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Shop Tour & Interview with Shelter 7

Hi again! Next, I want to share this incredible homewares shop called Shelter 7 that I found through Tara Pearce, a brilliant photographer who wrote in earlier this week about Shelter 7, since she recently shot it and hoped I’d be open to sharing it on decor8. Of course, I said YES!

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Styled by Sami Johnson, this shop shoot came out so nice! I thought though that I’d go above and beyond sharing her amazing visuals and so I made contact with the shop owners to learn more about who they are and what they do. I’ve included my interview the Shelter 7 founders, husband and wife team Rebecca and Terry Meyer, below.

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For a jumbo-sized view of the above image, click here.

First of all, where are you located?
S7: We’re at 131 Ryrie Street, Geelong, Victoria Australia

How did you come up with the name Shelter 7?
S7: The name took a long time to come up with. We wanted an original name to capture the essence of where we live, so we went back to basics and came up with Shelter 7.

Can you tell us about your shop – the inspiration behind it?
S7: The shop is very much an extensions of mine and my husband’s love of unique and inspirational pieces. A combination of travel and vintage pieces sourced across the globe and some unique and very clever Australian designers.

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For a jumbo-sized view of the above image, click here.

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Describe your style in a few words:
S7: A combination of old, new, unique and well designed.

What are some popular brands in your shop?
S7: Pony Rider, Kip & Co, and La De Dah Kids for children’s toys.

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For a jumbo-sized view of the above image, click here.

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For a jumbo-sized view of the above image, click here.

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Tell us about La De Dah Kids because I heard that this is also your company. What do you design?
S7: La De Dah Kids is our toy and kids accessories brand and our own unique designs. We design two ranges a year with the aim to design quirky and unusual pieces, with an ever-present emphasis on both affordability and quality. For our niche product range, we use old school making techniques such as knitting and crocheting. Our products are all made from the finest 100% cotton yarn and produced ethically in the comfort of our producers homes enabling them to work around their family needs such as child care etc. Our La De Dah Kids products are not only our own unique designs but are also made with love. They are tailored towards both children and the child at heart, lovers of the quirky and unusual, and anyone who reaches out to the amazing world with imagination, wonder and creativity.

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The bicycle print over the stairs – can you tell us more about that?
S7: This is created by Australian designers Pony Rider. They create versatile and inspiring pieces that look great thrown across your sofa, bed or hung as an artwork in the home.

Can you tell us about the shop space – it looks old and interesting. Did you have to renovate?
S7: The space had amazing light – but needed a huge amount of work to bring it back to life. It previously had been a costume shop for about 10 years. After a long 3 months of renovating and many late nights we found that we had uncovered the beauty and old character of the building. This gave our collection of sourced products the perfect home.

What challenges do you face as a shop owner?
S7: The work life balance is a big one and something that we have to constantly reassess.

How?
S7: We know that whilst the business is in it infantile stages this is difficult to overcome. So being aware of these problems and planning ahead the best we can.

What advice to do you have for others who want to launch a shop, whether online or brick and mortar?
S7: Ensure that you have a strong product line and strong and unique imagery that sets you apart from all your competitors.

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Can you tell us more about the candles with the rifles on them? I want one!
S7: These are amazing aren’t they? This is a beautiful boutique brand in Sydney called Pigeon and Weasel. Their Triple scented soy wax candles are hand poured here in Australia into recycled glass beer bottles that the two co-founders collect from there local drinking hole. The scents are beautiful.

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Can you tell us about the textiles on the hooks and the pillows? I’m in love!
S7: These are created by the very talented local Australian girls Kip & Co. They make the most beautiful bedlinen, towels and now rugs. Their designs are very unique and inspired by unique, wild, and brave art and nature, soaked up on their backpacking adventures around the globe.

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Who makes the big pillow shown above?
S7: Again this is another of the lovely Pony Riders designs. These cushions are perfect for lazing around on a slow sunday afternoon.

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Where do you source products for your store?
S7: We source products all over — from local designers here in Australia. We produce our own kids range and next year we will launch our adults line of homewares under the Shelter 7 brand.

Where do you go online for inspiration?
S7: Pinterest, photographers and decorating blogs are my biggest inspiration for the home.

Do you find blogs helpful in promoting your work and shop and if so, why?
S7: Blogs are very helpful in promoting our work on a global platform and also for finding shops. I know before I go on holidays I often research my favourite blogs for the “go-to” places and bloggers definitely do a great job of keeping us up to date on new and interesting places to visit.

Thank you so much, especially for sharing your gorgous shop and tips on new and inspiring products, with us today. Have a great weekend!

(images: tara pearce with permission)

Posted in interviews, Shop Tours on November 08, 2013
decor8 great.ly shop

Skinny laMinx Studio Tour in Cape Town, South Africa

I’ve known and featured Heather Moore from African interiors brand Skinny laMinx for years now and have enjoyed watching her grow her business into a now successful and known brand in South Africa and beyond. With a brand new Skinny laMinx store and studio in Cape Town that just opened last month, Heather takes her business seriously and loves her creative company.

Skinny LaMinx Studio Tour

A self-taught designer with a background in education and illustration, she sells screen-printed fabrics and homegoods that are available in her Etsy shop and at Heath Ceramics in California along with many other locations worldwide.

