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How To Crush It: Working With Brands e-Course

May 9, 2017

Oh no! I got so wrapped up in sharing my travel adventures that I still need to tell you all about my current e-course, Working With Brands From A-Z,  that kicked off yesterday and wraps up May 22, 2017! The first lesson was a video from me for 15 minutes followed by 3 lessons. It’s only a two week class so there is no long term commitment or pressure on your part, yet it’s absolutely packed with EVERYTHING you need to know about how to crush it when it comes to working with companies from the smallest to the largest. We’re covering everything we can in two weeks (lesson outline at the bottom of this post) from the importance of engagement on Instagram, the different campaigns you can do, what to get paid and how to ask for money, tips on how to maintain clients, sponsored blog content, how to run your business like a pro. This dynamic, interactive class is packed with ideas for working with companies on campaigns and in other creative ways too that don’t involve social media.

Enroll here today!

How To Crush It: Working With Brands e-Course

I am thrilled to teach this class because I have invested the past eleven years obsessing over blogging and digital marketing while also having to earn a living. I had to learn how to work with clients in a way that benefited them, myself and my readers while still maintaining a good reputation and not compromising my values. I have read and followed everything about working with brands and social media marketing in general and I’ve applied MOST of what I’ve learned… Though at times I didn’t listen and I failed miserably, and had to pull myself out of that hole of pain — but I learned anyway and pressed on. I have lost hundreds of thousands of dollars not listening to some of the advice I was given by well-meaning family and friends who knew a lot more about working with brands and marketing then I once did. I have also generated a lot of revenue by applying what I’ve learned and from thinking of new, creative ways to work with people. I’ve seen all sides – the darkest nights of my business and the brightest days.

All in all, I’ve learned a lot and I’m sharing all of my secrets and tips with you.

I’ve also been on both sides of marketing – for my own brand (decor8) and for other brands to help to promote and grow them. I’ve tried Facebook ads, Instagram ads, affiliate marketing, campaigns for brands, Skype consults with brands, running ads on decor8, hiring ad managers, being my own ad manager, teaching myself how to work with clients, flying to big cities to meet with some of the largest companies in the world to teach their teams how to use social media to extend their brand, lecturing before hundreds of bloggers on social media-related topics, retargeting, polling, newsletters, reading reading reading… If anyone can teach you about how to work with brands, it’s me. But it has taken me 11 years and you don’t have 11 years to learn this – so learn it all in 2 weeks from me.

Bottom line: If you want to work with brands, you have to be willing to spend $129 on this class OR be willing to take the time to teach yourself through trial and error as I have done for over a decade. Think of education as a big part of your self-care ritual because it is – it’s good for your self-esteem because when you are successful at what you do, you glow from the inside out. When you speak confidently about your work, are sought after by brands, when other bloggers look up to you because they see your good work, you shine! Then, you can share that glow with others and make them feel good. Plus, learning is the only way your business can survive and thrive – you have to keep firing up your brain to make new connections, form new ideas and get yourself out of your ruts and routines that can sometimes cause you to stagnant and ultimately, stink at what you do. Don’t be stinky! :)

Because this is the first and LAST time I will teach this topic, I will keep enrollment open for the next few days in case you want to get started. Class JUST began yesterday and new materials won’t go live again until tomorrow, so you haven’t lost time.

Enroll here today!

Full course outline below:
Different Ways To Work With Brands
What Brands Look For In Bloggers/Influencers/Partners
How To Write a Sponsored Post
How To Know The Right Brands For You
How To Find Brands And Reach Out To Them (Pitch email templates will be provided)
How To Post a Sponsored Instagram Photo (or IG Stories, IG Gallery, etc.)
Finding Agents And Ways To Work With Them
When Brands Reach Out To You: How To Handle Them
Pitch Ideas For Bloggers, Instagram Users, and Influencers
How To Pitch To Brands
Red Flags To Watch Out For
Deciding Your Rate
Asking For Money
What Do You Do When Brands Don’t Want To Pay?
Legal tips
Negotiating Contracts
Continuing The Relationship With Brands
30 minute live chat Q & A with your teacher and fellow students (once a week on Fridays)

See you in class!

Holly






Bloggers

Join Me at Meet The Blogger in Amsterdam!

