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Blog Boss: The Business of Blogging e-course

So, with all of the blog burn out and stories of slowing down out there, are you ready to get pumped again about blogging, to get serious and to move full stream ahead? Because now is the time plus I want to announce my two co-teachers who are all set and ready to teach alongside of me for Blog Boss: the Business of Blogging that starts online October 10th. First up is Nichole Robertson from Obvious State (formerly known as Little Brown Pen) and Fiona Humberstone from The Brand Stylist.

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Both bring years of expertise and wisdom not only on small business and blogging but on the topics they’ll teach which are outlined above – I can’t wait to learn all of the fun color psychology for branding personally… Just look at some of the examples of what Fiona will teach above – I love the idea that we each have a very distinct seasonal personality. I’m also very interested in what Nichole has to say about storytelling as she does that so perfectly on her blog and in her books.

Nichole Robertson is an American writer, photographer and bestselling author of Paris in Color, The Paris Journal and Paris In Love (now ready for pre-order). She also co-runs Obvious State, a multi-disciplinary creative studio. Prior to Obvious State, Nichole spent ten years as a New York-based freelance writer, working with brands, magazines and ad agencies.

Nichole will teachStorytelling for Bloggers, How to monetize your blog without ads, and The power of a mailing list (which is now more than ever quite important!).

Fiona Humberstone is a self-published author, speaker, Creative Director and blogger at The Brand Stylist. Based outside of  London, she has worked with small businesses for fifteen years: styling brands, running workshops and has owned, run, grown and sold franchises as well as founding, building and selling her own company, Flourish Studios. There is nothing she loves more than working with small business owners (and bloggers!) to capture the essence of what makes their brand unique and to help them communicate that powerfully.

Fiona will teachBranding — The absolute essentials of color psychology, Making design decisions that reflect your style, and Using color psychology to influence your editorial decisions (so that you communicate with authenticity and consistency).

And of course, I’ll teach through written lessons and podcasts (my topics are here) so you’ll be inspired, focused and ready to go out there and get to work on your blog viewing it as your business – I’ll fire up your engines for sure because blogging is something I’ve found a lot of success with and I want to share my secrets with you. I have so many.

To enroll, you can click here. If you’ve taken Blog Boss before please note this is a totally different curriculum so materials are not recycled. You only have a few days until we close registration and this class will never be taught again – so if you want in, this is your last chance. Class begins October 10th!

Enroll Today – Don’t miss the boat!

(images: fiona humberstone)

Posted in blogs on October 02, 2014

The Most Gorgeous Interior Palette For Fall 2014

I’m really feeling green lately you guys! I thought I would share some beautiful finds from Instagram that inspired me this past weekend. Things that really made my heart feel full of joy and loaded with interior inspiration. And perhaps it’s the coming of the holiday season with its evergreen overload, but I adore everything in many shades of green at the moment from pale mint to the deepest emerald. Here are some gorgeous and happy inspirations to encourage you along in the same green direction with a shot of coral, pink and black, and of course, loads of bright clear white. This embodies the perfect interior palette at the moment in my opinion.

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Leslie Shewring

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Architrend from &Tradition

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Leslie Shewring

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Design Love Fest

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Illustrator Daniela Dahf Henríquez via Little Gatherer

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Garance Dore for Zara Worldwide

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Leslie Shewring

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Leslie Shewring

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InsideOut mag

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Pickled Thoughts

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Concrete Geometric

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InsideOut mag

This is all so crazy pretty right? And be sure to click on all of the links above to discover a ton of great Instagrammers that I follow. And now that I have a new iPhone 6 Plus, I can actually SEE the stuff people post a lot better – so if you’re on the fence about the new 6 Plus then yeah, I can say it’s a big phone BUT if you’re a blogger using it for Pinterest, Instagram and Skype like I do, it’s the bomb diggity!

Hope you are all doing well. xo Holly

Posted in uncategorized on September 30, 2014

WhatWeDo Prints + Faunascapes

Plywood is trending at the moment in home interiors, have you noticed? That’s why I have to show you something very cool that I came across called WhatWeDo in the online shop of Lys Vintage, which I frequent on a regular basis since first meeting Simone (the owner) many years ago. I love the style of her shop because her interiors taste is really great and current — I get excited to see what she’s stocking next.

