloween party, which were incredibly useful for keeping track of ideas and sharing with other friends and family members!

  • Reply Victoria Smith October 23, 2012 at 10:00 pm

    a really interesting question, holly. i sure hope not! but i do think it makes me interested more than ever to have more original content.

    the other thing i definitely notice is less commenting, but more pins — a post might have over 1k pins, but maybe just a few comments. it’s kind of sad to have less engagement, but everyone’s busy so i guess for some blogs a pin is another way of saying readers like what you’re doing.

  • Reply Sara October 23, 2012 at 10:00 pm

    For me, I have discovered and started following a million times more blogs because of pinterest. When I see something I like I follow it back to the original source and click though the blog. if I like the content, I start following it. Pinterest is like a teaser or a trailer if you will.

    I think its not so much that pinterest is killing blogs. I’d take it all the way back to Google killing the social aspect of Google Reader. I’ve been on reader since the beginning and I found/find it the easiest way to stay up to date with all the blogs I follow (just under 100). I could shares posts with friends I thought they’d enjoy, save them for later use and so many more things. Pinterest brings back the social aspect of sharing content. Its like a combination of what Google Reader use to be combined with delicious. I still follow all the blogs, but I save my fav post and share them with friends.

    For me, my readership grows because of pinterest, via me and my friends that follow me on pinterst, quite the opposite of what you propose.

  • Reply Tanya October 23, 2012 at 10:02 pm

    This is a wonderful post Holly, and I could not agree more. Pinterest is an excellent tool for us to use as bloggers. I get a ton of traffic from Pinterest. It is an excellent way to connect with new readers who are searching for the same things we create or write about. They begin following us via Pinterest and maybe a feed, and we comment back and forth, creating an online rapport. Pinterest does nothing but help anyone who is growing their brand, the key is in the growing.

    We have to be willing to grow and change. Ask anyone who opened their own business if it went the direction they initially thought it would, and they would all say no. We have to change and grow to connect with and engage our audience.

    xoxo, Tanya

  • Reply Natalie Cowan-Birch October 23, 2012 at 10:12 pm

    I think you’re right about pinterest’s content coming from blogs so they will have to exist in order for pinterest to continue. I had a similar thought about bridal magazines. I used pinterest while I was planning my wedding and didn’t purchase a single wedding magazine. I thought that pinterest would wipe out that market, but the wedding pins have to come from somewhere. There will have to be a balance between those that supply the images and content that can be pinned, and the pinners.

  • Reply Julie October 23, 2012 at 10:14 pm

    Pinterest is like having a remote control in your hand that you just flit from picture to picture without the “soul” of a blog (an author’s voice.). I think they both have a place, but I’d cry if all the blogs I follow vanished. I would miss Pinterest, but there’d be no grieving if it went away.

    I think Pinterest is more likely to make magazine publishing disappear. It provides all the things of my favorite magazines without the ads or the cost, and there’s new photos to enjoy daily without waiting for a new issue..

  • Reply Michelle @ Rosy Blu October 23, 2012 at 10:16 pm

    This is a fascinating topic to me. I joined Pinterest and immediately LOVED it, converting all of my former bookmarks to Pinterest boards within days, because the visual medium for bookmarking fit a huge gaping hole in my internet use (which I think rings true for others, too).

    It’s certainly magnified a long-existing problem on the web, which is snagging others’ content and calling it your own, which is definitely an issue. But I think it’s easy enough to see through the copycats who don’t know how to generate their own new, original ideas (or don’t know how to add a unique voice and their own spin on great ideas that already exist)–if they’re purely mimicking what’s already out there and not adding to it, they’re not going to be rewarded in the long run.

    I think Pinterest has provided a much-needed way to connect and communicate using images which didn’t exist before, and that’s a great thing. I’m immensely grateful for the traffic I get from Pinterest, and it has brought a lot of readers that wouldn’t have found me otherwise. And it goes the other way too–I find new stuff all the time.

    On a side note, I do think the default action on Pinterest is to pin and repin to no end, to some extent–I make a specific effort to use my boards, refer to them often and repeatedly edit to delete stuff that no longer interests me. If I didn’t, it would be easy to see this becoming a tool where I endlessly collected “information” without truly benefiting from it.

  • Reply lindsey b. October 23, 2012 at 10:18 pm

    i like reading everyone’s opinions because, to be honest, i’m a bit mixed on it. while i think pinterest filled a niche for lots of us creatives who had been ‘right clicking & saving’ inspiring images into a folder on our desktops for years, i do think it is actually harming the creative community some & some blogs will suffer/die off because of it. there are blogs that always have been & always will continue producing truly unique content & have found their blogging voice/persona- & because of it most of them are the ‘famous’ bloggers & will continue to be. but the average jane who is ONLY blogging her latest pinterest-inspired project & no original content will probably quickly die out. what i do think it is killing is local craft shows! the last one i did (even 2 years ago) was just one pinterest craft after another. i literally didn’t see a single thing for sale that i’d never seen done before! sads.

  • Reply Jan Skácelík October 23, 2012 at 10:22 pm

    I think it will never kill classic blogs, as you correctly said – most content is in fact from blogs, so it is more helping than hurting.

  • Reply Orit October 23, 2012 at 10:23 pm

    I LOVE Pinterset. I actually use it to find new interesting blogs to add to my reader..

  • Reply Megan October 23, 2012 at 10:25 pm

    I agree. I feel like Pinterest has forced blogs to produce original content. If you are not producing original content/ideas then your blog can’t compete with Pinterest.

  • Reply Tricia Rose October 23, 2012 at 10:37 pm

    I love Pinterest, partly because it makes it so easy to focus – I only Pin outstanding images now. it has given me insight into what I find truly interesting and I am taking far more original photos. If I had to chose between my blog and Pinterest I’d chose Pinterest, hands down.

  • Reply Tricia Rose October 23, 2012 at 10:40 pm

    I should also have said I get a surprising number of clients via Pinterest – I didn’t expect it but I’m still grateful!

  • Reply Suzanne October 23, 2012 at 10:46 pm

    An interesting question!
    I’ve discovered lots of great new blogs to read, because of Pinterest.
    I’ve also discovered lots of new people to follow on Pinterest, because of blogs.
    I think/hope that they will continue to work hand-in-hand.

  • Reply Liz October 23, 2012 at 10:50 pm

    I do love Pinterest…but get frustrated when people say “did you get that idea from Pinterest?” No, I got it from a blog, which I posted to my Pinterest board. I think Pinterest is definitely promoting ideas, and inspring DIY, etc., but its a shame that ideas are lost to Pinterest, instead of found on the creators sites, for those that solely “repin”.

