I heard from graphic designer Sarah Roberto from Oh So Good in Toronto this morning concerning her pretty new paper collection and I knew I'd be blogging it... Her flora notebook is my favorite, shown directly below in the first image...

I like that she is recycling vintage paper (including wallpaper) and using it for greeting cards, gift tags and notebooks, a growing trend and a very good one! And of course, her product shots and styling really show off her collection perfectly. It's so important, and I've said it a billion times, to photograph your wares the best that you can for your store. A good product shot goes a long, long way!

Thank you so much for writing to me, Sarah!

(images: oh so good)