Bloggers With Shops

October 30, 2012

Hello everyone! I’m Holly’s friend from Hamburg and my name is Stefanie. Holly reads my blog regularly and recently fell in love with a post I’d written about concerning a trend I’ve noticed with bloggers over in this part of the world lately. I write on my blog in German and so she proposed that I take a post from my blog, translate it, and write it for you over here on decor8 in English. Great idea, right? So here I am talking to you today about a trend that I think is pretty cool – Bloggers who become shop owners and sell products that they love.

My former boss used to say, “If you have three examples of a movement – you have enough evidence for a new trend!”. Since I found FOUR bloggers who became shop owners I’m proud to present this new trend! Isn’t it a lovely concept? I would love to open my own shop immediately, wouldn’t you too? I would have an office within the shop and a cute kitchen – everything would be in the same style. I would offer the best coffee and cookies and chat with those who come to visit me and would give them more good shopping tips, addresses of fantastic restaurants, etc. During the time when the shop is slow, I would work on my blog and other projects. Ohhh, I could start with it this minute. But let’s see how some great lady bloggers did it first…

Bloggers With Shops

Case Study #1: Mary Scherpe is the very successful blogger behind “Stil in Berlin” and she opened her first pop-up-store for nine days in October in Berlin Mitte on Mulackstraße. She sold a few of her favorite brands like Michael Sonntag, Raphael Hauber and nail polish from Usula Airlines. She also had some great paper bags where she stamped her blog logo. (I would love to have these too!) The shop was such a success that Mary is considering trying another pop-up shop very soon. Keep your fingers crossed!

Bloggers With Shops

Bloggers With Shops

Case Study #2: Jewelery designer and fashion blogger, Alexa von Heyden, opened her permanent concept store, von hey, in Berlin a few weeks ago located at Brunnenstraße 158. She sells her own designs, but also the beautiful clutch collection of fashion designer James Castle, the denim pillows of designer Melanie Petersen, and one of my favorite designers for dresses – Liebig, along with other very interesting things. What makes this shop super special is that Alexa is such a lovely lady who is happy to give you tips for other shops, restaurants, etc. so please go and visit her soon! (Images via

Bloggers With Shops

Bloggers With Shops

Case Study #3: Hanne and Stephanie Gundlach opened their concept store B56 in Copenhagen this March located at Bregade 56. Stephanie is one of the three ladies who blog on Anywho – one of the most popular fashion blogs in Denmark. At B56 you will find a very good selection of the upcoming Scandinavian designers.

Bloggers With Shops

And Case Study #4 is: The interior stylist and blogger Lotta Agaton who opens her shop (which includes her office – now you see where I got this idea from) in Stockholm (Radmansgatan 7) only on Thursdays. Again, ONLY ON THURSDAYS. I was there on a Friday and she didn’t let me in. So if you don’t want to be so disappointed like I was, go there on a Thursday. Because as soon as you see all the lovely Scandinavian decor that she has in her shop – you will want it all, I promise!

So, do you wanna open your own shop now too? I would love to hear your ideas how you would do it. First, let me ask Holly because I know she has had a concept now since 2006 when she first started her blog and decided to relocate to Germany. She’s wanted to have a shop since she was a child though – her first retail storefront was actually a day spa that she opened along with her mother in Swampscott, Massachusetts when she was only 16-years-old (working only part-time) but spas weren’t her thing and she’d often peek around the corner hanging out in the flower and gift shop dreaming of owning her own pretty boutique that she’d like to have someday, too…

Steffi: Holly, what’s your blogger-as-shop-owner concept?

Holly: I’d love to move my home studio to a storefront retail space in Hannover where I can keep teaching my workshops, write my books and blog but also open only on two Saturdays per month and when I’m open, I’d offer very special products from America, the UK, Australia, Japan and of course, Europe. I’d also invite some friends to create very special collections just for my shop and what I didn’t sell in-store, I’d sell in a small and special online shop curated by me. I’d have a few buckets of fresh flowers but only very special ones. During my two open days per month, I’d offer brownies and cupcakes and other “American” goodies, put on inspiring music that I love or ask a friend to come by and play acoustic guitar, light candles and make everything feel very cozy and charming. When my shop is open, I’d have a reading corner for children and would read for them some of my favorite illustrated books in English to introduce them to books from America, the UK and Australia but also to expose them to English as most toddlers and very young children don’t learn English until later on in school so it would be fun to show them “my” world because I find lots of people in my local community are really open to other cultures and parents here are really keen on raising bilingual or trilingual children. I would also do a themed shop window each month to inspire my local community. I’d host once monthly designer/blogger meet ups too on the first Friday of the month to gather together creatives living in Hannover. When the store is closed, I’d still be present in the shop shooting photos for my blog, working on book ideas and writing, blogging, teaching my online classes and of course, continuing my in-person workshops that I love to do so much. That’s my concept! I already have a few shops in mind that I’m waiting for (hoping they become vacant) so we’ll see what happens in the future. I’m patient!