Skinny LaMinx Studio Tour

Skinny LaMinx Studio Tour

When I asked Heather about her new store and why she opened it she revealed, “For some time, I’d been looking looking for a special space that could house both shop and studio, where I could meet my customers, give them a peek into what goes on behind the scenes at Skinny laMinx, and also use the shop as a lab for testing new products and designer collaborations.I spotted a freshly placed To Let sign on my way to my favourite morning coffee spot on Cape Town’s Bree Street one morning, and within just over a month, with the help of my friend and architect, Jo Anderson, we managed to transform a greasy scooter garage into a chic and clean-lined store filled with eye-candy for fabric lovers.”

Skinny LaMinx Studio Tour

In the photo above you can see a series of solid brass pegs and steel shelves entitled “The Skinny” by Cape Town design duo Pedersen + Lennard .This installation is a showcase of a brand new product developed especially for her shop.

Skinny LaMinx Studio Tour

< Skinny LaMinx Studio Tour

Skinny LaMinx Studio Tour

Skinny LaMinx Studio Tour

Skinny LaMinx Studio Tour

Skinny LaMinx Studio Tour

In her shop she carries the complete line of Skinny laMinx tea towels, cushions, table runners, tablecloths, table napkins and stationery as well as retail fabric sales from the studio. You can also order custom 50s-style sofas in Skinny laMinx fabrics along with vintage Danish furniture and accessories.

Beautiful new space Heather, congratulations!

(images: heather moore)

Posted in Shop Tours on January 31, 2012

Inspired Shops: Bell’occhio in San Francisco

My book tour was amazing, surreal, an absolute dream come true BUT I had little time in each city to shop! Boo hoo! Fortunately though I did get to hit a few nice shops thanks to my friend Leslie who introduced me to this fabulous notions store in San Francisco called Bell’occhio. This store left me inspired and deliriously happy and now I have to play it forward to inspire you as well through this post. I loved the whole European vibe of it, it’s always interesting to see how an American translates their European travels and inspirations into something that feels authentic to them. I do this when I travel and bring things home as well, it’s a fascinating process with often equally interesting results.

Bell'occhio in San Francisco

(above: a gorgeous Polish paper chandelier – I blogged about these awhile back, you can read the post here for more info.)

Have you heard of Bell’occhio before? Oh dear, it’s quite the store for those who love the finer things when it comes to ribbons (imported from Switzerland and France), paper products, jewelry (made by the shop-owners husband), threads… I could go on and on.

Bell'occhio in San Francisco

(above: I love faux wall treatments done right. This faux bois is done so, so right!)

Leslie and I were in heaven, nearly getting a parking ticket since we overstayed our welcome by at least 30 minutes. I didn’t want to leave, and when I saw the adjacent studio space to the shop where she handles her online business, I was even more inspired by the sheer beauty of it all. What a gorgeous space!

Bell'occhio in San Francisco

Bell'occhio in San Francisco

(above: this looks very German to me – maybe it’s the pretzels? I also love the peek-a-boo ceiling.)

Bell'occhio in San Francisco

Bell'occhio in San Francisco (above: such a nice display idea for ribbons)

Bell'occhio in San Francisco (above: the storefront made me smile, so pretty)

I snapped some photos with my iPhone, so the quality could be better, but at least you can get a sense of this store so that if you are a lover of all things pretty you may be enticed to visit Bell’occhio in person or online.

THANK YOU LESLIE for sharing this shop with me!!!!

(images: holly becker for decor8)

Posted in Shop Tours, travel on September 06, 2011

Vancouver Welcomes Anthropologie

I’m so happy to see more Anthropologie stores moving into other parts of the world. I know my Australian friends are begging to have one down under, and that little me here in Germany cannot WAIT for one to open in hopefully Hamburg or Berlin at some point – my fingers are crossed! And then the Canadians… tempted right over the border for so long, poor things! They waited long enough so now that Anthro has moved into the land of the infamous “eh?” I am so happy for my friends there.

This is their fifth store in Canada and Vancouver was a great choice because my friend Julie Cove lives nearby and I know she’ll keep them in business. ;) Seriously, so many stylish people live in Vancouver and neighboring areas, like Vancouver Island, that I’m sure they are just tickled pink having a new Anthro shop nearby. I know blogger and photographer Amanda Gilligan from Mocking Bird is. In fact, she asked me if she could shoot the store on opening night for decor8 (and for her own blog, of course) and I told her to go for it! Would you like to see some glimpses of the store?

I love that bold kelly green wall color…

Aren’t those wooden pendants the best? Anyone know who designs them? I also love the tabletop, it looks like a painting and so I wonder if it’s a table design by the amazing Leslie Oschmann of Swarm in Amsterdam? Hmmm.

I love seeing magnetic timers-as-art. Fun!

By the way, Amanda took lots of shots of my book, I know, but I swear I didn’t ask her to – in fact, when I got her email with the photos I thought it was really sweet of her because I really do love seeing it in their new Vancouver store on opening day! Yay! Thank you Amanda and I hope you’ll visit again in the future with other nice shops that you’ve photographed.

(images: amanda gilligan)

 

Posted in Shop Tours on May 17, 2011

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