I stumbled upon yet another fabulous blog this week, atelier455. Have you heard of it? If not, you’re about to learn all about the blog + the cool artist, Joanna Tidball, behind it. Joanna and I had a good chat, so grab a cup of tea, relax, and take a peek at our conversation below.
decor8: Hello and thank you so much for letting decor8 readers into a little bit of your life. We’re excited to get to know you and your blog, Joanna. Can you tell us where you live and whether you’re a native or transplant there?
a455: Sure, and thanks for having me. I live in Sevenoaks which is located in Kent, England. I guess I’m a returnee native – I grew up here and recently moved back following several years in London, and before that I was at University in Manchester.
decor8: A London girl… I should have known. I’m always drawn in by all things British. So, what do you like about Kent?
a455: I’m surrounded by beautiful countryside – there’s a lovely stately home with a deer park close to my house – but I’m still within easy reach of London for work and shopping. Moving into the countryside has given me more time and space to pursue my interest in design and art.
decor8: Many find that moving to the country can provide much inspiration. Let’s chat about your amazing blog. Why did you call it atelier455?
a455: atelier455 is the name of my small business where I make artworks from vintage materials. The ‘atelier’ is taken from the lovely ateliers I’ve seen in Paris and Amsterdam. There’s no real rhyme or reason behind the ’455′ – I just liked the sound of it! On my blog, I write about designs and designers I like as well as the work I produce myself.
decor8: Lovely connection to your travels, I like that. Why and when did you start blogging?
a455: I wanted to connect with other bloggers and share my thoughts on design – the obvious way to do this was to start a blog myself, which I did in March of this year.
decor8: What are some of your favorite blogs?
a455: As well as decor8 I read Karin’s Style Blog, design*sponge, Little Birds, Oh Joy! and many more – my blogroll has more links. I’m also a fan of Dooce and Go Fug Yourself.
decor8: Oh gosh, isn’t Go Fug Yourself the funniest ever? My friend and I read it together and burst into tears every single time. I’ve not heard of Little Birds, I must check that one out. So, with so many blogs out there, what kind of blog would you love to stumble upon that you’ve not yet seen?
a455: Anything vintage makes me happy, so I’d love to find more blogs which concentrate on vintage design and vintage finds.
decor8: With such a nice blog, I’m dying to know… What do you do for a living?
a455: I’m a freelance website consultant, currently working for a charity in London. The atelier455 work is mainly an evening and weekend project for now.
decor8: What would you rather do for a living?
a455: My dream job would involve travelling the world to source interesting vintage art, furniture and other interesting objects.
decor8: Yes, that would be an amazing gig to land, huh? Just imagine what you’d find. Perhaps you’ll get there someday! Tell us a bit more about your background…
a455: Sure. I’m 26 years old and I’m half Greek and half English. After secondary school I studied at art school for a year and then completed a degree in English. I worked in PR after university, before specialising in online communications which led me into website consultancy. I got married in summer 2004.
decor8: Wow, for 26, you have accomplished a lot in life, you even found the love of your life. :) I can’t wait to see what you accomplish before you’re 30 at this rate! Let’s chat about your home for a moment, what do you love about it and do you have a favorite room?
a455: I’ve only been a homeowner for a few months so I love everything about my home. My favourite room is probably the dining room, where we’ve combined old features, like a 16th century woodcut print, with modern features like bright pink chairs from Purves + Purves. The eclectic style works really well.
decor8: Sounds nice. Where do you get your inspiration?
a455: My work focuses on vintage objects and designs, so I find a lot of inspiration rifling through dusty corners of antique shops and thrift stores. I like to find unusual or overlooked items that could become interesting artworks.
decor8: Ah, so you try to find the mundane to transform into something lovely. What objects do you find yourself going back to?
a455: I think small, everyday items like stamps and buttons can be really beautiful.
decor8: Who are some of your favorite designers/artists and why?
a455: Svenskt Tenn, Orla Kiely and Cath Kidston for their wonderful prints. Karin Eriksson creates wonderfully simple and stylish ceramics and CJ O’Neill is another ceramic designer who produces beautiful work.