  • Reply Anette@lebenslustiger October 23, 2012 at 10:52 pm

    I have to admit: I’m a total Pinterest addict! i love to discover great pinners and it is definitely my favorite source for inspiration. It’s also becoming a replacement for all those expensive magazines…I do get traffic from Pinterest on my blog but it’s very difficult for a small blog like mine to get noticed and then – luckiest case – get repinned by a famous and influential blogger like you, Holly.
    Once Ez repinned a pin from one of my boards – it wasn’t even my own content – oh my, you can’t imagine what kind of Buzz that created on my board!!! One single repin… I wonder if you and all these other wonderful and successful bloggers are aware of the power you have to help a small little blog?
    Personally i’m not afraid that Pinterest will kill my blog because I’m usually exclusively create my own pictures and content. Plus I try to blog from my heart thanks to you!!! :) I actually love to create collages with Pinterest pics but it’s so tricky with that legal position – especially here in Germany…

  • Reply Zoe October 23, 2012 at 11:01 pm

    This is a very interesting point and I have to agree without blogs there would be nothing to pin! I also agree that with Pinterest constantly being updated as a blogger I need to up my game and put more of me into my posts. I love to share why I love a product, why I think a style works etc. so in all honesty Pinterest and blogging seem to go hand in hand.

  • Reply Natalie October 23, 2012 at 11:04 pm

    interesting. when im on pintrest and i find something beautiful, i always click on the souce to find who has origionally posted the pic.
    i have found the most beautful blogs this way!
    im currently creating my own blog and would love to have my posts pinned.

  • Reply Sarahee7 October 23, 2012 at 11:06 pm

    I think Pinterest is introducing people to blogs who would not normally follow a blog. I do both. I love looking at blogs still, and Pinterest will never replace them.

  • Reply Cindi October 23, 2012 at 11:22 pm

    I know that since I’ve started “pinning”, I’ve stopped following a lot of “design” blogs that were mostly just pretty photos. That being said, I believe that Pinterest will not kill off great blogs full of great stories. The blogs that I adore are written by people who put their heart and soul out there. Or ones written by people who entertain me and make me laugh and of course the people who I truly believe are now my friends just because of blogging. I personally blog about my rescue pets, about art and it’s a way to keep me writing. I don’t have many Followers but I’m hoping that maybe Pinterest will help me change that!

  • Reply Roslyn October 23, 2012 at 11:34 pm

    Pinterest has really improved my blog, because I am a lot more conscious now of my photographs and styling. I still have a long way to go, but my photography has improved dramatically, and as a result, Pinterest is always in my top 3 traffic referrers. Creative blogs are very image driven and Pinterest (and other sites like Craftgawker) has cemented that and taken it to the next level.

  • Reply Lou October 23, 2012 at 11:35 pm

    I agree with your comments in your article, Pinterest won’t replace blogs, it’s the personality of the author that I find appealing, the human element is intrinsic to all of us. I love Pinterest as a tool, I teach fashion design and illustration so use Pinterest for inspiration. I also post my own stuff on there… Give and take etc. Pinterest and blogger can coexist and complement each other.

  • Reply chon October 23, 2012 at 11:43 pm

    I use it for inspiration but always follow back to the blog that posted it. I tend to pin my images from the web not so often from pinterest but that is mainly because with a newborn I haven’t been pinning to much.

    Personally, don’t think pinterest will take over blogging! I much prefer reading the whole blog than just one picture.

  • Reply Sam October 23, 2012 at 11:46 pm

    I think Pinterest has the potential to improve and strengthen good blogs. By good blogs I mean blogs that are updated regularly, have new unique content and that people can find and want to read. Blogs that don’t do these things will be killed of by Pinterest, arguably faster than they might have been without Pinterest but ultimatly will probably die anyway.

  • Reply Marg October 24, 2012 at 12:05 am

    I find Pinterst actualy introduces me to some fantastic blogs..

  • Reply Sarah October 24, 2012 at 12:15 am

    I honestly think it is the opposite. I didn’t start following blogs until I was on Pinterest! Pinterest is an amazing way to find blogs that post things you like to read. it’s kind of like Google- A blog search engine!

  • Reply vintageandart October 24, 2012 at 12:34 am

    Everything you said is true….and a couple of months ago l wouldn’t even have known it was an issue. Then my daughter joined pinterest…. and decided she’d put up a page for me since l’m not on facebook (therefor no pinterest). Until then l’d never had much involvement with pinterest, and thought MY blog was a real pretty place to visit….in conversation she said Mum l’m only pinning (from your blog) what l think is REALLLY pretty…ok l says (thinking she’d find heaps to pin). When l visited my page on her site she had about two dozen pics on there, (l’ve been blogging at least weekly for almost 2 years so thats a lot to choose from), looking through her ALL her gorgeous pins l realised that she was RIGHT to only pin what she had. This was a real kick in the pants and l really thought about giving the blog up…but then l began to reasses and decided to be much more selective in WHAT photos l pin and how many….also the content and colour selections, so in a BIG way l thank her for that and l hope l’ve improved and will continue to improve my blog (l’m hoping for a new camera for Chrissy). I also agree about text….my daughter is actually thinking of starting a blog also and maybe this is because there’s really no room for communication through pinterest…and it’s funny cos sometimes what l write in a blog can draw a big response but sometimes it can also frighten people away and maybe no-one will comment… depending of the subject matter…but l do try and just be myself and most of all be straight up and honest…so in conclusion l guess blogs and pinterest are really helpful to each other, but like you say…. blogs where the author doesn’t write ANYTHING might struggle…

  • Reply Lena October 24, 2012 at 12:40 am

    I think if facebook didn´t kill blogs pinterest won´t kill them either – after all, it´s just images. visual inspiration. But there´s more to a blog.
    What I find annoying about pinterest is that some bloggers just steal their pictures from there and put them on their blog without a proper source. sometimes there´s no source to be found, sometimes it says “pinterest”. When it gets pinned from there later the original source cannot be found easily – not nice for someone – often a blogger – who put a lot of work into a photo or DIY project. (It has not happened to me but I know it has happened to others – and I´ve encountered pictures that did not lead me back to the original source but to some strange blogs that are just using the images as if they were theirs)
    What I think is that pinterest is shifting the attention of blog readers more and more towards the visual part and is setting high standards there because we are so spoiled by the perfect pinterest world. – a blog with poor graphics and not so professional looking pictures but good written content will have a very hard time now.

  • Reply Melody October 24, 2012 at 1:07 am

    I think, as a new blogger, Pinterest encourages me to step it up! I love photography and love taking good photos, but at times (especially when I’m rushing to get up a post) I get lazy with my photography and settle for poor lighting and not-so-great angles. But keeping Pinterest in mind, photos often make or break a repin. And I want a LOT of repins (obviously) so it forces me to take the time to do my photography right. Pinterest gets those hidden gem blogs exposed and ultimately creates more traffic and more blog followers. It’s a great resource, in my opinion.

  • Reply Mariela October 24, 2012 at 1:11 am

    I think Pinterest is a great platform for inspiration, but I don’t think they can kill blogs, blogs are more personal, Pinterest is just a photo from others beautiful blogs, without blogs I don’t think Pinterest will be that good. The thing I don’t like about Pinterest is some of their policies , I think they have to change somethings. Also I never understood how some authors of blogs don’t like to share their photographs but they have a Pinterest account with pictures of others blogs.


