Do you sometimes look with lust at beautiful homes and feel like a total loser because you don’t live like they do? Well hold my hand, take a deep breathe, and prepare yourself because we’re going in… Into a home that just may take you from confident decorator to depressed soul in 20 seconds flat. But strangely enough, in a good way.
light fixture softens the modern lines in this area to relax things a bit.
I found this massive 2800 sq/ft city townhouse on Apartment Therapy Chicago (their new website is killer). It belongs to a couple of creative professionals, Meg and John, who live and work in Chicago and their home slideshow is incredible. I mean really Meg and John, how do you do it? In terms of size, this urban abode would be the equivalent of about 6 Boston proper 1-bedrooms.
It’s inspiring, I guess, I mean I can’t walk away from this feeling like Oh! Yeah! Great! because outside of beautiful decorating, it’s really the bones of this place and all that natural lighting and space and money to afford those things that creates the beauty you see and drool for. But looking at it is fun anyway, it’s a bit like Chubby Hubby ice cream, you eat the whole pint and yeah it was real good going down until your spoon hits the bottom and feelings of regret step in. You look in the mirror and see loser across your forehead. Sometimes that’s what looking at beautiful homes that I’ll never live in does for me. So here’s a spoon – dig in. But don’t say I didn’t warn you…
This (above) is the only room that felt more within reach, their elegant yet simple guest bedroom. This look is attainable. The average homeowner could do this with a few Dwell chinoiserie pillowcases and some natural tone bedding.
What an exquisite abode!
(images from apartment therapy chicago)
I can’t wait to introduce you to the lovely Ingrid in Hannover, Germany, her products, and her home. I found the sweet things she makes sprinkled throughout stores in Hannover and knew I had to learn more, so I googled her which landed me on her website. From there, a few emails were exchanged, and we met at her spacious and sunny city flat/atelier where we chatted over homemade chocolate muffins and hot chai. (p.s. I love my “job”!)
Meeting with Ingrid gave me this genuine feeling of community – that there really is a global community and spirit that exists out there amidst those who write, or who craft, sew, anything that involves either making or promoting arts and crafts – and it reaches far beyond the internet – there are creative independent artists in even the smallest cities located all over the world – we’ve only been exposed to a glimpse of all the goodness out there.
I find it fascinating and motivating to know that we all share a special bond and a common vision – to promote unique and beautiful items (that aren’t mass-produced), where the artist has almost full creative control and no one higher up to go to for approvals, a small business that can be designed and executed on the living room floor or in a lofty studio – it doesn’t matter where because in the end, the designer decides and no one else. And these are just a few of the reasons why we celebrate the handmade lifestyle.
Entering Ingrid’s home, I was welcomed with her warmth and positive energy, the smell of chocolate, flickering candles, and beautiful ethnic music from Morocco. And look at me, I haven’t even mentioned all the beautiful products that she shared, from handbags to mouse pads and everything in between. It was heavenly. You have to meet her.
With that, allow me to introduce Ingrid Duvenhorst of YIPPIEYEAH made with love. Would you like to join us while we discuss her business, motivation, and how she deals with copycats amongst other topics? Come have a seat…
decor8: Hi Ingrid! I’m so pleased to introduce you to my readers and show them what you do. First, can you tell us where you and your business are based?
Ingrid: For two years I’ve been back here in Hannover, Germany where I was born. In between, I took several job-related “detours” such as W?rzburg, Paris, and Berlin.
decor8: How long have you been around design and when did you launch YIPPIEYEAH?
Ingrid: It’s been 8 years now since obtaining my degree in textile design. I’ve been working for both industries and agency clients as a trend consultant. Two years ago I started my own label. Looking back, I believe that I started this “business” when I was 11 years old, when I pleaded with my Belgian grandmother to buy very expensive interior design magazines for me. Which most of the time she did. :)
home with subtle shots of color and texture. Ingrid prefers a lot of white
space, so she adds no art to her walls. She adds purple and red tones as accents.
decor8: In regards to the availability of YIPPIEYEAH, do you sell in America or are you looking to? Are you on Etsy or Dawanda at all?
Ingrid: Not yet, but I would love to sell in America at stores. No, I don’t sell on Etsy or Dawanda, but Raumformplan carries some of my products in their web shop.
decor8: I’m assuming here that decor8 readers know what you do – how silly of me! Why don’t you tell everyone about your product line.
