I read about Svenska Stylistgruppen today on the Creativity Channel and was so inspired by what I clicked on and then, fell in love with… all at first sight! It’s a group of stylists, which appears to be an agency, run by business partners Helene Holmstedt and Maria Malmström.
Svenska Stylistgruppen has a talented group of more than 30 stylists, mostly interiors but also food, products and such… and I found a few that I thought I’d share with you briefly. Their names are Viveka Gil, Helene Holmstedt, Ulrika Jidström, Ann Charlotte Ridderstolpe, Anncatrin Rosenqvist and Kerstin Söderlund — each of their names links to their portfolio so please take a peek. I selected images above from their portfolios, I like seeing them all together so I created virtual mood board mixing them together. I love the shots of lime, teal and lilac, don’t you?
(images: Svenska Stylistgruppen)
There is so much inspiration packed in the pages of Elle Interiör Sweden but if you’re not lucky enough to have access to their issues the website is the next best thing. I find so many great links, ideas and trend reports there and I don’t even read Swedish… but it’s so visual and easy enough to navigate that you really don’t need to. Here are a few recent photographs in Elle Interiör, I like the colors in these photos and the gorgeous au natural wood trend that they are spotlighting…
When I think about it, how many decorating magazines do I really read anyway, even when they are in English? Sad to admit but it’s true, I skip most of the articles or trend reports but I do scan them and if the home or product is of someone I know then I’ll read it… otherwise not. Is it bad for a writer to admit this publicly? Should I feel ashamed of this? Well whether it is or not, there I’ve said it and it cannot be taken back: I only read text in design magazines by either a writer whom I know to be engaging, informative, conversational and/or witty (a few columns from Domino come to mind), or I just skim and drool at the photos and read the bylines and photo captions. I guess everyone is different though. But I will say this, there are exceptions — when Selvedge arrives, I gobble it down word-by-word. I read each article twice. It’s so well written and poetic in some ways, it’s a word fest and extremely informative…
(images: elle interior sweden)
I know it’s winter but Spring has sprung! I just got the news from Michelle, Life Coach from When I Grow Up (and a friend of mine, woot!) that her new blogging project just kicked off called Spring. What is it? It’s a collaboration of four creative female entrepreneurs who want to inspire others by talking about their passions, professions, and how they’re navigating it all.
They’ve just posted their first episode where they discuss Gratitude and you can watch them here. Enjoy and ladies — serious, great initiative – congratulations!
Martin Cederblad is a sought-after photographer in Sweden who specializes in still life and interior works and I’m sure that you’ll enjoy browsing his portfolio today… I discovered him at Skona Hem and found his work to be so light-filled and uplifting but also quite cozy and his overall composition makes a room very inviting. He does an excellent job creating dimension. See for yourself…
With clients ranging from magazines Skona Hem to ToppHälsa, he is certainly one to watch. I just love the apartment of Swedish television personality, top fashion blogger and fashionista Ebba von Sydow that he shot directly above, more views are shown here — it is so feminine and pretty with pops of pink and lime.
(images: martin cederblad)