Let’s talk about another trend in blogging – or at least a trend I want to see very soon – Earn Money Without Guilt! Oh and remember, if you’ve missed the first two posts in this series, you can catch up by reading them here: Slow Blogging and Become Your Own Blog Star. And if you’d like to continue this discussion elsewhere online, including Instagram, you can link to this post (shortlink: http://wp.me/po210-3iu) and use hashtag #20blogtrends. Ok, good. Let’s get started!
See this lovely lady above? She is a mother, a wife and a blogger. She works from home. She also just won her first blog award from a prestigious Dutch design magazine. Her name is Holly Marder and she writes once monthly on decor8 (her column is called Homes With Heart) and on her own beautiful blog called Avenue Lifestyle. She has high hopes to do more and with her talent she is likely to reach her dreams and even soar beyond if she keeps at it. Her goal is to earn a living as a blogger, stylist and photographer. That is the goal for many bloggers currently.
The question is, as readers will we allow that? Or will we stand in her path?
A blog doesn’t just have to be about sharing pretty things for free, day in and day out, with no financial reward for the effort poured into it. We all need to eat and pay rent. And most of us really do love blogging and feel a genuine passion for it first and foremost. Yet, when you add up the hours and resources involved to produce beautiful blog content, no one can keep at it post after post, year after year, without eventually needing to earn some money to sustain it all.
It isn’t nice or even fair to demand from talented people who write beautiful blogs to just pump this stuff out for free and to get upset when they start online shops, publish books, produce downloadable content (for a price), etc. Sure, it wasn’t this way in the beginning for all bloggers but also remember, in the beginning, blog content wasn’t where it’s at today. We didn’t see magazine-worthy recipes, professional-looking styling from weddings to interiors and beyond, gorgeously shot food, amazing travel stories, expertly crafted DIY stories. It was mostly text and tiny images and since blog platforms, templates, even digital cameras weren’t where they’re at today, the average blogger couldn’t produce magazine-worthy content at home.
Time changed that. We all learned and grew together. We bought books, we took classes, taught each other tricks and tips, bought the latest cameras and software programs for photo editing. We leveled up.
When I started blogging nearly a decade ago, we didn’t have a crystal ball to predict all of this. But with a lot of drive and enthusiasm, we moved blogging to where it is today – into a new form of media, the people’s journalism, a community of inspirers who, together, have a strong global conversation on topics every single day in which our passion and often our talent, flows. When I hear readers complain that they see so much of the same stuff on blogs lately I think that we really are influencers because if we can get so many bloggers to pick up a topic and write about it, my god, how amazing to join voices in this way! How amazing to have this kind of social influence! Woot!
But one problem still exists – the stupid elephant in the room…
We don’t need to stay stuck in the mindset of the past when everything online was free so it should always should be free, do we? Are we really selling out if we earn a living by doing what we love and through sharing our talents online? A sell out is a person who compromises their values for money. That’s clearly wrong. A sell out isn’t a person who earns money without compromising their values and does it with class and integrity.
See the difference?
Everything shouldn’t be cheap or free, because often you get what you pay for (or aren’t paying for). I’ve taken a lot of $10 e-courses that gave me nothing more than some pre-recorded content and not much interaction from the students or teachers otherwise. They were the online equivalent of reading a how-to book in most cases. I’ve also taken some online courses that were a lot more money (like $100+) and the videos were top notch, I learned a ton, and I felt a part of a larger community. I definitely got what I paid for with no regrets.
I’m frankly so bored with this old-fashioned mindset of everything being cheap or free. While, as a reader, I may not want to pay to read individual blog posts, I may be happy to support the blogger in other ways. Maybe they have a shop, products, books, podcasts, videos, exclusive content, online magazines or other things that enables them to earn a living. If the content is exceptional and there is great takeaway, paying for that is a non-issue. Or perhaps your favorite bloggers have some sponsored posts from time to time (of course with full disclosure in the opening paragraph and at the bottom of the post), or some ads. Is that really so terrible? Or are we being a bit judgmental?
Let’s stop guilting our blogger friends. Most of the blogs we read are not run by wealthy people looking to take advantage of us. They are run by people just like us, who want a better life for themselves and their families and are willing to work very hard for it, by working for a living in an ethical way that brings value to OUR life. Because the truth is, for blogs that spend hours on creating meaningful content, our appreciation has to run deeper than merely pinning their images to our pinboards.
Currently, I see a big burn out “mass exodus” on the horizon, bloggers posting less or giving up altogether, if we don’t get clever and new find ways to support what we do (monetarily) without audience push back. The “everything is free on the internet” mentality has to go because only then can the quality of content drastically improve, which drives competition, change, innovation and new ideas.
For 2015, let’s all join forces and support this trend of earning money as a blogger but beyond that, let’s spread a new way of looking at blogs – as the new media they really are – and as a righteous path for career seekers to explore and to not be shamed if they earn revenue in ethical ways while blogging.
So there, I’ve put it out there. Discuss if you’d like. I’d love to here your thoughts, of course. #20blogtrends
(image: hanke arkenbout)