August 22, 2016

Two great things to share today… First, Meet The Blogger! Next, I feel so good if I just say the word… Suit, Suit, Suitcase! Yes I’m a dork, I know… But I have a lot of travel coming up, including Amsterdam on October 1 for MTB, and I needed luggage so SuitSuit Fabulous Fifties collection in MINT arrived and totally saved the day. Best part… I’ll never miss them on the conveyer belt at the airport because they really stand out. And there are three in the collection so I scooped the smallest one up for my little boy so he can travel with a matching bag to mama. At least we’ll see how long that lasts until he wants his own with cars and trucks on it. :)

Join Me at Meet The Blogger in Amsterdam!

I have so many nice places to visit this Autumn and Winter, and I may be getting back to America, so I’m really looking forward to being on the road seeing nice people and dear friends to give lectures, sign books and just hang out with cool people that inspire me. I love work travel, it hardly feels like work, so I consider myself very lucky in this regard.

So… Are you going to MEET THE BLOGGER in Amsterdam on October 1? Please do! I haven’t been at an event in years – the last was in London in 2012, so this is a big scary step for me to get back out there into the world of blog conferences, speaking engagements and book events. I’m very excited but definitely have shaky knees. I took time off during my pregnancy and the first few years of being a new mom so I could really stay home with him, write books (I finished two since I was pregnant) and focus on re-launching Blogging Your Way and other business-related goals.  I’m glad I did, but now I’m eager to go back out there and meet bloggers and creatives again, see what has changed since I took a leave of absense from it all, and most importantly, to connect and inspire as well as be inspired.

On Saturday, October 1st I will be at Meet The Blogger giving the keynote at 10:15 am – a 45 minute discussion to include q+a about creating content – photography and words – for social media and publications from the heart and with passion and courage. I have A LOT to share that I’ve learned in my 10 years of having a career as a blogger and writer, and I promise it will be a discussion like no other because I plan to share my failings and successes and most importantly, help everyone attending to walk away with a lot more than they entered the room with! It’s going to be a very intimate discussion, that is my goal at least, so I do hope you will be there.

To get your ticket to MEET THE BLOGGER please sign up here for Saturday which includes my presentation along with a bunch of other speakers and workshops. Tickets are nearly sold out to act fast. You have to join us!

SEE YOU IN AMSTERDAM!!!! :)

xo

Holly

(Photograph: Holly Becker for decor8)






Bloggers

20 Creative Ideas For Facebook Live

May 21, 2016

Hey guys! I’m excited to share my guide to using Facebook Live because this is something new that I can really see myself using regularly! I did two broadcasts last night in my Blogging Your Way group on Facebook and it was so much fun! And though the lighting was bad, I still had a great time and decided that going forward, I’ll try to broadcast in natural light. Anyway, I’ve been doing a lot of research into Facebook Live for the past week and so I thought I’d share my findings based on my experience and some creative ideas on how bloggers and small biz peeps can use it. Ready?

20 Creative Ideas For Facebook Live

WHAT
Facebook Live lets you broadcast a live video from your iOS or Android (not from your computer, at least not at the moment) to your followers on Facebook either on your own timeline OR on the timeline of a Groups page that you run. Your audience can freely interact in real time through comments and Facebook emoji. It’s fun!

WHERE
First, click on the Facebook app on your smartphone. Then login. On your timeline, top left corner, click on “status”. An “update state” screen will appear. Click below on “live video”. Enter a clear description for the video. Click on the blue bar that says “go live”. Countdown begins 3, 2, 1… Smile! You’re live! Yay!

WHY
It’s easy. It’s fun. It’s fresh. And you’ve already got peeps. Think about it, you most likely already have followers or you may have a private group page that you run for your business. This means you don’t have to start from zero on a new app.

BUT REALLY, WHY?