Now readers, tell me about YOUR blogger shop ideas??? Have you opened a shop yourself? Been involved in a pop-up concept?
– Steffi


  • Reply Beth October 30, 2012 at 4:26 pm

    Great post!! Very inspiring.

  • Reply Coby October 30, 2012 at 4:51 pm

    I’ve noticed other bloggers do this too! The one that springs to mind is Kendi
    ( with her shop/label Bloom.
    Holly your concept sounds amazing, I’ll be jealous when you do it!

  • Reply Steffi October 30, 2012 at 4:54 pm

    @Beth: Thanks Beth! So would you love to have your own shop now too?

  • Reply Kimberly October 30, 2012 at 5:16 pm

    I love these ideas!! I want to open an etsy shop (filled with women’s and girl clothes and small accessories), not a physical one, but after reading what these lovely ladies have done, I am truly inspired. Maybe one day!!

  • Reply yael ilan October 30, 2012 at 5:56 pm

    blogging is a little bit like curating, to me it makes sense that bloggers become “boutique curators” ?

  • Reply Giulia October 30, 2012 at 6:06 pm

    Hi Steffi,
    I had seen your original post and loved it. It’s such a neat trend and I wonder how it translates to North America. Holly, did you read about the American Made panels and awards that Martha Stewart was doing in October? It’s all about the new trend of entrepreneurship and how the downturn has made people just go for it and take the risk, open shops, make things and be proud of local art, food, etc. I love the trend. I’m in Canada, but can see it here as well.
    I’d love to open a shop that sells cakes and flowers – you usually want both,right? But I also love my 9-5 ;) so I live out my creativity on my blog, with lots of food shoots and home decor.

  • Reply Anette@lebenslustiger October 30, 2012 at 6:27 pm

    Recently I looked at a brick town house from around 1920 in Hildesheim on a still cobblestone street!!!.Oh it was so charming. It basically had three small rooms on every level three stories high until under the roof. Beautiful original stairs and windows…I immediately saw a pop up store right in front of my very own eyes – with handpicked furniture and lovely handmade accessories and design products and lot’s of candles in the windows…just like Holly describes it above…it would had been perfect! BUT – First I need a house to live in with my family and it didn’t work for that. So – first something to live and then…PLEASE Holly – make your shop come true – it sounds just wonderful!!!
    Greetings, Anette

  • Reply Andrea October 30, 2012 at 6:27 pm

    I’d love love love to have my own shop where I would sell cute products and bake yummy cakes and scones and sit down with warm cups of delicious coffee and chat with customers. As nice as it is working from home, sometimes I miss having real people around me.
    Your shop sounds awesome Holly! So what are the chances of it being opened by Friday? I’ll be in Hannover over the weekend ;-)
    Thanks Steffi for the lovely shop recommendations in Berlin, I’ll have to check them out soon!
    x Andrea

  • Reply Kathleen October 30, 2012 at 6:40 pm

    I think a lot of times having a shop would be great but to cater to the public, I am afraid of being tied into regular store hours and for financial reasons also. Being open only a few days would be wonderful and help narrow down only those interested in your type of design. My mother opened a consignment shop and part of that was browsers but she also ended up with some regulars who would just come in to talk to her…and talk and talk and …well, you know. It was a busy corner with lots of window space so it was hard to miss but she spent lots of time with people who stole her “time”. Sorry for the down side of it, but it always makes me think.

  • Reply Esther October 30, 2012 at 7:32 pm

    Thank you for this post! I am too both a blogger and a journalist for a couple of magazines in The Netherlands. When you say ‘I have found 4 XXX, so it’s a trend’, that makes me laugh! ‘Cause that’s often how it works with magazines and trend watching, isn’t it. I too opened my Etsy shop after blogging for 1,5 years, though I would never, ever try and compare myself to the fantastic women you high light here. Thanx for the inspiration!!

