I just heard from Est magazine that they've officially launched online and I'm so excited and pleased to share this stunning e-mag with you. I love it! I don't want to gush too much but it's a brilliant magazine, fresh and pure, and really fills a niche out there as you'll soon see from the photos below - it's relaxed and very stylish with a nod to the past as well as a welcoming hug to the new.

Est was founded by Editor-in-chief Sian MacPherson and Creative Director Lynda Evans who source the world for creative talents of all types from photographers, designers, stylists, writers and trend spotters to include in their issue. I like that it's interactive with links and videos, which makes it so much more interesting to me to read on a computer screen than a print version since I think that if you're going to put the work into producing an e-magazine that you may as well add videos and links because the technology is there -- and it makes the digital experience so much more fun!

In the online magazine world, I think Est is a refreshing addition that I'm sure will do very well - I'm already a fan and plan to read it regularly. Though I love print publications, e-magazines like Est can really stand out and stay fresh through interactive content drawing in those who want to see "behind the scenes" of articles for instance, or exclusive content. I think this video from Martha Stewart Living and Adobe explains exactly what I mean by all of this... it's so inspiring!

This is definitely the year of interactive content from e-magazines to e-courses and I love what I'm seeing out there so far. What do you think? Are you for it, against, or somewhere in the middle when it comes to digital mags and while we're at it, e-courses?

(images: est magazine)