We need to make genuine connections now more than ever. With a bevy of beautiful, yet heavily edited images and inspiring yet overly tweaked written content, all that sparkle and shine can feel boring at times. Even fake. Your content may be discouraging because to your fans, you may come across as totally unapproachable to your fans. You can google and find anything online yet we all still crave more. That “more” can be satisfied currently through live broadcasting. A live video gives YOU a chance to share openly without retakes, beautiful filters or post-processing. As a result, you can create genuine and present topics and share moments in a fresh new way that can inspire your followers. Continue Reading…






Bloggers, Blogging, From The Heart, Ramblings

From The Heart: A Blog Is Only Dead When You Are

September 23, 2015

Call me dramatic but I believe this strongly — your blog is only dead when you, your content, your zeal for it, dies. It’s a strong statement but it’s worth chatting about for a moment because there is lots of talk online about the future of blogs. I see many of my favorite blogs changing, stagnating or simply selling out (I define this as when a blogger does things for fame and/or money that others find questionable or that they hide because they know readers wouldn’t support them). Due to some of these things, I often wonder if the practice of writing a blog purely out of pleasure has become a lost art. Other times I see certain bloggers who make me proud  – they are full of fire and life, they say what they want, their words aren’t diluted or disingenuous so as to please sponsors and clients, they are unfeigned and they don’t give a damn.

From The Heart: A Blog Is Only Dead When You Are

Those are the bloggers that convince me to carry on — they astonish with words, ideas, photography – some or all.  I rely on their voices and go to them when I need a dose of humor, reality or to really think and feel something again. I don’t look to Facebook updates or random photos posted here and there on apps and websites. These blogging voices remind me that having a blog can still be relevant, fresh and invigorating when the people authoring them are. Blogs can still electrify.

I’ve been busy and unfocused lately when it comes to blogging and truthfully, even ambivalent. A colleague told me that my blog has become boring over the past few months. I was mildly offended at first but then realized the truth in her words because it even bores me, which has lead to my highly irregular posts. Many bloggers are struggling currently, have you noticed? Content is boring, posts are few and far between, content is constantly sponsored, passionate opinions are few (or gone)… Many bloggers feel overwhelmed by the sheer volume of social platforms that exist now. Others are struggling to make money since blog ads aren’t pulling in the cash that they were years ago. How do you maintain a blog and find enough time to produce engaging content on Twitter, Facebook, Pinterest, Instagram, YouTube, Snapchat, LinkedIn? How can you also make money blogging when the entire revenue structure has changed?

I guess this is why I’m writing this post. To say that all of us can fall into the boring rut but whether we remain in it is up to only us. And I have decided to get out, and I’m starting with this post because it’s been awhile since I really said anything here.

It can be soul-crushing to stay fresh on every social channel while also trying to reply to those who want to network with you via these platforms, too. It can be hard to turn down a company with products that don’t interest you when they’re offering you thousands for a blog post. Blogging becomes all about survival, all about numbers – number of fans, number of dollars, number of page views, number of followers on other platforms. While some massive blogs thrive on numbers and love the push, the rest of us just don’t function that way. I personally have to believe in and love a product before I’ll take on a sponsored post but I have other ways to generate income that have nothing to do with my blog so I don’t feel pushed to accept every offer I get. I can’t judge those who do and who have families to support. I get it. But this all has changed blogging and how we once felt about it. .

Blogging, for many, gets pushed in the background because posts take time, in fact more time than posting a quick photo on IG or an update on Facebook. I loved blogging before massive online communities where everyone seems to throw out whatever pops into their mind without a single edit. All day you are bombarded with streaming random thoughts from “friends” which amounts to a lot of information that you really didn’t need (or care) to know about.

Then there are places where you only post and share imagery. And those places end up just showing the most edited, perfect, beautiful scenes imaginable. And they are at first inspiring but later, end up making you feel like you have to pump out equal or better content and if you don’t, you’re lame. In my opinion, there are two negative extremes online within these communities –  unedited oversharing and massive role playing (portraying your life as perfect).

Okay, maybe there is another negative and it’s called content overload. There is so much happening online making it impossible to focus and truly appreciate the hard work bloggers are pouring into their content. You find one great post and a second later, you’re reading ten more or liking ten more and so on. Same goes for the beautiful photography produced and shared on Instagram and Pinterest. In this sense, staying in a constant state of feeling oversaturated can be negative since studies have proven that too much choice stamps out creativity, causes depression, creates family stress and even alters our personality – we go from being humble sharers to hungry attention seekers at the cost of even our very own family life.

Limitation breeds creativity. My husband says this often. Being selective in what we’re taking in matters because it impacts our own work and voice. Which leads me to talk about this thing called power editing – not perfection, not role playing, not oversharing – power editing. Using a measure of self control in what we share to maintain both joy and sanity.

