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Blogging

Take Your Blog & Business to the Next Level e-course

February 18, 2017

I’m excited to announce an e-course like no other that you simply cannot miss… So in case you haven’t enrolled yet, the Blogging Your Way blog boot camp is a must-take! It’s all about taking your blog & business to the next level (or how to start it right if you are brand new). From March 3-20 I’m going to help a small group of you online to build the blog (or Instagram or business) of your dreams, and then how to use it once it has grown… So tell me… Are you in?

Take Your Blog & Business to the Next Level e-course

This class will teach you everything you need to know about profitable BOLD blogging and social media that slays. I’ve been supporting myself financially on my blog since I started in 2006. Yes, that’s ELEVEN YEARS. Talk about business sustainability – I will show you exactly how I did it and how I stay relevant in this ever-changing marketplace year after year. NO SECRETS. Come, learn from me.

Have a blog? Want to start a blog? Have a business you want to promote? Do you need help figuring out how to do something with all of the great fans you’ve amassed? Do you feel stale and in need of inspiration and brand new ways to work online?

This class WILL be a game changer for you.

I will solely teach this class and I will dedicate all of my time and attention for three weeks to ONLY you. This means that you will have direct access daily to talk to me online (except on the weekends) to answer your questions. You can even chat live once weekly with me in our mentor chat and ask any question you’d like and I’ll answer it. One or ten, I’ll answer them all.

This class will be like none before it because we are keeping it small and I’m not scheduling any other work or projects for the full duration so this class is the ONLY thing on my mind which frees me up to shoot above and beyond for my students.

It’s also for all levels but if you are a beginner, please note that we will not teach you HOW to set up a blog. So it’s a good idea to set one up first and then we will teach you what you need to know to get rolling with your blog. And for those of you already blogging, it’s time to up your game!

For more information, click here and SIGN UP because I’m only allowing 50 more students into the class and then that’s it – I’m closing registration. I won’t be doing another class like this until late Fall/early winter this year, so if you want it, come and get it!!!!

REGISTER HERE

Take Your Blog & Business to the Next Level e-course
Love,
Holly

(Top photo: Toni Vinther, bottom row all by Holly Becker except 2nd from left, by Martin Wehrmann)






Blogging

ALL NEW Inspire Me e-course

October 25, 2016

Hey bloggers and small biz boss peeps! I’ve decided to mix things up with an all-new format for the next Blogging Your Way e-course to bring us all closer for a deeper connection and to learn in a new way and have a totally fresh experience. For the upcoming online course, I’ve dropped most of the reading and will produce mainly content you can listen to or watch. Screencasts, podcasts and videos from me to you, plus an end-of-the-week live video chat where you can ask me anything that you’d like and I will answer live. This e-course is called #inspireme and I plan to do a lot of that! It will run for 3 weeks November 4-28 and the cost is so unbelievably low but it’s a good way for me to try the new format while also bringing you a major discount as these classes will be much higher in the future. Everything can be downloaded and saved and transcripts will be available too.

ALL NEW Inspire Me e-course

This is a giant step for me but I’m really ready for it. This is a rare class taught by only me and I plan to deliver something pretty magical in each lesson so you are guaranteed to walk away with a new understanding of yourself, your business and your blog and social media approach. Content for this class is only for THIS class, nothing has been previously taught or recorded.

This class is for everyone needing inspiration to start a blog OR to maintain their blog OR to take it to the next level!

You can expect: 1 screencast, 3 homework assignments (optional), 6 podcasts (30 min or less each), 3 recap/cheat sheets each week on Friday, 3 live stream open chats, and 6 videos from Holly Becker. You will also have full access to our student forum and class site until January 1, 2017. All materials can be downloaded by students.

Click here for more information and to enroll. Once the class fills up, I’m closing enrollment to keep it small. Can’t wait to see you, just two weeks away! Time to JUMP START your social media and blog, small business and overall mood. It’s time to get inspired!!!

(Photo: Susanne Irmer, Styling: Holly Becker, Model: Ditte Burmølle Knudsen)






Blogging

The Best Instagram Online Class Ever!