  • Reply MJ October 24, 2012 at 1:13 am

    I too have found many blogs through Pinterest and continue to follow those blogs.

  • Reply Little Gray Pixel October 24, 2012 at 1:30 am

    I see Pinterest and blogs as two separate things. Pinterest is a virtual bulletin board. Blogs are original content. I think the only bloggers that would suffer as a result of Pinterest are those who use their blogs as bulletin boards and do not post original content!

    Maybe this is a design/visual blog problem more than anything (or a problem for Tumblr type blogs), but the blogs I follow are those that I enjoy READING, not just looking at.

  • Reply Laura Ingalls Gunn October 24, 2012 at 2:17 am

    The key to Pinterest not killing a blog is for the author to produce original content.

    Readers of Decor To Adore know that they will find my recipes, my crafts, and my own DIY home projects.

    Yes, my post today on Thanksgiving tablescapes and it does use pictures from other sources but I have broken each image down instructing readers how they can recreate the looks themselves for less.

    As for blogs that do not produce original content, yes, they may go the wayside.

  • Reply Carol October 24, 2012 at 2:26 am

    Do I think Pinterest is killing blogs, no. I read them for the person and what they are doing in their life, it usually has started off to be about crochet, knitting, decor, etc. I have found new blogs through Pinterest by clicking on a particular knit or crochet picture. I do get frustrated by Pinterest though as sometimes you want more information on the picture (pictures of houses/decor and its not available), but sometimes the color and ambiance of the picture speaks to you and that’s all you want. Content on Pinterest can get a little repetitive with people belonging to boards and similar content boards that you’ve chosen to Follow and get repinned stuff by each.

  • Reply Cathy October 24, 2012 at 2:27 am

    What a wonderful question and exchange! I agree with the basic thread that Pinterest drives traffic to blogs and forces bloggers to be more authentic, original and creative. I think it has also brought to the forefront the idea of intellectual property and copyrights. I know that I will not use a photo or information unless I can link to an original source and I tend to shy away from blogs that regularly feature things they have found on Pinterest and then source through a link back to their own Pinterest boards.
    I do love Pinterest for many of the reasons listed in this conversation. I also use it as a means of communicating with clients and rather so it has been a godsend for that. What I love best though is the exchange that results from reading blogs and I don’t think Pinterest will ever be that platform.

  • Reply jackie jade October 24, 2012 at 2:30 am

    I love pinterest and it has given me some great inspiration and I have also found some great blogs that I frequent. I also started blogging this year and am hoping to use pinterest to my advanatge. I do find that the need to have a great “pinnable” pic with a fancy/pretty caption is intimidating though, since I am still learning. But – as you said, that will just force me to work harder and step it up..

  • Reply Jackie October 24, 2012 at 2:37 am

    Great thought provoking post!

    I don’t think my blogging approach has changed, but my photography has. I always take a hard look at my feature image and see if it is pinable. With that extra focus it has forced me to improve my photography, which is a great thing. I see the posts with the best pictures get pinned thousands of times more than posts with so-so pictures.

    This last month alone Pinterest traffic to my site has increased more than 300%. I think that is due to improved photography and also the number of Pinterest users increasing like crazy. I like it because it is bringing me tons of new traffic. Users are advertising my blog by pinning it. At first I know there was a big decline in commenting on blogs, but lately I have seen an increase in Pinterest users clicking over and commenting or telling me they pinned something.

    I don’t think it will kill blogs, because people will always want more information than just a picture. And that is what the blogs offer beyond the pin.

  • Reply Della October 24, 2012 at 2:38 am

    It’s interesting to hear bloggers lament this for a few reasons.

    1. Bloggers complaining about Pinterest killing off blogs? Many journalists complain that bloggers are killing off traditional media (e.g., newspapers, magazines). So it’s interesting to hear a blogger lament the possibility that a new technology might kill them off.

    2. Blogs being listed as original content? I’m a professional photographer and I see many blogs stealing people’s photos a lot (including mine!). I’m not saying that this is the case on this site but much of bloggers’ content (and even Pinterest’s content) is derived from somewhere else. It doesn’t always start with bloggers.

    People often generate “new and original content” by taking images from around the web and writing around them or simply generating a tumblr site of images they love.

    Many of the home blogs don’t generate exclusively original content. It’s not uncommon for them to simply pull a home tour from a magazine and credit it (even though that’s actually not legally sufficient) and then comment on it.

    The reality is that those photos belong to someone else and without the original photographer’s permission they’re simply lifting content from someone else. For some reason people know that this is wrong (aka plagiarism) when it’s text but not when it’s a photo.

    All this to say – all media (traditional, blogs and Pinterest) should really be creating and paying for new content, right down to creating original photos. It’s not enough to simply pull an image, or any content for that matter, from another site and say that you’re “curating”.

    • Reply decor8 October 24, 2012 at 10:46 am

      In some respects you are right but original content is not JUST a photo on a blog. It’s not only what you SEE. Original content is also what you READ – the words – the reviews.

      How many magazines produce all of their images themselves? Only a few spreads each month are produced in house these days. Some magazines do not produce anything “original” in the form of photography.

      Bloggers do not have to use only their own photos to be seen as credible sources of information. That’s what Creative Commons and Fair Use is all about. If a blogger can read the rules of fair use and say that YES they are following those points when they are using images that they didn’t take themselves, then legally it is not abuse or theft if they are in compliance with fair use. I’ve talked about this with a copyright attorney as well and he absolutely agreed with this.

      I mix the photos on my blog just as most design-decorating blogs out there do. Some I’ve shot and others I’ve not. Most prefer I use their photos so they don’t have to send me the products to shoot myself (saves them money).

      Again, it comes down to fair use and also is a blog harming someone else or helping? Most people who are reviewed on decor8 are thrilled and thankful. I can even go as far to say that lots have told me that being on decor8 turned their career around, motivated them, gave their new business a giant boost, or advanced them in some other way.

      Of course when you talk about images and bloggers I think you are more referring to blogs that don’t do proper reviews, image dump, fail to link/credit, etc. but I wanted to mention these points above because many are confused in general concerning what is legal and REALLY considered fair use when it comes to blogging about the work of others and what is clearly wrong and an abuse.

      Very best and thank you!

    • Reply decor8 October 24, 2012 at 10:55 am

      Della: The person who said Pinterest will kill off blogs was a magazine editor not a blogger. I should have mentioned that.

  • Reply Louise October 24, 2012 at 2:44 am

    I agree. I like to read blogs with supbstance and soul. If I want images only then I go to pinterest if I want words I go to blogs. Both have a place in my heart.

  • Reply Marni October 24, 2012 at 2:57 am

    I agree that it will have to make people step it up. There are a lot of great blogs out there.. The new ones will have to differentiate themselves. However, Pinterest helps to show what you are up to in one spot.. Your blog is then the landing spot for more.

  • Reply Laura M M Johnson October 24, 2012 at 4:21 am

    I read blogs because they inspire me to think, to explore, to connect, to engage…

    I scroll Pinterest to mindlessly browse…

    Two entirely different mind-sets.

