Blogging

Instagram Bootcamp e-course + All New Blogging Your Way

May 18, 2015

I am so super excited to share the rebrand and relaunch of my e-course website, Blogging Your Way and to tell you about our super special TWO WEEK e-course called Instagram Bootcamp. I was even able to buy the url (bloggingyourway.com) and the name became a registered trademark a little over a year ago. I feel good about myself and my business and am very proud of the new site and although we just launched it last night and there are still tweaks, I already love the response we’re getting.

Instagram Bootcamp e-course + All New Blogging Your Way

The slider images on the site were mostly* photographed by Susanne Irmer and feature friends of mine as models. I planned and styled the photography* to fit the rebrand, and everything technical was done by my husband, Thorsten. The hand written logo was created by Corina Nika. And speaking of, she and Leslie Shewring will be teaching a killer Instagram Bootcamp from June 1-15 online along with yours truly. The outline is here. It will take your IG to new levels, trust me. Here is the core outline below. Look at what you are going to learn in just 15 days. Talk about a bootcamp!

Instagram Bootcamp e-course + All New Blogging Your Way

CORE CURRICULUM 
Instagram accounts that are a success and why
Planning your IG photos for more likes
Photography tips and tricks
Photo styling that works
What’s the importance of “the grid”?
How to write the best, short bio ever
Filters, filters, filters!
Using the “Explore” feature to your advantage
The art of the perfect selfie
Team up to build followers
How to effectively use hashtags for your brand
What kind of photos work for you?
Why authenticity and consistency matter
How to attract clients and customers
The importance of tagging
Why you should add a location and how
Manners 101
How to lose followers (yes, you need to know!)
What’s trending on Instagram
What makes the most viral image from color to subject
How to make your Instagram account reflect your style
How to earn money using Instagram that won’t upset your followers
How to team up with companies to gain exposure and earn cash

Register here.

Hope to see you in class!

*the shot of the lady wearing striped at the desk was taken by Kelly Brown. the shot of the lady holding the flowers was taken by my husband.

Now I’m off to work on the all new decor8 because this blog is currently undergoing a major overhaul too! The new decor8 will go live around June 1.

Have a great day, everyone!

xo Holly






Home Tours

Home Tour: Summery Handmade Home

May 15, 2015

Hey guys! It’s Holly Marder with another edition of Homes With Heart on decor8. For May, I’m excited to walk you through the charming, eclectic modern home belonging to blogger and maker Ingrid Janssen and her husband that feels so much like a beautiful summer day to me! I just know you’ll love the happy energy this home exudes and all of the pretty that lies within. If ever there was a Home with Heart, this is it. Let’s go…

Home Tour: Summery Handmade Home

Ingrid is the founder and maker of the wood and crochet line of homewares WOOD & WOOL STOOL. Together with her husband Henk, they were long in search of a classic Dutch style home from the 30s, finally finding it in 2004 when a neighborhood of modern homes with a post-war aesthetic went into development on the outskirts of the city of Dordrecht, the Netherlands.  Continue Reading…






From The Heart, Ramblings

From The Heart: Dreaming of Summer

May 14, 2015

It’s always so nice to come across a new blog or find something in general that just resonates with where your heart has wandered at the present moment. I’m thinking of the coast, flowers, tones of green, blue and peach, interesting floor and wall tiles, linen bedding, pretty cafes but also dining al fresco, fresh healthy and colorful foods, pretty cocktails to sip, clean open spaces and very bright natural light. These things are all so summer-y too. When I ran into the Style And Create tumblr site today, I felt connected to what was posted there in a big way. Here are some current inspirations…

From The Heart: Dreaming of Summer

Photo by Anders Bergstedt for Entrance

From The Heart: Dreaming of Summer

via Cereal Magazine, Photography Kate Holstein

From The Heart: Dreaming of Summer

Design by Loft Szczecin, Photo by Karolina Bak

From The Heart: Dreaming of Summer

Alvhem Mäkleri

From The Heart: Dreaming of Summer

via Cereal Magazine, Photography Kate Holstein

From The Heart: Dreaming of Summer

Photographer Francesco Lagnese

From The Heart: Dreaming of Summer

The Primary Essentials

From The Heart: Dreaming of Summer

Japanese stylist & creator Yukiko Masuda

From The Heart: Dreaming of Summer

Dolly and Oatmeal 

From The Heart: Dreaming of Summer

Restaurant Italy in Copenhagen

From The Heart: Dreaming of Summer

via Cereal Magazine, Photography Kate Holstein

From The Heart: Dreaming of Summer

Restaurant Italy in Copenhagen

From The Heart: Dreaming of Summer

Japanese stylist & creator Yukiko Masuda

From The Heart: Dreaming of Summer

Styling Pella Hedeby & Marie Ramse, Photo by Sara Medina Lind 

From The Heart: Dreaming of Summer From vtwonen, Styling by Kim van Rossenberg, Photography Sjoerd Eickmans