June 17, 2016

Wow that’s a big statement, a very big claim! But this class is really going to be the best ever! But first, I want to know… Do you feel sad when you see your Instagram pics compared to those you follow? Do you feel like you can’t ever get anywhere with it? Do you wonder how people are creating such great photos? Do you wonder how to make money using Instagram? Have you ever considered turning your Instagram into a booklet that you can sell in an online shop? Are you just plain curious about how to make your Instagram experience better?

Do you want to save yourself TIME and FRUSTRATION by learning all you can about Instagram in TWO WEEKS that would otherwise take you a year or more on your own?Click To Tweet

The Best Instagram Online Class Ever!

YES. Of course!

We will answer those questions, save you tons of time and frustration and more, make Instagram FUN, in our BIG BOLD INSTAGRAM #Instapower e-course. Seriously, you will take it and say it was the best class you’ve taken online about IG, we really believe that.

The Best Instagram Online Class Ever!

First, meet your teachers. I’ll be involved in the class, naturally. But I’ve invited two shining stars who are professionals at what they do and can really help you. You will be studying under RACHEL KORINEK from TWO LOVES STUDIO. This Aussie photographer and stylist REALLY KNOWS HER STUFF. She also has been formally trained as a teacher, so her videos and written lessons will provide you with a ton of terrific knowledge. Rachel is awesome at teaching and explaining otherwise complicated subjects (like photography) and is one of the best food photographers I’ve seen, her light and bright images are just gorgeous – so clear and lovely.

The Best Instagram Online Class Ever!

Next, we have PAULINE EGGE, the author of PETIT PASSPORT and a series of gorgeous travel booklets that she’ll detail in class along with how she monetized her Instagram through the creation of those booklets… Pauline is a photographer and travel writer, a lover of all things pretty and trendy, which she sniffs out as she travels and shares the best of the best on her blog with photos she takes herself – hotels, boutiques, coffee shops… Nothing is out of reach if it brings her joy and is something she knows her readers must absolutely check out. I love Petit Passport, which is why I had to hire her to teach this class with us.

How it works:

For two weeks, during the weekdays, we will post lessons each day according to the outline below. Look at what you are going to learn in just two shorts weeks… It would take you at least a year on your own to learn this stuff and with guided learning, you can ask questions and get answers right away from teachers and other students who are genuinely interested in your progress.

What you will learn:

WEEK ONE – Pauline Egge + Holly Becker
July 8 – Intro to class, welcome video from Holly
July 11-14 Below
01: Welcome video from Pauline + Branding Yourself and/or Your Instagram
02: Community Building – Networking, Growing Followers, Gaining More Likes, Best Times To Post, etc.
03: Working With Brands + Monetization. Special focus on how to make and sell guides like the ones Pauline creates and sells on her website. Also information on working with brands for profit using Instagram, what to charge, etc.
04: How to shoot on the street, in cafes, shops, permissions needed, how to style and work with your natural environment, etc.
05: To Be Added

WEEK TWO – Rachel Korinek
July 18-22 below
06: Welcome video from Rachel. Using Your Smart Phone to Capture Images for Instagram: Taking photos using your phone, best practices, apps to use to edit and create.
07: Using Your Camera to Capture Images for Instagram: Taking photos using your camera, Best practices, How to get the shots onto your computer and then phone, Editing on computer/phone, sizing for optimization.
08: Photography Techniques to Get The Most Out of Your Shots. Lighting, angles, negative space, tips for shooting, shooting multiple angles, tips and tricks and problems you may encounter.
09: Styling Your Instagram Images: Styling and Styling Tips (with video how-to), How to find Everyday Items to Use, Importance of Backgrounds and what to use, Tips for Styling when you are out and about, Things you can take with you in your handbag to style when out.
10: Curating a Gorgeous Instagram Feed: Tools, apps to help you curate your feed, How to Stand out and Disrupt Your Feed, Case Studies.

+ BONUS CONTENT taught in our previous IG class.

NOTE: If you took our IG class last year, this is 100% NEW, DIFFERENT and FRESH. It’s not the same material pre-canned and spun out in a new way. It’s NEW. Everything we produce, podcast, video, lessons – all of it – NEW.

