Hello friends! Last Monday I kicked off a new 20 week series (#20blogtrends) to run on decor8 where I talk about some of the blog trends I’m seeing. My first column was all about Slow Blogging – quality over quantity. What did you think about that topic? I really enjoyed reading the comments, it was an interesting discussion! This week, let’s talk about another trend – becoming your very own blog star or web celeb.
This is the exact flip side of last week’s slow blogging trend discussion, but pushing for fame is very alive and well and for those who aren’t interested in the slow movement, and you want to hustle like hell, you could jump on the extremely fast track and go from zero to hero pretty fast thanks to your talent, some good ideas, follow through and a ton of hard work.
I see lots of bloggers who have and are currently becoming web celebs, i.e. their own version of reality stars by simply using their blog, social media platforms and/or other services like YouTube, Vimeo, etc. These ambitious folks aren’t satisfied with merely writing a blog post. OH NO. They want to become a pretty big deal (good for them!) and are willing to put in the time for it at any cost, even sometimes to their health, family life, social life and LIFE in general (many I’ve talked to say that outside of their web life they don’t have much else going on). BUT still. For some this is totally worth it and they are pushing because they want to accomplish certain goals for themselves. Some are producing their own photo shoots, hiring props and teams of people to produce videos for their blogs, opening up studio spaces and getting staff, partnering with companies for products to include in their posts to pay for their more elaborately produced content, starting their own product lines, pumping out fancy classes that they can then turn into even fancier blog content, doing amazing things on their YouTube channel… the magic goes on and on.
When it comes to becoming your own blog star, the key thing is that EVERYTHING BECOMES CONTENT. Your lunch with a friend. Your calligraphy class. Your mani pedi visit. Your dressing room try-ons. It’s all one big blog post, video, selfie, Instagram moment. For some people, particularly those who have a bit of a reality star trapped inside of them, this really works. I see some become pretty influential and cranking in 6 figures each year. If they are continuously providing value to their audience and can keep the pace, or even increase it, their fame quota and earnings become a byproduct of all of those amazing selfie shots, how-to vids and photos of their cute kids.
If you think you’d like to be your very own blog reality star or web celeb, I advise to look at the bloggers out there who are doing it already and see what you could add that would make your approach unique and fun. What do you want to share? I also advise to not over think things. Then fear takes away what could be a really beautiful spontaneous moment of enjoying that “I have nothing to lose” approach. You may want to think of a few ideas and just start doing one of them and see where that takes you, right?
So what bloggers do you think have done this very well and what do you like about what they are doing? Or do you have questions on this topic? What are some problems with blogging with a goal to really become a big name? Remember, you can comment below and also keep the discussion going online elsewhere by simply using hashtag #20blogtrends.
(image and lettering: Hannah at Pommel Lane)
I’ve decided to start a blogger series called Blog Trends #20blogtrends that will focus primarily on creative blogs so design, art, food, entertaining, floral, craft, decorating, wedding, you get it… With a new year approaching, it’s a timely topic for us to not only examine the current state of affairs but because doing so will help us as bloggers to plan out a fresh, new approach for the year ahead. You can count on this column to appear once weekly on Mondays for the next 20 weeks. If any of these topics hit you as interesting, or you want to start your own conversations about them on Instagram, Twitter, etc. please use hashtag #20blogtrends so we can pool our thoughts and have one big global conversation.
The first blog trend I want to talk about is called Slow Blogging or, quality over quantity.
This trend is a biggie but it’s met with some fan and advertiser/sponsor displeasure, that’s for sure. It’s when a blogger consciously decides to start producing quality content on a consistent basis but not at a frenetic pace as was the case in the past. Posts go from 5 times a day to 5 times a week or less, for instance. More thought travels into what’s being thrown out into the world. It used to be that blogs were esteemed if they churned out streaming content 24/7, the time when posts were scheduled to go live every few hours (I remember being a fan girl to some blogs like this). Currently, such blogs are at the top of field earning crazy revenue dollars but to the rest of us who read blogs for what we can learn and find inspiring, blogs like that come across lately as tiresome to keep up with, old school, uninspired and muddy/unedited. Some readers want streaming daily content and get upset when their favorite blogger slows down. But many of us have a lot of responsibilities in our life and just don’t have the time to read blogs for hours each day.
I love a good, slow blog.