decor8: Kiely and Kidston are up there on my list, too. I’m not too familiar with Tenn or O’Neill, I’ll have to look them up – I’m glad you mentioned them. Okay, let’s wrap up our interview. I always love to ask about travel first, and then the top 10 things you just can’t live without. Ready?
decor8: Okay, Top 5 travel destinations that you’ve either visited or would like to visit someday…
a455: I’ve wanted to visit Australia and New Zealand for ages and my husband and I are finally making the trip at the end of this year – I can’t wait! Stockholm and New York are two cities I’d love to visit. Italy is probably my top travel destination overall.
decor8: Nice picks! And finally, what are the top ten things that you just can’t live without?
a455: In no particular order…white chocolate, the internet, molton brown bath oils, Jeanette Winterson’s books, weekends, Liberty’s in London, sunshine, a digital camera, my VW Polo and my garden shed (my studio!).
Thank you Joanna for introducing yourself, and your blog, to all of us here at decor8. We look forward to following your blog and hope to hear all about your upcoming vacation to Australia and New Zealand in the months to come.
If you’re interested in viewing Joanna’s work (it’s for sale!), click here.
If you have a blog about art or design, and you’d like to spread the word to decor8 readers, please email me, Holly Becker, at decor8[at]yahoo[dot]com. Include your blog link, too!
(image from joanna tidball)
A decor8 reader who goes by the name of bowiestyle is actually a blogger herself. I first started reading Print + Pattern in April, I’ll never forget how I felt when I sat before my monitor, scrolling down Print + Pattern, loving everything I saw. Eye-candy overload. All of her posts are just beautiful. I knew it would soon become a daily destination since I’m a total textile addict and this girl has a great eye for design. When I came across her Orla Kiely post, I had to show it to decor8 readers (april 27) because it was then that I realized Print + Pattern is actually a London-based blogger who, in addition to her addiction to prints, also loves to snap photos of storefronts like I do.
I decided that this week, after all the rain we’ve had (at least here in the northeast), that Print + Pattern would add just the right dose sunshine and rainbows to brighten the week to come. That is why this is our blog of the week. It’s soon to be one of your favorites, I’m certain. I caught up with blogger, bowiestyle, to chat about her blog with hopes that you’ll make Print + Pattern your daily destination as well.
decor8: I’m so happy that we have a moment to chat. First of all, can you tell decor8 readers a little bit about your blogging name and your blog?
p+p: Sure. My blogging name is bowiestyle after my fave style icon David Bowie. I use a pseudonym because I want to stay anonymous so I can report on trends and take sneaky spy photos in stores. My blog is called Print + Pattern – which sums up the kind of work I’m interested in, surface pattern design on fabrics, tableware, cards + wrap, stationary, bags, etc.
decor8: I know you’re based in London, are you from London or a transplant?
p+p: Yes, I live in London, but I’m not from here. I was born in Hampshire located about 55 miles southwest of London.
decor8: What do you do for work?
p+p: At the moment I’m working as a textile and surface pattern designer for a UK homewares company.
decor8: That’s a dream job for many, how impressive. When you design on the job, where do you find inspiration for your designs?
p+p: I look at anything that features a pattern or print of some kind. It could be home textiles, fashion prints from catwalks, graphic design, style magazines, basically a similar kind of thing to that covered on the blog.
decor8: Since you work for a company, do you have a lot of room for creative expression or do you have to stay within fixed guidelines or a certain style? How does this work?
p+p: There are two sides to it, I have chances to design exactly what I want based on trends, but I also get given briefs by customers, these can be really tight or very vague. Its quite a nice mix between the two.
decor8: When was it that you decided to do this for a living? (textile design)
p+p: I started out wanting to do graphic design but soon realised that it was too boring and restrictive.
decor8: As a designer, you must have some favorite designers that you look to for inspiration. Tell us, who inspires you and why?
