Intention and Style

OutlineeCourse Outline: Blogging Your Way: Intention & Style

Our very first Intention and Style e-course is for bloggers of all levels and will be held from November 1-29, 2013 and will have four teachers including Holly Becker, Photographer/Stylist Naomi Robinson from Bakers Royale and Better Homes & Gardens, Lisa Nieschlag, who is a stylist, graphic designer and cookbook author with her fourth title releasing in January and Photographer/Journalist Thorsten Becker. This e-course will focus on INTENTION which will cover lots of great ideas for bloggers including how to really fall in love again with blogging in case you’re currently in a rut and will focus on STYLE to include photography and styling lessons to help you to really learn how to take great photos for your blog.

Along with this e-course, we will introduce you to our shiny new e-course website, online shop and the much-anticipated BYW network including a special meet ups feature. All of our materials are fresh, so if you’ve taken classes with us in the past please know that all podcasts, written lessons, webcasts and videos are brand new (we’re not into repeats!). You can also download everything for your personal use from this class, including webcasts and videos. You will also be given a certificate of completion at the end of this course along with two weeks of bonus time to enjoy class plus 12 months of access to our BYW Network.

REGISTRATION FOR THIS CLASS IS NOW CLOSED. Our next e-course, Blogging Your Way for Beginners, will be held in the Spring from March 28 – April 28 and registration will begin on March 10, 2014. 

Intention - Core Courses:
Blog Secrets - How a successful blog is created and maintained
Staying Strong & True To Your Brand & Vision
Blog Branding - Case studies examining top blogs and why they work.
Growing Your Audience
Monetization – How to make money as a blogger the honest way.
Get Paid – How to price your services and why it’s important to avoid, “Free exposure”, as payment.
Current Blog Trends & Our Predictions: What’s hot in blogging today and what could be the next big thing tomorrow.
Turning Ideas into Actions: We’ll teach you how to hatch your ideas!
Outsourcing 101: Working with others, including your competitors.
Online Communities: How to deal with difficult situations that arise as a blogger from privacy issues to negative people and comments.

Style – Core Courses:
Photography: Week One: Set Up, Composition & Styling and Week Two: Shooting Bright, Shooting Dark & Moody and Post Editing
Also includes:
Camera Settings - For beginners/intermediate photographers: We’ll cover aperture, exposure, exposure compensation, white balance for natural light, artificial light and for mixed lighting.
Macro Photography - How to set up and the capture details of smaller objects from floral arrangements to tiny finds from the flea market.
Photo Editing - Raw file processing using Adobe Lightroom 5. You can use a cloud version of this software via the Adobe website for Free for a 30 day period. Please wait until November to download the free trial so that you will have access during the full duration of this course.
Styling: Week Three: Choosing a theme, Location, Prop Selection and Week Four: The Shoot Day, Styling Part 1, Styling Part 2
Interior Styling - How to set up and shoot a room like a pro, includes tips on camera settings for digital photography. Helpful if you want to share photos of your home on your blog or elsewhere.
Tabletop Styling - How to set up and shoot a vignette or objects on a tabletop, includes tips on camera settings for digital photography. Helpful for showing DIYs, product reviews, recipes, etc. on your blog.




About Our Co-Teachers


Naomi Robinson is a photographer, self-taught baker, wife and mother who lives in California and shares her gorgeous food styling and photography on her popular blog, Bakers Royale. She is also a regular contributor at Better Homes & Gardens blog, Delish Dish. In our e-course, she will walk you through Photography Set Up, Composition, Styling, Shooting Bright, Shooting Dark & Moody and Post Editing. Views from her portfolio are shown left.

In Blogging Your Way: Intention & Style during weeks one and two, Naomi will explain how to shoot beautiful photos, with tips that you can apply to product shots, food, craft, portraits, interiors and more. You’ll learn set up, composition, how to shoot bright, how to shoot moody, and learn some of her best styling tricks. You will also be able to interact with Naomi during class and ask further questions that are on topic.












About Our Co-Teachers


Lisa Nieschlag is a mother, wife, graphic designer and the co-founder of Nieschlag + Wentrup, an agency for communication design. She is also a cookbook author (her 4th title, “Grüße aus meiner Küche”, to release in January) and the co-founder of food blog, Liz & Jewels, together with the Brooklyn-based photographer Julia Cawley. In 2012, Lisa and Julia began hosting Food Styling & Photography Workshops with locations in German cities such as Weimar, Cologne and Münster in addition to Brooklyn, NY. Views from her portfolio are shown left.

In Blogging Your Way: Intention & Style during weeks three and four, Lisa will take you through a styling project from A-Z and show you exactly how to plan and style food, handmade crafts and interiors that are both professional-looking and beautiful! You will also be able to interact with Lisa during class and ask further questions that are on topic.