  • Reply Nici October 30, 2012 at 7:56 pm

    I love your post, Steffi (and your blog, of course)! Ever since I finished my studies of interior architecture, I dream of an open studio with a lot of work space! I have given to the VHS courses on the subject of interior design in Hannover and found the atmosphere there in the rooms too cold. This workshops, I’d like to do in a studio. At the same time I would have enough room for my furniture projects, painting, sewing, crafts and more … A large playground, in which we, children and adults, our creativity run wild and let off steam! The walls are full of projects, collages, and in every corner there is something to discover. No style rules! Of course there is an adjoining kitchen area! If I spontaneously feel like it, my students are spoiled with pasta, cake or something small delicate. Also, I imagine retail space that can be used by the students. So there are always changing things to rummage! I love to dream about it, but at this time, as a singlemama, my little one is my number 1. She has the top priority! But kids are getting big so fast, so my dream continues!

  • Reply Nici October 30, 2012 at 8:08 pm

    @ Holly, you would probably get a problem trying to get me and my little one out of your fantastic shop! It sounds awesome!

  • Reply caroline @trend-daily October 30, 2012 at 8:39 pm

    Hi Steffi!
    What a really lovely feature.
    I very nearly started a shop to run alongside an interiors business with 2 good friends about 10 years ago, but then we had kids…!
    I love Lotta Jansdotter workshop/studio space so much. As I’m not an actual designer any more, it would be great to hold a bring your own craft/workshop day in my husbands very nice garden shed!!! (haven’t told him yet!) Maybe where people can bring a sewing machine, knitting needles or just some glue and vintage postcards to decorate-anything that people can share and be inspired to try something different. Like Holly, it would be lovely to offer little food treats and maybe an English afternoon tea! I may start this with the London bloggers girls and if I do, I will post all about it! :-)

  • Reply lissyparkerltd October 30, 2012 at 8:46 pm

    Great post! I found you through Frances Schultz’s post on your blog. I love it all and would love to open a store. ASAP!
    xo, Lissy

  • Reply Micala October 30, 2012 at 8:53 pm

    What an exciting post! I love the possibility of opening twice a month, or every Thursday with a specially curated collection and well thought out atmosphere. I’ve always wanted to have a little shop, where I would have lashings of cups of tea and lovely music playing. I’ve always been put off by the idea of being tied down over a weekend though, so the once every Thursday idea is particularly appealing! Thank you for such a fun, tingly inspiring post!

  • Reply Shalagh October 30, 2012 at 9:13 pm

    I had a shop from ’03 – ’06 and it was lovely. My first child. And then the economy in the US went bust and I closed, heart broken. I then went home to raise my real baby. My sister said why didn’t I make an etsy shop but I shied away from the computer and look what was happening at the same time. Holly was there with the rise of the blog. Overhead is another word for costs money but there is something to be said for having the physical space to style and play in. If you can financially make it work, you should go for it, hard.

  • Reply Lucie October 30, 2012 at 9:43 pm

    Great post! I would love to have a little shop/art gallery/workshop space. I Like the idea of not being open all the time…and to make it really special when you are open. Quality over quantity. Nice concept.

  • Reply Mel October 31, 2012 at 12:09 am

    Hi Steffi, this post grabbed me from the title because I dream of opening a shop full of my flea market finds mixed with top design. I love the idea of Holly and some of the others of being opened only 1 day a month or week, shop hours has always been the put off for me:)

  • Reply Cloud Nine October 31, 2012 at 12:44 am

    How inspiring!

  • Reply anastasia October 31, 2012 at 1:18 am

    and what a great trend it is!
    I love this concept and idea and always dream of having a shop of my own…I get inspired by beautiful, unique retail spaces.

  • Reply Joey Thomas October 31, 2012 at 1:21 am

    Brilliant concept. I can see this taking off more and more. A lot of bloggers have online stores as well which is not THAT dissimilar. Thanks for writing a translation. Much appreciated.

  • Reply Jason October 31, 2012 at 1:56 am

    I began with a blog… which I use for a journal then started another to compliment the vintage markets I used to do.

    Three weeks ago I opened my own shop at South Melbourne in Victoria, Australia! I’ve been spending the quite times at the shop taking photos for my webshop and blogging too.

