This beautiful email arrived in my inbox today, and rather than write-up my opinion of Alexa and her new online store, I’ll just let Alexa speak for herself. Her email sums everything up so nicely, but if you’d like to dig a little deeper, click here. I’m so impressed by her passion for innovative product design and Danish culture, and I’m sure you’ll be, too.
“My name is Alexa Aron. I live in Brookyln, NY and I found your blog some time ago through the OhJoy blog. I wanted to introduce myself and invite you to stop by my online shop, Lille Hus. I read decor8 regularly and think my shop would be a really great match for your demographic. Last year, I spent some time living in Denmark, and was so inspired by the home products I saw there (very of few of which were anywhere to be found in the US) and by the Scandinavians? outlook on domestic life that I started my own company upon my return, importing the beautiful wares and trying to promote the Danish philosophy about life at home.”
Alexa continues, “The company is called Lille Hus?which means Little House in Danish. Right now, we are just selling online but we are working towards acquiring storefront space in the future?my ultimate dream is to spend my days at my very own little shop in Brooklyn, full of beautiful things and yummy smells and good music (and maybe a dog, too). I just ordered some new products so keep an eye out for them!”
Alexa, your store has a great foundation and your philosophy, “to bring the Scandinavian outlook on domestic life to the US” is a great one. I’m sure decor8 readers will bookmark your site and we all look forward to witnessing your growth and success. Congrats on your new business adventure, we’ll be clicking your site often! Thanks so much for writing in.
psst: She has a neat blog, too.
(images from alexa aron)
Blogger ate my last 3 posts, the comments aren’t working (2 days of hiccups now) and blogger isn’t “talking” to flickr, so there’s a few photo issues. Sigh. But, I’m trying peeps, I’m trying!
I have soooo many goodies to post today, so stick around. I’m engrossed in an assignment right now, but I’ll be back with a tour of the best design stores in Savannah, a terrific west coast destination, a Brooklyn jewel, an open thread, and lots of creative and inspiring color to chat about.
Here’s a wonderful tour of Lisbon to keep you busy… You’re going to love this. The folks from the Delicious Days blog have done it again. I envy this woman. Gorgeous blog. Lives in lovely Munich. Travels all over to these fab destinations. She rocks.
The world renowned Danish furniture manufacturer Fritz Hansen presents the concept product, “Oom – Sculptural Showcase”, a new shelf unit designed by the Stockholm-based newly formed design firm, “o4i” (short for Office For Ideas). Collaborating with Fritz Hansen will certainly boost their business in the right direction, but at the same time the design-duo remains humble to the fact that they “just will keep on doing what they do best, no matter what client or project.”
Oom can be mounted on the wall as an eye catching shelf to store your most precious possessions, or it can be used with a leg-base as a freestanding unit to work as both storage and a room divider. The unit comes with four fixed shelves, is constructed of solid ABS plastic and soon to be available in several colors including green and black (shown). Its sensual and organic shape is especially appealing to those who enjoy a curved design over the typical square storage units popular in so many homes today (mostly because curved designs aren’t mainstream, yet.)
As this product is still in its concept phase, there is no final date set for availability. However, this beyond ordinary idea for storage intrigued me enough to want to post it. I’d like to see it in white or, taking it a step further, in teak. If you’re a furniture designer, take note!
YOUR VOTE? Like or dislike? Comment below.
(images Copyright o4i 2006)
The Renegade Craft Fair hits Brooklyn, NY for the second year in a row on June 17 + 18 in Williamsburg’s McCarren Park (Bedford Ave. + N. 12th St.). Almost 200 vendors are traveling from all over the country and Canada to participate and sell their handmade goods, everything from clothing and jewelry to journals and handprinted posters. The outdoor fair begins at 11am and runs until 6pm and attendance is free to the public. The first 500 shoppers who stop by the Renegade Craft Fair booth each day will receive a free goodie bag filled with magazines, cool craft kits, art prints and accessories from vendors.
Tapping into the recent DIY craft explosion, this year’s Brooklyn fair drew hundreds of applicants and promises to appeal to shoppers of all different tastes. Some notable vendors include Texas-based embroidery artist Jenny Hart, renowned for her embroidered portraits, who will be in attendance selling her Sublime Stitching line of cool embroidery patterns. My Paper Crane’s Heidi Kenney, the designer behind well-known plush goodies such as burnt toast and donuts, is making the trek from Pennsylvania to sell her creations. Brooklyn’s own Make Workshop, a local venue offering classes such as shoemaking and knitting, will be selling handspun yarn. Boston’s own Johnny Cupcakes will be hawking his wildly popular line of cupcake-themed t-shirts and accessories.
The event is sponsored by The Onion, ReadyMade Magazine, BUST Magazine, Venus Zine and Rockpile, all of which will have merchandise for sale or free magazines available to shoppers. Contributors to the goodie bags include American Apparel, BUST Magazine, Sublime Stitching, Blissen, Fred Flare and Subversive Cross-stitch.
For a full list of vendors and maps, visit Renegade online.
Psst: If you’re in Chicago, the fourth annual Renegade Craft Fair is tentatively scheduled for September 16 + 17 in Chicago’s Wicker Park. Mark your calendars and keep it right here for more information.
(images from rcf)
Carson Maddox creates exquisite furniture that is both highly functional and beautifully formed. Modern elemental details and rich woods are both strong and elegant, the steel frames and accents are the foundation of his work. Each piece is hand-crafted, unique to the buyer and their space. His creations include chairs, barstools, tables, cabinets, and beds.
Maddox was first exposed to modern design while working in the furniture business at a young age. He began to build furniture while attending college, experimenting with designs and detailing. Maddox is known for his flawless metalwork, which he refined while working at Waxman Candles where he made display fixtures and steel equipment for the factory. For years, Maddox provided metalwork to other furniture designers and fabricators, including prototyping and fabrication for the then Chicago based Radio Flyer. Eventually his desire to create his own line of furniture drove him to encompass more varied materials and construction techniques.
Maddox now resides in the Garfield Park neighborhood of Chicago where he lives and works in a gutted warehouse. His sprawling space is a lab for creation and his home an extension of this workspace. Maddox has been building out this space over the past nine years; his passion for and commitment to furniture design is apparent in every corner you turn.
In 2005 Maddox was chosen as one of Design Within Reach Modern + Design + Function final exhibition selections. His chaise lounge made of Brazilian wood (suitable for indoor and outdoor use) and steel garnered recognition for its clean lines and beautiful craftsmanship.
Maddox?s work can be found at hejfina, a lifestyle boutique in Chicago?s Wicker Park neighborhood located at 1529 N Milwaukee Avenue. The boutique?s proprietor, Heiji Choy Black (you may recall her from Lucky magazine, October 2005), collaborates with Maddox to assess a client?s need and then facilitates the creation of his unique, hand-built pieces. This is a shop that I’ll definitely hit the next time I’m in Chicagoland!
(images from carson maddox + hejfina)