July 8-25. Beginner to Advanced, all are welcome!

For $119 you really can’t beat it. And if you want to sign up to be an affiliate, you can learn all about our program here (make money by referring your friends).

ENROLL TODAY

I’ll be back in a moment to post a lovely giveaway from one of my favorite shops in Amsterdam. Hold on tight!

(Photography: Rachel Korinek and Pauline Egge)






Blogging

Blog Power e-course – Now Registering

March 16, 2016

Ok so last night, as I spoke before a bunch of mostly tech guys about my pretty, light and bright blog and my all-girl team and how I built my blog from nothing to something quite robust… I felt intimidated, a little nervous and well, quite a fish out of water. I wondered what they thought as I waxed on about my books and showed the pretty covers in my happy slide presentation. I wondered if I was cool enough to present along with others who were there to talk about virtual reality headsets, online insurance portals, travel websites, etc. But like a good girl, I played along and spoke about my work with joy because well, I love what I do. I enjoy spreading a little magic as often and as far as I can. When I throw seeds out there and someone grabs one, grows it, and becomes a successful entrepreneur based off of something I said, that’s my fuel forward. I’m proud of blogging but even more proud that after celebrating my TEN YEAR (!) blog anniversary in January, that I still have passion for this and so many readers popping by regularly to see what we have to show next on decor8. Thanks, guys. I’m honored, flattered, and extremely joyful that I can wake up each day and approach my work with a happy heart. Not all days are sunny, I have some rubbish ones like the rest of us, but all in all my career has made my life better than I had imagined it as a young girl dreaming of my future. I wish I could give everyone with big dreams the courage to go out and make them come true. That is why I started running e-courses exactly 7 years ago this month, to share everything I know, to motivate and to plant seeds of courage. I love to empower others to set their plans into action and to let people know that it is possible to get some, or even all, of what you want. But also the hard reality of it is this: IT IS NOT EASY or OVERNIGHT.

 

Blog Power e-course - Now Registering

After presenting last night, I stepped off stage to a mighty applause. Those guys respected me and were happy I shared my story. Afterwards, they told me so as I collected business cards from men who were so intrigued by my “self made” profession and, that I was a women, was even more interesting to them because the tech world is still largely made up of men. I ended up inspiring a group of people that I never thought I COULD inspire. I only thought fellow bloggers, mostly women, were curious…. But for the first time in many years of speaking about blogging publicly, I spoke before a group of people that I seriously thought would nod off as I spoke. It was quite the opposite. They smiled, they laughed at my corny jokes, they were pleased when I read the titles of my German books in my best German accent, some even whistled. How about that?

When I got home, I thought about the upcoming Blog Power e-course that we just opened for enrollment last night… And how I want to pull 1,000%, my absolute all, into this class like no class before it. I want to do video, more podcasts, try a webcast live, and really TALK to my students and interact in fresh new ways because I need this class as much as my students. Not only was last night a massive lightbulb moment – that people REALLY genuinely are still very interested in blogging, but they want to hear from the success stories and they like knowing that other people are out there making their dreams come true – it’s encouraging – it gives hope and at the end of the day, HOPE is the fire inside that keeps us going, gets us up in the morning, makes us reach a little higher towards the light. HOPE.

A LOT of bloggers are due a little hug right about now, a sign of hope along with a big kick in the pants to wake up and stop feeling so sad about blogging and to appreciate this platform now more than ever. Instagram keeps changing it’s game. Facebook is becomingly increasing more political, depressing, ad driven, a source for finding the depressing news, rants from friends, the next horrible problem… It’s all so bleh. The only things about Facebook that I really like are the Groups and the live videos that you can do if you are a special Facebook member with a blue check near your name. Those are gold and I love the live vids. Pinterest doesn’t really have my attention anymore. Periscope is interesting, but only when you are lucky enough to be awake at the same time as your favorite blogger who happens to be broadcasting live or you catch it before it’s deleted. Snapchat, well, okay that is fine but nothing you can look back on and say, “Look at when I did that!”.

Yet blogs remain.