  • Reply Mina Brinkey October 31, 2012 at 2:39 am

    Great post! I actually started my blog, Bohemian Vintage, in late 2007 and opened up a brick and mortar shop in Tampa, FL by the same name in 2009. I sold vintage furnishings and clothing. It was an awesome experience and actually, just as you described it. I spent my days decorating the shop, shopping for new finds and blogging on my slow days. I met some amazing people along the way that I’m still friends with today. Unfortunately, due to the uncertain economy, our shop didn’t survive past a year. Even though it was wildly popular and got rave reviews (people would drive down from allover the country and visit us!), it just wasn’t enough to sustain us. But, the blog that inspired it all still goes on and I love, love, love to do it. : )

  • Reply Yelle October 31, 2012 at 3:05 am

    I would totally open up a shop! Mine would be decor items for sale for the home, as well as the same aesthetic items in bulk for rental for events!

  • Reply Sheryl October 31, 2012 at 5:03 am

    Hi Stefanie

    I loved reading everyone’s comments. Thank you for this post. I am in Holly’s BloggingYourWay Bootcamp and loving it.

    I have a workshop now as I build furniture and kitchens. I am hoping one day to have a huge chandelier in my workshop. I have a 20 foot ceiling. My door is painted pink and a sign above it reads “Girls Only, No Boys Allowed”

    My goal is to have a kitchen in the back so I may bake while I am building. I can get alot of painting done while bread is rising.

    I have an upstairs that I would like to have a little store./showroom with a play area for children. The purpose of the play area is so that children can be kept busy having fun while us mom’s take turns building in the shop while another one watches the kids.

    I would be open on saturdays only as the rest of the week I have to get my clients jobs done. I would love to have other women come and hang out and learn to build too. It is such a wonderful atmosphere and I so love having other creative and fabulous women visit with me.

    Thanks so much…..Sheryl

  • Reply Jocelyn Casey October 31, 2012 at 6:14 am

    I love this post! this is exactly what I have been thinking about! Opening a shop with creative, fun, and unique items that inspire people to create a passionate life that moves us all forward. Thank you so much for this…it is so helpful! I live in Hamburg part of the year and the other part in Scottsdale AZ so making a decision as to where may be coming soon.

  • Reply Eleanor October 31, 2012 at 7:40 am

    Oh I love this post! I have really been thinking and reading a lot lately about how important it is to bring work and connections offline. A good friend of mine and I have talked about finding a shared space that would be half vintage goods store and half workshop studio/event space.

    She would sell goods from local makers/artisans and flea market profis and I would work in the studio part and use the space to host workshops.

    I think it’s a good and natural human urge to at some point finally meet face to face with people that you ‘meet’ online.

  • Reply Sofia - As We Travel October 31, 2012 at 7:59 am

    So inspiring to see bloggers opening up shops, especially if they do so as a result of blogging. Berlin seems to be the place everyone does this, it is such a great city for boutiques, and it’s cheap ;)

    I do think, however, that it is a bad business idea to only be opened on Thursdays.. I’d rather have every day for just a few hours, to give people a chance…

  • Reply jenny October 31, 2012 at 8:41 am

    My blog became a shop! Both the blog and the shop are called Handmade Happiness. The shop in Petersfield, Hampshire, UK has been trading for one year now. It stocks only things designed and made by people in the area. Every day is a learning curve!

  • Reply Helen October 31, 2012 at 10:34 am

    Your shop sounds wonderful Holly.

    I want to visit already!

  • Reply Lucia October 31, 2012 at 12:56 pm

    Nice post Stefanie!
    I would consider moving to Hannover if you open that dreamming shop Holly! ;)

  • Reply Lilacs October 31, 2012 at 6:25 pm

    I once had a brick & mortar store…consignment shop. I enjoyed the people, but went into it all wrong. Did it with my sister who rushed things, pretty much her way of things, she is not patient, thinks money is to be made now, she is not much of a peoples person, etc etc. I got a weekend notice from her that she was leaving the shop, and I then took over what was not a great situation then. After this I was making plans to change things in the store, have this kind of merchandise, remove this merchandise, and do things differently. I was getting different things in preparation for the rearranging of things, had some plans drawn up, and when my time came to start putting my plans into progress….I had some health issues that came up, and was hospitalized. When I got out hubby told me it was either my health, or the store…which one, and said he would choose for me too.