  • Reply Erin Wilson October 24, 2012 at 4:22 am

    I think you’re right… Pinterest will kill some blogs, but that’s not necessarily a bad thing. There are a handful of blogs (a large handful) that post nearly identical content. I tend to see the same images over and over in my feed reader. I find that happens much less in Pinterest.

    Also, I love to see what folks in other parts of the world are making. I don’t subscribe to too many non-English blogs, only because I get sad that I can’t read the content. With Pinterest, I can have the visual influence, with none of the sad.

  • Reply Jupa October 24, 2012 at 4:35 am

    I think Pinterest wont kill blogs. Thanks to Pinterest I have discover so many blogs that now I follow. I love Pinterest and I find so much inspiration there but I also love the content a blog has and the meaning an image can have when there’s someone talking about that image. And as you said Pinterest content comes from blogs so I think it helps them get more exposure.

  • Reply Romy October 24, 2012 at 5:04 am

    I love pinterest and I surf it everyday just to find nice pictures and inspiration. Everytime I see something I like I go to the blog it comes from to see if I see some more nice things. Sometimes I finds treasures, and sometimes I don’t, but I use Pinterest to find new blogs, so no… I don’t think Pinterest is killing blogs, it is just helping us (who don’t have the time to go into EVERY blog) to see everything in one place, and particularly go into some blogs we find nice.

  • Reply MelodyJ October 24, 2012 at 5:06 am

    I’ve discovered new blogs because of Pinterest.

  • Reply Kylie October 24, 2012 at 5:23 am

    I love Pinterest. I think it has only enhanced our opportunities to reach more people. It’s also a great way of finding great bloggers and reaching out and supporting them. Go Pinterest, Go!

  • Reply Andrea October 24, 2012 at 5:29 am

    I don’t have a blog myself, but I do know that I have subscribed to a lot of blogs after seeing images from them on pinterest -so I think it could very well work the other way around.

  • Reply Annie October 24, 2012 at 5:33 am

    I have a love hate relationship with pinterest. I love that I can draw inspiration from it, but I HATE that some of the content that I love (or that people pin from me) are not properly attributed to the original blog or have no source. It’s hard to come up with original content when you don’t know where it’s going to end up. And I really do hate that ideas and originality can be lost.

  • Reply Jenni @ Jarfly October 24, 2012 at 6:26 am

    I’m no great magician when it comes to calling the web future…BUT I do know that I like reading blogs…I only like glancing at Pinterest. There’s my two cents!

  • Reply brett October 24, 2012 at 7:25 am

    I don’t believe it is killing blogs because in some cases, when I use pinterest, I find new blogs. I also get tired and over whelmed looking at pinterest over and over because you eventually start to see the same things day after day or week after week; and I like the structure of my favorite blogs and the surprise of when they will post next and what it will be about.

  • Reply Yelle October 24, 2012 at 8:06 am

    What Pinterest lacks is the relationships that bloggers build with each other. I adore getting to know other bloggers. I love seeing great photos of delicious meals too, but what i love most is the stories that bloggers tell in the post about those meals.

  • Reply gonnabe40 October 24, 2012 at 8:19 am

    @lauren @ lapetitefashionista:
    i agree with you both :) i think it is motivating to be more creative. i too share my stuff on pinterest and enjoy getting inspired by other’s pinning.
    i think it makes our blogs better and i get traffic from all over the world through pinterest, even though i mostly wright in hebrew, people still respond and i find it lovely!

  • Reply Fine Bessot October 24, 2012 at 8:32 am

    For me, Printerest is a source of inspiration. No more than Tumblr, they will remove blogs. They are an opening on the world and on the others. It is formidable to see what takes place worldwide!!!!

  • Reply Caroline October 24, 2012 at 9:35 am

    Interesting. My first thought was also that most of the images come from blogs. I think it is a Twitter for us who “read” pictures instead of text: a new space that does not kill and made us realize that we needed something we did not know it exicted before.

  • Reply Conchi October 24, 2012 at 9:54 am

    I will be happy if Pinterest kills some blogs, the same type of blogs that only use it as a source.

    I have to admit that I do not like much these blogs that only offer their readers ideas captured from pinterest, linking to their own Pinterest site and not to the original source.

    No new content, nothing made bu themselves, only good ideas that someone captured in her/his board.

    On the other side, I love Pinterest, is a great door to other people work, ideas and products and I have found many new blogs through it.

    Anyway, good ideas will never replace a good history. An this is your case. :)

  • Reply Heather October 24, 2012 at 10:45 am

    Hi Holly, I think you make several very interesting and valid points there. Great article!

    For me (like some of your other readers) Pinterest would never mean that I would not read blogs, it actually means that I read MORE blogs. The way I use Pinterest is that if I find something I like, I nearly always check out the blog / website that it comes from too. In this way, I think Pinterest could be a really positive tool to help direct people to your blog.

    The site also definitely inspires me to blog more myself and encourages me to be much more creatives with content, images and style.

    P.s. I think whoever said Pinterest will kill blogs was talking tosh! xxx

  • Reply Serena {Pretty Fluffy} October 24, 2012 at 11:33 am

    I love Pinterest! I think it’s a great source of inspiration and also a great traffic driver to blogs.

    As for it killing off blogs, I think it would only kill off the Tumblr style/image heavy blogs that have little or no writing – which essentially are online pinboards as well.

    One of the best things I learnt from the BYW course was to constantly push myself as a blogger to CREATE new content rather than curating others work. I think Pinterest is a brilliant driving force behind this thinking, and I love it :)

  • Reply Eleanor October 24, 2012 at 11:48 am

    I can’t speak as a blogger per se, but as someone who sells products on the Internet, Pinterest has been nothing short of AMAZING for generating traffic and sales. Also, as a visual and creative person, Pinterest is the first social media platform that I instantly ‘got’ and loved. When planning my wedding I kept trying to create digital pinboards using iPhoto, or folders on my hard drive or Evernote, it was a mess. If only I had Pinterest then!

    I do use the content I pin, mostly for the following: recipes, referring to boards when home decorating or organizing, and also just for design inspiration.

    I too wondered what this would mean for blogs and agree it’s going to ‘separate the wheat from the chaff’ but in a good way. The low barrier to entry will no longer be enough to start a successful blog; high-quality writing, a unique voice and professional imagery will be the *baseline*. I believe it will ultimately force people to see that value must be rewarded; whether it’s a blog, journalism or quality edited written content.