I sat in a bar recently in Amsterdam across from Leslie Shewring having a good chat. Her firm belief in power editing is quite inspirational. She believes that you have to power edit your life and not allow excuses or people or anything else to hold you back from doing what needs to get done. Leslie is all about power editing. And some of the book authors I read are into mindfulness, slow living and creating value. All good things.

With power editing, you ask yourself who are you the spending the most time with? Are they good for you? What are you doing for a living? Is it fulfilling you? Stuff like that. You really make your life choices intentional. For things that won’t work for you, that drain you, that aren’t rewarding – those are the deal breakers. You have to root them out or put your focus elsewhere if you can’t make them go away. And as for blogging, maybe we can all work to do the same. Only share what is left over when you’ve filtered out the loads of content you have taken in during the day – share what mattered the most to you personally. It’s a lesson in editing, that’s for sure – a lesson in holding back, in having self control. But that’s the good stuff and that’s why I will continue reading blogs – if I can tap into gems like that.

Power editing is also about making better choices for yourself quicker and with less emotion attached to the process. We crave intimacy, a sense of belonging and the motivation that only others can give through sharing how they’ve navigated their own struggles. You don’t get that by looking at pretty photos all day. You get that from conversations. You also don’t get that from overthinking everything to the point of paralyzing yourself. Blogging could easily become more creative, meaningful and special again if we all worked on this approach. Even therapeutic for us and others.

Power editing isn’t about being fake and presenting only the good, it’s about being genuine and presenting what matters most to you personally even if it ruffles some feathers. In fact, that is the only way blogs have a future in my opinion – if we start blowing minds again. If we break ourselves off from what’s comfortable, popular or trending… If we individually rise up and use our voice to create emotion, stir thoughts, stimulate creative thinking… Then blogs aren’t dead at all because we are very much alive.

What do you think, has blogging lost value? Will blogs eventually fade and die? Do you still read blogs? How do you think power editing can apply to bloggers in general?

(photography: holly becker for decor8. That is my little boy in the top photo examining the mushroom he found last week. Isn’t this something to do more as adults, to inspect what we are finding and value it? Maybe the same can be applied to the content our friends are sharing online. Take a moment to appreciate what treasures you find before you move quickly to the next thing.)






Bloggers

Our Food Stories in Berlin

June 22, 2015

Berlin is fast becoming a food-lovers city, a place for foodies from all over the country and beyond to gather with drinks, eats and stories in the many biergartens, trendy cafes and edgy-urban outdoor spaces. Along with this big wave of food, you also have a rising up of food trucks, markets and bloggers – all of which are quite impressive with their culinary passion shining through. In fact, I predict that the food culture in Germany will only grow, and leading the scene is definitely the great city of multicultural, forward-moving Berlin (with Hamburg in second place). Between the low rents in Berlin (compared to other German cities), innovative youngsters and middle-agers who want to bring fresh ideas to life, and the abundance of food that is available sourced locally at affordable prices, it’s definitely fertile ground to make your culinary dreams come true in Berlin.

Our Food Stories in Berlin

I was recently reading the Michelin Star Report 2015 and found that their are now 15 Berlin restaurants (I want to try Pauly SaalHorvath and VAU) that hold the high honor of receiving Michelin stars and an additional 5 have received their newest award, Bib Gourmand, one of which I’m dying to try called Continue Reading…






Bloggers

Sassy Kitchen Blog

March 26, 2015

I was just dropping some cash at H&M on boyfriend jeans and tunics when I clicked over to their blog and found yummy food recipes by New York-based blogger Julia Gartland, who is the photographer and food stylist behind the Sassy Kitchen blog. I’d not heard of her until now but was excited when I clicked over and found her beautiful gluten-free cooking blog. I’ve often thought to go gluten-free. I don’t have gluten allergies that I know of, but I do love the idea of trying something new and even a bit healthier. Aren’t her photos and recipes just scrummy?

Sassy Kitchen Blog

Sassy Kitchen Blog

Sassy Kitchen Blog

Sassy Kitchen Blog

Sassy Kitchen Blog

Sassy Kitchen Blog

Hope you are doing well, you guys! Sorry I’ve been a little absent lately. I’ll talk about it more on the blog soon.

xo,
Holly






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