Martha Stewart at Macy's
I first discovered Martha Stewart's new line at Macy's about a week ago. I know it's already making it's way around all the blogs, but I wanted to throw it out there in case you'd not heard the big news yet. And for Macy's, I think this is big news because I seriously doubt any of us shop their for home stuff on a regular basis, so they're smart to bring in names like Martha to beef up their image. I only found out about the Martha collection because I went in looking for cologne to gift my husband and after spilling a bunch of it all over myself, I darted upstairs to find a restroom to wash up. Since our local Macy's always seems to be under construction, I got lost somewhere between the bridezilla section and kitchenwares where super big George Foreman grills loomed all around along with quesadilla makers and crazy big smoothie machines. (I'll never understand the American obsession with owning so many kitchen appliances.) As I searched for a quick escape from the gadget freak circus, I literally bumped into a Martha Stewart pot display. A bit confused (Martha at Macy's?), I looked around and saw more of her picture perfect pastel-hued branding plastered on products from batter mix in boxes shaped like a slice of cake (insert awww here) to dishware (sweet stencil pattern) and tons 'o kitchen gadgets.
As I explored further, I spotted more in the next aisle, shower curtains, fluffy faux bois towels, and bathroom accessories. I noticed Macy's staff busily installing the MS bedding section, which looked so very Martha (perfect), and from what I could see of the bedding, it was several notches above the items she had in Kmart (thankfully). I can only give you my opinion on the bath and kitchen stuff, which is a positive one, although I doubt owning a gorgeous green spatula will make my meals turn out better. Although I really get the whole Martha lifestyle thing because it does give very boring household tasks a bit more status, I mean mopping the floor with a MS green bucket really does look cuter, right? I really don't think I'll hop on the train to Marthaburg and buy it all because I don't really need to fit into the domestic goddess club because I actually prefer mixing a little of everything (old, new, some brands, some not) to create my own Holly style. I'll take my style over anyone else's, and I'm sure most of you feel this way about your own style too. But I will buy some of her sumptuous towels (which are already on sale) and for gifting friends, yes these items are perfect for that. I'd purchase a few of the cutting boards in blue and the enamel blue pots because enamel and blue, well c'mon no explanation needed there.
I really like her rug collection, they have a total Madeline Weinrib feel to them, don't you think? Especially the medallions. But not all of them are budget finds, as the MS medallion rugs are priced into the thousands just like the ones from Weinrib.
Everything looked really beautiful in the store, lots of blue, green, and white and the quality and packaging felt right - not over the top and not Kmart. As I continued to explore, I suddenly realized when a little old lady gave me this uncomfortably long stare, that I was still bathed in men's cologne, so I quickly pursued the nearest sink. Have you seen this collection in person yet and what did you think of it?
(images from macy's)