I’m so thrilled that Domino magazine has been relaunched and my hope is that it’s better than ever before! It already looks quite promising based on the website alone (love this gift guide!) — with their first print issue returning to newsstands October 8. I’m certain it will perform amazingly well given that no other magazine was able to successfully replace it since its demise four years ago. So many of us missed this publication!
I was once an online columnist for Domino and for several years I helped produce trend reports and round ups under my editor, Cathy Halley. I was at a loss for words when my job was cut and they folded which was during, at least I thought, a time when they were the most popular ever. To this day, it remains a mystery why Conde Nast made that decision but I’m so glad that things have turned around for the better and that Domino is back to show us what the next face of the mag will look like.
Under the lead of editor-in-chief Michelle Adams, who will fill the shoes of the former EIC Deborah Needleman, Michelle has some great ideas on how to merge new media with print by taking the magazine in a fresh direction — including the ability to shop directly from its pages. That was always something that I felt was sorely lacking with the original Domino because I wanted to buy so many things that I saw yet it was extremely challenging to source them. Michelle was the former founding editor of Lonny, a successful digital decorating magazine that is still going strong, but left Lonny to pursue a new direction – to lead Domino!
Here’s to a successful relaunch of Domino and I wish Michelle the absolute best with her magazine – and hope so badly that some of the original staffers return, too. I would simply love the return of Tori Mellot (who has since had twin daughters and is the design editor for Traditional Home magazine) because I adored her trend reports.
What do YOU think? Are you happy with this news? What would you like the NEW Domino to include?
(photos: domino mag)