I frankly can’t read blogs that post more than once or twice a day because I use Friday afternoons to indulge in catching up on blog reading for the week and if a ton of posts have mounted up from a fave blogger, I am instantly overwhelmed. I then half-heartedly scan the content and don’t feel that excited because it’s just too much to take in. Even worse is when every post is “Click here to read more”. I don’t have time for that if I’ve missed the last 20 posts and they are all good! Whereas if I only have maybe 5 or 10 posts to look at from my favorite blogger after a week’s time, I feel excited to read them. Even better is if there are only 3 or 5 quality posts because then I savor and even share them. And for the really great blogs that I have to stay on top of each day, I simply subscribe to them to be sent to my inbox if they have this option so they get read along with my daily email.
Quantity (number of posts) was key when I started blogging 9 years ago but today quality (posts that stand out) opens doors to bigger things: book writing, magazine work, lecturing, working with advertisers, television, video, etc. It also increases exposure and helps you get your name circulating much faster. Hustling has begun to look desperate in my eyes at least. I don’t think you need to hustle to make it in this business as much as you need to have an opinion and voice it and if you can create other things outside of great words, like photos, DIY projects, videos, recipes, etc. then even better.
When it comes to frequency of posts, it’s the difference between dinner out at your favorite Michelin star restaurant vs. an all-you-can-eat buffet for $7.99. At least to me. While there is nothing wrong with either and some who comb blogs for a living (magazine editors and publicists for instance) seek out the buffets, I personally want to dine on blogs that take time to craft each meal (post) – either with thoughtful words, a great how-to, an instructional video, an interesting series or column, beautiful photography, recipes or a combination of some or all.
Oftentimes, my favorite posts are those that have great story telling. Beautiful photos abound online but those stories of love and woe, parenting issues, travel tales, home renovations and the problems encountered, health issues and how one feels (told in a frank way), behind-the-scenes of how a blogger did something interesting, that’s all content that I get into. Of course, every blogger has a different mission, some have advertisers to please, and not everyone has a great story to tell daily or even weekly.
The web is filled with distraction and noise – and a lot of junk. There are also a ton of copycats and things that look all look the same lately – including the stuff on blogs. Which is only normal because we are all inspiring one another – it’s impossible to not find similarities between us. Similarities in aesthetics isn’t the problem though, the problem is when voices all begin to sound the same.
Imagine squeezing tubes of acrylic paint onto a palette. Individually they posses a district color. If you blend them all together you are left with one big brown pool of muddy paint. This is what happens when we all claim to think the same way and like the same things and keep the real stuff we wish she could share behind the scenes. But those things we don’t share are the gems that help us to carve out our niche. We love people like that, who follow their own beat – like Zooey Deschanel and Iris Apfel. Even Jenna Lyons, she definitely does her own thing and has created an iconic American fashion empire in doing so. When we follow protocol too closely, take a formulaic approach, walk the easy road and stop taking risks that becomes the greatest risk.
Note: The Slow Blogging trend is not for everyone, especially pro bloggers who make their living serving millions of hungry readers each day. But I think even a pro blogger makes that decision – no one is forcing us to pump out a billion blog posts. Usually this comes from an overwhelming need to succeed coupled with fear of losing readers, fear of losing advertisers and worry that you’ll no longer hold the spotlight. Is this what blogging has to come down to though? Is this all that matters? I don’t judge either way, I only know what feels right to me and that’s a decision each blogger needs to make without regret.
What are some blogs, in your eyes, that have a blogger behind them who has a strong vision and voice? Which bloggers do you think have great photography and styling? The best videos? I’d love to also hear what you think about this topic in general. Comment below and remember, if you comment elsewhere online or want to extend this conversation, please use hashtag #20blogtrends
(image: holly becker for decor8)
So, with all of the blog burn out and stories of slowing down out there, are you ready to get pumped again about blogging, to get serious and to move full stream ahead? Because now is the time plus I want to announce my two co-teachers who are all set and ready to teach alongside of me for Blog Boss: the Business of Blogging that starts online October 10th. First up is Nichole Robertson from Obvious State (formerly known as Little Brown Pen) and Fiona Humberstone from The Brand Stylist.