p+p: My fave designers are Orla Kiely, Angela Adams, Tricia Guild, and Cath Kidston. I like Orla and Angela for their strong graphic style, its closest to my own work. Tricia Guild because she was my first design hero and the original colour guru, and then Cath Kidston not only for the great prints, but because she is living the dream – putting her own designs onto products and selling them in her own shops. How I wish that were me!
decor8: Great picks. I’m sure that with your eye for design and your passion, you would succeed as a small business owner. Okay, now back to blogs. What gave you the idea to start Print + Pattern?
p+p: I started in March this year – I discovered lots of great blogs but couldn’t find any that addressed exactly what I was into. You find coffee tables and sinks etc. mixed in between patterns on a lot of design blogs and I’m not at all interested in 3D design.
decor8: Makes sense. You needed to carve out your own creative space. With so many design and art blogs out there, what seems to be missing that you’d like to see?
p+p: More on the designing of fabrics rather than on the sewing side of things.
decor8: Oh yes, that would be absolutely wonderful. Maybe there’s a textile teacher or designer reading this that will get the idea and start one up. Okay, let’s move from blogs and careers and talk about other things you enjoy. Being based in London, I’d like to see what your perfect Saturday would include… Can you share?
p+p: Going shopping, eating Italian food, and then going to the theatre. I’m a big fan of musicals, I’ve already done 8 this year so far and it’s only May. I try to go at least once a month.
decor8: I like that day, a satisfaction of all the senses. I enjoy London theatre too, although I’ve only seen Les Mis there twice. (I was such a geek, I bought a t-shirt and everything.) I read that they’re actually bringing Les Mis back to Broadway in October… Let’s wrap things up with your top 10 things that you just can’t live without, it’s how I like to end most of my interviews.
p+p: Music, patterns, cats, cakes, Italy, theatre, Adobe Illustrator, shopping, I know that’s only 8 but I’m not a greedy person.
Not, you’re definitely not – you share with us your many prints + patterns each day and for that, we’re all very appreciative. Thank you so much for stopping by.
Readers: Please remember to spread the love to bowiestyle and make sure you say hello in the comments section below.
Did you see Cally’s collection of buttons on her blog? You’ll just love them. For a quick mini project, I decided to look for glass jars with metal lids. I found some at target in clear glass with metal screw top lids that are absolute perfection. My plan is to display them on the shelf above my desk… Filling them with pretty + colorful things that make me happy.
The first jar will contain buttons. Old, new, all shapes and sizes. The second, vintage spools of thread, you know the kind on the off-white thin spools that you can tell have been used? And the third, maybe used stamps that I’ve collected from Europe dated between the 30s and the 60s. I’ve also thought about filling it with torn samples of my favorite wallpaper patterns or little rolls of my favorite fabric samples tied like scrolls with a thin ribbon around each.
What would you fill your jars with?
(image from the super ms. cally)
Tuesday is for updating our blog of the week! Recently, Elaine Perlov, a fashion designer in Brooklyn, contacted me about her blog and although I tend to stick to featuring only art + home design blogs, I couldn’t refuse Elaine because her blog covers a broad range of topics based on her life as fashion designer and I find peeking into her world most inspirational.
As an interior design consultant, many rooms that I create are based on fashion or things I see in fashion magazines, from photo shoots to the colors and patterns I spot on the runway or in a local clothing boutique. Although decor8 is a design blog and Elaine doesn’t create home decor items, her fashion inspires those of us in other creative professions and others who simply love beautiful things, which is why I’d like for you to meet her.
