What do two former Def Jam records employees, Jessica Jenkins and Andy West, do after living in hectic New York City? Relocate to Kennebunkport, Maine to open a design shop called Daytrip Society of course. Duh! (grin.) This is seriously such a cool story especially because they are originally from Maine and it's a story of returning to ones roots. Jessica and Andy want their store to be the go-to destination for design lovers who are also inspired by nature and travel. They carry everything from home accessories to organic products and handcrafted treasures.

This is an inspiring example of those who completely change direction and dive into something new -- it takes a lot of courage but I believe that those who are risk takers and who believe in their vision will survive this economy. I also see the need for people to get back in touch with their home turf, support their local communities or return home to where they have established roots and build something special within that community. I'm all for that. We all have the ability to shape shift from what we are today to what we want to become tomorrow, but lots of times fear holds us back -- not actual ability.

Yay to Jessica and Andy for not only opening a great shop but for taking the leap and being such an inspiration to other small business owners out there.

(images from daytrip society)