Ingrid: Sure. I design and make by hand home and fashion accessories like cushions, lampions, lightchains, lampshades, bags, talismans, sachets, screen-printed T-shirts, magnets, stickers, patches, table mats, mouse pads, brooches, necklaces, buttons, knitted scarves, tattoos, greeting cards and whatever pops up in my mind in this regard.
bedroom, kitchen, and her workspace where the YIPPIEYEAH
collection comes to life. Notice the lighting? Paper lanterns,
cascading cut-out florals, illuminated branches, a charming
chandelier – Ingrid certainly has an eye for subtle beauty.
decor8: Oh my goodness – your line is more extensive than I thought! Do you make everything in your studio or do you outsource?
Ingrid: So far everything is made in my studio, sometimes I outsource to my husband who helps me out when I am sick. :) No, seriously, I’m considering outsourcing parts of my range due to the good response from the shops I am selling to.
decor8: Yes, you are quite popular here in Hannover! How did you get started, you mentioned that you launched your line two years ago – what lead up to that point?
Ingrid: I was thinking of forming my own label when I was designing silly prints for a huge fashion company. But the time was not right. I needed to go through some detours to finalize the idea and get the self-esteem and courage to go solo. In 2005 everything fell into place. I started with a small batch of risk-free little objects and items for selected shops I am befriended with. Over these two years I had good experiences developing the product range. My time working for the industry and trend agencies certainly helped to get me started.
decor8: What are the main characteristics of your work?
Ingrid: A fusion of inspiring materials, techniques, patterns and colors. Everything is (hand)-made with love, unique and produced in a limited amount.
decor8: What are your personal skills?
Ingrid: I think rather than technical skills, or special material knowledge, my intuitive feeling for colour, texture and pattern. I tend to see coherences and trends all around me that I put into my designs. Overall, I’m inclined to decent aesthetics.
decor8: What inspires your work and motivates you to keep going?
Ingrid: Nature, Animals, foreign countries, curiosity what happens next. It’s a beneficial process to stay in touch with my creative resources. And it is great fun to combine colors, material, patterns.
decor8: What was your first success?
Ingrid: Depending on how you define success. The first product that went well were buttons specially designed in the YIPPIEYEAH fashion. My first success personally was to acquire new customers apart from my friends. Feeling like a hawker, I told myself to not to go home unless I had three customers, which I achieved in two hours time. My husband fell in love with me because of a romantic and smart memory card set I created for him. So that’s a success, too, I guess.
decor8: What difficulties arise as a small business owner and how do you overcome these?
Ingrid: Everything is handmade, including the packaging. This takes a lot of time and effort. The prototype building is very inspiring and exciting on the one hand, but it can become incredibly boring to produce items in higher volumes. I overcome this with extreme discipline and my iTunes library — lots of music. And producing these products have some meditative effect on me. On the cost side, it is hard to compete with low-cost products from abroad. Pricing and profitability need to be monitored.
for jeans, t-shirts, pillows, anywhere you’d like them!
decor8: What about problems with copycats, have you encountered much of this?
Ingrid: Of course, it is scary and menacing that your very asset (creative idea) can be stolen and reproduced by some factory in the shortest time period. I personally consider myself a step further on my way than a copycat. If I spend my time guarding myself from copycats I can’t be open for any creative dialogue. And I guess, everybody gets inspired by somebody else’s inspiration and there is an abundance of beautiful things in the world.
decor8: What is the most important advice you can give to small business owners?
Ingrid: Have fun and be authentic, that means love what you do and be content with what you have. But to think big anyway. :)
decor8: What projects do you have in mind for the future?
Ingrid: Bring the label on a higher level in terms of productivity whilst keeping the “made with love” spirit.
decor8: What about personal goals?
Ingrid: Have children, dogs, cats, a fireplace, a sauna, live in a Mediterranean country most of the time. Travel to Tibet and the rest of the world with my husband. Practice more yoga and meditation to keep the inner light glowing.
decor8: What are you listening to these days?
Ingrid: Ch?ying Drolma, Gentleman, The Dears, Wilco, DJ Shantel, Decemberists, Nouvelle Vague, And you will know us by the trail of dead, Habib Koite, Arcade Fire, Flaming Lips, The Good, the Bad and the Queen, and Gravenhurst.
decor8: And finally…. What websites, blogs, magazines do you read?
Ingrid: I browse through quite a lot of trade publications such as Elle Decoration, Marie Claire Maison, Marie Claire Idees, Form, View…and many websites.