Prior to this interview, I didn’t know much about Elaine. Since we’ve had a chance to chat, I’ve learned about her passion for design, how serious she is about her career, that she actually lived in Boston at one point in her life, and that her creativity runs very deep… She dips into many pools, including a literal one, to find her inspiration and joy. I want to thank Elaine for writing to me and I hope that everyone enjoys the conversation that we had about her life as a fashion designer.
decor8: Hi Elaine! I’m so happy you’re sharing your world with all of us. Can you please tell us about yourself?
elaine: I am a fashion designer (gee) and I live in NYC (Brooklyn to be exact). I started my company some years ago in Boston, built the business and decided it was time to make The Big Move to see what I could become in New York, the city with limitless possibilities. My husband and I moved here a year ago and we love it.
decor8: That seems to be a trend with so many creative types relocating to NYC for a chance to get their work out there. High five to you for taking the leap and actually relocating to live your dream. In addition to your relocation, what would you like to share about your background, training, work experience, etc?
elaine: After all these years running my company, I have tried a little bit of everything in the fashion industry. Trade shows in NYC, Las Vegas and LA. Solo fashion shows in Boston at The Cyclorama and The Castle at Park Plaza when I was sponsored by Dewar’s for five seasons. I have sold to majors like Wet Seal and to hot boutiques like Antique Boutique, Patricia Field and Fred Segal. I have learned while doing, and it has worked out pretty well, with many nice surprises along the way. Like when I got into Vogue magazine. That was quite nice. I never studied fashion formally. My focus in college was Japanese art history and language (plus I had a second major in English). If there was a single turning point in my life, it had to be when I went to Japan. All that I make today is still inspired by all that I saw there.
decor8: Thank you for sharing that, you’ve had many successes. In addition to your visit to Japan, what else has inspired your creations?
elaine: So many things! A lot of my designs are strongly influenced by the construction. Figuring out the puzzle of putting together a garment fascinates me just as much as how it drapes on or shapes the body. I am always pleased by the unexpected design details that grow out of the process of figuring out which piece attaches to which, and in what order.
decor8: How do you develop your design ideas?
elaine: I take notes on my ideas. They mainly come to me while swimming or in dreams or on the subway. I like to go for a swim while I am working on ideas and just let them flow out of me. Then I take notes and get right to the pattern-making and fabric. If I draw my ideas first, the designs tend to become nice drawings and don’t get made as quickly. I like the immediacy of making things, skipping over the over-planning step.
decor8: How do promote your business?
elaine: When I am not working, and I get to chatting with someone about what I do, I always have stickers on hand to give them. When I am doing a show, I give them a sticker so they can investigate my website further when they get back to their computer. So basically, stickers. I do a lot more than that, but that is the short funny answer.
decor8: Do you participate in fairs, trunk shows, etc? If so, which ones and what do you enjoy about these events?
elaine: I love doing the Market NYC in Nolita (I will be there on Sunday May 21), because you never know who will walk in that door. I met the Editor-in-Chief of a national magazine the first time I did the show. She bought my Geisha Top and Cherry Blossom Pleat Skirt. The following week, I met a publicist who wants to carry my line in her L.A. store. I also love talking to customers, seeing what they pick up, and of course seeing how the pieces look on them. It is so important to connect with customers one-on-one. Web sales are great, but I also need to see the pieces on them in person, and the markets provide that for me.
decor8: How do you overcome obstacles?
elaine: Obstacles come up all the time when you have your own company. I like go off and reflect about it in the pool and then grit my teeth and slog through it.
decor8: Being in NYC, an unlimited playground for designers, where do you go when you need to find inspiration?
elaine: Shopping! To Saks for luxury quick-fix inspiration. To design stores, museums and art galleries for ideas that need a longer simmer.
decor8: What do you want your customers to know about you?
elaine: I want them to know all about my concept of Modular Dressing. I gave a talk at Design Within Reach on this very topic, you can read it here. In short, I want them to know that my clothing design is economical and useful. You don’t have to spend a lot to look good and have designer pieces that you love. Maximize your minimalism!
decor8: In addition to your design studio, you’re also a blogger. Tell us about that…
elaine: As it turns out, I love blogging! I started my blog to find out what makes me me. That is why I left the topic more open-ended. (My blog is about all things fashion designer, where ever that may lead us..) I talk some about my designs and about my concept of “Modular Dressing” as well as the design world that inspires me. I love talking about art in everyday life, as well as great food finds, funny things that occur to me, shoes, you name it. Basically all the things that make me tick, which are constantly revealing themselves to me in a rather stream-of-consciousness way.