And they remain the same. No one can come in and change our game (though big companies try) and no one can come in and take away our look and feel, our voice or buy our audience overnight. We run the show. In this sense, blogs are GOLD people. We are IN CONTROL.

It’s time for more blog power.

It’s time to recognize the value we STILL VERY MUCH HAVE as bloggers, as influencers, now more than ever because a blog is still a very powerful, personal, largely independent, massively popular platform. Why not ROCK the hell out of it?

That’s why I decided to title our next three week e-course, BLOG POWER. Because I’m still earning a living from blogging, as are many others, in fact I’m doing better than ever. I have a team of writers now that are doing beautiful work. My readership is growing. I’m seeing more page views now as people are starting to get a little bored again from the other places they’ve been hanging out… And I think that’s a sign that blogs still have clout, are still being read, and some are still very much alive, well and leading the pack.

Blog Power will be lead by me Holly Becker along with Holly Marder from Avenue Lifestyle who is a photographer, stylist and journalist working in the Netherlands, and Irene Hoofs from Bloesem Design which is a blog, a creative studio, shop and workshop and an online gazette. Irene is a real dynamo. We are all working mothers with young children, we all have blogs, and we all are working professionally with clients, on assignments, living as expats in foreign lands, and meeting the challenges of everyday life just like the rest of you.

We know the recipe of how to build an amazing company and earn money doing it, all from our blogs as the base, and we are going to explain how we do it.


Together, we’ll cover:

  • How to find your passions and identify your core skills
  • How to decide how you want to “look” online in two parts: For those new to social media and to all currently branded online looking to change things up.
  • Can you realistically do what you love for a living? We’ll break it down and explore this topic.
  • How do you generate an income when you don’t know what market rates are or even what your work is worth?
  • How to avoid discouragement when growth and engagement isn’t as expected, and then, what to do about it.
  • How to work alone successfully as a freelancer when you only have yourself to learn from and talk to all day…
  • How to stay focused and keep reinventing yourself when you think everyone is already covering what you want to do.
  • The hard stuff: the reality of working for yourself and how to overcome the hurdles and finding success
  • How to balance being a parent while also hoping to start (or keep) your business going
  • How to know which tools to sharpen to become better at what you do
  • Ways to keep your content strong and flowing
  • How to find great stories in everyday life (even if you don’t live in an exciting city!)
  • The future of blogging and social networking in general and what it means for us.
  • Tours of our studios and how we organize things for our small business

… And so much more!

We are hosting this online workshop for only $99 if you register by April 1. After that, the price will be slightly higher, so grab a seat at our special rate. For $99 you cannot afford to miss this class – because we are going to all work very hard with our students to deliver content that will leave you buzzing with motivation, excitement and energy for blogging for months later. It’s going to be a truly powerful three weeks and together, we’re going to show you how to grab hold of your blog power and take what you are doing online – blogging, Instagram, etc. to a whole new level. You don’t have to wonder how the pros are doing it. We’re going to tell you how in only three weeks.

REGISTER HERE.

We can’t wait to see you! #bloggingyourway #blogpower

(Photography: Irene Hoofs + Holly Marder)






Blogging, From The Heart

From The Heart: Will Blogs Survive 2016?

January 5, 2016

Hello dear readers and a very Happy New Year to you! I want to talk about blogging and where I see it for 2016 but first… I’m preparing for a trip to Paris in a few weeks so you’ll be seeing lots of French inspiration on the blog very soon as I play roving reporter in one of my favorite cities. I’m also on the cusp of this blog turning TEN years old, I can’t believe it and how so much has changed in my life since I launched decor8. I’m trying to think of something special to do for the big birthday so I think I’ll just celebrate it in Paris, that seems like a great spot to celebrate anything, right?

From The Heart: Will Blogs Survive 2016?

