I just fell in love with a web shop because this is seriously cool stuff. I found it via a wonderfully creative German blog called Ohhh… Mhhh… and the store is called Supermarket Sarah. Sarah Bagner lives near to Portobello Road in London where she has a rather interesting concept – a shop in her home where she posts things up, literally, to her walls and then invites you dear web friends to click on her wall and purchase what you see. How brilliant is this? I love it. I mean, this is truly the coolest thing I’ve seen in a very long time. Way to go Supermarket Sarah!

“Sarah decided to leave the corporate world behind her and has set up shop in her own home. Her home, round the corner from Portobello Market where she has a stall, is now overflowing with treasures and delights and she welcomes visitors with tea and cakes.”

How cool. I mean, really. Everything is one-of-a-kind so once it’s gone, it’s gone. Happy shopping!

(images: supermarket sarah)

32 Responses to “Supermarket Sarah”

1 laura trevey commented:
February 3rd, 2010 at 1:41 pm

a serious feast for the eyes!! awesome!
laura trevey´s last blog ..Lucky Bee Press
2 Iva commented:
February 3rd, 2010 at 1:49 pm

Talk about fresh and creative ideas! I love it!! It’s so inspiring how many creative people there are out there.. Thanks for introducing many of them on your blog!
Iva´s last blog ..DECO myplace
3 Sharalee commented:
February 3rd, 2010 at 1:49 pm

SO cool – love the Grace Jones + all the bright colours.
Fantastic find Holly!
Sharalee´s last blog ..i Care!
4 Stacey commented:
February 3rd, 2010 at 2:04 pm

What a genius idea! Now we just need someone in the States to do something like that, so the prices are more reasonable for us Americans :) I love England, but I hate it that Americans have to pay double for everything because of the exchange rate.
Stacey´s last blog ..A Swedish tradition
5 Samia commented:
February 3rd, 2010 at 2:09 pm

This is such a great idea!! It kinda makes you feel in control and more hands-on with your online shopping, like you’re getting something authentic! And so inviting, since everything is on a wall and you can sort of see the home! Thanks Holly :)
6 Laura Evans commented:
February 3rd, 2010 at 2:18 pm

i can see why you fell in love!
Laura Evans´s last blog ..the world blurs through the rain drops – 3.5×2.5 original fine art photographic ACEO
7 Jennfier Fuchs commented:
February 3rd, 2010 at 2:46 pm

Wow I love the idea of being able to display all your goods and ’style’ them….and then just click and buy. That’s such a great idea and gives you lots of opportunity to get really creative!!!
I’m smitten!
Jennfier Fuchs´s last blog ..A good mail day!
8 Lydia, Clueless Crafter commented:
February 3rd, 2010 at 3:04 pm

Ingenious. A constantly rotating wall that’s both curated (items were selected) and spontaneous (items come from endless sources, histories, areas).

On one hand, I feel like I’m looking at an exhibition wall of curios. On the other, I realize it’s a REAL environment, totally accessible to shopping and touching/clicking. It was the presence of the real people with backs turned to us, engrossed in mounting a ware, that made this shop all that it is.

I wonder if that was an intentional addition (including the women in the snapshots)?

Excellent marketing! Thanks, Holly.
Lydia, Clueless Crafter´s last blog ..At the Guggenheim ~ Museums and Art Alienation
9 madeleine commented:
February 3rd, 2010 at 3:19 pm

oh i want to go…….
10 Eliza commented:
February 3rd, 2010 at 3:29 pm

wow! That is so awesome! What a fantastic idea…it’s like an inspiration board, but one that takes up a whole wall of your house! It’s almost like performance art sort of! wow…this is such a cool idea. thank you for sharing this incredible find with us Holly!
Eliza´s last blog ..Story
11 Kristin commented:
February 3rd, 2010 at 4:06 pm

So, the first words that sprung to mind was: hummina, hummina, hummina! I think I’m in love.
Kristin´s last blog ..At Home with Anna of tip-til catre un vis
12 gina commented:
February 3rd, 2010 at 4:11 pm

Just BRILLIANT!
gina´s last blog ..Sparkly Inspiration
13 Meredith commented:
February 3rd, 2010 at 4:42 pm

This is such a great idea. Go Sarah!
Meredith´s last blog ..A Little Give: Lila Frances + a Giveaway!
14 Caroline commented:
February 3rd, 2010 at 4:50 pm

What a great and easy idea. A new way of Windows-shopping….
Caroline´s last blog ..The Art of Life
15 Merissa commented:
February 3rd, 2010 at 4:51 pm

This is just way too cool! Sarah’s installation concept for selling is clever! Shopping her merchandise is like choosing an art piece in a gallery. Love her!
Merissa´s last blog ..: Rice candy dreaming :
16 Design Mom commented:
February 3rd, 2010 at 7:09 pm

Oh. So inspired by this! Brilliant.
Design Mom´s last blog ..Make Your Own Ukelele
17 Mel commented:
February 3rd, 2010 at 7:23 pm

I so wish I was in London right now. I’d pop straight around for a cuppa. :)
Fantastic idea, love this so much.
Mel´s last blog ..new look…
18 Renee commented:
February 3rd, 2010 at 10:24 pm

what a creative idea!!! it’s very gallery like!
Renee´s last blog ..Valentine’s Day: Pink vs Red
19 diane commented:
February 4th, 2010 at 12:59 am

brilliant! and her style is amazing!
20 Étienne commented:
February 4th, 2010 at 1:13 am

This just couldn’t be any cooler!!! I love it when people march to the beat of their own drummer and come up with ways of doing things that challenge the norm. Way cool discovery Holly and you go Sarah girl!
21 Sarah commented:
February 4th, 2010 at 1:57 am

This is too cool.. I love how each installation is a real piece of art from display design to photography! love it <3
22 Gizel commented:
February 4th, 2010 at 2:00 am

I overdosed on inspiration and you’re to blame! Droooooling!
23 Aansy commented:
February 4th, 2010 at 6:00 am

Believe me its not easy to do so much sketching with such beautiful control, fabulous.
24 bb commented:
February 4th, 2010 at 7:59 am

lovelovelove this post
25 Katie commented:
February 4th, 2010 at 10:12 am

This is so cool. So glad you posted this.
Katie´s last blog ..Tuesday Links!
26 chiaroscuro commented:
February 4th, 2010 at 10:21 am

awesome, what a great idea! Thanks for sharing!
chiaroscuro´s last blog ..seeking the spring
27 Gina Pericini commented:
February 5th, 2010 at 5:05 pm

I don’t go a day where I feel that people aren’t just totally inspiring, and ready for freshness! Sara’s story is awesome, and many of her items have some real longevity appeal, which is what I’m looking for when shopping. Timeless, not trendy…unless it’s tiny and inexpensive.
28 Penny Patten commented:
February 5th, 2010 at 6:04 pm

Your right! This is really cool! I can this this concept catching on. And there are so many unique fun pieces. Thanks for sharing.
Penny Patten´s last blog ..Pink Give Away
29 baterya commented:
February 6th, 2010 at 1:05 pm

thanks for this wonderful idea.. surely a unique one..
30 becky from hatch commented:
February 7th, 2010 at 2:19 pm

That is so cool! What a master merchandiser she is!
becky from hatch´s last blog ..Blogging My Way
31 Sally commented:
February 8th, 2010 at 11:12 am

I love the way it’s all beautifully arranged in different sections… and her web name is awesome!
32 Alissa commented:
February 8th, 2010 at 2:24 pm

LOVE this! Wish retailers in the US were so bold and brave to do such great merchandising!
Alissa´s last blog ..New blog to read

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