Skip to content

Trend: Bloggers With Shops

Hello everyone! I’m Holly’s friend from Hamburg and my name is Stefanie. Holly reads my blog regularly and recently fell in love with a post I’d written about concerning a trend I’ve noticed with bloggers over in this part of the world lately. I write on my blog in German and so she proposed that I take a post from my blog, translate it, and write it for you over here on decor8 in English. Great idea, right? So here I am talking to you today about a trend that I think is pretty cool – Bloggers who become shop owners and sell products that they love.

My former boss used to say, “If you have three examples of a movement – you have enough evidence for a new trend!”. Since I found FOUR bloggers who became shop owners I’m proud to present this new trend! Isn’t it a lovely concept? I would love to open my own shop immediately, wouldn’t you too? I would have an office within the shop and a cute kitchen – everything would be in the same style. I would offer the best coffee and cookies and chat with those who come to visit me and would give them more good shopping tips, addresses of fantastic restaurants, etc. During the time when the shop is slow, I would work on my blog and other projects. Ohhh, I could start with it this minute. But let’s see how some great lady bloggers did it first…

Trend: Bloggers With Shops

Case Study #1: Mary Scherpe is the very successful blogger behind “Stil in Berlin” and she opened her first pop-up-store for nine days in October in Berlin Mitte on Mulackstraße. She sold a few of her favorite brands like Michael Sonntag, Raphael Hauber and nail polish from Usula Airlines. She also had some great paper bags where she stamped her blog logo. (I would love to have these too!) The shop was such a success that Mary is considering trying another pop-up shop very soon. Keep your fingers crossed!

Trend: Bloggers With Shops

Trend: Bloggers With Shops

Case Study #2: Jewelery designer and fashion blogger, Alexa von Heyden, opened her permanent concept store, von hey, in Berlin a few weeks ago located at Brunnenstraße 158. She sells her own designs, but also the beautiful clutch collection of fashion designer James Castle, the denim pillows of designer Melanie Petersen, and one of my favorite designers for dresses – Liebig, along with other very interesting things. What makes this shop super special is that Alexa is such a lovely lady who is happy to give you tips for other shops, restaurants, etc. so please go and visit her soon! (Images via spruced.us)

Trend: Bloggers With Shops

Trend: Bloggers With Shops

Case Study #3: Hanne and Stephanie Gundlach opened their concept store B56 in Copenhagen this March located at Bregade 56. Stephanie is one of the three ladies who blog on Anywho – one of the most popular fashion blogs in Denmark. At B56 you will find a very good selection of the upcoming Scandinavian designers.

Trend: Bloggers With Shops

And Case Study #4 is: The interior stylist and blogger Lotta Agaton who opens her shop (which includes her office – now you see where I got this idea from) in Stockholm (Radmansgatan 7) only on Thursdays. Again, ONLY ON THURSDAYS. I was there on a Friday and she didn’t let me in. So if you don’t want to be so disappointed like I was, go there on a Thursday. Because as soon as you see all the lovely Scandinavian decor that she has in her shop – you will want it all, I promise!

So, do you wanna open your own shop now too? I would love to hear your ideas how you would do it. First, let me ask Holly because I know she has had a concept now since 2006 when she first started her blog and decided to relocate to Germany. She’s wanted to have a shop since she was a child though – her first retail storefront was actually a day spa that she opened along with her mother in Swampscott, Massachusetts when she was only 16-years-old (working only part-time) but spas weren’t her thing and she’d often peek around the corner hanging out in the flower and gift shop dreaming of owning her own pretty boutique that she’d like to have someday, too…

Steffi: Holly, what’s your blogger-as-shop-owner concept?

Holly: I’d love to move my home studio to a storefront retail space in Hannover where I can keep teaching my workshops, write my books and blog but also open only on two Saturdays per month and when I’m open, I’d offer very special products from America, the UK, Australia, Japan and of course, Europe. I’d also invite some friends to create very special collections just for my shop and what I didn’t sell in-store, I’d sell in a small and special online shop curated by me. I’d have a few buckets of fresh flowers but only very special ones. During my two open days per month, I’d offer brownies and cupcakes and other “American” goodies, put on inspiring music that I love or ask a friend to come by and play acoustic guitar, light candles and make everything feel very cozy and charming. When my shop is open, I’d have a reading corner for children and would read for them some of my favorite illustrated books in English to introduce them to books from America, the UK and Australia but also to expose them to English as most toddlers and very young children don’t learn English until later on in school so it would be fun to show them “my” world because I find lots of people in my local community are really open to other cultures and parents here are really keen on raising bilingual or trilingual children. I would also do a themed shop window each month to inspire my local community. I’d host once monthly designer/blogger meet ups too on the first Friday of the month to gather together creatives living in Hannover. When the store is closed, I’d still be present in the shop shooting photos for my blog, working on book ideas and writing, blogging, teaching my online classes and of course, continuing my in-person workshops that I love to do so much. That’s my concept! I already have a few shops in mind that I’m waiting for (hoping they become vacant) so we’ll see what happens in the future. I’m patient!