When I thought about my blog turning 10 years old, I felt a bit emotional about it at first, then excitement, and currently a bit mixed. What is next for me? I’m still trying to hammer everything out but for now, I’ve decided: Write more regularly on decor8 from the heart, with personal experiences, feelings, observations. Hire more writers for decor8 so there is one new story here daily. I’ve hired two great food bloggers who begin this month; I’m now looking for a super special DIY/craft blogger who takes gorgeous photos and makes great stuff. Email me if you have experience and are interested. This is a paid position. Expand my topics on decor8 and Rent a large open space locally so I can teach workshops, host pop-up events and creative meet-ups. Actively explore opportunities to expand into radio, video, television, products, something that feels and fits right. I need to test and explore to see what I genuinely like and what I’m good at. I don’t want to do something because everyone else is doing it or because I feel like I have to do them in order to stay on top of my game.

I also wish to Travel regularly and blog about my adventures with my own photography and insights. Expand Blogging Your Way with videos that are inspiring and fun and products for the shop. Diversify coursework and cover even more topics that reach outside of blogging and social media. Maybe move to a new city or country. This is a big thing to put out there publicly, but we’ve been considering it. Find more joy in what I do each day and focus on what I have built, not what I need to build.

These are some of the things I’m thinking about currently for my business. There are more but this is a good start! My blog will always be the heartbeat of my business, I never want to stop blogging, it’s everything to me personally. For anyone who has authored a blog for 10+ years, I’m sure that the big TEN was a major milestone for you too. I don’t know a lot of bloggers who have been blogging this long as a professional choice, but I feel strongly that blogs still have power, are still important tools for effective communication and still matter A LOT.

Maybe we all read fewer blogs and are on Instagram or Facebook more frequently, but I honestly cannot find the quality of writing or the storytelling on Facebook as I can on a blog. Facebook is one big rant for the most part. And on Instagram, it’s only photos that pop up and though they are lovely, I crave to know what people are thinking, not just what they see or want us to think their life looks like.

Blogging is something we shouldn’t allow to become muddy through ads, tons of sponsored content and too much self-promotion because then we are pushing readers away and over to Facebook, Instagram and other social media channels – no one wants to read one post after another that a blogger was paid to write and in so many cases these days, not even sincerely write (sad to say). I personally know bloggers who have confessed to me that they disliked the products they’d written about and dumped them in th trash the next day after the post appeared – they were paid to say they liked it. But they didn’t.

I don’t want blogging to become THAT. You know?

I hope that anyone reading this, as I am also striving to do, will aim to strike a balance. Maybe 10% of content is sponsored and the rest isn’t. Or maybe you write 5 posts in a week, and one is sponsored. Come up with some math that works for you and your finances. But be cautious because the very thing you are trying to do (become more popular and earn a good living) may be the very thing you contribute to killing (blogs in general) because you are pushing too much sponsored stuff in people’s faces.

Readers honestly don’t believe the typical “What I’m writing is from heart and my own experience, regardless of that I was paid to say this stuff” blurb that you toss at the end of sponsored content. We all know that it’s a nice attempt at sincerity but in the end, the fact that you were paid still clouds judgement just a wee bit and that is often what scares readers away. When money is involved, readers suddenly question YOU.

Turn your blog into one big ad about your products, books, and clients… Well that simply can’t last and currently, with more and more people complaining about how they’re not reading blogs as much due to all THAT – beware. You could be phasing out your blog without even realizing it.

I am not just saying this stuff either. Remember, I teach e-courses (for nearly 7 years now) to bloggers and bloggers-to-be and I hear what they are saying in our private forums and even when I outright ask them, I hear ALL of these complaints above. Lots of our homework centers around what they love about blogs and what they dislike. Students even list the blogs they once read that they cannot tolerate nowadays because the content is so fabricated and soulless. I am often surprised by the blogs they’ve stopped reading because to me, their content still felt strong and balanced.

Yet everyone still loves Garance Dore and Emily Henderson. At least right now (blog readers are a picky bunch) and so why is that? These ladies strike a good balance between sponsored and authentic content from the heart. Their voices have remained on the blog and their heartfelt joy for what they do is still there and felt very strongly. I feel like I’m getting something when I read Garance or Emily. I’m learning something or simply having a good time – they can both be entertaining at times. But there are only a handful of these blogs that still exist that my students are still in love with and tune into regularly. A few years ago, students would list maybe 20 blogs. Now they are naming 3 or 4. That’s a massive decline and shows that poorly chosen content is driving people away from blog reading and guess what? We can’t blame Instagram. We can only blame ourselves because content is slipping or becoming entirely about our products or our clients.

