So I read this article, When Blogging Becomes a Slog, over on The New York Times today (thanks for sharing, Gregory!) and I wasn’t sure what to think other than bless writer Steven Kurutz for shedding light on the topic to the outside world. Yet for those of us blogging (who number into the thousands), well we have battled with all of what he speaks of and more for years. Yet when you read about it in The Times it suddenly feels like it’s hot-off-the-presses brand new. But again, it’s not. Blogger burn out, sponsored content love/hate, feeling overwhelmed, post performance, stats, reader expectations, maintaining our pace… These have always been major blogger concerns. Attend any blogger conference or listen in on what bloggers talk about when they gather for lunch. It’s always on our minds.
And yet so many questions are on the table today after reading that article, for many bloggers. Because I think it raised a lot of interesting questions that, though didn’t get raised by Mr. Kurutz, seemed to come to mind after I read his take on blogger burn out. Here are questions that popped into my head:
- As advertising dollars slip away for those “annoying blinking boxes” so does the income that bloggers relied upon to keep producing 5 star content full-time. Many have moved on to sponsored in-post content. But lots of readers hate it and says it affects “our voice”. So what’s next?
- Are your readers really the ones pushing you so hard or is it voice inside of your own head along with fame, money, etc.?
- Should our readers be all that matter because at some point, shouldn’t we as bloggers care about finding pleasure in our work? For instance, Are teachers, vets, cafe owners, doctors heading off to work each day to only please their customers or do they genuinely enjoy what they do? Isn’t that the bigger part of it all?
- Are some bloggers simply too ambitious and it’s causing them to lose balance?
- Is the future of blogging in paid content – in other words, if readers don’t like ads, sponsored content or anything that they feel makes us less “authentic” or trustworthy, then should we have some of our blog content be stuff they pay to see? And the less intense-to-produce posts can remain free?
- And in all fairness, doesn’t everyone in every profession battle with burn out and fear and everything else – why is it that when bloggers do it becomes a NYTimes article?
My blogging mantra has always been to use blogging as a catalyst to live your best life. To let blogging drive you to do great things so that you have interesting content to share. I also think you have to think ahead and always expect that nothing today will be this way tomorrow. Especially online. Blogging (or any profession) cannot suck our souls or make us feel like losers when we miss a few days or when our last DIY post didn’t generate as many shares or comments. When that happens you have to step back and wonder what the hell is happening to us, right?
What are your thoughts on all of this?
(image: design for mankind who was one blogger featured in The Times article and had a few interesting things to say.)
Hello and happy Friday everyone! I came across this rad blog recently and had to share it with you today because I’m just so impressed by the DIY projects on it. Some of them really speak to me. Here is a glimpse of this blog, called Vintage Revivals, authored by Mandi Gubler in Utah. What a creative lady! I’m particularly interested in how she is overhauling “The Nugget” which is a 1972 Bell Travel Trailer. You can follow that series here, the transformation is super fun to watch. This lady can also do just about anything with a Sharpie. Some of her rooms have the coolest walls that she simply used a Sharpie on and the whole time I thought it was expensive wallpaper…
What I love about her room reduxs is that everything is so affordable – she makes a good chunk of the cool things that you see in the images above – from the lighting to the wall treatments, plant holders, even a leather sling sofa that I fell in love with. She buys old leather sofas for their leather and turns it into pillows and more. Mandi is one cool lady.
(images: vintage revivals)
I’m seriously SO happy that I’m back in the saddle after having a baby and ready to rock and roll my next e-course, Blog Boss! If you took the last one then this is NOT the same content and if you’ve never taken this course, then you are in for SUCH a treat. I’m covering the best and most timely blogger topics trending at the moment and I can’t wait to tell you who my co-teacher/s will be. This will be a totally bang-up awesome class, I’m buzzing with pride because I am totally feeling this class like crazy and know that whoever takes it WILL walk away smarter, happier, knowing what you want to do with your blog and you will definitely feel invigorated and ready to get to work on making your blog and social media time spent online the best and most productive it’s ever been.
All of my insider tips and blogging/social media secrets, the secrets of my co-teachers and how they got their mojo AND 24/7 access to so many great students that you can network with (you can access the class site the moment you sign up so you can get networking TODAY) is a mere $149 (or if you took the last two classes you are a BYW Member so it’s $129 for you. Bam!). WHAT A DEAL! Blog Boss runs online from October 10 – November 10 and it’s a class that you can login ANYTIME day or night to see what’s new, listen to podcasts, watch our videos, etc. We have a private student forum where you can chat with others from around the world and ask questions and best of all, get the best answers.
Topics we’ll cover include:
* Blog burn out? Turn blogging into something you love again
* The good, the bad and the ugly: working from home and how to find balance
* Goal setting + ideas: How to choose and follow through
* How to know which ideas to pursue and which ones to shelf for later
* Planning and prioritizing your blog posts the easy way
* Teaming up with other bloggers – things to do, things to avoid
* New, smart ways to make money as a blogger
* Do not work for free or “exposure”, Here’s why!
* What’s trending with blogs
* Social media tips + tricks for Facebook, Pinterest, Twitter and Instagram
And 10+ more lessons!
So, that’s my sales pitch. Are you in? OF COURSE YOU ARE! See you in class, you crazy blog boss, you!
(image: holly becker)
You know how you’re looking for something inspirational and you just don’t find it? Because you’re looking to hard, right? Then the moment you stop looking KA-POW! The most interesting stuff falls dead on your lap and you’re like, “Oh my goodness this is the best thing ever!”. Today I want to share a really cool find with you discovered via Instagram. Lena Terlutter: She’s somewhat of a social media queen here in Germany, a blogger, a fashion model, mother of a 2-year-old daughter and wife living in Cologne, Germany who turned her online presence into a series of concept shops both in her city and online. With four stores and a book in the works, you have to give this lady a ton of credit for pursuing what she loves and juggling it all both online and off.
In fact, I love watching clever ways that blogger’s monetize their sites to keep what they’re doing front and center, as a career, as something they can enjoy doing for a very long time. I’ve been wanting to open a shop in Hannover since 1999 when I first visited and met my husband! That’s a long time! Now that I’ve been living here for five years, I definitely imagine being a shop owner mommy with baby Aidan playing closely nearby as I write and produce my books and open the shop on Saturdays with new and exciting things each week – I have such a lovely concept with such special things planned – I will see my dream eventually, I just know it. But for now, I’m living vicariously through others like 31-year-old Lena Terlutter and one of her three shops in which she is the face of, BB Loves, Super Store, Boutique Belgique and Salon Sahnestück – all in Cologne!
What do you think about blogger’s opening retail shops?
(images: lena terlutter)