Skip to content

Shopgirl Visits: Brook Farm General Store in Brooklyn

Hello everyone this is Jillian posting from Australia today! How are you? If you love a natural approach to living then you’ll love this month’s edition of shopgirl where Brook Farm General Store in Brooklyn is given a friendly visit and photo shoot.

Brook Farm General Store

This inspiring shop (also with an online store) is a modern interpretation of the traditional general stores of New York City. Over the years I’ve seen the store featured on decor8 and in a few other blogs and magazines, so when it was my turn to visit New York, Brook Farm General Store was on my list. The store stocks well designed practical goods, the kind of items I like to use in my own home.

Brook Farm General Store

Brook Farm General Store is located in Williamsburg nestled in a small street just under the Williamsburg Bridge. Philippa, one of the owners, welcomed me to the store and let me wander around the shop snapping away to my heart’s content. The shop is neat, bright clean and light, the perfect palette to highlight the wares on display.

Brook Farm General Store

So what did I find in the store? A little bit of everything! There were goods for the kitchen and items for pets. There were things for the office and for the home like lights, brushes, enamelware, rugs and throws. This store stocks iconic brands such as Falcon enamelware and Opinel in addition to items from their own in house brand, Tourne. Of course I had to go home with something, but with so many lovely things all around me, it was hard to make a decision. As I love to cook, a box of Opinel French knives came home with me tucked carefully into my luggage.

Brook Farm General Store

Brook Farm General Store

Brook Farm General Store

Brook Farm General Store

Brook Farm General Store

Brook Farm General Store

Brook Farm General Store

Brook Farm General Store

Brook Farm General Store

Brook Farm General Store

Brook Farm General Store

What would you have packed away in your suitcase?

Next time you’re in Brooklyn, you can find Brook Farm General Store at 75 South 6th Street, Brooklyn, NY 11211, (718) 388-8642. If you’re not in town, they have a great online shopping site that you can find here.

Wishing you all the best for the holidays! – Jillian.

(images & text: jillian lieboff)

Posted in Shopgirl Visits on December 17, 2012

Shopgirl Visits Michele Varian in NYC

Hi it’s Jillian here with a very special shop girl visits column! I recently traveled to the states and coming from Australia, I wasn’t sure what to expect when I arranged to photograph Michele Varian’s shop for this column — though I knew it was likely to be filled with beautiful things after I read about it in Sibella Court’s book. It also came highly suggested by Holly since Michele has been so supportive of her and she’s met Holly a few times already so it was in the stars: this was the shop I’d shoot!

Shop Girl Visits Michele Varian NYC

On the day of my arrival, I made my way to the shop to find the street closed to traffic and lined with movie trailers. A NYPD car was parked outside and it all felt very “CSI New York” to me and a bit exciting. Michele’s store was open though and so I made my to the lovely entrance. The store is located in a historical building with beautiful light and to say it’s a treasure trove of prettiness is an understatement. It was gorgeous!

Shop Girl Visits Michele Varian NYC

Shop Girl Visits Michele Varian NYC

Shop Girl Visits Michele Varian NYC

Michele greeted me and from there I received the grand tour – though it was a bit overwhelming — I almost didn’t know where to start shooting! In the end I decided to take a systematic approach. I started at one end of the shop where the beautiful pillows are displayed and made my way to the other end. So what did I find?

Shop Girl Visits Michele Varian NYC

Shop Girl Visits Michele Varian NYC

Shop Girl Visits Michele Varian NYC

Shop Girl Visits Michele Varian NYC

Shop Girl Visits Michele Varian NYC

I discovered quite an eclectic mix of beautiful pillows in jewel tones; furniture – some new and some vintage; jewellery; Michele’s new line of wallpaper; lighting; artwork; books; tableware and gifts for the special people in your life.

Shop Girl Visits Michele Varian NYC

Shop Girl Visits Michele Varian NYC

Shop Girl Visits Michele Varian NYC

Shop Girl Visits Michele Varian NYC

As I knew so little about Michele’s work I asked if she could answer a few questions for me and she very kindly agreed.