    Since then I have gotten more involved with My Blog, and love it. I do have some shops online I sell with, and have adored meeting many great people along the way. Now, would I try a shop again? Oh yes! Do things a bit differently, different setting, different location, different products, and incorporate a few of the things I was going to do that others were excited for as well. In fact….there is a building becoming available soon right off highway, across from hospital, other immediate shopping in area that is used, and etc. I am hesitant with the parking, and need to check more into the building as well also. But, it is a thought…….if not today, tomorrow, or next week….it will come in good time:)

  • Reply Ewa October 31, 2012 at 7:22 pm

    Hello! My name is Ewa, I’m from Poland and i have Petit Pastel Studio blog: I plan to open my Sklad Dobrego Smaku shop: in the middle of November. I think blogging and having own shop is a great idea. I dreamt about it for many years, and now I make my dreams come true ;) Reading blogs, especially decor8, inspire me a lot. I make my own buissines, sometimes it’s not so easy, but I’m happy. In my shop You will can buy organic food, natural cosmetics, handicraft and gifts. Wish me a luck :)) Greetings!

  • Reply sherri October 31, 2012 at 7:59 pm

    I have a shop. I am quite proud of it I have to say! I am from Canada but I have been living in Warsaw, Poland for close to 11 years. I was quite tired of the interior designer competition that goes on here and working on four month long jobs. I had always wanted to refinish my own furniture and sell it and then the perfect opportunity came along. I started with a small run down but quaint little place that had a shop in the front and studio in the back.
    I was quite nervous because there was nothing similar here in Warsaw but I know this shop style is quite popular in the UK, US and Canada–and of course France.
    So- my shop has taken off like wildfire. I have many expat clients as well as Polish, I offer furniture painting for clients, sell furniture I have done as well as I carry artworks from Polish painters, photographers and other artisans. I also sell Polish linen and Annie Sloan Chalk Paint- so I run courses of how to use the paint. I am the only one in Poland at this moment doing this.
    This past week I have just moved into a bigger location- I am thrilled. There is actually another opportunity next to me…..I have always wanted to open a coffee/tea, desert kind of place……baby steps but my fingers are crossed!

  • Reply fenny setiawan November 1, 2012 at 7:00 am

    First of all I would love to visit Holly’s shop when its open. I think I will put aside some budget to re-visit Germany again and make sure take train or rent car to drive to Hanover on Friday and spend entirely day at there mingle with other like minded souls and get really creative and inspired :).

    My idea of blogger having a shop is actually more of having a homey and cozy venue where I can blog on the daily basis, taking care of my daughter after school and have a children friendly space too. And would love to provide indie crafter to conduct the workshop and promote their work, providing venue for small group of ladies/kids gathering with delicious high teas set. My venue will be a catalyst for those creative soul and like minded people in my local community.

  • Reply Alexandra November 2, 2012 at 1:49 pm

    A lovely post! I was especially excited to read it, because I am working on a tiny little online shop myself (Merci Papier – Little Paper Shop. I just blogged about it ;)). It is so much work and so much fun and also a bit of a scary process (will anyone like it?).
    Oh and I love your vision Holly! Hope it will come true in the near future.

  • Reply Tim November 3, 2012 at 7:49 pm

    Hi. I opened my new canvas prints shop a few months ago. I decided to run it in Internet because of two reasons:

    1. It is less risky as you can invest less money.

    2. I wanted to create a shop where you can create really custom canvas prints. Many shops offer some standard prints for many years. But the world is changing! Computer technologies allow us to discover total new spheres. Once upon a time I put my attention on new attractive multi panel abstract canvas art. And I asked myself, why I can’t do the same with images?

    I started my work and get it done. Yet there are many canvas companies on market and competition is strong, I am happy :)

  • Reply Iris Rietbergen November 5, 2012 at 2:24 pm

    Hi Steffi, what a great post. I recognize a lot in your post. I also started a shop inspired by my blog. It felt like a natural step. It is lovely to see all these shop items fit so well in my style. And it’s fun to share that with other people! I’m curious what you think of it, X Iris

  • Reply Lotta Agaton November 5, 2012 at 5:15 pm

    Dear Stefanie & Holly!
    It breaks my heart that you were here on a friday and we did not let you in! We always try to let everybody in unless we are extremely busy so you must have caught us at a bad moment! Pls send me an email before you come to Stockholm next time and I look forward to have you on a coffee and a kanelbulle…any day! Lottaxx

  • Reply Shilpa Nair November 6, 2012 at 7:35 am

    Hello Holly. I am from India and I love reading your blogs. Stefanie Luxat has inspired me a lot and I loved both of your ideas. Although being a shop owner here is a big task. But whenever I will have it, I would love to score up the black boards and would like my customers/clients to chalk down their feedbacks or post their memories or things that they would like to see in my shop. Adios!