  • Reply sarah hardaker October 24, 2012 at 12:08 pm

    2 penneth from me too!!
    i agree with you holly about traditional media nowadays generating only a small potion of their style/ decorating stories in house it is simply not financially viable. i love pinterest and use it a lot, i like being able to store visual information in one place and refer back to it later. i find it also often helps me if a client is struggling visually – so for example if i am helping someone with a room they might like one of my wallpapers for example but not understand what type of window treatment would work, or need some help with adding a paint choice or accessorising – pinterest is invaluable here because i can very speedily put together a little board of images which will clarify their direction and they can also rule out things they dont like – i think this approach saves time and money. i really dont think it will kill off blogging, blogging is about the person and the words as well as the images, and i like a mixture on a blog, i love to see original photography and i love to see other peoples images too – variety is a good thing. i am always thrilled when i see one of my images featured on a blog or on pinterest, if i see something of mine on pinterest without a credit or original source i will often leave a nice comment to say how pleased i am to see my image and thanks for sharing , so people will be able to track back. there are some bogs i read where the photography is not so good so using other peoples images (properly credited of course) would enhance the overall experience – as would a basic photgraphy course!!
    anyway this wasnt intended as an essay! so long live blogging and pinterest and traditional media – i think they all help each other.
    sarah x

  • Reply Laura October 24, 2012 at 12:37 pm

    No way! I totally agree that people still want context around images and the narrative that comes from a blog and I think I’ve actually discovered and have started following more blogs as a result of Pinterest, in fact I think I found this blog through Pinterest! So from my point of view Pinterest has actually made it easier to discover more blogs that are of interest to me rather than steering me away from them, and it means I can now collate all of my favourite things from the many blogs I now follow in one place. Blogs and Pinterest should have a long and happy relationship I think!

  • Reply Vinyti October 24, 2012 at 12:42 pm

    I do not think Pinterest will kill blogs, I thought of the exact opposite.
    * blogs are, as you said, the pictures sources which is feeding the Pinterest boards
    * I use Pinterest as a way to show what I globally like. This became a link on my CV at the “interest” section. That is pretty it. That is just a bookmark, there is not a personal / human being behind. There is no relation.
    * Pinterest is a new way to discover blogs! Guess how I discovered yours! And now it is part of my favorite blogs :)

  • Reply Bianca / Little Scandinavian October 24, 2012 at 12:44 pm

    Dear Holly.

    Interesting article. I’m sure as with internet in general, blogs are constantly developing and changing as well. 10 years ago, one would have a blog. Today you have a blog, facebook page, twitter-, instagram, tumblr Google+ … +++ – and a Pinterest account as well. All to make sure that you are not missing out, on inspiration, network and following.
    In fact, Pinterest to me is a great source of inspiration and new followers. So, so far there hasn’t been any experience of harm.

    Wonder what the future will hold, for blogs. I’m sure Social Media is here to stay. And I’m excited to see and experience all the new platforms and technology available, combining it all together.

    Lots of love from the Little Scandinavian blog in London x

  • Reply Hagit October 24, 2012 at 12:44 pm

    I don’t know about killing blogs, but I think there are quite a few problems with Pinterest (although I absolutely love it and use it all the time!), one of the biggest problems being the fact that it keeps users away from blogs. People are now saying “oh, I saw that lovely picture/tutorial/pattern on Pinterest! which is quite amazing. People will no longer remember where it’s from. They just know they “saw it on Pinterest”. So even if they do use a tutorial and credit it, tehy’ll credit Pinterest! They’ll hardly ever credit the specific blog/seller, and that’s a real problem.

  • Reply belinda October 24, 2012 at 1:18 pm

    i actually think instagram is a bigger threat to blogs than pinterest. in fact, are we able to pin from instagram accounts at all because I see a LOT on there I’d love to recall for a rainy day. I am tempted to do a project on instagram because it’s so much easier than shooting, uploading the pics to the computer, editing them, uploading to wordpress, writing the copy and posting. then it’s a matter of using social media or the alerts to your subscribers to get the message out that you blogged. when instagram is BAM! Done! And instant interaction. They need to make a blogging platform that is much easier/quicker and more on-the-go. Blogging is REALLY time consuming!!!!

    pinterest also needs to allow private boards. i find i save a lot of stuff to my computer because i don’t want followers to see what has inspired me as i don’t want to ruin the surprise of a future post! and by that i don’t mean i direct copy things i find on there, but am inspired in some way by it and would rather show it later rather than before! That said, there is hardly such a thing as an original idea now – i’ve searched for many things i’ve done before i think might be new and surprise, surprise – there it is on pinterest!!! i agree with the comments it makes us bloggers want to be better bloggers and turn our work up a notch. i know it does for me!

  • Reply cindy October 24, 2012 at 2:13 pm

    I’m a bit of a Pinterest binger–I pin a lot. My blog gets a lot of traffic from Pinterest as well. I draw a ton of inspiration from other blogs for my blog, home, and life. I love that I can gather all of the things that inspire me on a visual platform.

    While I sometimes struggle with comparison and wanting to do better all the time, it’s also part of what drives me creatively. Pinterest is double-edged for me that way, but that’s more about my crazy brain and less about Pinterest. I don’t think it will kill blogs…I am pretty sure blogs die everyday from a variety of reasons—it’s just not always easy to keep it going. I think blogging takes a lot of time, interest, and commitment. Trying to be a better blogger keeps things interesting and dynamic, for me. I would even go so far as to say it helps me further define the things I like to see, the kind of blogger I want to be, even refining my voice and perspective–while at the same time showing me so many interesting things that I may not have considered before. I also think, as a blogger, that the camaraderie and support that I so love from the blogging community, is similar on Pinterest.

  • Reply Susan October 24, 2012 at 2:26 pm

    I think there is a place for both, I dont think it is a case of one or the other but both working together to spread peoples work and ideas. I have a blog and link pinterest to a lot of my posts. A bit for everyone.

  • Reply Jessica @shimmerkai October 24, 2012 at 3:03 pm

    I completely agree! Pinterest is limited in terms of content, so I do think that’s where blogs should have the edge.

  • Reply Beth October 24, 2012 at 4:00 pm

    I think blogging is wonderful! I love going to blogs all day long while I am working. I do go to Pinterest, but feel sometimes it is a bit overwhelming. You start feeling like you want to exersise , cook, fix your hair, polish your nails, and go shopping all at one time!!! It is just to much! It is like going into forever 21 and being so overwhelmed with all they have to offer, and end up with nothing. I sometimes just want that small boutiqe that I know I will end up with the right little something. That is how blogs are to me (small boutiques). They give me inspiration, and make me laugh. They are my comfort.

  • Reply bebepies October 24, 2012 at 4:23 pm

    Lolz! I would love to know who made such a generalized comment. I suppose they believe content just magically appears on the internet. I also suppose they believe that people do not READ while on the internet. How foolish to believe that the format of blogging will not find a way to reinvent itself and move forward. I do see it bringing the end to blogging that just constantly pulls content from other sources – but thoughtful writing and creative pieces will not be killed off by a visual board. I also believe said comment ignores the negative backlash that is slowly creeping out from pinterest boards. The idea that everything has to be styled to the absolute max and be a perfect little picture. While it is great to have a space to post the dream world that has the perfect apartment, perfect hair, perfect makeup it does grow somewhat tired. Time and time again bloggers are told that readers respond to authenticity and real voices. I can not see pinterest obliterating the want for a creative voice and story. And to be clear – i like pinterest! But i do not believe it functions in the same way that a blog does. I suppose the same person stated that Twitter would kill off facebook.

