Shopping + Products

Vividgrey: Brand Launch!

June 27, 2013

I was sent a press release this morning from a the founder of a new European brand called Vividgrey who manufactures, “Modern heirloom furnishings for a home shared between children and grown-ups. The brand encapsules the diversity held within its name, balancing the imagination and vividness of children with a refined, sophisticated adult world.” Sabine Fajana seems so passionate about her business and I find her collection to be so unique and stunning that this was one press release I devoured. Handcrafted textiles, lighting and other furnishings are made-to-order from her workshop in Vienna. I’m drooling… Just look at these gorgeous things. And so sophisticated, yet simple. But first, here is a peek at her workshop.

Vividgrey: Brand Launch!

Vividgrey: Brand Launch!

Quilts and lighting – so pretty.

Vividgrey: Brand Launch!

Linen bedding with tiny keys.

Vividgrey: Brand Launch!

Mobiles with a gorgeous sheen.

Vividgrey: Brand Launch!

Vividgrey: Brand Launch!

Spiderweb linen curtains.

Vividgrey: Brand Launch!

Vividgrey: Brand Launch!

Fringe pillows. I’d love a stack of these on the floor in my living room.

Vividgrey: Brand Launch!

Linen bedding with tiny heart accents. I wish these were available as curtains!

Vividgrey: Brand Launch!

Vividgrey: Brand Launch!

Leaf rugs that you can opt to also use as a kid’s blanket.

Vividgrey: Brand Launch!

Vividgrey: Brand Launch!

Wooden boards for organizing the kid’s room.

Vividgrey: Brand Launch!

Lighting with a frog inside (on the bottom) that you can see when the light is on.

Vividgrey: Brand Launch!

About Vividgrey, “Vividgrey exclusively uses local or organic materials sourced through certified fair trade suppliers and all fabrics are dyed, customized and screen-printed on the premises. The brand is the ‘second child’ of the Interior Architect and Designer Sabine Fajana. It evolved from working with prestigeous luxury brands while being the mother of a small son, Raven. Both experiences lead her to develop an authentic brand that manufactures precious furnishings of longevity through aesthetics that connect with grown-ups and children alike. The careful selection of contrasting textures is at the heart of the collection – curtains made of coarse linen voile are refined with the subtle complexity of a cobweb, super soft bamboo quilts are wadded with thick natural cotton and embellished with little leather hearts. This balance between raw and refined materials is found throughout the collection.”

To learn more about this line or to stock it in your store, please contact Sabine: studio [at] vividgrey [dot] co

CONGRATS on your new company, Sabine – it’s wonderful! I hope personally that you expand on your curtain collection because it’s so hard here in Europe to find curtains that are large enough (length-wise) for my altbau windows!

(images: sabine fajana)


  • Reply FrauSchmitt June 27, 2013 at 3:19 pm

    I love gray. The cushions and fabrics are gorgious. Thanks for sharing!

  • Reply AnnSofey June 27, 2013 at 5:13 pm

    Nice post!

  • Reply Nicole June 27, 2013 at 5:57 pm

    I love grey too! It’s actually my favorite color and I love paring it with pink :)

    I will have to go shopping at Vivid Grey!


  • Reply Britney June 27, 2013 at 9:33 pm

    This is an amazing collection! And I love the grey!

  • Reply Gayle Romay June 27, 2013 at 10:15 pm

    So beautiful and original too, especially love the leaf quilts for kids, thanks for sharing Holly :-)

  • Reply Tanja June 27, 2013 at 10:29 pm

    i love it! it all looks beautyfull!
    thanks for sharing!

  • Reply Akiyo June 28, 2013 at 12:48 am

    Gosh these are gorgeous! I’m loving the attention to detail and the understated whimsical feel! Those leaf blanket/rugs would take me into the world of Totoro if I had one! :)

  • Reply Sarah - Emerald and May June 28, 2013 at 4:44 am

    Oh, I just love that grey linen bedding with the little hearts… adds a touch of whimsy. What beautiful designs!

  • Reply Tatjana June 28, 2013 at 9:37 am

    There is really so much color and life in this grey!

  • Reply ant haus June 28, 2013 at 10:51 am

    Such a lovely collection. Very thoughtful in its design with a bit of humor!

  • Reply Iva Y June 28, 2013 at 11:21 am

    Lovely collection! I have a weakness for natural, raw materials, simple, modern design and sleek neutral colors. Modern, but not to an extend where it loses its coziness.

  • Reply Masha * october sixteenth June 28, 2013 at 12:14 pm

    Wow – so lovely and smooth – very nice things, never seen before! Thanks for sharing!

  • Reply Doreen June 29, 2013 at 2:58 pm

    This is the advantage of designing just with one neutral color. You can accentuate beautifully texture and design. I love the ideas here.

  • Reply margherita July 3, 2013 at 5:31 pm

    it’s so cool… I’ll use it for my inspiration….!

  • Reply Interior Designer Meerut July 9, 2013 at 8:52 am

    this is my one of the favorite color…your all the design inspire me to do the best…

    Aasif Interior Designer Meerut

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