Hey guys! I’m excited to share my guide to using Facebook Live because this is something new that I can really see myself using regularly! I did two broadcasts last night in my Blogging Your Way group on Facebook and it was so much fun! And though the lighting was bad, I still had a great time and decided that going forward, I’ll try to broadcast in natural light. Anyway, I’ve been doing a lot of research into Facebook Live for the past week and so I thought I’d share my findings based on my experience and some creative ideas on how bloggers and small biz peeps can use it. Ready?
Facebook Live lets you broadcast a live video from your iOS or Android (not from your computer, at least not at the moment) to your followers on Facebook either on your own timeline OR on the timeline of a Groups page that you run. Your audience can freely interact in real time through comments and Facebook emoji. It’s fun!
First, click on the Facebook app on your smartphone. Then login. On your timeline, top left corner, click on “status”. An “update state” screen will appear. Click below on “live video”. Enter a clear description for the video. Click on the blue bar that says “go live”. Countdown begins 3, 2, 1… Smile! You’re live! Yay!
It’s easy. It’s fun. It’s fresh. And you’ve already got peeps. Think about it, you most likely already have followers or you may have a private group page that you run for your business. This means you don’t have to start from zero on a new app.
BUT REALLY, WHY?
We need to make genuine connections now more than ever. With a bevy of beautiful, yet heavily edited images and inspiring yet overly tweaked written content, all that sparkle and shine can feel boring at times. Even fake. Your content may be discouraging because to your fans, you may come across as totally unapproachable to your fans. You can google and find anything online yet we all still crave more. That “more” can be satisfied currently through live broadcasting. A live video gives YOU a chance to share openly without retakes, beautiful filters or post-processing. As a result, you can create genuine and present topics and share moments in a fresh new way that can inspire your followers. Continue Reading…