So, with all of the blog burn out and stories of slowing down out there, are you ready to get pumped again about blogging, to get serious and to move full stream ahead? Because now is the time plus I want to announce my two co-teachers who are all set and ready to teach alongside of me for Blog Boss: the Business of Blogging that starts online October 10th. First up is Nichole Robertson from Obvious State (formerly known as Little Brown Pen) and Fiona Humberstone from The Brand Stylist.
Both bring years of expertise and wisdom not only on small business and blogging but on the topics they’ll teach which are outlined above – I can’t wait to learn all of the fun color psychology for branding personally… Just look at some of the examples of what Fiona will teach above – I love the idea that we each have a very distinct seasonal personality. I’m also very interested in what Nichole has to say about storytelling as she does that so perfectly on her blog and in her books.
Nichole Robertson is an American writer, photographer and bestselling author of Paris in Color, The Paris Journal and Paris In Love (now ready for pre-order). She also co-runs Obvious State, a multi-disciplinary creative studio. Prior to Obvious State, Nichole spent ten years as a New York-based freelance writer, working with brands, magazines and ad agencies.
Nichole will teach… Storytelling for Bloggers, How to monetize your blog without ads, and The power of a mailing list (which is now more than ever quite important!).
Fiona Humberstone is a self-published author, speaker, Creative Director and blogger at The Brand Stylist. Based outside of London, she has worked with small businesses for fifteen years: styling brands, running workshops and has owned, run, grown and sold franchises as well as founding, building and selling her own company, Flourish Studios. There is nothing she loves more than working with small business owners (and bloggers!) to capture the essence of what makes their brand unique and to help them communicate that powerfully.
Fiona will teach… Branding — The absolute essentials of color psychology, Making design decisions that reflect your style, and Using color psychology to influence your editorial decisions (so that you communicate with authenticity and consistency).
And of course, I’ll teach through written lessons and podcasts (my topics are here) so you’ll be inspired, focused and ready to go out there and get to work on your blog viewing it as your business – I’ll fire up your engines for sure because blogging is something I’ve found a lot of success with and I want to share my secrets with you. I have so many.
To enroll, you can click here. If you’ve taken Blog Boss before please note this is a totally different curriculum so materials are not recycled. You only have a few days until we close registration and this class will never be taught again – so if you want in, this is your last chance. Class begins October 10th!
(images: fiona humberstone)
So I read this article, When Blogging Becomes a Slog, over on The New York Times today (thanks for sharing, Gregory!) and I wasn’t sure what to think other than bless writer Steven Kurutz for shedding light on the topic to the outside world. Yet for those of us blogging (who number into the thousands), well we have battled with all of what he speaks of and more for years. Yet when you read about it in The Times it suddenly feels like it’s hot-off-the-presses brand new. But again, it’s not. Blogger burn out, sponsored content love/hate, feeling overwhelmed, post performance, stats, reader expectations, maintaining our pace… These have always been major blogger concerns. Attend any blogger conference or listen in on what bloggers talk about when they gather for lunch. It’s always on our minds.
And yet so many questions are on the table today after reading that article, for many bloggers. Because I think it raised a lot of interesting questions that, though didn’t get raised by Mr. Kurutz, seemed to come to mind after I read his take on blogger burn out. Here are questions that popped into my head:
- As advertising dollars slip away for those “annoying blinking boxes” so does the income that bloggers relied upon to keep producing 5 star content full-time. Many have moved on to sponsored in-post content. But lots of readers hate it and says it affects “our voice”. So what’s next?
- Are your readers really the ones pushing you so hard or is it voice inside of your own head along with fame, money, etc.?
- Should our readers be all that matter because at some point, shouldn’t we as bloggers care about finding pleasure in our work? For instance, Are teachers, vets, cafe owners, doctors heading off to work each day to only please their customers or do they genuinely enjoy what they do? Isn’t that the bigger part of it all?
- Are some bloggers simply too ambitious and it’s causing them to lose balance?
- Is the future of blogging in paid content – in other words, if readers don’t like ads, sponsored content or anything that they feel makes us less “authentic” or trustworthy, then should we have some of our blog content be stuff they pay to see? And the less intense-to-produce posts can remain free?
- And in all fairness, doesn’t everyone in every profession battle with burn out and fear and everything else – why is it that when bloggers do it becomes a NYTimes article?
My blogging mantra has always been to use blogging as a catalyst to live your best life. To let blogging drive you to do great things so that you have interesting content to share. I also think you have to think ahead and always expect that nothing today will be this way tomorrow. Especially online. Blogging (or any profession) cannot suck our souls or make us feel like losers when we miss a few days or when our last DIY post didn’t generate as many shares or comments. When that happens you have to step back and wonder what the hell is happening to us, right?
What are your thoughts on all of this?
(image: design for mankind who was one blogger featured in The Times article and had a few interesting things to say.)
Hello and happy Friday everyone! I came across this rad blog recently and had to share it with you today because I’m just so impressed by the DIY projects on it. Some of them really speak to me. Here is a glimpse of this blog, called Vintage Revivals, authored by Mandi Gubler in Utah. What a creative lady! I’m particularly interested in how she is overhauling “The Nugget” which is a 1972 Bell Travel Trailer. You can follow that series here, the transformation is super fun to watch. This lady can also do just about anything with a Sharpie. Some of her rooms have the coolest walls that she simply used a Sharpie on and the whole time I thought it was expensive wallpaper…
What I love about her room reduxs is that everything is so affordable – she makes a good chunk of the cool things that you see in the images above – from the lighting to the wall treatments, plant holders, even a leather sling sofa that I fell in love with. She buys old leather sofas for their leather and turns it into pillows and more. Mandi is one cool lady.
(images: vintage revivals)
I’m seriously SO happy that I’m back in the saddle after having a baby and ready to rock and roll my next e-course, Blog Boss! If you took the last one then this is NOT the same content and if you’ve never taken this course, then you are in for SUCH a treat. I’m covering the best and most timely blogger topics trending at the moment and I can’t wait to tell you who my co-teacher/s will be. This will be a totally bang-up awesome class, I’m buzzing with pride because I am totally feeling this class like crazy and know that whoever takes it WILL walk away smarter, happier, knowing what you want to do with your blog and you will definitely feel invigorated and ready to get to work on making your blog and social media time spent online the best and most productive it’s ever been.
All of my insider tips and blogging/social media secrets, the secrets of my co-teachers and how they got their mojo AND 24/7 access to so many great students that you can network with (you can access the class site the moment you sign up so you can get networking TODAY) is a mere $149 (or if you took the last two classes you are a BYW Member so it’s $129 for you. Bam!). WHAT A DEAL! Blog Boss runs online from October 10 – November 10 and it’s a class that you can login ANYTIME day or night to see what’s new, listen to podcasts, watch our videos, etc. We have a private student forum where you can chat with others from around the world and ask questions and best of all, get the best answers.
Topics we’ll cover include:
* Blog burn out? Turn blogging into something you love again
* The good, the bad and the ugly: working from home and how to find balance
* Goal setting + ideas: How to choose and follow through
* How to know which ideas to pursue and which ones to shelf for later
* Planning and prioritizing your blog posts the easy way
* Teaming up with other bloggers – things to do, things to avoid
* New, smart ways to make money as a blogger
* Do not work for free or “exposure”, Here’s why!
* What’s trending with blogs
* Social media tips + tricks for Facebook, Pinterest, Twitter and Instagram
And 10+ more lessons!
So, that’s my sales pitch. Are you in? OF COURSE YOU ARE! See you in class, you crazy blog boss, you!
(image: holly becker)