  • Reply Holly Hudson November 6, 2012 at 10:28 pm

    Hello, I am writing from the perspective of having HAD a store…..first of all,
    if it is a dream that evolves into a passion/drive, go FOR IT! But, please consider
    all advise from previous retailers! Better than GOLD/bank loans…!
    The PopUP Store is a fantastic way to “try the waters” and not to bankrupt yourself. In USA, I think owning a kiosk at mall would be a good “test”, too.
    Limiting your hours of operation and making the MOST of the open hours is a very very good concept… won’t burn out! And, you’ll still have time for your personal life. Combining classes/retreats with your limited retail hours is a very clever idea….people love to combine travel & learning together! Good luck to all

  • Reply stylencritics November 10, 2012 at 9:55 pm

    Great post!!Very inspiring, my dream is a shop.

  • Reply Juliane Fischer November 11, 2012 at 1:18 pm

    What a truly inspiring idea! I’ve been working on ideas for my own blog for some time and I’m driven to become self-employed, so perhaps this might be a great opportunity. Let’s see what the future brings.

  • Reply gudy herder November 26, 2012 at 10:05 am

    Hi Holly, hi Steffi,
    I come from the Retail business but have been working for my own the past 10 years. I am a Stylist now and teach how to decorate and be profitable at the same time .
    Having my own retail space will be a natural process but starting with an online shop to see where my niche lies and what my clients are looking for.
    I would love to see with what are you coming up, Holly and appreciate a lot your post, Steffi. Gives me a lot of food for thought!

  • Reply Sibylle November 26, 2012 at 11:51 pm

    Great post Steffi! I’ve been playing with the idea for quite a while, just didnt have the guts yet:-) but this is inspiring and probably a really good time to open a store, the rents are down, endless possibilities!!

  • Reply Greer January 6, 2013 at 9:28 pm

    @yael ilan: Too right! That’s why we opened our online store, Curated ( We loved curating products so much, we thought we’d put the ones wee loved the most into a shop :-)

  • Reply Moraima February 9, 2013 at 6:57 am

    Thanks for the inspiration. I can wait to start blogging, and perphaps star my dream of inspiring others too with my ideas and projects

  • Reply Kelly Mudry February 11, 2013 at 2:21 pm

    in Canada, Michael Penney has done just this. beautiful store with thrifty and upcycled furniture and accessories, which he started after working for decor mags and his own blog., subtitled Your Friendly Neighbourhood Decorator

  • Reply Aparna February 11, 2013 at 4:21 pm

    I have my own decor blog and I do want to open my own shop as well- in India. My idea is to make some products and rest I want to curate from small villages around the country, as India has a vast history and culture I am certain I will be able to procure some fabulous products to sell

  • Reply dawn February 23, 2013 at 3:59 am

    hi steffi and holly,

    just love the idea of this and have toyed with it over and over for years. my parents had a giftshop so grew up ‘in the thick of it’ seeing the dedication it takes. things are different now with the pop-up concept and opening only on certain days, it makes so much more sence as there is anticipation for the next opening day. and location is so important to be able to have enough traffic, so being rural can make it more difficult. still love the idea and think about it often and would love to visit your little shop someday holly and have a lovely cup of tea!

  • Reply Phoebe Kellerman October 23, 2013 at 7:40 pm

    Thanks for writing this post. I think selling and blogging go so well together hand in hand. It’s also a great way to promote other people’s work that you love.

  • Reply Anne Oberwalleney April 28, 2014 at 8:36 am

    I now I am am very late with my comment, but this theme is so important to me, that I had to comment.
    I do have a shop, though I am not a blogger, but a proffessional with a blog, as I just learned in my Blogging Your Way Lesson.
    I most times love what I do, but there are days, when I feel like my shop is eating me up and my dream crumbles. People come in the shop and tell me how lovely it is and that they also dream to have an own shop, and I think -yes, that is because you do not know how much pressure there is beneath.
    So this post gave me a wonderfull hint – why not changing a little bit…

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