Thank you Ingrid for sharing YIPPIEYEAH with us. I’m so happy that we were able to meet up and look forward to seeing you again real soon. Spending time with you, your husband, and in your home viewing your products up close and personal made my stay in Hannover extra sweet. :)
(images taken by holly becker for decor8 with the exception of the top photo from Ingrid)
If you dream of Danish cottage design, you’re soon to be smitten by the charms of Jasna Janekovic and her darling abode in Germany. I’ve been impressed with Jasna for quite some time now, I first found her via Flickr and I’ve been following her around the web ever since. She even has her own little shop on Dawanda.
Jasna is from Croatia, now living in Cologne, Germany and her name means Pure, Bright, Clear. After viewing her home, I think you’ll see that this lady lives up to her name in the way she styles her unique one room space of only 33 square meters. I’m so inspired by this small urban apartment, it’s so lovely and personal and best of all, budget-friendly! Her apartment has one room for sleeping/working, a kitchen, and a bathroom. But Jasna notes that, “I have a big, big wonderful garden with birds, ducks and squirrels.” I asked her a few questions so you could know her better and learn about the mood she tries to create in her home, I hope you enjoy these photos and words from this bright and cheerful lady!
decor8: What are your feelings when it comes to decorating, what’s your ultimate goal?
Jasna: I came to this crazy earth to create wonderful rooms with a peaceful atmosphere. This is my mission. When I was a child and my parents were on vacation I would rearrange the apartment we were living in. It is so much fun to create a new atmosphere only with new pillows or small accent pieces. I want to give beautiful feelings a physical expression. Everyone knows these great feelings for example: happiness, freedom, love, softness, inner peace, an open heart, but there are not a lot of people who have this feelings all of the time. Because of this I create things with this charisma and rooms with this atmosphere. My principal theme is Good Feelings.
decor8: How would you describe your aesthetic?
Jasna: My design aesthetic is a mixture of flea market finds, vintage stuff, white furniture and feminine details that makes for a more Scandinavian and personal look I think. A lot of people reason that you need lots of money to create a beautiful home, but they are wrong. Most of my furniture is from Ikea, but I paint Ikea furniture antique white to give them a lighter more personal look. Most of the other household goods are from flea markets and local thrift stores.
I’m trying to create a harmony between Yin and Yang in my home. I love this Asian philosophy, the harmony between heaven and earth. This is not easy, because the world becomes more and more Yang (masculine). I try to create a harmony between the five elements as well: fire, earth, metal, water, wood. My apartment is not finished, it is always a work in progress as is life – never ending.
decor8: Favorite colors?
Jasna: My favourite colours are white and blue, because white is standing for the whole spectrum of colours. The whole world is in this colour. White is light and this is our inner essence. Behind every colour are stories and emotions and feelings. Blue is standing for freedom, peace, softness, spirituality. Things that a lot of people have lost in our busy life today. I also like yellow and pink because both colours are happy and warm.
decor8: Do men dig your space?
Jasna: Some may think a man would run from my apartment but just the opposite, every man that has been here liked it. They say its cozy. My style is feminine but not kitschy. And I don’t have a lot of pink in my rooms. My apartment is clear and fresh (Yang), but romantic (Yin).
decor8: What inspires you?
Jasna: My inspiration comes from the Noa Noa and House Doctor, as well as these great books: Nordlicht – Skandinavisch Wohnen, Dezembertage, and Sommerleben. They give me lots of inspiration and ideas. I get a lot of inspiration from other flickr members for interiors and from etsy members for sewing. Here are some additional links with the style I like: Country Home, Louise Body, House Style, Stines Butik, Lisbeth Dahl, Madam Stoltz, Freoli & Lysgaard, Innen von Sinnen (where I like to shop), and Odd Molly.
decor8: Anything else?
Jasna: The best inspiration I get is when I’m in Croatia at the sea or in forest. I want to bring this wonderful feeling here into my apartment. I get inspirations from books about Danish interiors, from my childhood, and from the Astrid Lindgren stories and films. I have loved them since I was a little girl.
decor8: Any decorating tips to share?
Jasna: A warm atmosphere comes from the mix of fabric with pattern I use on the pillows and tablecloths. When you want to make a room cosy, play with fabric and patterns, use the colours pink, yellow and a little bit of red, mix in wood, fresh flowers, candles, plants and pottery and flea market finds. If you want a modern fresh airy home use the colours white and blue. And don’t use brown, gray and black. I do not use black, because this colour has a charisma of teariness, sickness, pain, loneliness, and hardness. I don’t want these emotions, so I don’t use these colours. I’m like an artist, but I don’t use a brush and oil paint, I use the interior. I create my rooms with the same rules.
decor8: Would you call your design trendy, timeless, or a bit of both?
