Shop Tours

My Visit To Muuto in Copenhagen

June 26, 2013

Hello everyone, this is Emilie, I usually write Playing With Food for decor8 but this time, I’m doing something a little different for you. Last week, Holly was invited to Copenhagen because Muuto presented their latest collection. She wasn’t able to attend so she sent me as her reporter instead and so I’m here to give you my report. Located on the top floor (under the roof) of a beautiful building in the heart of Copenhagen, Muuto is both a showroom and office space where their team works. It’s paradise!

My Visit To Muuto in Copenhagen

For one day, I was given the opportunity to explore this creative brand and its spirit. Founded in 2006 by Peter Bonnén and Kristian Byrge, they are now a team of 35 people working at this location shown in central Copenhagen (but with many more virtual teammates!). But Muuto, what is it? Muuto is primarily a Nordic and Scandinavian brand that designs and manufactures furniture, lighting and other small objects with a single mindset: GOOD DESIGN. Their main material is wood. Tables, chairs, new vessels (which consist of a piece of wood and glass), wall dots … Wood is the center of their creativity.

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

Despite a range of recognizable color, Muuto is not fixed and allows for creativity to each designer to offer new colors, shapes, objects. It’s a real creative and collaborative work environment, an exchange. The mantra of Muuto is: Be pro active in the design process and work in excellent conditions for successful collaborations.

Kristian and Pete, the founders, were not at all predestined to work in design. Training “commercial” (strategic management for Kristian and Economics for Pete) the field of a creative was not initially in the program. But their passion for architecture, supplies, design, brought them to work with designers and to develop Muuto. In fact, they knew immediately that they enjoyed to be surrounded by creative minds and designers. Their focus? Working with only Scandinavian designers to keep the spirit of the brand. All products are not exactly from the same place either, they know how to use the skills of each Scandinavian country to choose the best products for their line.

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

Their inspiration? To become THE “new” design in Scandinavian. I’d say they are already a success! The Scandinavian design very popular 50-60 years begins to turn forward to give way to this new generation. Muuto philosophy could be summed up by their democratic design. Their furniture design often designated by three creations around the same ideas: basic, elaborate, inventive. Kristian said that it’s much like your wardrobe — you still need basic black jeans and a white tee shirt, then one more elaborate unique piece. It is the same with the Muuto collection!

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

Currently being sold in over 100 stores globally, Muuto extends its notoriety worldwide. What are their bestsellers? The dots coat hooks, available in 10 colors…

My Visit To Muuto in Copenhagen

The E27 lights… Available in 11 colors!

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

The studio pendant lamp, available in 5 colors.

My Visit To Muuto in Copenhagen

And the Around table available in 2 different sizes and 6 different colors/finishes.

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

What’s new? This incredible chair in gray, natural and black…

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

My Visit To Muuto in Copenhagen

… And these vessels designed by Thomas Bentzen.

My Visit To Muuto in Copenhagen

Thank you Muuto (and Holly!) for giving me a lovely trip to Copenhagen to explore this collection and for the extra “free” day that I had to explore your beautiful city. What do you think about Mutto? Do you own any of their pieces? – Emilie

(images/text: emilie gupta)

28 Comments

  • Reply AnnSofey June 26, 2013 at 11:44 am

    It’s always lovely to hear that Danish Design is appreciated aboard :D

  • Reply Holly {Avenue} June 26, 2013 at 1:04 pm

    Wow Emilie! You did a great job, your pictures are fantastic! I love Muuto so really enjoyed reading this round up.

  • Reply Sarah - Emerald and May June 26, 2013 at 1:08 pm

    Holy moly, I’m in love with everything!

  • Reply Vero Palazzo June 26, 2013 at 1:24 pm

    I am in love with the E27 lighting… sooo beautiful! I love also de dots hook and the colours and shapes they work! Great brand!

  • Reply Gudy Herder June 26, 2013 at 2:21 pm

    Amazing report! Gorgeous pictures, Emilie! These offices look like you want to move in immediately and stay there reading, relaxing and inviting your friends hanging out. You don’t have that typical showroom character where furniture is just piled up!