Q. What is your design philosophy?
MV: My philosophy is nothing remarkable, mostly, it’s just to have things that you love around you and figure out how to put it all together as you go. I like living in a space that reflects who I am and that means it didn’t happen overnight. It also means that it is constantly evolving.

Q. How did you first get into design?
MV: I moved to NYC from Detroit to go to Parsons to study fashion design. I worked in fashion for 10 years, but when I started my own business, I decided to make home accessories. I had always enjoyed entertaining at my NYC apartment, and loved creating a cozy and fun environment to hang out in. My primary collection is decorative pillows, which is textiles based with a lot of my knowledge coming from having worked in fashion design. I just launched my first line of wallpapers, which also takes advantage of my experience working with prints while working in fashion.

Q. Where do you source your products – the US, Europe, Asia?
MV: I try to support local artists, designers and manufacturers as much as possible. I also really like having things in the store that are a range of prices, so we have some things that are made overseas that are more affordable. I try to keep at least half the store filled with products that are made in North America or Europe by their designers, but these pieces are usually more expensive.

Q. The cushions are lovely. Do you still make all the cushions in NYC?
MV: Yes. In the very beginning though, I made them all myself, but now I have some lovely seamstresses here in NYC who do the sewing for me.

In the wake of Hurricane Sandy, I’d like to thank Michele for taking the time to answer my questions and for welcoming me to her shop to spend time chatting and taking photos You can find her her store at 27 Howard Street, New York and her blog here.

See you all again next month with another New York gem! – Jillian

(images: jillian lieboff)

Posted in Shopgirl Visits on November 16, 2012

Shopgirl Visits Lotta Jansdotter’s Studio in Brooklyn

Good afternoon decor8 readers, it is Jillian here with another edition of Shopgirl Visits — fresh off the plane from New York! When planning my New York trip a few weeks ago, I decided to arrange some shop shoots. I used Sibella Court’s ‘The Stylist’s Guide to NYC’ as a starting point but I also asked Holly for a few suggestions and she pointed me to Lotta Jansdotter. Photographing Lotta’s Brooklyn studio was at the top of the list so I sent an email and an appointment was scheduled. Mission (almost) accomplished!

Lotta Jansdotter Studio Tour for decor8

You know who Lotta Jansdotter is, right? Just in case you don’t, she’s a Swedish designer extraordinaire who lives and works in Brooklyn, New York and you’ll find her distinctive designs on fabrics, clothing, greeting cards, rugs, bags and crockery. She’s also absolutely lovely and I was made to feel very welcome during my visit in her light-filled studio located in an old warehouse in the district of Gowanus in Brooklyn. Would you like to join me on a little tour of her workspace?

Lotta Jansdotter Studio Tour for decor8

This is the main work area.

Lotta Jansdotter Studio Tour for decor8

Lotta Jansdotter Studio Tour for decor8

Lotta Jansdotter Studio Tour for decor8

Lotta Jansdotter Studio Tour for decor8

Lotta Jansdotter Studio Tour for decor8

Lotta’s studio space has a Scandinavian design aesthetic, which really appeals to me.

Lotta Jansdotter Studio Tour for decor8

A mood board.

Lotta Jansdotter Studio Tour for decor8

Lotta Jansdotter Studio Tour for decor8

Some lovely little vignettes.

Lotta Jansdotter Studio Tour for decor8

Lotta Jansdotter Studio Tour for decor8

Lotta Jansdotter Studio Tour for decor8

Colourful fabrics, tape and garlands. These pretty washi tapes with her designs and the wonderful decals make me want to get crafty!

Lotta Jansdotter Studio Tour for decor8

Lotta Jansdotter Studio Tour for decor8

Lotta’s new collection in shades of blue for the iconic store, Fishs Eddy.

Lotta Jansdotter Studio Tour for decor8

Lotta Jansdotter Studio Tour for decor8

Lotta Jansdotter Studio Tour for decor8

Lotta Jansdotter Studio Tour for decor8

Some tools of the trade.

