Hello this is Gudy and I’m visiting you again this month with a trend post on decor8. I recently attended a trend conference forum from Mix Global Color Research in London held at the Pulse design show and the content was so amazing that you will love it if you are in the business of keeping up with trends. Even if you’re not, it’s still fascinating. Sallie Davies from Global Color Research gave us a sneak peak into an upcoming trend book published by Mix Publications about colour and pattern trends for Fall/Winter 2013-14.
The major trends that are influencing the colour and pattern landscape for the upcoming season Fall/Winter 2013/14 are: FLINT – STORM – CLUSH – ALPINE.
We need to step back to an honest approach in design. There is a certain Neolethic style going back to our roots reflected by rich earth soil colours, warm neutrals, rust. Primitive aesthetics, organic and handmade themes, found objects meant to express our own personality. Sophisticated and soft, rough and ready are the opposites that play nicely together. Thick leathers, hemp yarns and rustic and fossil textures are key here.
Climate changes such as floods have been a big deal globally, leading to uncertainty and a certain surrealism reflected in hot and cold colours, bright and smokey shades. Feminine is meeting masculine. Colours range from different blues evoking a storm mood to a softer sand, salmon and bright red, always aiming to combine hot and cold colours. Changing structures and ethereal layers given through semi-opaque layers are translated into cool tye dye effects, blurred and and monofilament weaves. Holographic and metallic touches add reflective qualitities, deep structures and deep monofilament weaves are key here.
The main message is that we need to be positive. Traditional design shall be reconducted in new colourways. Bold colours are mixed with pastels. Blacks are not black but got a dark blue underground. Tutti Frutti colours are combined with neutral colours such as dark brown so they still work in a luxury environment. Pattern on pattern with a “more is more” approach are the way to go. It is a very expressive trend with intermixed styles. Mother of pearl shall be observed with a shiny and reflective quality. Plastic is not used as a cheap material but high end due to innovative finishings. Bold wallpapers are key here.
This trend brings the outdoors in, there is a need of comfort, of time, being together and a friendly approach to a real folk feeling. The colours are warm (reds) and natural (greens and brown). Materials such as cork and wood shouldn’t be hidden but enhanced and embraced in any design. It’s all about sustainability and renewing of energies. Organic material is used in an honest way to make people feel happy and healthy.
If you’ve ever wanted to know how trends are established, here’s how Global Color Research works: they hold biannual sessions bringing together top experts from all over the globe from different industries. Trends that are being observed and shared at these events are done two years in advance. It’s all about future thinking, discussing certain influences, bringing in their own insights, collaborating and at the end, defining the trends. It is so interesting to me to see how every kind of environmental, economic or psychological issues might lead into a new trend.
I hope you have enjoyed this forecast, I’ve loved putting it together for you. Do you have a favorite colour scheme here? What do you think about this trend approach starting from a social behaviour, need or environmental circumstances? I would love to hear your comments!
(text: gudyherder/images: mix)