Jasna: I feel my design is timeless. I use old dishes from flea market, vintage pillowcases and so on. My apartment is timeless because it is clear and fresh and the mix with vintage stuff makes it relaxed. My home is clear but not cold, romantic and feminine but not kitschy, calm but not boring, vintage but not plain. It’s happy, but not to colourful. I think the timeless feeling comes because my home is not perfect. Its a little bit like Pippi Longstocking grows up. I play with decorations from different periods.
decor8: Where do you like to hang out in your apartment?
Jasna: My bedroom because it’s also my workspace. I love sitting at my table to sew or embroider and listen to the birds in my garden or the rustle of the trees. This is heaven!
Psst: The talented Jasna also has a store on Dawanda. Isn’t it sweet?
(all images from jasna janekovic)
I found some lovely home photos on flickr from Natalie Tweedie, aka Nebo Peklo, an artist/illustrator living in Glasgow, Scotland/UK. “My love of drawing flowers was born from studying printed textiles,” Natalie says. “If I was asked to describe my work and style I would say it was organic, linear, detailed, intricate, an abstract version of traditional flower and botanical studies with a contemporary use of line.” Most of us know about Natalie’s watercolor and gocco prints, but after spotting them “living” in her own home, I had to ask if I could show some on decor8. Her home sweet home has a lot of breathing space, and that’s quite refreshing as it’s a switch for me to see rooms that aren’t packed with color, pattern, and piled high with tschotskies for a change. Although in the right doses, accessories and lots of color can be wonderful adds, rooms can be equally pleasing if one decides to keep it simple. Some feel more creative in a minimalist space. Didn’t Ludwig Mies Van der Rohe once say, “Less is more”? Here are some thoughts from Natalie, along with some images of her favorite pieces of art, including her very own prints.
“We recently decorated the living room and I picked the wallpaper to mirror the view of the trees from the window. The teak sideboard was found in a charity shop and I?ve had the original 60?s rocket lamp for nearly 16 years and it?s still going strong! Soon I hope to purchase hanging ?glow bowls? by artist Diana Fayt.” -Natalie Tweedie
“My boyfriend and I bought our first flat last August and one of the main things that I love about my living room is the light from the windows and the view of the massive ash trees over the river. Having lived here nearly a year now I have seen the seasons change through the trees.” -Natalie Tweedie
“I have a mini teak bureau that sits in my hallway and I like to use this to display some of the art I have. I have a ceramic log sculpture by Christine Buckton Tillman, a ?twins? collage artpiece by Dawbis, a Port2Port Press letterpressed calendar alongside some of my own artwork.” -Natalie Tweedie
“My bedroom is very plain, which I really like; I don?t like too much clutter or decoration in my bedroom. I made the duvet cover from original ?still in the box? linen set from the 50?s which my mum found in a charity shop. I love the bright fresh yellow of the bed linen and this love of yellow can be found in my recent artwork. I have Tord Boontje garland lampshades in both my bedrooms in copper and gold.” -Natalie Tweedie
“This is one of my new gocco screenprints created with my ink line drawings of poppies layered in blues, teal and yellow ochre. This is available online at my shop and is a limited edition of 49. More details here.” -Natalie Tweedie
I love seeing work displayed in the home of the artist, so thank you Natalie for this glimpse into your home, and to enjoy your pretty prints! I also love that Natalie allows herself to build her space over time. I think this organic design process is really the key to having a home that truly reflects who you are as a person. Allow each room to grow as your own life unfolds, as you grow as a person, or couple. You don’t have to order everything all at once and rush the process, stressing over it, making your hunt for a chair an obsessive, life or death, issue. Allow for some breathing space while you develop your ideas. What you like today may not be worth the investment, because tomorrow, you may be onto something else. Whenever I’m about to jump in and make a big purchase, I bookmark the item and allow it to sit on my desktop for a month. I frequently look at it, print it out, carry it with me, and “live” with it for a month before deciding on whether or not I will purchase it. Maybe you can give yourself this option sometimes, too. If pulling together your home is a stressful event for you, you’re taking it too seriously and you may want to pull back and do something unrelated for awhile because your home will reflect whatever energy you are bringing into it. Sounds silly, but it’s so true. You attach memories with each purchase. Let those memories be sweet.
Thank you Natalie for showing us your prints and the corners of your home. She appears to be a lady that prefers quality over quantity, a good lesson for us all. I read somewhere that you should think of decorating your home, not as a decorator, but as a curator. I can’t recall who said that, but I absolutely love the thought.
(images from nebo peklo)