  • Reply fabiola October 24, 2012 at 4:39 pm

    No way pinterest is killing blogs. Blogs offer more information than pinterest and au contraire, make me curious to visit the blogs that have photos pinned. And pinterest is very nice but too many images makes us a little tired!

  • Reply RMC October 24, 2012 at 5:23 pm

    I don’t think Pinterest will kill all blogs but I do think it’s killing creativity. The majority of people in everyday life that I know (who are active users) seem to be confused between inspiration and plagiarism. They claim to use it as inspiration but are instead just outright copying things/items they find. It may have ‘inspired’ them to cook/craft/sew/design etc….but they don’t take an idea and make it their own. That’s my issue with Pinterest. Many users are like sheep with the things they pin instead of trying to do something original or at least adding a twist to someone else’s creative idea.

  • Reply Kika October 24, 2012 at 7:51 pm

    I can’t imagine how Pinterest could kill blogs – to me they are two separate entities. And I enjoy and use both. Pinterest is a very practical tool for me; I pin things I will actually do or make. So no super fancy or elaborate recipes or crafts because that is not me at all. I mostly find what I like from reading blogs themselves rather than just repinning. But you are certainly right in that a blog must offer quality content to captivate and hold an audience.

  • Reply giggles October 24, 2012 at 7:54 pm

    It may be so…but its nice ti read what people are thinking as opposed to just looking at pictures….. :) lovely blog!

  • Reply Carly October 24, 2012 at 11:22 pm

    @Sara: This is exactly how I use Pinterest. It’s a mode to explore new blogs not kill them. I have found more blogs through Pinterest than I ever found previously.

    I think the key with Pinterest is noting that people are drawn to images! The images on Pinterest act like a magazine cover, in such that they have a few seconds to captivate a user. Once captivated, the user is directed into the blog in order to get the content behind the image.

    Good discussion topic. Thanks.

  • Reply Lisa October 24, 2012 at 11:53 pm

    For me, Blogs and Pinterest are all about individual taste. Pinterest helps clarify my tastes as I have a visual record in front of me. Some of my pins I get from other pinners, and some from blogs. It’s on online journey which feeds each other. I don’t follow every Pinner like I don’t follow every blog out there. However, I will only revisit the blogs which are visually beautiful and if the photo’s are not up to scratch, forget it!

  • Reply Genevieve October 25, 2012 at 12:14 am

    @belinda: There are several alternatives to Pinterest if you want private boards. I just started a MikeLike account for the very reason you’re talking about. It integrates with Pinterest, which is nice, but seems to have a few bugs. Here’s an article about the options out there: Just thought you might find it helpful! :)

  • Reply Jesyka October 25, 2012 at 12:20 am

    Pinterest is the #1 source of traffic for my blog, and I have gotten a lot of work and followers just from pinterest alone. Anyone who says pinterest will “kill off” blogs has not thought that statement through–like you said, the vast majority of images on pinterest are from blogs.

    This leads me note a popular sentiment that I think has coincided with the rise of pinterest’s popularity with the masses — people somehow think that pinterest itself is where all of these ideas and images live. Like “she got that idea from pinterest” instead of “she got that idea from (insert blog’s name here)”. Do you know what I’m saying? So, no, pinterest will not kill off blogs, but I suppose you could say that pinterest inadvertently takes credit for the creativity of bloggers. (… and I find this irksome, and hopefully this phenomenon will expire after more people understand what pinterest is).

  • Reply anastasia October 25, 2012 at 4:38 am

    Interesting thoughts.
    I adore Pinterest – I love finding new pins and links and blogs….but I did find it was killing my creativity so I try really hard to limit my time on there.
    I think it was overstimulating my senses ha…i needed to step back and focus.
    I can see what they mean, but I dont really think it will kill blogs – they feed off each other and if it generates more traffic for bloggers, this can be important for bloggers who check their statistics for promoting themselves then its only a good thing I guess.
    I have noticed less comments and interaction on blogs but that could be because of other factors – people are time poor and there are just so many beautiful blogs out there now.
    I agree – we all need to step it up!
    I read this post a couple of weeks ago – what happened to blogging – and could totally relate.

  • Reply Amanda October 25, 2012 at 6:28 am

    I disagree that Pinterest is killing blogs. I do that it will put an end to blogs who solely blog about things they are finding elsewhere on the internet but for those of us creating our own original content I think it has helped us. I know I have gained quite a few new followers since I started using Pinterest this past year.

  • Reply Shyamala October 25, 2012 at 7:20 am

    Holly, I would not xchange my daily reads for Pintrést !!

  • Reply Irene October 25, 2012 at 3:03 pm

    My blog is not numbers driven, so I cannot tell you about numbers. I like Pinterest because it helps me organize photos and projects that i like and I like sharing with other Pinterst friends with whom I share similar tastes. This wouldn’t be possible through my blog, because as the pace of life goes, one likes to see things one likes in one place.
    My blog is like inviting you home and making a nice dinner for you whenever I can, and you may come. Pinterest is candy.

  • Reply Kristi October 25, 2012 at 5:15 pm

    I agree with you, Holly. Pinterest isn’t killing blogs!

    For a while, all I did on Pinterest was consume. I think a lot of people do this. Many of my friends, and me, have pinned tons of things with comments like, “must try this!” “definitely to-do!” without ever actually doing any of them. Some days it’s easier to lay on the couch looking at Pinterest than to get up and cook something, paint something, make something, etc. I’ve been trying to force myself to make more of the things I pin, and not be paralyzed by fear of it not looking perfect, or by laziness. I was also inspired to start my own blog, instead of dragging my feet and daydreaming about it.

    For me, Pinterest has inspired more creativity!

  • Reply Cara October 25, 2012 at 5:57 pm

    I totally agree with you–Pinterest will kill blogs who’s content is driven by pointing to other people’s content (look at this etsy find or this dress at Gap or this other blogger’s reciepe). But I have also likes seeing blogs grow in the ammount of original writing and photography–some of my favorite blogs have gotten better.

    But I would say i don’t read print magazines anymore at all. Between blogs and Pinterest I just don’t need InStyle to show me cute ideas to wear boots anymore. Not at $5. But i think the idea that print magazine are on the decline is nothing new.

  • Reply Susie October 25, 2012 at 6:30 pm

    I think that Pinterest and blogs kinda work together in my mind. I’m always really disappointed if the fab thing I repinning hasn’t come from a blog which is going to tell how to make it/ where it came from / give me an opinion or some more information. Brilliant article and blog

  • Reply Genevieve October 25, 2012 at 8:15 pm

    After reading this post and almost all 101 comments and pondering for two days…

    I’ve only just begun blogging, but Pinterest and Instagram are what inspired me to start. They fueled my love of design. As an interior design student and DIYer, I’ve collected ideas via Pinterest as well as directly from blogs and other internet sources. My brain mushed those ideas together along with whatever I had to work with and my own projects (at school and at home) were the result. I then posted pictures on Instagram, people liked them, and I decided to share more and get connected to the world that inspired me.

