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Brook Farm General Store in Brooklyn

December 17, 2012

Hello everyone this is Jillian posting from Australia today! How are you? If you love a natural approach to living then you’ll love this month’s edition of shopgirl where Brook Farm General Store in Brooklyn is given a friendly visit and photo shoot.

Brook Farm General Store in Brooklyn

This inspiring shop (also with an online store) is a modern interpretation of the traditional general stores of New York City. Over the years I’ve seen the store featured on decor8 and in a few other blogs and magazines, so when it was my turn to visit New York, Brook Farm General Store was on my list. The store stocks well designed practical goods, the kind of items I like to use in my own home.

Brook Farm General Store in Brooklyn

Brook Farm General Store is located in Williamsburg nestled in a small street just under the Williamsburg Bridge. Philippa, one of the owners, welcomed me to the store and let me wander around the shop snapping away to my heart’s content. The shop is neat, bright clean and light, the perfect palette to highlight the wares on display.

Brook Farm General Store in Brooklyn

So what did I find in the store? A little bit of everything! There were goods for the kitchen and items for pets. There were things for the office and for the home like lights, brushes, enamelware, rugs and throws. This store stocks iconic brands such as Falcon enamelware and Opinel in addition to items from their own in house brand, Tourne. Of course I had to go home with something, but with so many lovely things all around me, it was hard to make a decision. As I love to cook, a box of Opinel French knives came home with me tucked carefully into my luggage.

Brook Farm General Store in Brooklyn

Brook Farm General Store in Brooklyn

Brook Farm General Store in Brooklyn

Brook Farm General Store in Brooklyn

Brook Farm General Store in Brooklyn

Brook Farm General Store in Brooklyn

Brook Farm General Store in Brooklyn

Brook Farm General Store in Brooklyn

Brook Farm General Store in Brooklyn

Brook Farm General Store in Brooklyn

Brook Farm General Store in Brooklyn

What would you have packed away in your suitcase?

Next time you’re in Brooklyn, you can find Brook Farm General Store at 75 South 6th Street, Brooklyn, NY 11211, (718) 388-8642. If you’re not in town, they have a great online shopping site that you can find here.

Wishing you all the best for the holidays! – Jillian.

(images & text: jillian lieboff)

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12 Comments

  • Reply Laura December 17, 2012 at 2:05 pm

    aaaa, the rubber ducks, the rubber ducks…..adopt a duck….Lovit
    :)
    Laura

  • Reply Zaira December 17, 2012 at 2:11 pm

    I always love your reportage…and your book is on the way!
    Thank you for inspiring.

    Zaira xx

  • Reply Julia December 17, 2012 at 2:42 pm

    I love this kind of shop! What a pity I live in France. It is really lovely!

  • Reply Vicki December 17, 2012 at 5:33 pm

    I discovered their online store and it is beautifully simple. I ordered from them for xmas and will do so again.

  • Reply Mnêmosunê December 17, 2012 at 8:49 pm

    This is typically the kind of shop I love !

  • Reply Tazim December 17, 2012 at 11:09 pm

    That is my kind of shop! Love the ceramic knobs!

  • Reply Chloe Moon December 18, 2012 at 2:45 am

    Oh my…If I went there I’d be broke!! I hope no one I know suggests we go to Brooklyn, because I know where I’ll be! =)

    Ergo-Blog

  • Reply Zoe December 18, 2012 at 9:11 am

    That’s the kind of shop I could spend days in… Maybe I’m gonna spend today in their online shop ;)
    xo Zoe

  • Reply the chronic utilitarian December 19, 2012 at 3:14 pm

    what a great shoppe!

    happy hollydays!!!

  • Reply Kicki January 4, 2013 at 7:57 pm

    Love these kinds of stores. Eye candy big time.

  • Reply Kate January 6, 2013 at 8:38 am

    Ahhhh I’m coveting those beautiful wire baskets! My first visit to the blog, I’m hooked and will be coming back daily!

  • Reply Rebekah January 8, 2013 at 1:41 pm

    Gorgeous! Can’t wait to visit the shop on our next trip to NYC.

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