Arts + Crafts

Second Skin Collection By Stylist July Adrichem

June 18, 2015

I always return to a simple truth in my own work. Limitations foster creativity. The psychology of limitation is so interesting, don’t you think? Have you noticed this in your own work too? We can become so paralyzed from innumerable opportunities – for instance, have you heard of this new term, “Pinterest Depression?”. I heard this recently, I think from a friend, and I was like Yes, omg yes! You see so many ideas and you just freeze or feel like a giant loser because Pinterest stuff looks so much prettier than your stuff. Or you try to work on a few of the recipes you’ve pinned or a craft DIY and they don’t turn out nearly as good as what you saw on Pinterest and you feel depressed about it. Or you simply do nothing because there is just so much out there to see and do that you don’t know where to begin. This is called the paralysis of too much choice.

Second Skin Collection By Stylist July Adrichem

Has this ever happened to you… You want to bring a cake to your sister’s housewarming party but instead of baking one, you go to the corner bakery and select something from the dozen or so displayed there. Think about it though – if that bakery didn’t exist, or you were really broke, you would be forced to bake a cake and who knows, that cake may really inspire you, give you a sense

of pride and accomplishment, taste great and make your sister feel super special. See what I mean? Limitations foster creativity. This leads me to telling you about this nice story of how one Dutch stylist felt limited and instead of getting depressed or heading to a big box store to stock up on something similar, she put her ideas to action and this resulted in a beautiful collection of very special pieces to display at home.

I was so impressed when I saw the work of July Adrichem for the first time because not only is her styling gorgeous but her product line, Second Skin Collection, is quite gorgeous. July graduated as an Interior Stylist at the Artemis Academy Amsterdam and was hired the same year by Piet Boon, where she worked for two years and created several styling products used for national and international projects which included creating themes for mood books and color palettes that would ultimately be applied to styling projects.

Second Skin Collection By Stylist July Adrichem

July currently works as a freelance product stylist who recently launched the product line that you see throughout this post which was driven by her passion for finding tactile and very unique props that she couldn’t quite find which she has named the Second Skin Collection. “As an Interior Stylist I am always looking for that special material, shape and colour combination. When I start with a new product design, I love to combine different materials and try out if that new combination can work. At this moment I’m working on new designs for a ceramic collection. I want to develop a new line, in which the colour is the most important aspect of the design.”

This very exclusive collection began as an experiment last year that was primarily focused on new pieces crafted after old ones like bowls and vases using a plaster-cotton paste to form shapes then treated with a protective coating to prevent damage (though they are only for dry products and not for eating or drinking from). Her experiment grew in popularity and so she began to offer pieces for sale as part of an exclusive collection called Second Skin.

Second Skin Collection By Stylist July Adrichem

Second Skin Collection By Stylist July Adrichem

Second Skin Collection By Stylist July Adrichem

Second Skin Collection By Stylist July Adrichem

Second Skin Collection By Stylist July Adrichem

Second Skin Collection By Stylist July Adrichem

Second Skin Collection By Stylist July Adrichem

You can follow July’s beautiful Instagram stream for more inspiration too. Thank you July for sending me these beautiful photos!

(photography + styling: july adrichem)






5 Comments

  • Reply Jessica June 18, 2015 at 5:08 pm

    Truly beautiful pieces and I love that slightly organic feel that they have.

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  • Reply Michelle June 18, 2015 at 5:41 pm

    Limitations foster creativity: so true! If only all my limitations fostered creativity:) Just teasing. Beautiful collection!

  • Reply Silkie June 18, 2015 at 7:23 pm

    Beautiful work – it’s interesting how she works with different materials,products & methods yet still manages to stay true to her look/brand – I suppose it’s because all the work has a similar feel & emotion. And so tactile too – lovely . I absolutely agree with the problems with visual overload – I easily get oversaturated & have to get myself away from the screen. Things become so meaningless when you don’t limit your own consumption! Silkie x

  • Reply Liz June 19, 2015 at 3:12 pm

    Great article and I can completely relate to “Pinterest depression”. Sometimes it is just so overwhelming of the possibilities and then you just end up doing nothing. Argh! Kudos!

  • Reply Ann Dim September 19, 2015 at 4:35 pm

    These are absolutely gorgeous! Thanks for sharing them!
    I often have the Pinterest Depression and the only way for me to cope with it is to spend a day digging ideas there, selecting and saving them in a folder on my computer. Then selecting again and again and reducing the images without opening Pinterest again before I finish the project I’m working on. Sometimes I don’t even use any of the ideas in these folders, but having them tricks my mind that I already research everything I needed to see for the given project. I also agree with the limitation thing, but for me too many limitations at the beginning sometimes makes me feel like I don
    t have a choice at all and that also affects my work badly.

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