Now readers, tell me about YOUR blogger shop ideas??? Have you opened a shop yourself? Been involved in a pop-up concept?
- Steffi

Posted in blogs on October 30, 2012

Yummy Apple Cake Recipe From France

Hello decor8 readers! It’s me Emilie again. Twice in one day, it’s a treat for me but a bigger treat for you because I have a delicious recipe to share from my father that I told you about last month… So many of you (nearly 100!) wrote in requesting it so here is the recipe for apple cake from our French kitchen here in Paris.

Playing With Food: Mellow Yellow

This is your list from the grocery store, you will need:

2 eggs
3 apples
100 grams of sugar
100 grams of flour
15 cubes of sugar
50 grams butter
50 grams of oil
1 packet of yeast

In a mold, place 15 cubes of sugar. Put this dish over a fire, and let the sugar melt to form a caramel. Be careful – it is hot! Turn the mold so that the caramel spreads well. Peel and cut the apples into chunks, put them in the mold. Mix all other ingredients and arrange on apples. Bake at 180 ° C for 35 to 40 minutes.

That’s it!

Playing With Food: Mellow Yellow

Playing With Food: Mellow Yellow

Enjoy!

(images: emilie griottes)

Posted in food, Playing With Food on October 30, 2012

Playing With Food: Golden October

Hello everyone, it’s your roving reporter and monthly decor8 columnist from Paris, Emilie! Are you well? Warm? Under a blanket with a hot chocolate? Because fall is here and this is a season that I love because the colors and autumn light is so wonderful, magical even.

Playing With Food: Golden October

I just returned from a trip to Canada, where the color of the trees was really amazing. We stayed in a small cottage on a lake, and I let myself get carried by the softness of this beautiful season.

Playing With Food: Golden October

For this month’s edition of Playing With Food, I was inspired by my friend Judikaela because she had prepared some food for us while we were away. The meal consisted of a delightful lemon rosemary roasted chicken with roasted carrots and beets and it was simply delicious! For dessert, we feasted upon orange and apple muffins, equally delicious. The colors of the food inspired me so once again I got out my camera and let my fingers click, click, click to capture the mood of the month – golden October.

Playing With Food: Golden October

Playing With Food: Golden October

Playing With Food: Golden October

Playing With Food: Golden October

Playing With Food: Golden October

Playing With Food: Golden October

The sweetness of this moment, the sunset over the trees of red and gold, it was a magical moment! Does autumn inspires you? Why? – Emilie

(photos, text: emilie griottes)

Posted in Playing With Food on October 30, 2012

14MPR Charming Rental For Your Next London Stay

As promised, I’d like to share with you the lovely property that London-based interiors photographer, Debi Treloar, has been working on all summer with her family. They’ve created a beautiful little nook called 17MPR that you can rent during your next visit to London. It’s a lovely space and gives you more than any London hotel for the money – a small kitchen, a place to sleep, a private patio, a bathroom and easy access to London. This hasn’t been blogged yet as she just opened her doors, so I’m happy to debut it here on decor8 and wish Debi loads of lovely guests! You can book this property directly through Debi or contact her through Facebook on the 14MPR page.

London rental: 14MPR Charming Rental

London rental: 14MPR Charming Rental

London rental: 14MPR Charming Rental

London rental: 14MPR Charming Rental

London rental: 14MPR Charming Rental

London rental: 14MPR Charming Rental

London rental: 14MPR Charming Rental

London rental: 14MPR Charming Rental

I love how Debi used vintage and modern objects and stuck to a very plush palette of greens and blues with a smattering of yellow and warm woods. It’s very fresh and inspiring and is nice for both men and women – it has personality, don’t you think?

If you happen to inquire about this rental property, please tell Debi that you found it via decor8 – she is very selective about her guests and would love to have blog readers and friends who appreciate her beautiful property – in other words, not just anyone can stay here. Thank you!

Inquire: mail [at] debitreloar [dot] com
Facebook: 14MPR

(images: debi treloar)

Posted in travel on October 29, 2012

Books:

Available now on Amazon

Further editions available include: Portuguese, Danish, Czech, Slovak, French

Courses:

Next dates

Blogging Your Way for Beginners
e-course, April 17 – May 15, 2014
Find out more and sign up now.

Styling With Holly Becker
London, May 2014 (Date TBD)