From The Heart: Dreaming of Summer

via Cereal Magazine, Photography Kate Holstein

From The Heart: Dreaming of Summer

Japanese stylist & creator Yukiko Masuda

From The Heart: Dreaming of Summer

From vtwonen, Styling by Kim van Rossenberg, Photography Sjoerd Eickmans

Do visit and see if you feel the same.

(images linked to sources above)






Arts + Crafts

Print Club Boston: Fractured Gems Limited Edition Prints

May 14, 2015

One look at these beauties and I was taken! These stunning prints are by Boston-based artist Elizabeth Corkery of Print Club Boston, an online shop for stylish limited edition silkscreen prints. And bonus! They are affordable too. This collection below is called Fractured Gems and was inspired by the extravagance of 18th century jeweled snuffboxes and “micromosaics”.

Print Club Boston: Fractured Gems Limited Edition Prints
Print Club Boston: Fractured Gems Limited Edition Prints

Elizabeth took close-up photos of original boxes from the V&A Museum collection and with some creative twists, turned them into prints. “In some prints, geometric shapes act as stand-ins for the cut jewels, while in others painterly brushstrokes mask out the jeweled arrangements and become their own subject.” Each silkscreen is printed by hand and is part of a limited edition of only 30 and are embossed and numbered. I just love these great colors and patterns – so fun!

(images: boston print club)






Recipes

Recipe: Mini Almond Yogurt Cakes

May 13, 2015

Hi, it’s Liz and I’m presenting a recipe for delicious Almond Yogurt Cakes today. I made these mini cakes for a Sunday afternoon coffee and cake gathering. Here in Germany we call these kind of get-togethers “Kaffeeklatsch”. The sun was out, it was warm and I opened the doors to my terrace. The kids ran in and out and the border between inside and out slowly faded. Aaah. What a lovely afternoon!

Recipe: Mini Almond Yogurt Cakes

I had childhood memories of sitting on my grandparents’ terrace with my cousins around the table with an old-fashioned tablecloth having cake together. Their garden was filled with flowers, fruit trees and bushes and we kids had tons of fun spending the weekends and holidays exploring it. When I made these almond yogurt cakes and set the table, I imagined my grandparents’ terrace and tried to capture the image I had in my head. That is why I selected a variety of vintage plates and delicate little hand-crocheted doilies, picked some pretty flowers, sprinkled the toasted almonds on top of the mini cakes and was ready for a traditional German “Kaffeeklatsch” with my grandparents!

Recipe: Mini Almond Yogurt Cakes

R E C I P E
Mini Almond Yogurt Cakes (10 servings)
3/4 cups finely ground almonds (with skins)
1/2 cup flour
1 teaspoon baking powder
pinch of salt
3/4 cups butter at room temperature
3/4 cups sugar
3 eggs
1 teaspoon almond extract
1/2 cup plain yogurt
powdered sugar for the icing
almond slices, toasted
edible flowers (your choice)

Recipe: Mini Almond Yogurt Cakes

H O W  T O
Preheat oven to 350 degrees. Butter the mini cake pans (e.g. a silicone form). In a large bowl, whisk together almonds, flour, baking powder and salt. In another bowl, beat butter and sugar with an electric mixer until creamy. Add the eggs and the almond extract, beating well. Beat in the flour mixture, alternating with the yogurt. Transfer the batter to the pans and bake the cakes until they are golden, 15-18 minutes.

R E M E M B E R
Before serving, make the icing and pour over the cooled-off cakes. Sprinkle with toasted almond slices and a few edible flowers for color and texture. Enjoy!

Recipe: Mini Almond Yogurt Cakes

S T Y L E  T I P
Do you have childhood memories that come to mind while preparing food? Try to capture them and bring them into the presentation, even in a small way. They are precious and are worth celebrating!