  • Reply S-O-S Electronics June 26, 2013 at 4:01 pm

    The design in these rooms is awesome!

  • Reply Damewood Technologies June 26, 2013 at 4:05 pm

    The light colors are really nice.

  • Reply lisa don June 26, 2013 at 5:42 pm

    This is soo inspiring. It’s the feel I was after for my own place but fear I’ve got a little lost along the way. Time to tale stock this weekend, furniture shuffle & wrestle needed I think!

  • Reply Anne Marie Jackson Pattern Occurring June 26, 2013 at 6:04 pm

    That pop of red is amazing in the Muuto store. Have you seen the amazing new studio redesign for Teague the original design company? It has similar pops of red and super looking clean.

  • Reply Annie June 26, 2013 at 7:18 pm

    Beautiful home! I really like the bright walls – it’s really unique!

  • Reply Gitte June 26, 2013 at 7:33 pm

    That is one beautiful place. Where in Copenhagen was it?

  • Reply Ryoma Sakamoto.Japan June 26, 2013 at 9:15 pm

    Denmark design is great.
    My desk is made ​​in Denmark.

  • Reply Kate June 26, 2013 at 9:40 pm

    WOW….. Just WOW! I love this! I love the colors, the shapes, the materials, the design…. The styling…. I love all of this.

    I love it so much I’m rambling.

  • Reply Marit ( homemarit.blogspot.nl) June 27, 2013 at 8:54 am

    Wow, wow, wow! I really looooove Muuto and what a great pictures you made and fine story you wrote, I think Holly did a good job to send you.

  • Reply Antonia of craftifair June 27, 2013 at 9:25 am

    These pictures are really awesome!
    I love everything from muuto.

  • Reply Miri June 27, 2013 at 10:05 am

    I’m a huge fan of the muuto designs and so I was more than excited to browse through these pictures :) Would love to visit muuto one day… but so far I’m happy with my new muuto leaf lamp and I guess I will soon order a few of their stacked boxes… perfect!

  • Reply Iva Y June 27, 2013 at 10:59 am

    Lovely place! Northern countries do the simple, but still full of character design quite effortlessly. I love the typography on the glass walls, the graphic walls and the pretty details here and there.

  • Reply Haikje June 27, 2013 at 12:01 pm

    Love the Peachy couch!

  • Reply Paris by Jules June 27, 2013 at 12:57 pm

    Great post, I’m going to try to find Muuto in Paris ! The colors and shapes look amazing !

  • Reply Shayla June 27, 2013 at 2:06 pm

    Obsessed with this space, it’s so gorgeous!

  • Reply andriana June 27, 2013 at 2:20 pm

    i LOVE muuto! i could decorate my whole house with their staff! the dots are my favorite, i have them in yellow!

  • Reply DAGNÝ // FEEL INSPIRED BLOG June 27, 2013 at 2:57 pm

    Like a dream!

  • Reply FrauSchmitt June 27, 2013 at 3:29 pm

    Emilie, lucky you to have been given the chance to go there for Holly. Your report is amazing! I first encountered Muuto at imm Cologne this year only and since then I’ve been fascinated by their products. I haven’t owned any of them yet but I’m in love with almost all of them and now, after reading your post, I’ll definitely check the site once more to find out what could be the dream product to move in with us here.
    Thank you so much for this great article!

  • Reply Mary Lawson June 28, 2013 at 3:44 am

    I like the vases in the last photo. Very Neat. :)

  • Reply Shannon July 2, 2013 at 9:22 pm

    I’ve been eying those coffee tables forever…alas they are currently outta my price range…:(

  • Reply wordpress July 3, 2013 at 2:07 pm

    this post is very useful post for us.I am just love this post.

  • Reply Mette October 27, 2013 at 8:48 pm

    I just love the Muuto showroom – I also visit Muuto, but don’t have soo many nice pictures as you :-)

    love Muuto

    x Mette

  • Reply Flor from Nordic Days February 26, 2014 at 4:59 pm

    So beautiful, can’t believe that I’ve missed it when I was in Copenhagen last month! :( – Flor

  • Leave a Reply



    Facebook Comments

    Top