decor8: I like that, it’s more of a public diary, a peek into your world. That must draw your customers closer to you as well, it’s so nice to get to actually know the person behind a design, whether that be clothing or home decor items, furniture, etc. Besides what you’ve mentioned, what else do you like about blogging?
elaine: I love writing. And thinking about things beyond fashion. Blogging helps me organize my work day, and gives me a forum to air my many views. I like having a record of my inspirations, so I can go back in dig into my trough of ideas and get some projects started again. I am definitely in a period of self reflection, re-design and rebirth with this big move, so the blog is a useful tool. I also love love love the fact that people read it. Especially when they read it, and then click over to my website and then mark it as their favorite! Yes, that is always exciting.
decor8: Do you have favorite blogs that you check out daily – which ones and why?
elaine: I check out yours (decor8) all the time to see what pretty things in the world you have found. Happy Mundane for a dose of daily life with a certain elegance. Jodiverse. Excellent writing with a terse “so there!” type of funny. Kyria Abrahams for a similar type of funny, but a little more outlandish at times. Design Observer for some deeper critical analysis. Greedy Goose and Chubby Hubby for great recipes and beautiful food photography, both from Singapore.
decor8: Now that I know more about you Elaine, I’m curious to see how you organize your work day as a designer, blogger, wife… Can you give decor8 readers a glimpse into a day in the life of Elaine?
elaine: Sure. I love this question. I took a class this past Fall called “Grow IT!” for women in business, and we had to describe our workday (for the purpose of analyzing it and making it more productive). So here goes: First thing, I set the egg timer for 30 minutes, turn on the computer, prep the workroom, eat breakfast and coffee, check emails and blog. That is my easing-into-the-day 30 minute warm-up. Then I get down to serious work for the morning which could be cutting quantities for my sewing assistants, filling custom orders myself, following up with stores via email or phone, checking web orders, etc. Then I break for lunch and a swim, come back and work for the rest of the afternoon. And then maybe blog some more… Yes, I am hooked on blogging. That is my basic day, but everyday is a little different. Some days involve working with a seamstress, some are travel days to source fabrics. Some are product development days.
decor8: What is the best way to spend a Saturday in NYC?
elaine: My husband and I love to wander all over the city doing whatever comes our way. We walk like crazy, exploring food markets, art galleries, street fairs, in particular. A few weeks ago, we focused on 1st Ave and walked from 42nd St to 90th, exploring and eating along the way. What can we say, we like to explore rather encyclopedically.
decor8: Who are some of your favorite fashion designers?
elaine: When Tom Ford stepped down from Gucci, I lost interest in the big names. He was the one, in my opionion, who consistently made women look strong and sexy. His designs were always minimalist and evocative. I do like Marc, but mainly I like his bags. Theory is nice too. But day-to-day, I am mainly in my own world seeking inspiration from other sources beyond fashion.
decor8: I like to wrap up interviews Elle Decor style. What are ten things that you can’t live without?
elaine: Oh cool. They do that in Domino too. I want to be featured on the back inside page of Domino magazine where they ask that of hot designers. Actually I was, on the back page of Lucky magazine… Since you aksed for “things” I will leave out the obvious sappy stuff such as my loving wonderful husband, family and friends. My list in no particular order: swimming, mint shampoo, iced coffee, peanut butter toast, city life, controlled nature (not nature-nature because that is just to wild for me), my unlimited subway pass, Indian food, but then again also Italian, Thai, Japanese, Korean and Middle Eastern food (I am counting all of those as one. ok?), and smelly candles, preferably citrus-floral-based natural scents.
Terrific Elaine, thank you for stopping by and sharing your life as a fashion designer with decor8 readers.
Elaine’s blog will be featured on decor8 in the left column in blog of the week until May 23rd. If you would like to be featured in our blog of the week, please send an email to decor8blog[at]yahoo[dot]com. Thank you!
(images from elaine perlov)