(text/images: lisa nieschlag editing: holly becker)






Blogging, Trends

Trends: Organize Your Online Identities

May 4, 2015

I love writing this blog trends column (#20blogtrends) because it forces me to actively seek out what’s hot in our community to examine what’s working for bloggers (and what’s not). I’ve also honed in on how some creatives are crazy good at marketing themselves and others, not so much, which is why I’m spotlighting today’s topic: how bloggers and creatives in general organize their online identities under one umbrella to make it easy for others to find them.

Trends: Organize Your Online Identities
Bree Lena

Problem: You are a blogger but not just any blogger — you have a photography portfolio, you offer workshops, you have a shop, you do consults and you write books – how do you let everyone know all of that the moment they visit your site?

Solution: Create a website with links to all of your sites or revamp your blog to include everything that you do linked in the main navigation of your main page. Having a cover page for instance, can be a terrific idea too.

It’s vital to link everything up and get organized in your navigation so you don’t lose potential readers or customers (or current ones).In my experience, if it takes a reader more than 5 seconds to find your main navigation and your social icons, they can get frustrated and end up moving on. It can often be hard to organize all of these identities under one umbrella online, for instance on your blog, because you don’t know how, you fear having to do it, it seems really hard, or you simply don’t want your readers to think you are pimping yourself out. Fair enough. But this doesn’t mean you still don’t need to do it because you do. And trust me, your fans WANT to know what else you are doing. When I think of some of my favorite bloggers, I definitely want to know if they have other businesses because I will mostly likely want to see and get involved since I already like the blogger.

If you have a blog…

  • Are all of your social media icons linked in one place and in a very visible place (like top right)? Or are they scattered all over? Or worse, not even there or only a few are visible?
  • If you also have other things that you do… Maybe a shop, an e-mag, you write books, you teach, are those things all over your blog in the form of ads, text links, here there and everywhere? Or are they all organized and linked in the main navigation so that they’re easy to find. Note: Even if the content your linking to doesn’t exist on your blog site, but on another site altogether (like your shop on Etsy or Great.ly), you should still be linking it so people know that is your shop.
  • Are you doing work elsewhere worth highlighting (like contributing to magazines or teaching) that isn’t linked on the main page of your blog, but instead, you just talk about it from time to time in a blog post? Or are you only linking to it via a text link or box ad in your sidebar?

If any of the above sounds like you, then spend time over the next month to pull your identities together in one place. I’m currently redesigning decor8 so I’m speaking from experience since I’m in the middle of a relaunch myself.

If you already have a blog, you may need to tweak your template. If your template isn’t that easy to tweak, you may need to hire someone to help you with better organizing things. If you don’t have time for template rebuilds or tweaks because your template is too much of a mess, or you simply don’t like your current blog platform, then one quick, easy and affordable solution is to sign up with a site like Squarespace.

With Squarespace, you can build a website (or blog or shop or whatever) in a day and then link to your other sites from there. You can use their Cover Pages to make a website in minutes. (Psst: If you need help with a logo, they even have a super cool logo maker.) Think of a cover page as a business card. You are at an event, you tell someone that you can be found at mywebsite.com and they check it out and instantly find your books, classes, social media links, etc. How great is that!? Or you may be like me, handing out your Instagram account name at parties. I tell everyone I’m @decor8 on IG.

But how can they find out what else I do from there after the party ends?

On Instagram, in my profile, I link to my blog. In your case, you may want to link to your website, a cover page, or a blog. It’s up to you. But where you link should be like a tree with branches to everywhere else you reside online. Then people can find ALL of your identities quick and easy.

I want to show you a few of my favorite websites that are using Squarespace (one is already shown above) so you can see just how beautiful you can make your site if you choose to go this route.

Trends: Organize Your Online Identities

My name is Weh

Trends: Organize Your Online Identities

Vicki Turner

Trends: Organize Your Online Identities

Sunday Suppers

Trends: Organize Your Online Identities

Hea Eun Grace Han

Trends: Organize Your Online Identities

Allison Arno

Trends: Organize Your Online Identities

T-Raw

Trends: Organize Your Online Identities

Rosemary & Finch 

I hope this post has encouraged you to really think about your online identities and how easy it is (or not) for people to find you. As a special incentive to try out Squarespace, they’re offering decor8 readers a special 10% off – just enter code DECOR8 when you shop on their site.

[This edition of #20blogtrends is in partnership with Squarespace. All opinions are my own. Thank you for supporting the companies that allow me to do work that I love that is informative, inspirational and authentic.]






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