I hope you enjoyed my little tour of Lotta’s studio, located at 131 8th Street Brooklyn NY. Lotta has a blog which you’ll find here and she also runs printing workshops from the studio. You can get all the details about the workshops here.

I’ll see you again in November with another fabulous New York find. Until then, – Jillian

(photos & text: jillian leiboff)

Posted in Shopgirl Visits on October 22, 2012

Shopgirl Visits Aussie Designer Greg Hatton

Hi decor8 readers, it’s Jillian here bringing you another Shopgirl Studio Tour. When I visited Koskela a few months ago, I was introduced to the work of Greg Hatton. Greg is a furniture maker, lighting designer and recycle extraordinaire who’s made his home in an old butter factory in the village of Newstead, Australia. You may have seen his work here before on decor8.
Shopgirl Visits Aussie Designer Greg Hatton
Shopgirl Visits Aussie Designer Greg Hatton

When I saw his work, I was so intrigued I wanted to see more and knowing I was going to be in Melbourne on a work trip, I emailed him to arrange a visit. In one of those extraordinary quirks of fate, I discovered Greg lived a short drive away from one of my dear friends, with whom I was to stay.

Shopgirl Visits Aussie Designer Greg Hatton

On a gorgeous sunny day, we drove to the Butter Factory. The countryside surrounding the factory is just gorgeous. The Old Butter Factory is an extraordinary building that Greg has resurrected. He’s painstakingly stripped it back to it’s current state – part workshop/part furniture showroom/part garden with a dash of accommodation thrown in for good measure.  The garden has some intriguing outbuildings and remnants of it’s previous life as a factory.

Shopgirl Visits Aussie Designer Greg Hatton

I also spied one of Leila Sanderson’s cute teepees in the garden.

Shopgirl Visits Aussie Designer Greg Hatton

I roamed around with my camera — In the workroom I spied the fixings for some of Greg’s Fowler jar pendant lights and a Beetle Track stool in production. The main area of the Butter factory is enormous and I think it would be a great venue for a unique wedding celebration. Much of the furniture has been named like the aptly titled Flying saucer light, one of my favorites; the fantastic smooth sticky ball light and the upcycled bee box sideboard in the entry.

Shopgirl Visits Aussie Designer Greg Hatton

Shopgirl Visits Aussie Designer Greg Hatton

Shopgirl Visits Aussie Designer Greg Hatton

Shopgirl Visits Aussie Designer Greg Hatton

Shopgirl Visits Aussie Designer Greg Hatton

Shopgirl Visits Aussie Designer Greg Hatton

Shopgirl Visits Aussie Designer Greg Hatton

Greg is in the process of building some self contained accommodation to be furnished with his designs, all of which will be for sale. What a great idea to be able to take a little bit of something home with you! I was so inspired by the countryside, I’m now dreaming of my own little country getaway. Do you have similar dreams?

Shopgirl Visits Aussie Designer Greg Hatton

This talented man is on a mission is to combine art and nature with function and I think you’ll agree he’s managed to achieve this and much more. Many thanks to Greg and Katie for allowing me into their home.

Shopgirl Visits Aussie Designer Greg Hatton

How’s this for a modern interpretation of a Christmas tree?

I’ll be traveling a bit for the next several weeks and will visit some inspiring spaces in NYC that I hope to share with you upon my return. Until then! – Jillian.

(text/photography: jillian leiboff)

Posted in Shopgirl Visits on September 26, 2012

Books:

Some of my books...

Further editions available: Decorate published by Murdoch Books for AU/NZ, Decorar BR, Alt om indretning DK, Inspirace pro váš byt CZ, Dekorácie SK, La décoration FR, Lust auf Wohnen DE, Sisusta tyylillä FI and Sztuka aranżacji wnętrz PL.

eCourses:

Next dates

Blogging Your Way: Blog Boss
e-course, October 10 - November 10, 2014
Find out more about this exciting class by bloggers, for bloggers, teaching you how to blog like a boss!