    I love having a sea of ideas at the touch of a button to quench my thirst, be it in blog-land, pinterest, or somewhere else. But some of the comments started to scare me. Am I original enough? bold enough? good enough? etc. Then, yesterday I had a revelation. It is maybe a more of general comment than an answer to your specific questions, but the attitude keeps me encouraged to do my best and take new ideas and technology as inspiration instead of competition. So here it is:

    I think the biggest threat to my blog (or anything I pursue really) is not Pinterest, it is myself: my fears, insecurities, ego, and the like. I could easily make comparisons and decide to give up and “kill” my own blog. But I absolutely love design, and am so grateful to be able to get involved in the design world after years of studying and working in a field that doesn’t thrill me (understatement to the max) and my blog is helping me do that.

    So as I get out of reading, pinning, and blogging, I want to give back. I hope that I can pour my ideas into this virtual sea with my blog and my work. I absolutely love that you encourage all of us and make your knowledge and experience available. I know I’ll continue reading and I hope to take part in Blogging Your Way sometime in the future. Mostly I wanted to say thank you! :)

  • Reply Momographica October 25, 2012 at 10:28 pm

    When I read your question I was genuinely confused, because I don’t really see the thing. Pinterest is a collection of material that ones share and organize for him/her and others to see. Blogs offer original contents and information. Two totally different entities.

    As a blogger, blog reader and Pinterest user, I don’t think that Pinterest could kill blogs. On the contrary:I think that a good and proper use of Pinterest could help blogs to be more known and popular. That’s my opinion, anyway :)

  • Reply Anita October 26, 2012 at 12:59 am

    I do use the links I’ve saved on Pinterest. Not a lot. But I do use some of them. What I really dislike are places like Tumbler where you can never find the original source. As for blog content, Pinterest hasn’t changed the way I blog. My own interests & skills have changed the way I blog.

  • Reply dawn October 26, 2012 at 3:55 am

    hi holly, this post was greatly helpful as i have had a blog for 2.5 years, took your byw ecourse and have been honing and thinking as i go along. i have gone back and forth with the idea of having a pintrest account and how it can help my blog.

    the times i have been on pintrest, it can be overwhelming without a clear intention to why i would want to pin or repin. tons and tons of inspiration does not do a lot if it is never applied. after reading every comment i think it has helped me confirm what i have been thinking (and gleaned from byw)…

    post original content, take the best photos possible, be a true version of me, use pintrest as a support to this vision and be very cohesive in what is pinned…less is more…thanks a bunch for this topic!

  • Reply Vicki October 26, 2012 at 4:22 am

    I LOVE all the bloggers I follow on Pinterest! They rule!! Don’t stop blogging, hang on to that feeeling…streetlights…ok sorry, got carried away.

  • Reply Diana October 26, 2012 at 4:30 am

    as an avid blog reader and Pinterest participant – I’ve thought about this quite a bit. Pinterest, I think, is a visceral, exciting visual feast, but I find when I’m following links that are of interest I’m reading ‘not as deeply’, as when I had a rotating list of about 12-20 blogs in my reader that I followed regularly. I think it’s making me skim over the content like a dragonfly over water! Time to scale my pinterest time back a bit, I think.

  • Reply miek October 26, 2012 at 9:44 am

    I love pinterest! i’ve seen and discovered so much great blogs, which maybe otherwise i would’nt have seen. so i think it’s great!
    so much inspiration!

  • Reply Amy October 26, 2012 at 2:06 pm

    Personally, I have started following several new blogs after finding them via Pinterest. If it’s driving more traffic to a blog, I don’t think it’s a bad thing. I often read several other posts on a blog after looking at the original pinned one.

  • Reply Dottie October 26, 2012 at 3:48 pm

    I was delighted to find some one had pinned a photo from my blog Lovely Diggs on Pinterest. And that it linked back to my blog was great. It would be awesome if everyone who used one of your photos linked to your site, I am just saying!

  • Reply Heidi Taylor October 26, 2012 at 10:57 pm

    I agree with Amy’s comments about Pinterest driving MORE traffic towards blogs. Having a one stop shop like Pinterest is helping bloggers to be found and found more often… perhaps even smaller blogs will benefit when they are followed by Pinterest fans and picked up by new people who may never have found them. I think it is all good news all around! So glad to have found you Amy. What a beautiful blog to enjoy!

  • Reply Terri October 27, 2012 at 3:53 am

    As a blogger who primarily blogs about kid’s crafts & activities, I’m finding that Pinterest has been helping my blog. It gets my projects/ideas out to a bigger audience. It has also forced me to step it up a notch in regard to my photography. But, that’s by no means a bad thing… my photography, ideas, and writing have all improved and Pinterest was definitely a factor.

    Thanks for such a great conversation!

  • Reply Deidre October 27, 2012 at 10:13 am

    I would actually say the opposite. It’s because of Pinterest that I’ve started looking out for more blogs. It’s a great way to keep all the things you love that talented bloggers find as a reference and I keep going back to my favourite blogs for more! I’ll never stop following any blogs for this reason.

  • Reply lisa :: the red thread October 28, 2012 at 1:47 am

    Hi Holly, great topic! I’m a bit late to the conversation…
    While I don’t think Pinterest will ever kill off blogs I do think that it is changing the way people visit blogs. I definitely think that there is a correlation between the rise of Pinterest and the decline in interaction on blogs – the exceptions of course are the ‘big’ blogs like yours! It seems like Pinterest and other social media platforms are all about quick fixes – no attention span needed – and I wonder if people are bringing that mindset to blogs now. So it’s only a quick skim and then onto the next one?
    I’m not on Pinterest and I don’t have any strong feelings about it either way (except as an original content maker I am alarmed at how easy it is for original sources to be lost) – I just find it a bit overwhelming and overstimulating! I much prefer to read blogs and value the personal input and opinions of bloggers.

  • Reply gina October 28, 2012 at 2:04 am


    Exactly! Pinterest is like jumping on a super highway for me. I prefer rambling down the country road. When I happen upon a blog that I connect with, it’s like finding that one of a kind antique shop that I can’t wait to get back to…or better yet, the friend that speaks my language.

  • Reply Punctuation Mark October 28, 2012 at 4:53 am

    This troubles me too, but at the same time I hope some bloggers step it up and the content they show improves.

    I am in the works of restructuring a series of things about my blog for the new year and hope that Pinterest is more a tool for promoting the content on my blog, than harming it.

    I do use the content on Pinterest a lot and many times it inspires me, but I have discovered many blogs through Pinterest.

    I hope that prediction is just from someone who doesn’t like blogging or find no value to what we do

    Great post!

  • Reply Curious Clare October 28, 2012 at 11:22 am

    Blogs offer a different approach to Pinterest & I love reading people’s thoughts and experiences. Pinterest is great too and I would say it is complementary to blogs. Pinterest gives you snapshots of people’s thoughts. Blogs give you a better insight. Love your blog and it is v.informative for my students. Thanks!

