Becky, the design queen behind Design Public’s blog Hatch (bookmark it and visit often!), just posted a terrific interview with Inhabit’s Mike Tuttle and I found it to be most informative. Had to share!
You and your wife Jennifer have branched beyond your own brand development firm, Planet 10, and created a brand of your very own. What made you decide to do this?
What we were really looking for was a creative outlet. I know this may sound weird being that we owned a brand development firm where creativity is the business. It?s much different designing for a client than designing to your personal tastes. We had acquired an enormous amount of do?s and don?ts, developed an intricate process for building brands from scratch and really had a good feel for what we wanted to spend our time doing. Ultimately we felt our efforts were better…click here to continue to main article.
(images from design public)