Both bring years of expertise and wisdom not only on small business and blogging but on the topics they’ll teach which are outlined above – I can’t wait to learn all of the fun color psychology for branding personally… Just look at some of the examples of what Fiona will teach above – I love the idea that we each have a very distinct seasonal personality. I’m also very interested in what Nichole has to say about storytelling as she does that so perfectly on her blog and in her books.
Nichole Robertson is an American writer, photographer and bestselling author of Paris in Color, The Paris Journal and Paris In Love (now ready for pre-order). She also co-runs Obvious State, a multi-disciplinary creative studio. Prior to Obvious State, Nichole spent ten years as a New York-based freelance writer, working with brands, magazines and ad agencies.
Nichole will teach… Storytelling for Bloggers, How to monetize your blog without ads, and The power of a mailing list (which is now more than ever quite important!).
Fiona Humberstone is a self-published author, speaker, Creative Director and blogger at The Brand Stylist. Based outside of London, she has worked with small businesses for fifteen years: styling brands, running workshops and has owned, run, grown and sold franchises as well as founding, building and selling her own company, Flourish Studios. There is nothing she loves more than working with small business owners (and bloggers!) to capture the essence of what makes their brand unique and to help them communicate that powerfully.
Fiona will teach… Branding — The absolute essentials of color psychology, Making design decisions that reflect your style, and Using color psychology to influence your editorial decisions (so that you communicate with authenticity and consistency).
And of course, I’ll teach through written lessons and podcasts (my topics are here) so you’ll be inspired, focused and ready to go out there and get to work on your blog viewing it as your business – I’ll fire up your engines for sure because blogging is something I’ve found a lot of success with and I want to share my secrets with you. I have so many.
To enroll, you can click here. If you’ve taken Blog Boss before please note this is a totally different curriculum so materials are not recycled. You only have a few days until we close registration and this class will never be taught again – so if you want in, this is your last chance. Class begins October 10th!
(images: fiona humberstone)
So I read this article, When Blogging Becomes a Slog, over on The New York Times today (thanks for sharing, Gregory!) and I wasn’t sure what to think other than bless writer Steven Kurutz for shedding light on the topic to the outside world. Yet for those of us blogging (who number into the thousands), well we have battled with all of what he speaks of and more for years. Yet when you read about it in The Times it suddenly feels like it’s hot-off-the-presses brand new. But again, it’s not. Blogger burn out, sponsored content love/hate, feeling overwhelmed, post performance, stats, reader expectations, maintaining our pace… These have always been major blogger concerns. Attend any blogger conference or listen in on what bloggers talk about when they gather for lunch. It’s always on our minds.
And yet so many questions are on the table today after reading that article, for many bloggers. Because I think it raised a lot of interesting questions that, though didn’t get raised by Mr. Kurutz, seemed to come to mind after I read his take on blogger burn out. Here are questions that popped into my head:
- As advertising dollars slip away for those “annoying blinking boxes” so does the income that bloggers relied upon to keep producing 5 star content full-time. Many have moved on to sponsored in-post content. But lots of readers hate it and says it affects “our voice”. So what’s next?
- Are your readers really the ones pushing you so hard or is it voice inside of your own head along with fame, money, etc.?
- Should our readers be all that matter because at some point, shouldn’t we as bloggers care about finding pleasure in our work? For instance, Are teachers, vets, cafe owners, doctors heading off to work each day to only please their customers or do they genuinely enjoy what they do? Isn’t that the bigger part of it all?
- Are some bloggers simply too ambitious and it’s causing them to lose balance?
- Is the future of blogging in paid content – in other words, if readers don’t like ads, sponsored content or anything that they feel makes us less “authentic” or trustworthy, then should we have some of our blog content be stuff they pay to see? And the less intense-to-produce posts can remain free?
- And in all fairness, doesn’t everyone in every profession battle with burn out and fear and everything else – why is it that when bloggers do it becomes a NYTimes article?
My blogging mantra has always been to use blogging as a catalyst to live your best life. To let blogging drive you to do great things so that you have interesting content to share. I also think you have to think ahead and always expect that nothing today will be this way tomorrow. Especially online. Blogging (or any profession) cannot suck our souls or make us feel like losers when we miss a few days or when our last DIY post didn’t generate as many shares or comments. When that happens you have to step back and wonder what the hell is happening to us, right?
What are your thoughts on all of this?
(image: design for mankind who was one blogger featured in The Times article and had a few interesting things to say.)