Meet These Interior Bloggers At Domotex!
Have you heard of DOMOTEX? This is a "The" B2B flooring fair that takes place in Hannover, Germany and it just got better! WHY? Since their previous fair, they've updated the show with the help of an expert agency and so now Domotex will include lots of new experiences for guests to enjoy and I can't wait to tell you how I'm involved in all of this.
Mariantonia Urru
The show is the world's leading flooring trade fair based in Hannover, Germany (In 2019. they will launch Domotex USA for the first time in Atlanta, Georgia!). Domotex is visited by leading architects, product designers, interior designers, shop owners, industry professionals, trend experts, leading members of the press, and so many others who need to stay on top of flooring trends and now, the show will include for the first time a dedicated group of social media experts to cover Domotex primarily on opening day, which is this Friday, January 12, 2018. GUESS WHO was hired to help lead this initiative? Me!
I was asked to work with the Domotex team since last summer to help them develop their blogger outreach and an interesting blogger program - and also who should be part of that program exactly.
After months of planning, I decided on the bloggers below, and Domotex brought on rug journalist, Michael Christie from the Ruggist (shown below), to include as part of the team I’ve formed.
From left to right after my photo...
Stefan Nilsson - Stefan Nilsson, "Trendstefan", is a trend scout from Stockholm. He writes for magazines, and is a frequent guest on Swedish television and a speaker many of the largest design fairs in Europe.
Desiree Groenendal - Desiree Groenendal is the founder/editor of the Dutch blog Vosgesparis, best known since 2007 for its monochromatic, minimalist, industrial view on design but also for showing glimpses into Desiree’s life at home in Amsterdam where she can be found sharing her latest styling projects.
Igor Josifovic - Igor Josifovic is a blogger-turned-author who has a passion for interior design, home décor, travel and plants and likes to share his joy with his readers on the Happy Interior Blog. Igor’s blog focuses on interior design and decoration ideas for happy homes and showcases the beauty of our world and the inspiration brought back home through traveling. It also highlights the beauty and beneficial powers of houseplants. His love for houseplants resulted the Urban Jungle Bloggers which has grown into a large online Instagram community and a book called Urban Jungle, which he co-authored with Judith de Graaff.
Mette Jakobsen - Mette Jakobsen is the voice behind the eclectic lifestyle blog, monsterscircus. The monsterscircus is an award-winning, creative lifestyle blog based in Denmark. Mette is a passionate hand-on woman who freelances for magazines, loves anything interior-related, who is keen on storytelling and is always on a mission to live an authentic life while celebrating the beauty of today's modern society online as well as offline.
Niki Brantmark - Niki Brantmark is the blogger behind My Scandinavian Home, an interior design blog inspired by her life in Malmö, where she lives with her Swedish husband and three children. Originally from London, Niki is also a book author, her recent book is called Lagom: The Swedish Art of Living a Balanced, Happy Life.
Agata Dimmich - Agata Dimmich is a blogger and self taught photographer - her blog is called Passion Shake and she’s based in Milan. On her blog, she shares her work and life in Milan, design finds and ideas for a happy living. With a focus on interior and prop styling, photography and content creation, Agata works primarily as a content creator.
Michael Christie - Known widely in the handmade rug industry as "The Ruggist", Michael Christie has been providing commentary on the world of rugs since 2008. With a passionate appreciation of rugs and carpets acquired during a career spanning over two decades, his experience in retail and trade only sales, wholesale, and niche manufacturing informs his irreverent style.
Here is our program below for this Friday:
Lecture: "How To Collaborate With Bloggers To Market Your Products"
Time: 10:00 - 10.30 a.m.
SPEAKER: Holly Becker
"How To Collaborate With Bloggers and Influencers to Market Your Products" is aimed primarily at exhibitors and other bloggers, but will also offer a wealth of inspiration for architects, designers, interior planners and other DOMOTEX visitors.
Panel discussion: "How To Collaborate With Bloggers To Market Your Products"
MODERATOR: Holly Becker / PANEL: Stefan Nilsson, Agata Dimmich, Igor Josifovic, Niki Brantmark, Mette Jakobsen, Desiree Groenendal
Time: 10:30 - 11:00 a.m.
A 30 minute discussion with a panel of bloggers and influencers from all over Europe on how they collaborate with brands, best practices, success stories, things to avoid, and more plus 15 minutes at the end for the audience to ask questions. The audience will be asked to submit questions on a slip of paper during the discussion and during the final 15 minutes, the panel will answer as many questions as possible.
Blogger Tour - Hashtag #domotex
GUIDE: Holly Becker
Time: 1:30 - 2:30 p.m.
A tour for one hour lead by Holly will take the Domotex bloggers and others working in new media around the Domotex halls to visit some favorite stands, each selected to show a broad range of rugs of today that include innovative materials, handcrafted quality, aesthetic beauty and beyond. Bloggers (and non-bloggers) are welcome to join this informal, educational tour. Meet Point: Blogger Lounge
Panel discussion: "Interiors Trends in 2018 – What We Love"
MODERATOR: Holly Becker / PANEL: Stefan Nilsson, Agata Dimmich, Igor Josifovic, Niki Brantmark, Mette Jakobsen, Desiree Groenendal, with special guest appearance by Michael Christie (pending)
Time: 3:15 - 4:15 p.m.
An informal discussion (with visuals to follow on screen) with Domotex bloggers and influencers on current and future trends in interior design which will include furniture, trends in living/thinking, accessories, and of course, rugs.
DOMOTEX will take place from January 12-15, 2018 in Hannover, Germany.
Follow us on Friday at the fair, Saturday as we sightsee in my city and on Sunday as I return to the fair alone to cover more exciting brands from the trade show floor - all on my Instagram @decor8 and the official show hashtag #domotex.
NOTE: If you would like to join us, please do. It is a B2B fair, but if you email me before Friday, I can get a pass for you as I have a limited number of guest passes that I can issue. Please send a quick email to PRESS@decor8blog.com
See you at #DOMOTEX!
Love,
Holly
