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Pico Modern Furnishings

Contributed by: Vanessa De Vargas, decor8 West Coast Correspondent

If you’re a mid-century design fanatic you’ll want to run — not walk — on over to Pico Modern Furnishings located on Pico Blvd. just one block West of Hauser in Los Angeles.

PMF storefront

This little store recently opened a few short months ago and already it is jam packed with mid century furniture and accessories at affordable prices. Pico Modern Furnishings has a pretty large selection of ceramic and metal lamps in a myriad of colors, side tables refinished in teak wood including some red lacquered two tiered tables (I keep eyeing them in the store), along with some vibrant 1950?s to 1970?s abstract art.


Unfortunately they do not have a website as of yet, but you can always email owner Don (picomodern AT yahoo.com) for pricing and information. He might even have what your looking for since he’s also the buyer for his other store called Design Modern located at 6055 Melrose near Vine St.

Pico Modern Furnishings
5449 Pico Blvd.
Los Angeles, CA 90019

(images from vanessa de vargas)

Posted in guest bloggers, Shop Tours, shopping, travel on January 18, 2008

Hudson {Boston}

The stylish Hudson is located in the South End neighborhood of Boston, a historic tree-lined section known for it’s brownstone architecture, excellent restaurants, and cobblestone streets. Though it seems many storefronts remain vacant and are due to be renovated, this gorgeous section of Boston has so much charm that you can only guess that within the next few years, finding a space to open a shop will be next to impossible.


Especially with the help of creative types like owner-designer Jill Goldberg who recently opened Hudson to bring a little west coast style combined with global decor to Boston. With plans to open a second location in nearby Wellesley in April, Goldberg brings a trained eye and a sense of style that is both relaxed and rich in one effortless breathe. Her aesthetic combines ethnic prints with stripes, Madeline Weinrib meets Cape Cod, Shabby Chic, John Robshaw, topped with vintage feed sacks as pillows all in a single shop (Goldberg designs the feed sack pillows herself). Here are a few photos of the store for you to enjoy, but because Jill is like the rest of us and simply must move around furniture constantly, the store always looks different whenever you enter.

With Hudson in town, the new home decor store Grand opening later this month over in Union Square Somerville, and the goals that the city of Boston has to restore Newbury Street back to it’s more independent roots (more privately owned boutiques/less chain stores), and several storefronts sitting vacant in the South End waiting for a little TLC, if you’re looking to give Boston your own unique retail vision why not consider it now? I’d love to see more design come to this fantastic historical city – and with so many of the properties boasting wood floors, soaring ceilings, great architectural details, etc. I’m willing to bet you’d find your perfect spot just like Jill did at the beautiful Hudson.

(images from hudson boston)

Posted in Shop Tours, shopping, travel on January 10, 2008

La Merceria {Toronto}

Ready to see some dreams put into action? This inspiring email just arrived so I had to share it, especially powerful for those of you dreaming of the day when you’ll hold a set of keys to a brick and mortar store of your very own. Sandra Rojas-Chinni had visions of starting her own store and turned them into reality with the recent opening of home design store (complete with espresso bar!) La Merceria located in Toronto, Canada.


Sandra had this to say, “Thank you Holly for being such a great source of inspiration. I actually wrote to you last year asking for career advice because I wanted to make a change in my life and your blog has inspired me so much and in many ways it helped me and my husband in creating our own business. We combined his passion for coffee and food with my love and experience in the product and design fields. It’s been a lot of work and sacrifice but seeing our dream come to reality is so rewarding and the response has been incredible. Many of the lines that we carry (such as Simplemente Blanco) I discovered by reading decor8, Thank-you again!”


How is that for inspiring? A couple going in on a shop together combining their talents to form a shop with beautiful things for the home and yummy treats for the tummy. If La Merceria had a Boston location, I doubt I’d ever leave. All this white space, warm wood tones, and subtle texture really clears the mind of stress and causes lots of creative ideas to take shape. I imagine having coffee here with a good friend, picking up some bath salts and a bar of lavender soap, then heading home for a relaxing soak while listening to a little Bebel Gilberto by candlelight. See what a good home store can do to a girl?

Congratulations Sandra, your shop is beautiful – thank you for the virtual store tour. :) For those of you based in Toronto or planning to visit there soon, La Merceria is located at 506 Adelaide Street west.

(images from la merceria)

Posted in Shop Tours on January 09, 2008

Cupcake {Berlin}

How sweet it is! I have to introduce you to Cupcake in Berlin, I hope that if you’re ever there you’ll seek it out and support this small business because though it may have nothing to do with shopping for interior products, cupcakes are quite delicious to eat and this shop makes a great resting place while you’re out and about. Plus Cupcake is darling inside and no one likes breaking in well designed places more than me. Okay, you too. :)


And Berlin isn’t America – a cupcake is a hard little delight to find in northern Germany, you just can’t find them dotted around there as you can here. They aren’t in bakeries, or grocery stores, and they don’t have dedicated little cupcake shops all over as some American cities do – until now. That’s what makes this shop in Berlin so very sweet – they’re truly unique as they are Berlin’s first! I asked the owners, American Dawn Nelson and her boyfriend Daniel Baderif (who runs his record label out of the office in the shop) if they could send over some photos for your enjoyment, so here’s a peek into a very tasty place. Cupcake is located in the heart of Friedrichshain, a short stroll away from the last remaining section of the Berlin Wall.


In regards to the design of the shop, Dawn said that they started out with “All these ideas for the decor. first it was vintage 50′s funiture, then streamlined 70′s, and then finally this is what we came up with”. They wanted something minimal, clean and fresh with the focus on the cupcakes, so this is the result. I think it reminds me of a cupcake shop Audrey Hepburn would have rested her tired feet after a day of shopping at Tiffany’s. If Tiffany’s were in Stockholm. It really reminds me of a Swedish bakery for some reason with a touch of classic Hollywood. And the light fixtures are 2 Die 4, aren’t they?

Cupcake, Krossener Str. 12, Friedrichshain, Berlin

If you’d like to know more about Dawn and her background, click here to read a great interview that I Heart Berlin had with her – it’s in English – and there’s a video as well. It was there that I learned Katie Holmes frequented Cupcake while she was with Tom Cruise in Berlin filming. Too cute.

(images from cupcake)

Posted in Shop Tours, shopping, small business, travel on December 13, 2007

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