  • Reply meg @ blahbloblog October 28, 2012 at 1:49 pm

    Mixed feelings. When I just want to look at a pretty picture, I go to Pinterest. When I want a little more (insight, diy instructions or simply to read something), I go straight to blogs like decor8.

    Pinterest has lead me to some great new blogs. But I have to say it annoys me to no end when I click thru to just a picture–with zero content. So if Pinterest forces bloggers to step it up or kills some blogs, is that such a bad thing? So much content in the decor/diy arena is redundant anyway. I’d rather have a few top-notch blogs with original content than a million sub-par blogs with same/similar content.

  • Reply Jen October 28, 2012 at 7:01 pm

    Ive been an avid blog reader for many years, mostly interior design/decor stuff, but I just can’t seem to get into Pinterest. I’ve tried several times, but I don’t find it inspiring or interesting at all. I guess I’m the odd-woman out!

  • Reply Margarita Lorenzo October 28, 2012 at 9:51 pm

    Ummn no I don’t think Pinterest will replace blogs in general, and if it would, it would be a shame really. I personally don’t use it for my blog content, rarely in fact. I love reading blogs and what the authors have to say about each post, I use pinterest as a way to storage ideas. I do like both, same as facebook and twitter each device has got to offer a different way of interaction.

  • Reply White Forest Home October 29, 2012 at 11:32 pm

    It will never kill off blogs! Pinterest is a great viewing tool and people love images but Blogs create a great sense of connection with fellow people who love the same things. Sharing is caring and your blog definitely does that Holly!

  • Reply Carla Aston October 29, 2012 at 11:59 pm

    I think it will kill off some blogs that don’t provide any meat. I often wonder why people blog if they are just posting pics anyway and mostly, why anyone would waste time going to a blog for that reason when there’s Pinterest!

  • Reply fenny setiawan October 30, 2012 at 4:35 am

    I am certainly confident that Pinterest won’t kill bloggers. They are two different things, and I can say it compliments each other indeed.

    Pinterest is a tool for us when we need a visual inspiration. But blogs is adding more souls into visuals. Many can be good as a pinners but may be few only can write well story about their images that they share (we are talking about influential bloggers here).

    I love Pinterest and spend averagely two hours everyday to pin and explore great pinners to follow, some has about 6 million over followers and their boards are amazing. However, some who has blogs, when I checked their blogs, it is not as engaging as their visual boards.

    So bottom line, Pinterest won’t be a threat for now and may be then….

  • Reply Marjory October 30, 2012 at 6:26 am

    I don’t think so either, they are different in nature. Seeing something that I resonate with on Pinterest only makes me want to taste more of it, something I can get through a blog–content. Like any tool, Pinterest can be well used or misused. One of my pet peeves is not seeing the credit given to the source of the photograph or clicking and the link being broken.

    Having said this, I love Pinterest and look forward to seeing all this fun curating art done more mindfully…

  • Reply trina October 31, 2012 at 7:59 am

    I have been thinking about this a lot lately. I love Pinterest and as much as I like to visit it for inspiration and even stumble upon things for posts, I sometimes find it blocks my creativity. It is over stimulation and get a little paralyzed.

    But I do have to agree with you in that most images I pin (or re-pin) originate from blogs. And my most favorite blogs are ones that create a conversation and have a unique voice… yours.

    Love this post and your thoughts on the subject!

    xo . trina

  • Reply Lou Vidovi November 5, 2012 at 4:21 am

    I have a huge image website, not a blog. I used to make a decent revenue from the advertisements on my pages. My content itself was free.

    Pinterest is raping my traffic. Ten years’s worth of work, all pinned on Pinterest. All of it. My visitors are now on Pinterest. My content on Pinterest ranks higher with Google than my content.

    It’s as if people took my stuff, and gave it all to Ben Silbermann.

  • Reply Kathi November 5, 2012 at 12:48 pm

    Thank you so much for sharing your thoughts! I ‘m a blogger and I use Pinterest a lot. On the one hand I search for pics to use in my blogposts, on the other hand, I also collect ideas and inspirations for my “real life”.
    I don’t think that Pinterest can kill a personal blog, as the difference is, as you say, in the “chitty chatty” – and that what makes a personal blog interesting. Pinterest gives me the opportunity to save links and images, so that I can access them at any time. Bookmarks only work on one computer at a time, and are harder to use, as these lists would be incredibly long.

  • Reply Laura Ann November 6, 2012 at 4:14 pm

    I don’t blog, but I am not a Pinterest fan. Why? Because since Pinterest arrived, my professional organizing business of 8 years has become almost non-existent. It used to be I would get calls and/or emails daily for client inquiries for my services, and my calendar for appointments was booked weeks in advance. Now thanks to Pinterest, the well is completely dry, and I am contemplating closing my doors. Clients don’t need my services any longer because they go on to Pinterest and find the ideas that years ago were creative ideas that professionals used in their arsenal of services. On the slip side, now that Pinterest is the hot ticket, every Martha Stewart wanna-be is starting an organizing or home decor service based largely on what they are finding ON Pinterest. They have no training, haven’t spent years in the trenches dealing with clients and the personalities attached to them, the constant hustle and bustle of being out in the field. They are simply signing up for a Pinterest page, starting a business based on what they have repinned. It’s sad for those of us professional organizers and designers who not only have been hit hard by the economy, but now we have an added threat in Pinterest.

  • Reply Alex M November 6, 2012 at 8:06 pm

    Interesting perspective. I am reading this article because I clicked on a Pinterest link. I think Pinterest will ultimately make blogs better, as well as create more buzz for blogs that are written well. I wouldn’t have been here had I not been on Pinterest.

  • Reply Silvia November 17, 2012 at 10:15 pm

    I found your wonderful blog because of pinterest xD

  • Reply alfajoy December 15, 2012 at 5:43 am

    Pinterest is like an open door to get acces to incredible blogs from everywhere on this planet.
    This is the way i discovered, among many others, decor8, the blog and the book.
    Pinterest need al the good stuff from those wonderfull blog to be alive.

  • Reply Linda January 13, 2013 at 11:18 pm


    What a wonderful post! Spoken from a truly creative heart.

  • Reply Linda January 13, 2013 at 11:20 pm

    @meg @ blahbloblog:


  • Reply mable January 23, 2013 at 4:07 am

    I applaud all things original and nothing pirated.

  • Reply UrbanTemplates February 2, 2013 at 8:11 pm

    I do not see Pinterest being a threat to blog traffic any day soon. In fact, I predict the opposite. Pinterest is a tool I see people using for content discovery, and while some people may stay glued to that Pinterest screen those are the types that don’t venture into the blogosphere often as it is.

    No worries Hun, Pinterest is a good thing for bloggers!

  • Reply Daniel February 15, 2013 at 9:21 am

    Pinterest could never kill blogs, just because even if it’s a great online platform, it does not have everything you need. People need more than photos to express themselves.

  • Reply Cynthia Cheroke January 14, 2015 at 2:33 pm

    lauren @ lapetitefashionista,

    Pinterest sure helps us busy moms stay active. It’s my life. And others can see what I like. Sometimes even follow me. Cynthia Cheroke

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