BALANCE.

Find balance, or rather CREATE balance, and you’ll notice more readers again and you’ll notice more engagement and even more interest in blogging. I believe that people are bored for the most part with what’s being offered currently online.I don’t see Pinterest nearly as popular as it was. Who is even using Twitter as they once did?  Maybe you won’t notice the same number of readers you had during the big blog explosion of 2008/2009, but you will see people coming back to your blog.

Bring your voice back to blogging, and you’ll bring the right kind of readers back to blogs.

So this is my new year’s message about blogging. Let us all remember WHY we started blogging, and consider what you can bring, but also consider that people love YOU and what YOU are doing and saying. And they want more of that. More of YOU. What you REALLY love, what you are doing, what makes you tick. Sure, some of that can be sponsored but try to balance what you are paid to write and what you are writing from the heart. Be an Emily. Be a Garance. Bring your heart, your expertise, bring value.

That’s my blog goal for 2016. What are some of yours?

(image: holly becker styling, susanne irmer photography)






Blogging

Photography + Styling For Your Blog + Instagram

November 11, 2015

Hello everyone! How are you? I’m going to Hamburg this week to attend a design show, Blickfang, with my new French friend who is also working with me on partnerships and advertising for decor8. Not only does she have the perfect French name, Amelie, but she has the Garance Dore accent and this wonderful, positive spirit. I adore Amelie – we just started to work together a few weeks ago and it’s been great having her around. So yes, I’m off to Hamburg soon and so I wonder, Hamburg experts, any good suggestions for shopping, eating, cafes, etc.? We’ll have 5 hours to burn so we want to burn them wonderfully (wink).

Photography + Styling For Your Blog + Instagram

Okay so onto the meat of this post. Blogging. What the heck is happening with blogs and the internet and what is the future? We can all speculate which is sorta fun but I firmly believe in one thing (the rest is a blur): that the folks behind blogs, Instagram, etc. for lifestyle categories, foodies, design, etc. only have a chance at reaching a certain status or level of success (or earning money) if they have great styling and photography. I could sit around and tell you it doesn’t matter but I’d be a liar. It does matter. When I really put my all into my Instagram account (I’m @decor8 if you are curious and wanna follow me), I get hundreds of new followers overnight. When I flake out, like I have been the past few months because I’m working on my 4th book (I turn it in in Sunday, omg you guys!), my followers massively slow down when it comes to interacting with me, liking my pics… Not to mention how few new followers I see. So yeah, I can bs you and say photography and styling aren’t important, just wing it, but that is not the case at all.

In the Blogging Your Way Instagram e-course earlier this year, I promised a follow-up to that class. In it, we taught the nitty gritty on how IG works from algorithms (yes really) to “the grid” and the importance of this, that and the other. Now it’s time for the follow-up, for you to LEARN how to style (aka arrange stuff in a nice way) and compose your shot (like angles, SO important) and how to take photos way better than you thought you ever could. And we’re not just including Instagram for this class but bloggers in general who want to also style and take better photos for their blog.

I’ve teamed up with Tina Fussell, Jack Fussell and Holly Marder who will tell you everything they know and I’ve already seen their lessons – GUYS YOU ARE IN FOR A TREAT. Take this class!

The e-course is self-paced and runs for three weeks from 15 November until 7 December. Then you have all of the holiday break and new year to practice your new skills on friends and family! Weeeee! You will also walk into the new year with your head high because you have major ammo, mega mojo and monster-size mad skills so you’re not starting the new year thinking, “Oh my god, resolution time, I don’t know where to begin!”, rather you are beginning the year thinking, “I’ve got this, internet WATCH OUT”.

This is the last one we’ll be teaching on these topics until Fall/Winter 2016 so don’t wait another year, too much time to not make any progress! Come learn with us – see you soon!

CLICK HERE for e-course outline and to sign up. It’s like unicorn magic how that works.

(images: holly marder, tina fussell, jack fussell)






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