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That’s why when I came across Copenhagen-based multidisciplinary design studio and product agency, WhatWeDo, in her shop before I had Aidan well I had to learn more. So I wrote to WhatWeDo and placed an order so that I could experience their products for myself.

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This design duo is Hanne & Tobias Scheel Mikkelsen, with backgrounds in both architecture and graphic design, which is super apparent the moment you see their work. I love their posters – I have “Now” shown a few images above — and they also do these great designs printed on plywood called Faunascapes, and I have the fox on the hexagon because my little son’s “animal” has always been a little fox since he was born. When I get them up in my new work studio, I’ll show you how they look. I think the fox will end up in his room eventually though…

I love interesting art and when I find something that feels fresh and unique I get goose bump-y even still after all of these years of writing about interiors and products for the home. I come across so many thousands of things that often the sameness gets on my nerves but WhatWeDo is an inspiration because prints like these aren’t being done on plywood by a million companies already. It’s nice to still be able to find products that feel different and stand out from the pack.

Are you loving these too?

Please note: Products in this post are decor8 tested and approved.

(images: whatwedo)

Posted in inspiration on September 26, 2014

When Blogging Becomes a Slog – Your Opinion?

So I read this article, When Blogging Becomes a Slog, over on The New York Times today (thanks for sharing, Gregory!) and I wasn’t sure what to think other than bless writer Steven Kurutz for shedding light on the topic to the outside world. Yet for those of us blogging (who number into the thousands), well we have battled with all of what he speaks of and more for years. Yet when you read about it in The Times it suddenly feels like it’s hot-off-the-presses brand new. But again, it’s not. Blogger burn out, sponsored content love/hate, feeling overwhelmed, post performance, stats, reader expectations, maintaining our pace… These have always been major blogger concerns. Attend any blogger conference or listen in on what bloggers talk about when they gather for lunch. It’s always on our minds.

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And yet so many questions are on the table today after reading that article, for many bloggers. Because I think it raised a lot of interesting questions that, though didn’t get raised by Mr. Kurutz, seemed to come to mind after I read his take on blogger burn out. Here are questions that popped into my head:

  • As advertising dollars slip away for those “annoying blinking boxes” so does the income that bloggers relied upon to keep producing 5 star content full-time. Many have moved on to sponsored in-post content. But lots of readers hate it and says it affects “our voice”. So what’s next?
  • Are your readers really the ones pushing you so hard or is it voice inside of your own head along with fame, money, etc.?
  • Should our readers be all that matter because at some point, shouldn’t we as bloggers care about finding pleasure in our work? For instance, Are teachers, vets, cafe owners, doctors heading off to work each day to only please their customers or do they genuinely enjoy what they do? Isn’t that the bigger part of it all?
  • Are some bloggers simply too ambitious and it’s causing them to lose balance?
  • Is the future of blogging in paid content – in other words, if readers don’t like ads, sponsored content or anything that they feel makes us less “authentic” or trustworthy, then should we have some of our blog content be stuff they pay to see? And the less intense-to-produce posts can remain free?
  • And in all fairness, doesn’t everyone in every profession battle with burn out and fear and everything else – why is it that when bloggers do it becomes a NYTimes article?

My blogging mantra has always been to use blogging as a catalyst to live your best life. To let blogging drive you to do great things so that you have interesting content to share. I also think you have to think ahead and always expect that nothing today will be this way tomorrow. Especially online. Blogging (or any profession) cannot suck our souls or make us feel like losers when we miss a few days or when our last DIY post didn’t generate as many shares or comments. When that happens you have to step back and wonder what the hell is happening to us, right?

What are your thoughts on all of this?

(image: design for mankind who was one blogger featured in The Times article and had a few interesting things to say.)

Posted in blogs, real talk on September 25, 2014

Books:

Some of my books...

Further editions available: Decorate published by Murdoch Books for AU/NZ, Decorar BR, Alt om indretning DK, Inspirace pro váš byt CZ, Dekorácie SK, La décoration FR, Lust auf Wohnen DE, Sisusta tyylillä FI and Sztuka aranżacji wnętrz PL.

eCourses:

Next dates

Blogging Your Way: Blog Boss
e-course, October 10 - November 10, 2014
Find out more about this exciting class by bloggers, for bloggers, teaching you how to blog like a boss!